CATAMARAN PARTNERSHIP A POWERFUL MIX OF CONSULTANCY, CREATIVE AND MARKETING EXPERIENCE The Catamaran Partnership was born through a passion of growing our clients business’s through integrated strategy, design and technology. Our award winning staff and associates are drawn from all corners of the globe to deliver a skilled, flexible, experienced and integrated body of talent. The company has grown to become a leader in providing intelligent, responsible and innovative solutions for small and large business’s, locally, nationally and globally. Our clients are drawn from a wide range of industries and professions and they include small startups to large publicly listed companies. Our ability to develop intimate working relationships with our clients, understand their business and share our experiences for mutual benefit fuels our passion for their success.
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CATAMARAN PARTNERSHIP
A POWERFUL MIX OF CONSULTANCY, CREATIVE ANDMARKETING EXPERIENCEThe Catamaran Partnership was born through a passion of growing ourclients business’s through integrated strategy, design and technology.
Our award winning staff and associates are drawn from all corners of theglobe to deliver a skilled, flexible, experienced and integrated body of talent.The company has grown to become a leader in providing intelligent,responsible and innovative solutions for small and large business’s, locally,nationally and globally.
Our clients are drawn from a wide range of industries andprofessions and they include small startups to large publiclylisted companies.Our ability to develop intimate working relationships with ourclients, understand their business and share our experiencesfor mutual benefit fuels our passion for their success.
A powerful mix of consultancy, creative and marketing experiencehas resulted in a talent base capableof maximising on all current channelsof Advertising,Marketing and Designcommunication.
Catamaran has the ability to maximise on all Client opportunities,whether they are Brand or Productled and with a wealth of talent todraw from we are able to provideadditional services and greater value to the budget .
Our considerable experience in thevarious Media sectors means that weare selective as to our responses tobriefs, ensuring that the Client benefits from the correct solution atall times.
We are able to completely understand our Client requirementsand pride ourselves with the ability to"Budget-stretch" - essential in todayseconomic climate.
OBJECTIVESTo create the pan-European launch of theConverse AllStar shoe to the YouthMarket. To position and increase brandawareness. To create a leading-edge fashion icon. To infiltrate the youth fashionarena with an existing US “blue-collar”brand.
SOLUTIONIn order to establish the All Star as a leading "cult" footwear and apparel label,it was important to reduce the “blue-col-lar” mainstream profile and allow thebrand to live within a "viral" marketplace.This was achieved by targeted and specialist communications, includingguerilla marketing.
Launched on a controlled marketing budget the CONVERSE ALLSTARS havenow become an essential part of everyyoung persons wardrobe, throughoutEurope.
In keeping with the Style Press cam-paigns, a highly targeted PR and Editorialcampaign was launched, endorsing theAmerican heritage of the brand
With the success of the performancerange in the ath-leisure arena a series ofspecialist sports ads were produced toappeal to the technical/performance audi-ence
The successful integration of a Basketballshoe into the UK fashion arena was a par-ticularly difficult task, as basketball doesnot even feature as a minority sport!
However, the athletic endorsement provedto be inspirational enough to become thestepping-stone for a range of 30 moremodels
CONVERSE
CLIENT:
CONVERSE UK & EUROPE
PROJECT:
PRODUCT LAUNCH & OVERALL MAR-
KETING SUPPORT
RESPONSE:
BRAND POSITIONING
INTERNAL COMMUNICATIONS
BRAND DEVELOPMENT
CONCEPT DEVELOPMENT
EVENT MANAGEMENT
EXHIBITION STAND DESIGN &
MANAGEMENT
GUERILLA MARKETING
STYLE PRES AD CAMPAIGN
PAN-EURO FLY POSTER CAMAIGN
SPORTS PRESS AD CAMAIGN
BENEFITSIncreased brand awarenessDramatic increase in sales in all territories.Brand firmly established as a “wardrobemust-have”
The CONVERSE Stand
ISPO is Europe's largest Sports Fair and
the enormous 1800 sq metre,
double-decker stand was a highlight of
the show.
Catamaran designed, produced and
managed this project over a three-year,
six show, $3.6m period - winning Stand-
of-the-Show on its second outing.
