Catalogue 2011/2012

2011/2012

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Colophon

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Catalogue printed by: Sugroep, the Netherlands

Dear reader,

The cover of this year’s BIS Publishers’ catalogue makes a clear statement: the book was better. Okay, I love the movies too, as well as all things interactive, backlighted and moving, but still … books are my first love and will always have that special place in my heart.

Books speak to our minds without making a sound. Even without external audio input, when we tune in to their wavelength, their powerful message can become very loud and resonate deep in our brains, shining with the soft light of a candle or the burning intensity of a noonday sun.

Here is my pick of five shining books from the forthcoming titles from BIS Publishers.

The image of the Oscar reading the book is taken out of the forthcoming Never Sleep with the Director, one of the three new titles in the bestselling Ridiculous Design Rules series. Author Anneloes van Gaalen contin-ues collecting ridiculous rules and striking images that contradict them or support them. We love it - and we’re not alone, given the 35,000-plus Rules books sold to date.

Gold is the color of winners. We are inexpres-sibly proud that our bestselling This is Service Design Thinking has won the Gold award in the ‘Best Book Design’ category in the 2011 European Design Awards. It gets even better! The book also walked away with the Best of Show Award, the best of all this year’s gold winners. A huge thank-you to designer Jakob Schneider and to the 14 jury members representing the major design magazines throughout Europe.

Inspiration is the title of a big and exciting new book that fits in with the topics that we have covered in our growing list of small books on form-generating experiments in architecture and design. Large and proud, Inspiration show-cases dozens of novel (often digital) design methods for architecture, with hundreds of examples as well as academic and practical

analyses. An absolute must-have for architects. By the way, Sofia Vyzoviti, whose Folding Architecture is in its 12th (!) printing as we go to press, adds a new title to the small book series as well. Soft Shells: a stunning 224 pages of form experiments with architecture and textiles, available now for only 12 euros.

Next: Back to the Future. Not the film! This is the title of a new memory game based on the absolutely wonderful photo series by Argentinean photographer Irina Werning. With a great eye for detail and beauty, she recreates childhood pictures with the same adults, now grown-up, using the same clothes, scenery and facial expressions. Her project was all over trend blogs and national newspaper magazines and will be great to play in the memory game format.

I cannot end this pick of five without putting the spotlight on Sketching the Basics, the prequel to Sketching, which became a huge international bestseller and has now sold over 70,000 copies worldwide. The prequel is a step-by-step drawing course which may well become the ever-friendly companion of every design student in the world who sits before a blank sheet or screen wanting to sketch, but not exactly knowing how to start. This is the book that shows you what you always wanted to know but had never had explained in a simple and efficient way.

I love that last sentence. Any book that delivers on that promise is as good as gold, if you ask me.

As ever, if you have a good idea for a new book or game, drop me an email. I would love to hear from you.

Kind regards,

Rudolf van [email protected]

2 New > Open Design Now: Why Design Cannot Remain Exclusive

Authors: Bas van Abel, Lucas Evers, Roel Klaassen, Peter Troxler | Design Hendrik-Jan Grievink |

English | 320 pages Paperback | 24 x 17,5 cm | € 29,90 | ISBN 978 90 6369 259 9 | Available now

Open Design Now looks at design in the new networked world. Design is undergoing a revolution thanks to two forces: an emerging networked commu-nity that shares digital information about physical products and widespread availability of production tools and facilities. Design is becoming an open discipline, in which ideas are shared and a wide range of products is being renewed in a worldwide collaborative process. Open design empowers any-body and everybody to devise and distribute their own products, as it has happened in graphic design, music and film before. Curated and edited by Premsela Foun-dation, Creative Commons and Waag Society this book presents essays, case studies and a lexicon of images related to the main topics.

“Openness is more than a commercial and cultural is-sue. It’s a matter of survival.” - John Thackara

How 3D printing is changing design-as-we-know-it

The first comprehensive reader on this exciting topic

4 New > Sketching: The Basics

Authors: Koos Eissen and Roselien Steur | Design: Booreiland | English | 204 pages | Hardcover |

27 x 21 cm | € 34 | ISBN 978 90 6369 253 7 | June 2011

Following the global success of Sketching, which has sold over 70,000 copies to date, authors Koos Eissen and Roselien Steur now bring out the sequel entitled Sketching: The Basics. In fact, prequel would be a better word for this new book, since it is aimed towards the novice designer. Whereas Sketching shows you how to draw various aspects of shape and form, and serves more as a reference book, The Basics explains things in more detail, taking the reader by the hand and guiding him step by step through all the various aspects of drawing that novice designers come up against. The Basics explains the rudiments of learning to draw both clearly and com-prehensively using step by step illustra-tions, examples and strategies. You will learn to use and master the different techniques and also how to apply sketches in the design process.It is the perfect book for those just start-ing out in sketching, for the first years of art and design courses, and for those who wish to revise the basics of good sketching; it is a simple and efficient way of learning all you’ve ever wanted to know but have never had explained to you.

Sequel to the bestseller Sketching: 70.000 sold

New visual method for the novice designer

Highly suitable as a basic reference book in art and design education

SKETC

HIN

G THE BASICS

KO

OS EISSEN

& R

OSELIEN

STEUR

SKETCHING THE BASICS

This book can be regarded as the ‘prequel’ to our fi rst book, which was intended as a reference guide. This new book concerns the study of form. Sketching: The Basics contains many step-by-step guides to making drawings. It is about learning to draw effi ciently by employing different techniques, both manual and digital. Drawing an object or idea is not a rigid process but a lively interactive process. Revealing the steps in that process allows us to explain the decisions taken and their impact on the fi nal result. Every chapter contains an exercise for the reader. After all, practice is probably the best way to learn. Can you remember your struggle as a child as you were learning how to write? Developing the skill to write by hand was hard work, but you managed. The same will happen as you learn to draw. Just as in our previous book Sketching, we will illustrate particular aspects of drawing in designer case studies. We have invited contributions from leading international designers from different cultures around the world. We feel it is important to show their drawings in relation to the design process. We believe in active observation and participation from the student. During the drawing process there are many moments when choices alter the outcome. Being aware of those moments and the variety of choices and opportunities makes your attitude more fl exible and less rigid. Students learn to start sketching with an open mind instead of a fi xed idea. We believe that such an open attitude is key to a good design process.

Koos Eissen (Med) and Roselien Steur (MSc BA) both teach drawing techniques. Eissen is an associate professor at Delft University of Technology in the Netherlands, where he is responsible for the freehand and digital drawing classes at the Faculty of Industrial Design Engineering. He also lectures at the Royal Academy of Arts in The Hague. Steur is an experienced lecturer at both university and art academy level who now specialises in design sketching workshops for professionals.

Design sketching is embedded in a process involving many colourful aspects. The fi eld of sketching is both lively and changing, and the importance of drawing in relation to the design process is considerable. Designers need to express their thoughts and ideas in context-driven drawings and sketches. That demands the skill to draw effi ciently and with an awareness of the function served by the drawings and of their legibility. We think these skills can be acquired.

This book canwas intended as a reference guide. This new book concerns the study of form. guides to making drawings. It is about learning to draw effi ciently by employing different techniques, both manual and digital. Drawing an

to draw effi ciently and with an awareness of the function served by the drawings and of their

employing different techniques, both manual and digital. Drawing an object or idea is not a rigid process but a lively interactive process. Revealing the steps in that process allows us to explain the decisions taken and their impact on the fi nal result. Every chapter contains an exercise for the reader. After all, practice is probably the best way to learn. Can you remember your struggle as a child as you were learning how to write? Developing the skill to write by hand was hard work, but you managed. The same will happen as you learn to draw. Just as in our previous book aspects of drawing in designer case studies. We have invited contributions from leading international designers from different cultures around the world. We feel it is important to show their drawings in relation to the design process. We believe in active observation and participation from the student. During the drawing process there are many moments when choices alter the outcome. Being aware of those moments and the variety of choices and opportunities makes your attitude more fl exible and less rigid. Students learn to start sketching with an open mind instead of a fi xed idea. We believe that such an open attitude is key to a good design process.

Koos Eissen (Med) and Roselien Steur (MSc BA) drawing techniques. Eissen is an associate professor at Delft University of Technology in the Netherlands, where he is responsible for the freehand and digital drawing classes at the Faculty of

employing different techniques, both manual and digital. Drawing an object or idea is not a rigid process but a lively interactive process.

www.sketching.nlwww.SketchingForDesigners.com

KOOS EISSEN & ROSELIEN STEUR

‘What you always wanted to know but was never explained in a simple and effi cient way.’

SKETCHINGTHE BASICS

THE PREQUEL TO

SKETCHINGDRAWING TECHNIQUES

FOR PRODUCTDESIGNERS

Sketching_Basics_cover2.indd 1 17-04-11 14:16

Related:Sketching, p. 56

6 New > Blue is the New Black: The 10 Step Guide to Developing and Producing a Fashion Collection

Author: Susie Breuer | Design: BORN’84 | English | 192 pages | Hardcover | 23 x 17,5 cm | € 34 |

ISBN 978 90 6369 281 0 | Spring 2012

Fashion is a multi-billion-dollar industry. It’s not just about sketching an outfit, it’s about selecting fabric, developing buttons, sourcing a factory, negotiating prices, making patterns, seeing the final launch and selling garments. This multi-faceted industry is exciting, enigmatic and endless. Although art colleges have an unceasing interest in the workings of the fashion industry, too many choose to focus on design rather than on the technical elements. Written for fashion graduates, newbie entrepreneurs and those in entry-level positions in the indus-try, Blue is the New Black demystifies the process of how to make a fashion collection accessible for all levels. It’s a reference guide, a buddy, and a bible of who, what and where. This guide is an A to Z of the whole fashion process of design, production and marketing. In that respect, it fills a gap in the market of books that give guidance for profes-sionals embarking on or preparing for a career in the fashion industry.People who buy Blue is the New Black want to know how to create a collection. They want to roll up their sleeves and do it, but they need practical instruction on the different phases.

