catalyscity profile

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catalyscity Sustainable Planning

Land Advisory

Asia Pacific | South Asia | Middle East | Americas

PLANNING CITIES AS CATALYSTS FOR ECONOMY, CULTURE, AND LIFE !!CATALYST OF SUSTAINABLE FUTURES

People drive cities. Everyday life makes up the memories of places. Strategic design and planning of And so land use, connectivity, and space is a people-first art.

Catalyscity helps cities, developers, NGOs, communities, and nations design and implement frameworks that enable communities to achieve their own future visions.

We do so by making great land use decisions together early, to capture the greatest and most unique value of land and people.

Understanding global trends, market aspirations, and human behaviors, and setting a foundation for smart, healthy, and sustainable land use, are the keys to a competitive and healthy future.

HOLISTIC THINKING, ARTFUL DELIVERY, DEEP EXPERIENCE

Sylvester Wong AICP LEED AP is Founding Principal, based in Hong Kong with market reach across the Asia Pacific, South India, Middle East and the Americas.

Mr. Wong is a seasoned veteran of the unique challenges of urban development across the fast growing cities and hinterlands of Asian megalopolises.

Mr. Wong is a former director and officer of urban design and planning at Gensler, Woods Bagot, HOK and SOM. He received his Master of City Planning and Bachelor of Arts in Architecture from UC Berkeley.

Mr. Wong relocated from Berkeley, California, to Hong Kong in 2001 with a veteran team of designers and planners, who now form an accessible constellation of talent and resources in various firms and agencies around the world.

BOUTIQUE INTERNATIONAL AND NATIONAL TEAM CURATOR

Every community and challenge is unique. So every team should be unique as well. Catalyscity is a next generation consultancy, drawing on the power of local and global networks to bring the best minds and talent together for each project. Catalyscity is also flexible enough to embed within teams for both discretion and seamless delivery.

This multidisciplinary approach cuts out overhead, and nimbly draws on vast past experience working with architects, engineers, biologists, policymakers, health professionals, economists, market specialists, operators, investors, local governments, stakeholders and end users to achieve intelligent, strategic, objective and sustainable visions for our clients and their communities.

Cover image: Shizimen CBD Masterplan, Zhuhai, China

Work from previous firms:

Top: District 1 context study, Ho Chi Min City, Vietnam

Bottom: 24 City, China Resources, Chengdu

SITE AND DEVELOPMENT ADVISORY !Let us help your commercial and community vision by designing a creative way to maximize the yield and valuation of land or potential lands.

MACROECONOMIC POSITIONING

Taking advantage of global trends and regional fundamentals to position development towards undiscovered value and identity.

Dianchi North, Kunming | Leverage regional role to densify

Bandar Seri Begawan, Brunei | Space for economic diversification

DEVELOPMENT ADVISORY

Envisioning and modeling - financially and physically - multiple commercial, cultural and use opportunities based on topography, climate, connectivity and context .

COMMERCIAL LAND STRATEGY

Visualizing and quantifying commercial scenarios informed by planning and design opportunities.

SITE SELECTION STUDIES

Working through location scenarios based on site opportunities, external connectivity, and neighboring development variables.

LAND ASSEMBLY ADVISORY

Working through scenarios based on changing owner conditions, assessing resultant fluctuations in capacity, design, and yield.

FIT TEST AND FEASIBILITY

Initial testing of market-specific building typologies and product on sites, linked to custom financial models reporting.

CONTEXTUAL STRATEGY

Clockwise from upper left:

Regional demographic and economic study anchoring a

series of plans around Zhuhai

Site capacity study for a Hong Kong international school

Coordination of 100+ owners in planning District 2, HCMC

Multiple scenarios and development mixes/yields, hotel development, Zhuhai

Density bonus modeling based on walking distance to

transit, HCMC

!Projects executed at prior firms

VISIONING & CONCEPT MASTER PLANNING !We can together envision the future of a site, district, city or land. The Concept Master Plan aligns land use, density, connectivity and addressing, natural systems, climate, user patterns, and placemaking design. All before committing to specific architectural design.