The CONVERSE Boot
The CONVERSE “BOOT” Hot-Air balloon
was the concept, design and build man-
agement of a work of "flying pop-art"
With a programme of highly targeted
appearances the balloon achieved a high
profile as it was used in a pan-European
marketing support programme. As a
cost-effective promotional “vehicle” the
balloon image was seen by hundreds of
thousands of the target audience.
CONVERSE
CLIENT:
CONVERSE UK & EUROPE
PROJECT:
TRADE AWARENESS
RESPONSE:
TRADE SHOW STAND & TACTICAL
CAMPAIGN
THE AWARD WINNING ISPO STAND
THE CONVERSE “BOOT” BALLOON - A PIECE OF FLYING POP-ART
TRADE STAND AT ISPO GERMANY
TRADE STAND AT ISPO GERMANY
OBJECTIVES
Based oin Italy, the clients brief was to
launch a new range of up-market womens
jeans on the rather over saturated
European market.
SOLUTION
We researched the European marketplace
and the competition to provide a
Marketing Strategy for the pan-European
launch.
We then prepared a complete brand
strategy and launch programme.
BENEFITS
The Client was provided with a total
launch programme and the roll out
mechanism for both Europe and Asia
BORN TO WEAR
CLIENT:
HOLLMAX ITALY
PROJECT:
PRODUCT LAUNCH & OVERALL
MARKETING SUPPORT
RESPONSE:
BRAND ORIGINATION
BRAND DEVELOPMENT
BRAND POSITIONING
TRADE COMMUNICATIONS
CONCEPT DEVELOPMENT
EXHIBITION STAND DESIGN &
MANAGEMENT
OBJECTIVES
To design and create the new-look Lee
Cooper stores that reflected the changing
image. Having achieved this, to then
manage the Stage One global roll-out
across Europe
Three catagories of store had to be
considered - Flag Ship, Shop-in-Shop and
Outlet - each one reflecting to overall
global image.
Once the design was approved, we were
briefed to source the manufacture and
then provide the Project Mangement for
the Stage One roll-out.
After considerable research we decided to
place the European build with
manufacturers in Lithuania and the Far
Eastern procuction in China.
SOLUTION
Creatiuon and design of the store. Global
sourcing of the store manufacture (China
& Lithuania). Management of the Stage
One build in 7 countries.
BENEFITS
Raised High Street awareness and
presence. Increased sales.
Deeper penetration into evolving markets.
LEE COOPER
CLIENT:
LEE COOPER INTERNATIONAL
PROJECT:
GLOBAL NEW STORE LAUNCH
RESPONSE:
IMAGE CREATION
INTERIOR AND GRAPHIC DESIGN
GLOBAL SOURCING
PROJECT MANAGEMENT
PROTOTYPE STORE
PROTOTYPE STORE
ALTERNATIVE STORE CONCEPT
STORE FURNITURE
POINT OF SALE & IN-STORE
PRESENCE
Having prepared the in-store design, we
were called upon to provide the Client
with a range of promotional imagery,
changing on a seasonal basis.
Using the core imagery we prepared a
series of in-store graphics that fitted the
new store furniture and format.
The basic images are supported by
seasonal offers and promotions on a
regular basis.
In order to achieve cost effeciency and
maintain deadlines the POS is generated
from one central point and distributed
globally.
LEE COOPER
CLIENT:
LEE COOPER INTERNATIONAL
PROJECT:
POINT-OF-SALE & IN-STORE PRESENCE
RESPONSE:
IMAGE CREATION & CONCEPT
DESIGN & PRODUCTION
IN-STORE POS
PROMOTIONAL POS
OBJECTIVESMunro Shoes are based in Hot Springs,Arkansas and are well established in theUS middle market female shoe sector. Theobjective was to update the existing brandimagery & identity and prepare the company for a llaunch into the European marketplace.The company was keen to retain itsAmerican heritage and with this in mindwe prepared a brand message that wasflexible enough to cross the Atlantic.
SOLUTIONBeginning with a brand mark that maintained some of the existing feel and heritage, we captured the internationalitythat the European launch required.Having achieved this we then rolled theidentity out across all media.
