The mission of CATALYST Strategic Design Review is to stimulate thinking and encourage conversation about the role of strategic design in defining and developing an economically, socially and environmentally sustainable future. benefits goals mix resource s products mission SWOT competition market implementat ion strategy
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The mission of CATALYST Strategic Design Review is to stimulate thinking and
encourage conversation about the role of strategic design in defining and developing
an economically, socially and environmentally sustainable future.
benefits goals mix resources
productsmission SWOT competition market
implementation
strategy
CATALYST content emphasizes the value of applying the creative design process to the solution of complex
challenges, which are often considered outside the
realm of traditional design disciplines.
benefits goals mix resources
productsmission SWOT competition market
implementation
strategy
CATALYST represents the Pratt DM Program to the greater public and increases the visibility and perceived value of the degree.
benefits goals mix resources
productsmission SWOT competition market
implementation
strategy
Current Products
Digital publication Blog
benefits goals mix resources
productsmission SWOT competition market
implementation
strategy
Printed publication
Future Products
Email distribution
benefits goals mix resources
productsmission SWOT competition market
implementation
strategy
Web site
Events
Strengths
+ Leadership+ Talent base (design and marketing)+ Pratt credibility+ Reputable contact base+ Alumni network+ Positive first impression+ Free+ Visually engaging
benefits goals mix resources
productsmission SWOT competition market
implementation
strategy
Weaknesses
- Student time- Lack of resources - Varied editorial expertise- Little brand recognition - Unmanaged email distribution- Printed version unavailable to the public- Digital format not ideal for reading- Social and eco connection to strategic design can be stronger
benefits goals mix resources
productsmission SWOT competition market
implementation
strategy
Opportunities
+ Social media+ Increasing digital access + Interest in social and eco responsibility + Leverage strategic partnerships+ Exposure from events
benefits goals mix resources
productsmission SWOT competition market
implementation
strategy
Threats
- Overload of similar content - Email overload- Copyright diligence - Tight budget - Established competition