SUSTAINABLE SYSTEMS

Defining development zones by understanding and respecting natural water flows, habitats, climate, and geologic conditions. Reduce infrastructure by leveraging nature.

LAND USE PLANNING

Creating corridors, adjacencies, and compatibilities of use, in part to secure planning approvals, in part to inspire and shape investment and development toward synergies. Smart, walkable, mixed use.

VERTICAL USE DESIGN

Activity is three dimensional, and use distribution must be designed over levels, especially the first few around ground level. Visual strategies around spatial relationships.

YIELD AND VALUE OPTIMIZATION

Resulting built up or floor areas and population can be modeled against metrics defined by commercial targets and requirements, simultaneously with evolving design.

OTHER KEY ACTIVITIES

Master Layout Planning Building Configuration Scenarios Addressing, Circulation, Transit and Connectivity Networks Streetscape, Landscape, and Wayfinding Design Parcel yield, development area, and service provision tracking

CELEBRATED SPIRIT OF

THE LAND

Top: Rich hillsides defined natural watersheds for a 800ha

new town in Dalian.

Middle: Langfang Smart Ecocity is anchored in solving

the one fundamental challenge threatening the city

Above: Special Economic Zone and business parks

strategies, in Mumbai.

Right: Land decisions in logical steps naturally yield

development patterns, as in Dianchi Lake, Kunming.

!Projects executed at prior firms

DETAILED MASTER PLANS & DESIGN GUIDELINES AND CONTROLS !Once a concept masterplan is in place, often meaning with approvals from the local planning authorities, refinement with concept architecture creates the next step in implementation.

MASTERPLAN REFINEMENT

Designing further parameters beyond parcel definitions, including height, setbacks, density, coverage, GFA, build-tos, form-based codes.

BUILDING PRODUCT TYPOLOGIES

Refinement of buildings with market-ready dimensions and floor heights, accommodating real operational and leasing orientation needs.

RETAIL / TRANSIT FLOW DESIGN

Refining public spaces to capture pedestrian flows, maximize high value frontage, accommodate security and risk, improve efficiencies, create memorable experiences.

ADDRESSING, PARKING, SERVICING, AND SITE LOGISTICS

Planning arrival and departure sequences, parking flow, passenger experience, valet and concierge systems, services and back of house.

DESIGN GUIDELINES

Documenting goals, metrics, guidelines and examples of design intent to ensure that development of sub-plots supports the original mission of the master plan.

OTHER KEY ACTIVITIES

Landscape + Streetscape Pedestrian level design Investor packaging Parcel-by-parcel controls Sub-developer management

PLACES FOR PEOPLE

Top: 1 million sm mixed use destination revitalizing the

downtown of Zhuhai

Middle: Shizimen CBD concept and detailed

masterplans, plus guidelines, at the head of Hengqin Zhuhai

Above: Guidelines for Hong Kong Central Waterfront

Right: Series of design guidelines and parcel controls

for each plot of Bay La Sun, KAEC, Saudi Arabia

!Projects executed at prior firms

CATALYST PROJECT IMPLEMENTATION !Plans are useless on the shelf. This next generation consultancy convenes experts, investors, and stakeholders to turn visions into built places, for only celebratory buzz on the street is a true indicator of success.

INVESTOR PACKAGING

Designing masterplan and design reports, brochures, and marketing materials for approvals and prospectuses.

IMPLEMENTOR CONVENING

Leveraging an international network of equity, investors, operators, brokers, design and engineering consultancies, tenants, users, and builders.

RETAIL / EVENT / TRANSPORT FLOW DESIGN CHAMPIONING

Shepherding the success of the public space-in-between, while individual building development gets underway.

MULTIDISCIPLINARY TEAM ASSEMBLY

Advisory on convening and procurement of the right experts for delivery.

INFRASTRUCTURE PHASING

Planning, design and strategy around complex infrastructure needs, particularly in situations requiring concurrent full operation and access of key facilities.

