Catch24spirits

Agency Overview

Catch New York27 West 20th Street, 9th Floor

New York, New York 10011646.230.8013

www.catch-nyc.com

Thursday, September 12, 13

OURSERVICESCatch 24 is an integrated, diverse and nimble agency with extensive spirits industry experience — flexible enough to take quick detours, switch gears and carve out new paths. We offer creative, strategy, insights, digital front-end and back-end solutions, broadcast and print advertising, graphic design, social media and PR, media strategy, planning, buying and reporting and research solutions.

Here’s hoping you’ll want to learn more about us, and more importantly, give us a chance to learn more about you.

Thursday, September 12, 13

OURVISIONThe worlds of advertising and design are changing every day; we make sure our strategies change with them. In a nutshell, there’s no marketing or design challenge we can’t tackle. We’re constantly pushing ourselves to learn, keep up with changing trends and technologies, and generally provide the best service around.

Thursday, September 12, 13

BILL GOODSPEEDFounder & President

Bill is the founder of Catch 24, a production house he created in 1983 that evolved into a digital and design studio. With a team of young and talented designers and programmers, Bill attracted clients like Showtime, AirFrance, and Topps, and grew the shop into an agency with on-going relationships with current Catch clients Lufthansa, Oracle, and the New York Yankees. A creative guy and an artist from birth, when he manages not to be working, Bill enjoys golf, concerts, golf, the Yankees, golf, barbecue, and playing a little golf.

MARC LEFTONStrategy Director

Marc has over 20 years of experience as a creative and strategist specializing in integrated marketing with a focus on emerging media. The former experiential marketing creative director on Coke Zero, Marc seamlessly integrates media to create campaigns greater than the sum of their parts. A pioneer of social media, he founded one of the first business social networks, Adholes.com in 2004 which was honored by the Webby Awards.

MIKE MACCHIONECreative Director

Mike leads the team for interactive design and development, infusing his work with the latest graphic and technology trends. Savvy in front-end and proficient on the back, Mike also coordinates our work in both animation and database development. He’s known to our clients as a one-stop solution. Mike compliments his online focus by living his dream of directing cross-media design for the New York Yankees.

TANYA LUCKERCreative Director

Tanya leads the print team with her knowledge of packaging and print production. She has experience with a wide variety of clients, including cosmetic and entertainment brands. Tanya holds a BFA in Graphic Design from the Ringling School of Art and Design. When she’s not working, she’s cooking and photographing for her food blog. The office enjoys her leftovers.

OURTEAM

Thursday, September 12, 13

OURCLIENTS

Thursday, September 12, 13

WORK

Thursday, September 12, 13

FPO

Cointreau has long been a liqueur synonymous with the finest cocktails worldwide, but lacked brand recognition here in the States. Leveraging Cointreau’s rich history, Catch developed a Facebook application to drive awareness for the legendary brand.

We created a detailed user experience on Facebook that engaged the reader by taking them on an interactive tour of the Chateau Cointreau where our explorers were given history lessons, offered recipes, and maybe even caught a sneak peak of Dita Von Teese herself.

The Cointreau page saw a 470% increase in likes, 100% increase in interaction, and the brand was introduced to new audiences now much more likely to be make drinks with Cointreau.

RAISE BRAND AWARENESS

Thursday, September 12, 13

SOCIALMEDIA + GRASSROOTSOWL’S BREWCombining influencer events, clever hashtags and online/offline integration, we’ve helped this startup brand, a tea mixer for spirits grow their audience and engagement 225% per month since we’ve started with them. We’ve also helped secure and activate partnerships with partner spirits, record labels, fashion labels, distributors and seeding opportunities. Managing their Facebook ad budget, we’ve achieved an unprecedented CPC rate for such a targeted audience by data mining interests.

Thursday, September 12, 13

BRAND MANAGEMENTYBF BEAUTYAt the beginning of this relationship, Catch 24 was tasked with designing packaging for new products within an existing set of brand guidelines. A proven track record of success in capturing client needs, producing proofs en masse and meeting quick deadlines afforded Catch 24 the opportunity to give the brand a total makeover.

We selected new color schemes, developed a new logo, and designed new packaging for all products. We continue to regenerate, tweak, and produce new package designs as new product lines are generated, and have just finished a complete overhaul of the YBF website.

The rebrand led to additional YBF business on The Home Shopping Network (HSN) and the distribution of YBF products at national retail chain, Ulta 3.

Thursday, September 12, 13

No conference call or boardroom can compare with the mystique of Yankee Stadium.Do business in the home of the 27-time World Champions, a Stadium like no other.

For more information on the Yankees premium ticket program, please visit or ca l l (212) YANKEES t o speak wi th a p r iv a te rep resenta t iv e o r emai l [email protected].

While we’re taking care of business on the playing f ield, you can make it happen in Yankees Premium Seating. It’s where the power brokers are, and the deals get done. See you there.

For more information on the Yankees premium ticket program, please visit or ca l l (212) YANKEES t o speak wi th a p r iv a te rep resenta t iv e o r emai l [email protected].

REACH THEELITE

The New York Yankees count on Catch to develop, design and execute their campaigns to drive premium-seating sales among New York’s business elite.

We generated an exceptional return for the Yankees among this hard-to reach group combining print with digital display ads in “unexpected for sports” places like LinkedIn.

Our campaigns in print and digital, reaching only the group of business leaders who could afford the best seats at Yankee Stadium, has provided over a 350% return for the team.

Thursday, September 12, 13

Oracle offers a wide array of software for any equally vast amount of industries, and is always looking for ways to reach new or existing customers. Whether that means arranging a small dinner with current clients, a wide-reaching webcast or a 3-day summit, Oracle looks to Catch 24 for its promotional marketing needs across several channels.

Catch currently works with Oracle teams across the nation to produce online and print material to reach their customers.

PROMOTIONAL MARKETINGORACLE

Digital Newsletters , eVites and Sweepstakes

Door Openers

Thursday, September 12, 13

PROMOTIONAL MARKETINGORACLE

Door Opener Campaign - eVite & MailerDoor Opener

Door Opener Campaign - eVite & Mailer with Survey

Thursday, September 12, 13

27 W 20TH ST, 9TH FLOOR, NYC 10011t 646 230 8013 f 646 230 8011 w catch24design.com

We manage four different types of newsletters for Lufthansa, one B2C and three B2B. We write and source content for all of them, and we code and blast three of them.  

Lufthansa relies on us to adjust tonality and voice according to each of these markets, and execute the process anywhere from four to eight times a month.

We advise on appropriate and compelling subject lines, run A/B testing and supply reports on a quarterly basis, or per edition, as needed to measure performance in terms of clicks and readership. We then assess what actions have been taken that may have lead to a rise in readership or make recommendations on how to improve our numbers for the coming period.

In our seven-year partnerships, all newsletters have increased in subscription year over year.

PROMOTIONAL MARKETINGLUFTHANSA

E-Blasts

Thursday, September 12, 13

DIRECTV offers a wide array of services, and is always looking for ways to engage their customer base with more of their offerings. Whether that means teaching customers to use the full functionality of their remote controls, showcasing on-demand content, or ramping up excitement for upcoming shows, DIRECTV counts on Catch 24 for its promotional marketing needs across several channels.

To address the diverse customer base DIRECTV serves, Catch now designs monthly print newsletters, which are segmented to the customers based on their equipment, programming package, and use of other entertainment services. We are thus able to target promotions closely with the needs of each demographic, with great result: the newsletter has improved customer satisfaction and readership by over 60%. 

PROMOTIONAL MARKETINGDIRECTV

Digital and Print Newsletters

Thursday, September 12, 13

Thursday, September 12, 13

Thursday, September 12, 13

MARC LEFTONSTRATEGY [email protected]

CATCH 24 ADVERTISING & DESIGN27 WEST 20TH STREET, STE 900NEW YORK, NY 10011646-230-8013CATCH24DESIGN.COM

THANKYOU

Thursday, September 12, 13