Category Intelligence on High Intensity Sweeteners

© Copyright 2017 Beroe Inc. All rights reserved.

Asia Pacific to drive the demand for high intensity sweeteners

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Table of Contents (1/2)

02Sweeteners Market Analysis

• Global Sweetener Industry – Sugar and Sweeteners Classification– Global Sweetener Market Outlook– Sweetener Market Dynamics

• Global HIS Industry– Global Sugar Substitute Market – Global HIS Demand and Market Size

Outlook– Demand drivers for HIS – HIS Demand Driven by Soft Drinks and

Confectionary– Sugar Substitute - Price Drivers– Global Sugar Substitute Market Share by

Region– Sugar Substitute Market – Regional

Outlook•Industry Analysis– Cost Structure Analysis– Porter’s Five Force Model – Artificial

Sweeteners– Innovations/ Trends

03Aspartame Market Analysis

• Global Aspartame Production• Aspartame End-use Application• Global Aspartame Trade Analysis• Aspartame Pricing Analysis• Key Suppliers of Aspartame

01Executive Summary

• Executive Summary– Epilogue– Global HIS market scenario– Procurement Best practice

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Table of Contents (2/2)

04Acesulfame-K Market Analysis

• Global Acesulfame-K Production

• Acesulfame-K End-use Application

• Global Acesulfame-K Trade Analysis

• Acesulfame-K Pricing Analysis

• Key Suppliers of Acesulfame-K

05Saccharin Market Analysis

• Global Saccharin Production

• Saccharin End-use Application

• Global Saccharin Trade Analysis

• Saccharin Pricing Analysis

• Key Suppliers of Saccharin

Previous Slide

06Sucralose Market Analysis

• Global Sucralose Production

• Sucralose End-use Application

• Global Sucralose Trade Analysis

• Sucralose Pricing Analysis

• Key Suppliers of Sucralose

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Preview

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Executive Summary

Sources: Supplier Websites, Trademap.org, Beroe Analysis

SHIFTING GLOBAL DEMANDAsian market to emerge as major consumers with a CAGR of 6 percent until 2020.

OPTIMUM CONTRACT LENGTH MOQ (<100 kg): Spot buying

MOQ (400-600 kg): 3-6 months

MOQ (1-2 MT): 12 months

LEADING SUPPLIERS• Sucralose - JK Sucralose; Tate & Lyle• Saccharin - PMC Specialties group ; Kaifeng Xinghua Fine Chemical LTD• Aspartame – Sinosweet, Hyet Sweet• Acesulfame – K – Vitasweet, Celanese Corp

MAJOR PRICE DRIVERS - HIS• Rising Chinese supply • Increase in global demand • Expansion/reduction of

capacities• Government regulations

MAJOR COST DRIVERS- HIS• Rising cost of raw

materials • Chinese environmental

policies

GLOBAL SWEETENER MARKET• Global Market Size – $ 87.7

million• Market Growth Rate – 4%

(2015-2020)

PRICE PER SWEETENER COMPARED WITH SUGAR • Aspartame – $ 0.057/KG• Acesulfame-K - $0.02 /KG• Saccharine - $ 0.03 /KG• Sucralose - $ 0.008/ KG

MAJOR EXPORTERS• China – Aspartame , Saccharin, Sucralose,

Acesulfame-K• USA - Sucralose

GLOBAL HIGH-INTENTISTY SWEETENER MARKET• Global Market Size –

$ 6.89 million• Growth Rate – 5%

(2015-2020)

KEY PRODUCING COUNTIRES FOR HIS• China – 70-75%• USA – 10-15%• France - 5-8%• South Korea - 2-5%• Japan - 2-5%• Rest of the World – 1-2%

KEY CONSUMING REGIONS FOR HIS• North America – 34%• Asia – Pacific – 23%• Europe – 21%• Africa – 10%

CURRENT PRICE OF HIS Vs AVERAGE PRICE IN 2015 • Aspartame - $ 11.9 /KG (20%)• Acesulfame-K - $ 5.5/KG (12%)• Saccharin - $ 10 / KG (180%)• Sucralose - $ 70 /KG (66%)

KEY SUPPLY CONSTRAINTS / DRIVERS• Chinese revised

environmental policy • Beverage industry

demand

MAJOR HIGH-IINTENSITY SWEETENERS• Aspartame (34% of the HIS

Market)• Sucralose (15% of the HIS Market)• Saccharin (18% of the HIS Market)• Acesulphame-k (2% of the HIS

Market)

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Executive Summary

01 North America (2015)

Share in sugar substitute

market – 37%CAGR (2015-2020) – 4%Major HIS consumed: Sucralose

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KeyTakeaway

02 Asia Pacific (2015)

03 Europe (2015)

Share in sugar substitute

market – 23%CAGR (2015-2020) – 6%Major HIS consumed: Aspartame & Saccharin

Share in sugar substitute

market – 21%CAGR (2015-2020) – 4%Major HIS consumed: Aspartame

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Sources: Beroe Analysis

• The global high intensity sweetener market is expected to grow at an average rate of 5.8 percent until 2020 driven by the increasing consumer awareness, cost-effective substitution and continuous availability

• Growth in demand is expected to be high in Asia Pacific. China, India and Australia will drive the demand for HIS, especially in the beverage industry

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