Catching Fireflies: Measuring The Value of Content

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1. Content ROI Calculator by Ann Rockley – Link2. Why Content Marketing Fails by Rand Fishkin – Link3. The 4 Types of Content Metrics That Matter by Jay Baer– Link4. Data Sets You Free: Analytics for Content Strategy by Jonathon Colman – Link5. Content ROI Is a Myth by Kieran Flanagan– Link6. How to Prove ROI Potential of Content Campaigns by Mike King – Link7. Prove Content Marketing ROI with a Performance Scorecard by Taylor Radey– Link8. 4 Keys to Calculating ROI for Content Marketers by Sam Petulla – Link9. Six case studies that prove content marketing ROI isn't fictional by David Moth – Link10. Measure the ROI of a Content Marketing Strategy by Shane Snow – Link11. Measuring and Increasing the ROI of Your Content Resources by Mike Pantoliano –

Link12. Prove Content Marketing ROI to Your CEO: 4 Values to Communicate by DJ Miller –

Link13. 11 Must-Measure KPIs for Content Marketing Success by Dave Snyder – Link14. How to Get SEO ROI From Content Marketing by Ross Hudgens– Link15. Content to Commerce: Engaging Consumers Across Paid, Owned & Earned by Avi

Savar– Link

Steve FloydFounder & CEO of AXZM

twitter: @nawlreadyphone: (214) 272-9109

www.axzm.com

For the last decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed.