Catalysts Of Change Ingenuity - Investment...sustainable building techniques our housing solution can become the building norm for new household developments. ...

Catalysts Of Change Creating Economically Viable Solutions

• Overview• Introduction• Why Invest in Beta Ingenuity?• Market Trend• Competitor Analysis• History• Progress• Current Position• Business Model• SWOT Analysis• Road Map & Phases• Production Process

• Revenue Streams• Pricing• Package Catalogue• Community Schemes• Maintenance• Developments• Affordability• Expand Your Market• Traction• WIFI-brick• Global Goals• Recycling Concerns

• Scenarios• Plans for Growth• Material Characteristics• Executive Summary• Financials• Return on Investment• Company Philosophy• Investor Securities• Risk Assessment• Participate In Beta Ingenuity• Demonstration & Documents• Contact

Contents

IntroductionsInsert your subtitle here

In 2017 we set out with a goal to develop, design and create a modular, eco-friendly house that is affordable to the vast majority of people and can be erected within approximately 24hrs and help combat our carbon foot print on our planet.

Within a period of 6 months we have costed, researched and developed prototype bricks, scaled models and conducted stress analysis and viability of concept. We have also received positive and constructive feedback from industry leaders regarding our idea which has led us to refine, and design all the necessary components for our first life size prototype.

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Overview

Introduction

Dear Investor,

For years the world has been plagued by inadequate housingfacilities and the need of a solution. We have created thefoundation for an affordable housing scheme that will beaccessible to the vast majority of people due to its modulardesign and quick construction time. The vast majority ofgovernments within first and third world countries are inneed of a sustainable low cost housing scheme to providefor the ever increasing population. We are a passionate teamthat is driven to impact this world globally, through the

development of sustainable affordable technologies,that the vast majority of people can use to benefit their livesand reduce their carbon footprint on the planet. The solutionwe are currently proposing is just but one in the pipe line weare working on.

Warm regards,The Beta Ingenuity Team Back to index

Why Invest in our low cost housing?

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3We are a start-up company with the potential of high returns for the initial Investors. With the right investment, guidance and support our company has the potential to grow into a corporation that has an annual net-profit in the billions.

Easy to installNo specialized teams required

Extremely durable, with an expected life span of 50 years

Our houses can be disassembled and reused/reconstructed

Made from recycled materials

Can be built anywhere in the world for various applications

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We could give you an endless amount of reasons why to invest, but here are the top 5:

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Housing has become very expensive to maintain and build.

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The world is moving away from brick and mortar and currently seeking alternate solutions.

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Most eco-friendly and modular solutions are too expensive for the vast majority of people.

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Market Trend

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In most third and first world countries, the housing market is moving towards low cost, eco housing.

We cater for an international Market Trend.

As the wealth in the world moves into the East in the upcoming years, people will have more disposable income to buy our house and move out of the slums.

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There are ~ 46,2 million people in the states that require adequate housing facilities.

North America

Our housing solution can cater for a vast majority of people inside of south America who have inadequate housing facilities.

South America

As Asia populace increases most of its peoples end up living in a slum. Our housing solution can cater for this adequately and efficiently.

Asia

As Australia seeks to build farms in its rural areas, it would be much easier and affordable to use our housing designs for farm lodgings, stables and storage warehouses.

Australia

As urban growth increases in Africa, an affordable housing solution will be needed to cater for people moving from rural areas into urban areas.

Africa

AS Europe moves to more sustainable building techniques our housing solution can become the building norm for new household developments.

Europe

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Market

1What they want?Affordable luxury home that is eco-friendly that saves on running cost such as water & electricity and is relatively spacious.

2What they need?Affordable luxury and basic living quarters that be easily assembled and reduce running cost over long period of time.

3What we can offer..An affordable eco-friendly sustainable house that can dramatically reduce running costs and be used for a Varity of different purposes.

4Why they will buyService delivery, hassle free, reduced maintenance cost, eco-friendly, sustainable and customizable.

Market Dynamics (Consumer)

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GovernmentsHelp them build housing for the population as well as help them

achieve global goals alleviate poverty. .

Private clientsGive them what the want via an eco-friendly sustainable fashion

Housing trendEco-friendly sustainable housing

that doesn’t require a lengthy construction process.

PersonalizationThe ability to add your own personal touch to your house (we live in the age personalization/customization)

Going greenThe world is going green and conventional building standards as well as housing (needs to be eco)

Hassle freeInstant gratification – people no longer want lengthy construction and building times.

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Market Dynamics

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Competitor Analysis (low end)

Ikea’s Better Shelter

• Inexpensive shelters• Simple design

• ~24 hour construction• Canvas can be damaged

easily• Only lasts 3 years

PanelmanEngineering

• Simple Design• Relatively Inexpensive• Not fully Equipped

• Weak structural Integrity• Material deteriorates quite

quickly

Moladi

• Quick and easy to erect• Uses moulding system for

standardization• Not eco friendly

• Requires specialised team of installers

• Not fully modular and cannot be transported

Going Green

• Prefab • Standardized and customized

designs• 1 weeks installation process

• Not fully equipped• Design process and implementation can take

long

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Competitor Analysis (High end)

LivingHomes

• Modular construction• Good sustainiblity Scorecard

• Expensive• Can be customized• Modern designs

Connect:Homes

• Stream lined shipping process

• Relatively inexpensive modern homes

• Fully Equipped• Expensive

• Not easy to renovate

Stillwater Dwellings

• Prefab• Not modular• Eco friendly

• Requires specialised team of installers

Method Homes

• Prefab • Standardized and customized

designs• Expensive

• Can be customized• Design process and implementation can take

long

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Outline

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Our Vision is to create an economically viable technology that could

impact the globe

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It became clear to us quite quickly that our

idea was cost effective and plausible

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Our idea birthed itself into a safe affordable Viable solution that was highly plausible

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We launched our own investigation into the idea of a low cost eco

house

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We concluded that our modular design

schematics would allow most individuals

to erect their own house regardless of

their skill levels.

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Our houses will allow the vast majority of

people to build there own house in ~24 hrs

regardless of their global location

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History

Progress we have made so far.

DesignAll designs and schematics have

been completed

FeasibilityOur feasibility studies have been

conducted on a manufacturing

process

ConfigurationShould it arise that

improvements/extensions be

needed our components will be

made available in Autodesk

Inventor & Revit which will allow

architects and engineers the

ability to design their own

structures with ease.

3D ModelA scaled 3D model has been

completed, allowing investors to

see a demonstration of our idea

practically.

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Progress

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We are seeking Investors to provide capital so that we can continue with the project. We require capital to fully develop and finalize our design and set up our manufacturing plant.

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Currently

Key Partners

Revenue Streams

Customer Segments

Channels

Cost Structure

Customer Relationships

Key Resources

Value PropositionKey Activities

Recor and MyPLas

MyPlas will be our supplier and

collector of waste plastic materials.

Recor will provide us with the conversion

process.

Our customer are willing to pay (for a shell of a house $10.2k and we come in at $6.8k+ for a fully equipped function house.

We intend on creating other revenue streams through upgrades, support packages and guarantee’s.

Our most important costs are machine and material cost as well as staff.

The most expensive key activity is manufacturing.

We will reach our customer base through

sales representatives and social media.

We will also ensure that each customer is satisfied

with their product on delivery and installation

before signing the project off as complete.

We are creating value for governments or

lower to middle income earners, well

funded NGO organisations and

developers.Our most important

customers are private enterprises,

governments, developers, NGO’s and

finally private individuals.

Keep our customers by providing them with quality solutions and affordable upgrades.

Use social media to reach out to new

potential customers.

Easy Installation.

Modular.

Fully Equipped.

Can be transported,

assembled and disassembled

quickly and easily.

Affordable.

Eco friendly.

We require industry professionals.

Waste plastics.

Good customer relationships.

Multiple revenue streams.

Ensuring quality and efficiency control.

Ensuring that, all staff are well trained.

Ensure that we can effectively package and

deliver our houses with all the necessary components.

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Business Model

StrengthWe use waste materials

Simplicity (quick construction time)

Housing can be used for real estate developments

Eco-Friendly

Completely modular

Mentored by top CEO’s in South Africa on how to run a successful operating business

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Weakness

Dependent on successfulfinancing

Threat

Positive feedback from the market

Already gained international and government attention

Opportunity

Brick design is simple and could getdesigned somewhere else

Insufficient adoption by governmentsand industry

SWOT

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SWOT Analysis

Road Map & Phases

Phase 6Roll-out

Phase 5Complete final testing and package design + marketing strategy

Phase 4Identify any problems and make modifications accordingly

Phase 3 (In progress)

Manufacture a fully built house

Phase 2 (complete)

Pricing & discount structuresScaled 3D modelDevelopment of example manual

Phase 1 (complete)

Designing of the housing schematics

Strength simulations & brick thickness optimization

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Production Process

Loading MaterialThe plastic beads are dumped into the lower

hopper of the spring loader and are transported to the extruder.

ExtrutsionThe melted plastic is compressed by conical

twin screws and as a result gets extruded out of the opening of the extruder.

MouldingThe extruded mass is then forced

through a mould and a series of shapers to create the

desired panel profile.

Sorting & packagingThe final product is sorted and packaged as “complete house” kits.

CuttingThe extruded mass is cut into specific lengths.

Dimensional analysis and optimizationThe dimensions of the extruded profile are checked and input variables are changed if necessary.

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Upgrades

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Private Clients

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Dealers

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NGO’s / UN

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Governments

Will cater for a fair chunk of our

revenue streams as our low-cost

housing solution & community

scheme .

Revenue Streams

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Pricing for our different houses

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All of our houses come fully equipped with plumbing,

electrical wiring, a functional bathroom and kitchen.

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Beta 1

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Beta 2

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Lux 1

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Lux 2

$ 22 230

$ 14 072

$ 7 956

$ 4 750

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Pricing

Beta 1

Beta 2

Lux 1

Lux 2

Custom

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Basic Single Bedroom House

Basic TwoBedroom House

Luxury Single Bedroom House

Luxury Two Bedroom House

Create your own custom house package

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Package Catalogue

Package Catalogue

Beta Range

2 Bedroom Basic House$ 7 956

40 m²Build Time: 24 hours

1 Bedroom Basic House$ 4 75020 m²

Build Time: 12 hours

2 Bedroom & 2 Bathroom Luxury House

$ 22 230121 m²

Build Time: 74 hours

1 Bedroom Luxury House$ 14 072

71 m² Build Time: 43 hours

Custom Configurations$ 200 – $ 300 per m²

Lux Range

Package Catalogue

Overview

Our Low cost Eco housing community schemes are aimed at creating sustainable communities where everyone can have access to clean water, electricity and the internet. Our community scheme seeks to improve the standard of living dramatically at a fraction of the cost with schools, hospitals and a

small shopping area.

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Community Schemes

Community Schemes

Our community schemes are aimed at well-funded NGO’s, governments and developers.

We aim to create self-sustainable communities through the use of technology and our affordable housing. Users will have access to internet, electricity via Omnipressor tech and solar panels. The Omnipressor tech will allow sewage to be converted to electricity and provide clean drinking water.

Part of the community schemeHousing blocks constituting of 1700 houses each. In the center of the blocks there will be a school, a shopping center, clinic and a recreational facility that the community has access to.

Even though our houses can be erected by anyone, we will train locals in the

community to become certified installers, thus creating jobs, and ensuring that the project timelines are met. This will allow families to start moving in within a month of each project inception and start benefiting from the communities facilities.

We will manage each project to ensure that everything is done to a high standard and that each community scheme project is completed within a month (from inception).

Each house will be fully equipped with plumbing, electrical services, solar geysers and access to internet.

We will implement a water purification system for isolated communities ensuring that they have clean drinking water that is easily and readily available. The community scheme is perfect for the development of

rural areas. The technology that we use for our community scheme can also be used for other projects.

The technology can be used for farm buildings, isolated construction sites, mining lodging and student accommodation.

Our material and design techniques allow us to build two story buildings, thus ensuring adaptability when creating and designing a community scheme for a developer, government or NGO.

In depth

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Maintaining a Brick and Mortar House can be Expensive

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Limited Cost

Because of the modular design you can just replace that part or section of the

house. Thus reducing cost.

Upgrades

If we make any design changes or modifications you can just buy/get the new updated component and replace

the old one.

Collection

With any damaged part or replaced part you can give it back to us via a

collection zone and we will re-use it for the development of other houses.

Easily ‘Fixable’

Becuse of the module design you can just take out the damaged part and

replace it with the new one.