BENEFITSHeightened brand awareness in the localmarket. Increased sales. New target groupsales (younger market). Re-newed Sales Team enthusiasm
MUNRO SHOES
CLIENT:
MUNRO SHOES ARKANSAS USA
PROJECT:
COMPANY REBRANDING AND NEW
STORE PRESENCE
RESPONSE:
A TOTALLY FRESH BRANDING AND
INSTORE PROGRAMME INCLUDING:
BRAND AUDITING
BRAND STRATEGY
BRAND DEVELOPMENT
BRAND MANAGEMENT
MARKET ANALYSIS
IN STORE PRESENCE
IN-STORE PRESENCE
IN-STORE POP
NEW BRANDING
CARRIER BAG - PART OF THE SUPPORT PACKAGE
POP SHOWCARD
OBJECTIVES
To introduce, manage and implement
individual and range designs for Europe's
largest one price retailer.
SOLUTION
Understanding the "deep-discount"
market is a complex task and we prepared
a range of "own-brand" packaging
templates that would raise product value
profile and provide in-store presence - in a
busy retail environment.
To date we have produced packaging
"range" concepts across most of the
product range - including Tools, Baby
Products, Hair Products and Stationery.
In addition to this Catamaran handled the
bulk of the Poundland packaging
requirement, producing the initial designs
and sending the final artwork files to the
printers in the Far East. A cycle that is
normally completed in a matter of days
BENEFITS
Dramatic increase in “cross-purchasing”.
Increased basket value.
Higher percieved value.
Increased store traffic
POUNDLAND
CLIENT:
POUNDLAND UK
PROJECT:
PRODUCT RATIONALISATION AND
RE-PACKAGING
RESPONSE:
PACKAGING AUDIT
PRODUCT GROUPING
PRODUCT RATIONALISATION
PACKAGING ANALYSIS
PACKAGING CONCEPT
PRODUCTION MANAGEMENT
8 MARTBACKGROUND
As the leading Hong Kong one-price
retailer 8 MART wanted to expand into
other S.E.Asian markets.
However, the name would not “travel” as
all items instore were 8 $HK and the
corporate colours were red and gold.
OBJECTIVES
To redesign the 8 MART brand to allow it
to be used across all SE Asian territories.
To increase the perceived value of the
store. To move away from the fixed
pricing.
SOLUTION
The solution was very simple, but highly
effective. 8MART became SMART!
The imagery was modernised and fresher,
brighter colours introduced.
This new image was introduced across all
packaging, signage and marketing
material.
BENEFITS
Successful launch’s into S.E.Asian
markets.
Increased sales.
Higher brand perception.
Increased basket.
8 MART
CLIENT:
LI & FUNG - HONG KONG
PROJECT:
DEEP DISCOUNT STORE ROLL-OUT
RESPONSE:
BRAND AUDIT
BRAND DESIGN
BRAND POSITIONING
MULTI-COUNTRY RE-BRANDING
CORPORATE IDENTITY
IN-STORE PRESENCE
8 MART
OBJECTIVES
To launch a new range of mens jeans into
the UK market and to gain a share of the
mid-range jeans purchases.
SOLUTION
After considerable research and focus
group response it was decided to launch
the range to the 22-35 year old male,
middle-market.
HARDCORE clothing would be positioned
as the perfect "weekend wear"
Our responsibilities included the creation
of the corporate identity, the trade and
retailer support material, a style press ad
campaign - supported by a
comprehensive in-store POP programmes
and a series of trade Exhibition stands
BENEFITS
Successful national launch and good
penetration of the retail outlets.
High awareness through the support
campaign.
HARDCORE JEANSWEAR
CLIENT:
HARDCORE UK
PROJECT:
LAUNCH & OVERALL MARKETING
SUPPORT
RESPONSE:
MARKET RESEARCH
MARKETING STRATEGY
BRAND IDENTITY CONCEPT
CREATIVE & DESIGN
EVENT MANAGEMENT
TRADE SHOW MANAGEMENT
STYLE PRESS IMAGERY
TRADE SHOW STAND
BRAND IMAGERY
IN STORE POP
OBJECTIVES
To find a suitable and relevant music
sponsorship package for Diesel
Jeanswear.
The association had to be hardcore rock
and roll, with an “A” list performer.
SOLUTION
We were able to sign Bruce Springsteen
for the Northern Europe leg of his tour.
Having previously stated that he would
never be associated with tour
sponsorship, this was somewhat of a
breakthrough - and subsequently
positioned Diesel as a leading jeans and
style brand in Scandinavia.
BENEFITS
Association with a Rock legend.
Immediate increase in profile throughout
Scandinavia.
Increase in purchase pattern throughout
tour countries.
Sustained increase in market share.
DIESEL
CLIENT:
DIESEL SCANDINAVIA
PROJECT:
MUSIC SPONSORSHIP
RESPONSE:
CONCERT & SUPPORT
SPONSORSHIP PROGRAMME
MARKETING STRATEGY
GRAPHICS & DESIGN
CREATIVE
EVENT MANAGEMENT
LIMITED EDITION STAGE JACKET
OBJECTIVES
To provide on-going below-the-line
solutions for a brand that was locked in
the '60's. Put in place a brand
regeneration programme and tactical
campaigns to encourage cross-purchase.
To research the marketplace and the
rationalise the introduction of new brands
and proposing existing brand range
stretch.
SOLUTION
The introduction of a range of product
brochures designed to position the
individual product ranges within the over-
all market place. In this case the Sports
range - highly successful in a very
competitive market.
A programme of Trade communications -
a vital part of the Marketing mix and
critical within a highly competitive High
Street scenario.
The introduction of a new prestige brand -
OROLOGI - designed as a support brand
to appeal to the style setters and label
followers - pitched at a higher price point
than the normal Accurist range
BENEFITS
Increased brand awareness.
Increased range awareness.
Increased sales.
ACCURIST
CLIENT:
ACCURIST UK
PROJECT:
BELOW THE LINE SUPPORT
RESPONSE:
BELOW THE LINE AND POP CAMPAIGNS
DESIGN & CREATIVE
PRINT MANAGEMENT
TRADE COMMUNICATION
ACCURIST SPORTS
TRADE COMMUNICATION
OROLOGI PRESTIGE RANGE
RESTAURANTS
CLIENT:
RESTAURANTS (VARIOUS)
PROJECT:
BRANDING
RESPONSE:
CREATION OF IDENTITY & GRAPHICS
MARKETING STRATEGY
PRINT & PRODUCTION MANAGEMENT
PROMOTIONS
Catamaran has been responsible for the
branding, graphics and concept of many
successful UK restaurants.
Our brief is normally a “white paper” with
the only fixed item being the name.
We are then responsible for the corporate
identity, the signage, design and
origination of all printed pieces (menus,
bar lists, cocktail lists etc).
In most cases we handle all production
and print management.
In addition to this we regularly prepare
and execute promotional programmes
(both seasonal and ad hoc)
Restaurants we have been responsible for
include:
Cafe Med
Rock Island Diner
Med Kitchen
OSIA
Brooklyn
Manhattan & Park
Hudson
Red & Pepper
Peri Peri Pub Co.
Lilly’s
The Chequers
Pacific
Rudland Stubbs
FUEL Bar & Restaurant
OBJECTIVES
To explore and research the brand values
of BK BRITISH KNIGHTS within the UK
marketplace; as it was perceived that the
brand had distinct "minority group appeal".
To increase the brand (and product)
awareness and extend the market
penetration.
Street level and focus group research
bore this out and a targeted campaign of
guerrilla and street communications was
proposed.
SOLUTION
UK style press campaigns, guerrilla mar-
keting initiatives and a series of European
Trade Show exhibition stands for a cult
brand of apparel and footwear.
In order to support the brands new
direction and educate the independent
retailer a programme of Trade Show
appearances was instigated throughout
Europe.
As a "cult" footwear and apparel label it
was important to reduce the mainstream
profile and allow the brand to live within a
"viral" marketplace. This was achieved by
targeted and specialist communication
and club sponsorship.
BENEFITS
Increased brand awareness in new
marketplaces.
Increase in sales.
Expansion into European markets.
BK BRITISH KNIGHTS
CLIENT:
BK BRITISH KNIGHTS UK
PROJECT:
UK & EUROPEAN BRAND LAUNCH
RESPONSE:
MARKETING STRATEGY
ABOVE & BELOW THE LINE CAMPAIGNS
GRAPHICS & DESIGN
CREATIVE & CONCEPT DEVELOPMENT
EVENT MANAGEMENT
MARKET & TARGET GROUP RESEARCH
PAN-EUROPEAN TRADE STAND
OBJECTIVES
To launch digital telephony and the
internet into Latvia, by way of targetted,
below-the-line and guerilla marketing.
SOLUTION
A marketing and media strategy that
support the telecommunications aspect
and then a series of Roadshow and
launch events throughout Latvia to inform
and educate the business and consumer
groups.
BENEFITS
Implemented over a three month period
the communications proved to be highly
successful - with a greater than
anticipated take-up of Apollo - the Latvian
Internet provider!
LATTELEKOM
CLIENT:
LATTELEKOM/CABLE & WIRELESS
LATVIA
PROJECT:
PRODUCT LAUNCH
RESPONSE:
CAMPAIGN CREATIVE
EVENT MANAGEMENT
MARKETING STRATEGY
GRAPHICS & DESIGN
CONCEPT STRATEGY
EVENT MANAGEMENT
POSTER ADVERTISING
APOLLO - LATVIA’S INTERNET SUPPLIER
OBJECTIVES
To reposition the brand - from a back-to-
school parent purchase to a desirable
fashion icon.
SOLUTION
A totally fresh approach to the imagery.
A cutting edge approach to the message
that takes on the new “urban streetwear”
look and appeals directly to the clubbers.
Address the product price point and
position within the competitors price
brackets. Appoint an acknowledged
fashion/style designer (Wayne
Hemingway) to produce an icon range.
Limited above the line presence with a
majority of the communication focussing
on guerrilla marketing tactics (club
appearances, night projection etc)
BENEFITS
Awareness within the new target group.
Increased exposure in style/fashion
outlets.
Increase in market share in the fashion
arena.
Increased retail outlets both nationally and
across Europe.
Successful sale to a German competitor.
GREEN FLASH
CLIENT:
DUNLOP GREEN FLASH
PROJECT:
PRODUCT RE-LAUNCH & OVERALL
MARKETING SUPPORT
RESPONSE:
ABOVE & BELOW THE LINE STYLE PRESS
CAMPAIGNS AND EVENT MANAGENMENT
BRAND STRATEGY
BRAND DEVELOPMENT
BRAND & MARKETING GRAPHICS
CREATIVE & CONCEPT
EVENT MANAGEMENT
FLY POSTER CAMPAIGN
CAMPAIGN IMAGERY
IN-STORE POS AND BRAND IMAGERY
EVENT ORGANISATION
Situated in the heart of Londons West End
- the Fuel Bar is one of Covent Gardens
more popular restaurant and bar venues.
Established for over 20 years, the time
had come to refresh the image and The
Catamaran Partnership was asked to
prepare a totally new image, new theming
and a radical interior design.
OBJECTIVES
Create a fresh image and identity for an
established Bar/Restaurant in order to
attract a newer, younger clientele.
This should include all imagery, identity,
interior and theming.
The restaurant design had to be
flexible enough to transform into a club at
night
SOLUTION
A new, overal theme based on Italian
Street Cafe Society with individually
themed dining booths in the cellar area.
BENEFITS
Increase in covers.
Ability to turn tables.
Return of past customers.
Much busier during past quiet periods.
Higher profile - increased press coverage.
FUEL BAR
CLIENT:
FUEL BAR & GRILL
PROJECT:
COMPLETE RE-BRANDING AND INTERI-
OR THEMING
RESPONSE:
BRANDING, POSITIONING & INTERIOR
DESIGN & CONCEPTS
GRAPHICS
INTERIOR DESIGN
PROJECT MANAGEMENT
THEMED DINING BOOTH
MENU COVER AND THEME
RESTAURANT LOGO
THEME IMAGE
THEMED DINING BOOTH
The Marketing & Communication strategyand the planning and implementation ofthe regional launch and roll-out ofConnexions Northants, a Governmentsupported Youth Mentor scheme.
Having successfully launched the M.O.BConnexions we were asked to provide asimilar service to further Connexionsorganisations.Our tasks included full research and sector understanding, providing a threeyear marketing and communication strategy and a full County launch - including a Roadshow programme that covered a majority of thecounty, on a school-by-school basis.
In addition to this we were responsible forthe complete re-branding of all high streetaccess points.