CATALYST CODE: HOW TO IGNITE A PLATFORM BUSINESS AND RULE A PLATFORM-CENTRIC ECOSYSTEM 20 April 2012 Catalyst Course 2012 David S. Evans Founder | Market.
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CATALYST CODE:HOW TO IGNITE A PLATFORM BUSINESS AND RULE A PLATFORM-CENTRIC ECOSYSTEM
20 April 2012 Catalyst Course 2012
David S. EvansFounder | Market Platform DynamicsVisiting Professor | University College LondonLecturer | University of Chicago
Catalysts, Platforms and Two-Sided MarketsDefining Terms
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(Economic) Catalysts are intermediaries that create value by brining two or more types of agents (businesses or people) together.
(Multi-sided) Platforms are the virtual or physical places that catalysts create to enable multiple types of agents to find and transact with each other and thereby create and exchange value.
Economists sometimes call these platforms Two-sided Markets a term that was introduced in the pioneering work by French economists Jean-Charles Rochet and Jean Tirole.
A customer type is sometimes call a platform “side”.