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Maintenance

We are perfect for new and upcoming housing developments

We can cut down the cost of traditional real estate developments and time of the development of the estate.

We also reduce the cost of development dramatically making it more viable for people to invest inside the development.

The reduction in capital required for the development of real estate developers ensures that there is less risk involved in the actual development.

Breakdown

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Developments

Income neededThe household earnings would need to be ~350 USD or more to apply for a housing loan from a bank for one of our houses.

How we Impact the Global housing market

Monthly PaymentsThe monthly repayments would be ~90 USD thus making it affordable to a vast

majority of people in the world.

AffordabilityEven the lowest earners inside of South Africa can afford to purchase the house.

Banking Loan StandardRepayment Value of a home loan must not exceed 30% of our gross income.

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Affordability

Our Housing solution opens you up to a

whole new market segment.

We cater for ~4 billion in the world due to

the affordability of our housing scheme.

Our housing scheme appeals to governments,

Well funded NGO organizations, Developers,

Mining companies and construction companies.

Because it’s inexpensive to maintain it is

appealing for people to purchase it.

The all in one solutions makes it viable for

most people to purchase.

Open yourself up to new a new Horizon

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Expand your market

Venture Capitalists 04

We have attracted some VC’s who are interested in

investing inside the company.

Quatro 03

Quatro has expressed an interest in investing inside

our company.

Market 01

We have received positive feed back from the market

regarding our idea – from private consumers and big

organizations alike.

Divine holdings has expressed an interest in

investing inside the company.

Divine Holdings 024

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Our house has been included in a Business plan for PMDE for one of their

upcoming projects.

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Traction

Quick Explanation of the Wifi ‘Brick’

Power Through The Internet

How it WorksShika Moto nodes communicate with a central node device allowing people to share media and content within that network (Essentially free internet).

DataThe central node can be connected to the internet allowing people to get access to traditional data streams.

Simple installationThe Shika Moto device and can be slotted within our walls and connected to the electrical systems making the installation quick, simple and easy.

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How we coincide with the global goals

Because our houses come fully equipped our housing scheme promotes well-being and good health.

Good health and well-being

Our housing scheme can help alleviate poverty by empowering people to build their own, safe, sustainable structures.

No Poverty

Our community schemes are affordable and sustainable.

Sustainable Cities and Communities

Our non toxic materials will ensure that everything is sanitary

and that the water running through is clean and drinkable.

Clean water and Sanitation

We use waste material and have a 90% recyclability rate.

Climate Action

Our module design and ease of installation is a fundamental

innovation for the building and housing industry.

Industry Innovation

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Plastic waste can be converted into the material we use.

Our materials that can no longer be melted down and reused can

be converted back into Diesel, Gasoline and gas.

We shall not be creating any more waste material and will be reducing the amount of waste plastic.

Our product will dramatically increase the average plastic life cycle; therefore, we will also dramatically decrease the discarded plastic.

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Concerns About Recyclability

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Scenario 1

A major earthquake occurs, resulting in an extensive number of people without adequate housing and in need of medical facilities. Governments can air drop houses for millions of people using their military aircraft as well as deliver them by road.

Since the modular design eradicates the need for specialized installers, NGO’s could recruit volunteers to assemble the houses. Within a period of a week enough adequate housing could be erected for refugees at a very low cost. The houses can be disassembled and reused elsewhere once the area has recovered from the disaster.

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The modular design will also allow Medical facilities to be

erected in under hours in order to allow doctors to operate and

treat the injured with very low risk of infection. (even in the

winter).

The modular brick is hollow which makes it a great thermal insulator

and allows for services such as piping and wiring to be installed

within the bricks.

Thus you could have mobile transportable hospitals and clinics that can respond to disaster areas

effectively and efficiently.

Scenario 2

Examples

of

Implementa

tion

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Scenarios

The development and production of our housing scheme.

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5

The marketing and sales of our low cost housing scheme and community plans.

Development and modifications to a new updated version of the house that can also cater for higher income earners.

The development of new sustainable technologies that can be introduced to the global market eg. Our modular laptops.

Become a global corporation that caters for the vast majority of people with our sustainable affordable technologies that impact climate change for the better.Back to index

Plans for Growth

StrengthExtremely robust plastic that has a tensile strength of 22 Mpa.

UV – StabilizedOur panels are UV stabilized, ensuring long lasting integrity.

Fire-resistantOur material is treated with flame-retardant, ensuring that it does not propagate flames in the case of a fire.

RecyclableDamaged components can be recycled to produce new components or converted to fuel.

Thermal efficiencyOur hollow panels act as a thermal

insulator, making our housing solution viable for all climates.

ToxinsUnlike PVC, polypropylene does not

create toxic fumes when burnt.

Melting pointOur polypropylene panels have a melting

point exceeding 160 °C, making our housing solution viable for desert use.

Impact resistanceDue to it’s flexibility, polypropylene

has a high impact resistance.

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Material Characteristics

Executive SummaryIndustry Housing & Sustainable Development

Company Registration NO. 2017/410181/07

Development stage Start-up

Year founded 2017

Funding Opportunity [$220,000]

Monthly Burn Rate $2300

Current Monthly Revenue $0

Existing Debt $0

Existing Investors Capital $7700

OVERVIEWWe intend on developing a low cost eco housing solution, that is completely modular in design and requires no skilled labor force to construct.

PROBLEM/OPPORTUNITYThere is a housing shortage worldwide. With the ever increasing population and low income wages, almost half of the worlds’ population is deprived of adequate housing facilities. Therefore, there is a need to develop low cost, affordable housing solutions, that can easily be erected. The market research we have conducted illustrates that approximately 4 billion people can benefit from this type of housing development.

SOLUTION/PRODUCT We have come up with a viable solution to provide low cost houses that are eco-friendly, sustainable and cost effective. The modular design allows for quick installation, (within 24 hours), thus greatly reducing current standard building times and eradicates the need for specialized labour. The plastic materials we intend to use are 100% recycled, thus enabling us to solve two world problems simultaneously. Because of the quick construction time the building scheme can help with relief organisations, military forward operating bases (FOB) and the erection of adequate relief facilities in disaster areas.

POTENTIAL RETURN We intend on creating a financial model with a 30% profit margin (can be changed on order quantities) on each 4 300 USD house. Because our solution will appeal to a vast majority of people and organizations such as third world governments, Big NGOs, the UN and 4 billion people on the planet, we expect a huge demand. We expect to grow by 50% in the first 6 months of business and by 130% in the first year, as operations expand.

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Executive SummaryIndustry Housing & Sustainable Development

Company Registration No. 2017/410181/07

Development stage Start-up

COMPETITIONThere are many modular/low cost housing companies in existence, but their solutions require specialized installers, are too expensive and don’t have a fully modular design. Our competitors ‘build’ time is between a week to 3 months. In addition, the houses are usually not fully equipped and/or don’t use sustainable materials.

EXECUTION PLAN/GO TO MARKET STRATEGY Once the prototype has been developed, we intend on selling our product/design to consumers as well as public organizations. On our website we intend on having a charity page where people may ‘buy a house’ for someone. We intend on partnering up with NGO’s and government organizations. By May/June 2018, the first prototype will be ready for viewing and we intend on rolling out our finished design by 2019. The initial design/specification phase is completed. We are now focused on development of the actual housing scheme. We are partnering with producers and manufactures to assist with this process and produce what is needed for our current design. We intend on using social media to promote our product and company. In the future we intend on making our design more slipstream and easy to build and eliminate any design flaws and improve on already existing designs.

FINANCIALSFor us to complete our full project and development plans we require one year of funding to the amount of 220 000 USD. We have already invested 5500USD into the idea and business. This money will allow us to purchase the necessary land and equipment to complete the project. Once we have expended all resources, we intend on being self-sustainable and profitable. The monthly burn rate is approximately 6600USD which will cover business expenses such as the purchasing of equipment, water and electricity, office rent and any other costs that occur for the project such as new equipment and consulting costs.

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Financials

Phase 1 – Prototype Testing

Supplementary Equipment

Profile Extrusion moulds and equipment R400 000,00

Materials

Plastic

Raw Material R19 354,84

Additives R14 516,13

Manufacturing

Once off Extrusion R32 258,06

Total R466 129,03

Phase 2

Forklift R150 000,00

Pallet Racking (store up to 26 Beta 1 houses) R105 000,00

Delivery Vehicles R530 000,00

Marketing R 30 000,00

Total R815 000,00

Phase 3 - Average Monthly Profit

Expenses

Salaries

Directors R60 000,00

Installation Teams R42 000,00

Office Staff R50 000,00

Warehouse Staff R9 600,00

Warehouse Rental - 500m2 R26 000,00

R187 600,00

Income

Sales (Gross Profit)

Beta 1 - Single Bedroom House x 15 R196 050,00

Beta 2 - Two Bedroom House x 5 R116 855,00

Lux 1 - Single Bedroom House x 2 R74 400,00

Lux 2 - Two Bedroom House x 1 R59 200,00

R446 505,00

Average Monthly Net Profit R258 905,00

Average Yearly Net Profit R3 106 860,00

Phase 4 - In House ManufacturingExtrusion Line R1 300 000,00

Installation R300 000,00

Total R1 600 000,00

Investment - Phase 1 R466 130,00 $35 474,12

Share Quantity 5%

Annual Profit Share R155 343,00 $11 822,15

ROI 33,33%

Option 1

Option 2

Option 3

ROI

Investment - Phases 1 & 2 R1 281 129,03 $97 498,40

Share Quantity 10%

Annual Profit Share R310 686,00 $23 644,29

ROI 24,25%

Investment - Phases 1 - 4 R2 881 129,03 $219 264,01

Share Quantity 20%

Annual Profit Share R720 000,00 $54 794,52

ROI 25%

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Fund Distribution OverviewBreak down of the start-up costs

28% 56%

Plastic Extrusion Line

$35,500Phase 1 - Prototype

Delivery Truck, Forklift & Storage

$62,000Phase 2 - Operation Setup

$122,000Phase 4

In house extrusion machinery

16%

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ThinkWe think how we can impact the global market and prevent climate change. We then begin a process of investigation into our idea and deem its plausiblility.

CreateIf our idea is plausible and can a) Impact the vast

majority of people in the world b) is sustainible (eco) and affordable, we shall create it.

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Company Philosophy

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The SAFEA Safe is essentially an agreement that is similar to a

warrant that entitles investors to shares in the company at a future date.

Key reasons why we are using a SAFEThe agreement is simple which is attractive to the

founders and investors alike.

The agreement doesn’t require specific valuations or share prices as those can be decided at a later date

once the company gains more revenue.

It can include special deals and discounts to early investors.SAFE doesn’t involve debts or maturity dates which can also

be an attractive asset to investors.

SAFE documentsWe are willing to use other SAFE documents provided by ycombinator or any other legal

documents that are provided, that are beneficial to the investor and the founders.

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Investor Securities

DevelopmentThe development and setting up of our factories could prove time

consuming and elevated costs from unforeseen circumstances.

Future problemsThere are risks which we as a

company do not have problems with at the moment, but which could pose a threat or become

an issue in the future.

GuaranteesWe cannot guarantee that our

product will work as intended in a large scale format. We can only work off of the scaled 3D models we have created and prototypes.

Mitigating RiskIt is our responsibility as Beta Ingenuity board together with the advisory board ensure a sound and thoroughly balanced and integrated risk management.

AdvicePotential investors are advised to read the investment memorandum thoroughly and contact us directly before making any decisions.

Risk InventoryOur risk inventory is not finite and we could come across potential delays and unforeseen costs.

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Investing in any start-up can be risky

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Risk Assessment

Participate in Beta Ingenuity

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You can Invest

Any individual can invest within the

company.

Business can Invest

Any company/organisation/developer/Corporation

can invest within the company.

Large Investors Campaign Reserved Rights Further Information

We would prefer any investors wishing to make an investment more than 20 000 USD to contact us directly. Large investors

reserve the right to buy out shares from smaller

investments.

The campaign will automatically close

once the target capital of 250k USD has been reached.

Beta Ingenuity reserves the rights

to change the number of shares

issued in the event of over registration.

For more infomation please contact Beta Ingenuity via

[email protected]

Note: We do accept investments from $100.

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Demonstrations & Documents

If you would like to see a 3D scaled model of the house and view any of our

technical documents please email [email protected]

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[email protected]

www.betaingenuity.com

KEEP IN TOUCH WITH US

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Become a Catalyst

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@betaingenuity

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