MULTIDISCIPLINARY COLLABORATION

Top: LEED Platinum phase one of Vrindavan TechVillage,

recently sold to Embassy and Blackstone for over

USD330mio

Middle: ITE West campus, Singapore

Above: Bandar Seri Begawan Development Masterplan

Bottom: Hillside hotel mixed use circulation concept

!Projects executed at prior firms

BRAND STRATEGY AND POSITIONING !The success of a place is measured today in both tangible yields and intangible buzz. Intelligent and iterative refinements to design, operation, management, and positioning are crucial to make the most of fast changing trends and market demands.

STRATEGIC MARKET POSITIONING

Establishing and refining the message of offering in context, from a planning and design perspective.

BRAND EXPERIENCE DESIGN

Distilling visual identity from the spirit of the place, needs of stakeholders, and multiple channels of audience, into a unique experience. Crafting memorable sequences and moments, putting customer impression first while making operations seamless.

EVENT DESIGN

Strategic planning of events, festivals, pop-up high engagement activities for activating places across seasons and time.

VALUE ENHANCEMENT FOR ASSET MANAGEMENT

Assessment and strategies for existing facilities for easy-win enhancements and improvements to operation/valuation, including:

Rebranding and missioning Marketing and communications Layout and access improvements Micro logistics to boost efficiency Site expansion strategies Redevelopment scenarios

Top: A new ski-through village experience in Niseko, Japan

Middle: Bandar Seri Begawan Development Masterplan public participation effort

included social media channels

Bottom: Malaysia’s first public-private reserve needed an

identity conveying both grassroots accessibility and

corporate responsibility

Right: Graham Street retail improvements plan, Hong Kong

!Projects executed at prior firms

UNFORGETTABLE IDENTITY

PROFESSIONAL SERVICES SUMMARY !SERVICES

• Strategic land advisory to align business with real estate

• Visioning workshops and visual facilitation of conceptualization and ideation

• Site selection studies, analysis, and development advisory

• Pro-forma and intelligent development quantity analysis

• Site and climate analysis for Sustainability and Resilience

• Regional and watershed planning

• Connectivity, transport and infrastructure strategy

• Site planning, massing, use distribution, landscape and circulation concept design

• Vertical use planning and urban design, three dimensional use blocking, massing, and choreography for concept scenarios

• Land use and density planning and controls

• Design guidelines and review

• Place branding advisory / design

• Master plan packaging, report, marketing collateral, physical model, and social media design, authorship and writing

!

CUSTOM TEAMS

• Concept and Detailed Master Planning (from 2 to 2 million ha)

• Citywide and Regional Competitiveness Strategy

• Urban Design and Guidelines

• Resilience and Tourism Planning

• Connectivity, Transport and Infrastructure Strategy

• Socio-cultural Investment Planning

• Plan Implementation Strategies

• Public and Stakeholder Planning Processes and Capacity-Building

• Multidisciplinary team leadership: engineering, infrastructure, transport, economic, quantities, forestry, biology, maritime, port, operations, landscape, architecture

MULTINATIONAL FLEXIBILITY

• Core practice in English, with regional language needs supplemented on a project by project basis

• Corporate base in Hong Kong allows for flexibility in teaming, commissioning, and appointment

• Principal holds a US Passport, Hong Kong permanent residency, and APEC membership, enabling ease of travel

Sylvester Wong AICP LEED APFounding Principal

KEY PAST PROJECTS executed with previous firms !PROJECTS SUSTAINABILITY AND TOURISM

Langfang Smart EcoCity, 200sqkm, China Doumen Heritage Tourism Plan, Zhuhai

China 15sqkm Dianchi North, Kunming China 50sqkm Piasau Nature Reserve, Miri MY 90ha !WATERFRONTS AND MARINAS

Hong Kong Sustainable Harbourfront Guidelines

Hong Kong Central Waterfront Hong Kong Government Headquarters Marina Bay City, Manila Philippines 40ha Marina / Equestrian Resort, Libya 200ha West Bay Coast Preservation, Wenzhou

7sqkm !AIRPORT CITIES AND TRANSPORT

Bengaluru SkyGardens Airport City Hong Kong North Commercial District GVK Mumbai SkyCity Chongqing and San Jose Airports !CBDS AND LIFESTYLE DISTRICTS

Beijing Financial Street 40ha Taipingqiao District, Shanghai 40ha Shizhimen CBD, Zhuhai 60ha Zhuhai City Heart 1m sm Wangjiadun CBD, Wuhan 6sqkm Bay La Sun, King Abdullah Economic City

KSA 2sqkm King Fahad Life Park, Dammam KSA

40ha Kingdom City, Jeddah KSA 10sqkm An Phu Hung, HCMC Vietnam 6 sqkm Commercial District, Putrajaya Malaysia Central Lumphini Gardens, Bangkok

Thailand 20ha Bonifacio North, Manila Philippines 60ha Times Square, Suzhou China 20ha 24 City, Chengdu China 45ha !

!BUSINESS AND EDUCATIONAL CAMPUSES

Vrindavan TechVillage, Bengaluru India 100acres

Remin University, Beijing China 60ha ITE West Campus, Singapore 20ha University of Economics and Finance,

HCMC Vietnam 50ha Dubai Movie City, Dubai UAE 30ha Hangzhou Digital TV, Hangzhou China !HERITAGE, SOCIOECONOMIC, AND RESILIENCE MASTER PLANS

Weishan Valley Heritage Village, Kunming China

Dharavi Evolution, Mumbai India Post-Tsunami Recovery Masterplan,

Phuket !RESIDENTIAL, RESORT, COMMERCIAL, MIXED USE, AND CONVENTION

Across: Australia. Brunei Darussalam. China. Hong Kong. India. Japan. Libya. Macau. Malaysia. Mauritius. Mongolia. New Zealand. Philippines. Kingdom of Saudi Arabia. Singapore. Taiwan. Thailand. Vietnam. United Arab Emirates. United States of America.

PROJECT AWARDS AIA Honor/Merit Award Urban Design

2011 Bandar Seri BegawanDevelopment Masterplan

2011 Dalian Future City 2010 Langfang Smart EcoCity2000 Hong Kong Central Waterfront 2000 Shanghai Huangpu Riverfront

AIA Hong Kong Peoples Choice Award 2008 Kai Tak Archipelago

AIA Hong Kong Sustainability Award 2008 Haitang Bay National Seashore

This selection is an excerpt of a larger collection of project

experiences, which can be made available upon request.

WHY CATALYSCITY? !!“Catalycity" is a term measuring the ability of an element to catalyze reactions to create new things.

It is also a perfect way to think about the elements of our cities – people, places, movement, aspirations, markets, and memory – and how their interaction catalyzes our economic, cultural and physical betterment.

Catalyscity aims to be your independent advisor, or design confidant, or property consultant, or opportunity finder, or team leader, or convener of the world’s leading experts in design, engineering, construction, and economic analysis.

Catalyscity leverages experience across jurisdictions and markets, across international boundaries and cultures, across the world’s leading design consultancies.

Catalyscity distills it all into inspiring visions, strategic collaboration, scenario building/testing, visualization, and stewardship of sustainability and resilience - environmental, economic and sociocultural.

!!Let us be your Catalyscity.

APPOINTMENTS !!Available for lump sum appointments, retainer basis advisory, daily rates, or proportional engagements.

For more information, or to learn about our strategic partnerships, please contact

Sylvester Wong AICP LEED APFounding PrincipalCatalyscity Design Limited12 Tung Chung Waterfront LBD6/18AHong Kong

!Available locations:

Singapore

Manila

!!!!!!!www.catalyscity.com

[email protected]

Top: Character mapping for Ho Chi Minh City, Vietnam

Bottom: Evolution of Dharavi slums to selectively transit

oriented redevelopment without destroying social and

economic fabric. Mumbai

Projects executed at prior firms