The first fashion A-Z of the whole fashion process

Fills a gap in the market of practical advise for (aspiring) fashion profes-sionals

20 years of insight and experience; a must-have for young first jobbers and students

The 10 Step Guide to Developing and Producing

a Fashion Collection

BLUE IS THE NEW BLACK

Related:Fashion Makers Fashion Shapers, p. 76

Susie Breuer has over 20 years of experience in the fashion industry. Her career has included positions at Karl Lagerfeld and more recently at

Tommy Hilfiger and Pepe Jeans. She is currently an independent consultant to various fashion labels,

based in Amsterdam.

8 New > This Is Service Design Thinking: Basics - Tools - Cases

Editors: Marc Stickdorn and Jakob Schneider | 376 pages | English | 2nd print | 23 x 17,5 cm |

Hard-cover with Service Design Canvas insert | € 45 | ISBN 978-90-6369-256-8 | Available now

Service Design is a bit of a buzz-word these days and has gained a lot of interest from mayor companies in many business sectors as well as from the business press. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside the book.The service industries comprises of about 70% of our western economies and the boundaries between products and services are blurring. This calls for a different way of thinking about innova-tion and this is service design thinking.The core of the book offers 25 prac-tical and adaptable service design tools that help companies, non-profits and governments to better understand the needs and views of the clients they serve. Furthermore the book offers the basic principles of service design, cases, background theory and sources for further reading. This is Service Design Thinking is the first practical book for a huge potential market that consists of all companies and institutions and governments that deliver a service as well as consultants in marketing, management, design and information technology.It is edited by Marc Stickdorn and Jakob Schneider and written by some 20 authors from various countries.

Best of Show at European Design Awards 2011

First think and do book on Service Design

A must-read for students and professionals

10 New > ViP Vison in Design: A Guidebook for Innovators

> The process of looking, reflecting, then looking again is essential to the decon struction phase of ViP .

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Mobility

Olaf Wit

Koga-Miyata, 2002

➜GO Bicycle Design

The GO is a commuter bicycle designed to facilitate “fl ow”, turning necessary, everyday journeys into joyful, imper-turbable, and challenging experiences.The bike’s construction entirely focuses on helping the rider “become one” with the bike through control and personal optimization. The geometry of the stiff aluminium frame is made for agility and direct handling, while the carbon fi bre fork and seat-stay enhance comfort by absorbing vibrations. Its fi xed gear drive train (no freewheel, no gears) forces the cyclist to stay focused, and provides unbeatable speed and steering management. Adjustability of gear-ratio (simply exchange the whole chain-case) and saddle/handlebar height facilitate an optimal rider/bike relationship.

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Gaming

Richard Boeser

www.ibbandobb.com, 2007

➜ developing a cooperative computer game for two players

“It’s not winning that counts (but taking part)”

“ibb and obb” is a cooperative computer game for two players. The players have to fi nd their way through a world split in two. In the bottom half, gravity is reversed, and players move around upside down. Every element in the game has been designed with two main goals in mind: challenge players to explore ways to navigate through a world with double gravity; and reward players for working together smoothly.

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ViP

> When you start to look at products in terms of the factors underlying their existence, you will also start to feel, and even-tually see, new possibilities<

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Authors: Paul Hekkert, Matthijs van Dijk | Design Irma Boom Office | English | 376 pages Hardcover |

19 x 15 cm | € 45 ISBN 978 90 6369 205 6 | June 2011

The authors, design practitioners and educators, bringing together in this book 15 years of knowledge, have produced the first book about how designers can formulate a vision for new and appro-priate products. They call this approach Vision in Product Design (ViP). It strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in produ-cing a product. It is both a method and a design philosophy. Besides explaining what ViP is all about, this book offers a rich array of narra-tives, including conversations, cases, literature and creative materials and illustrative models and pictures. Through these different pathways the reader will better understand ViP and will be able to interact with the book, both in practice and in an educational context in more various ways.

A new vision and method on product design from the Faculty of Industrial Design at TU Delft

Designed by Irma Boom Office

Very useful for both design students and design practitioners

This book is about the design approach ViP, Vision in Product design. ViP is the label of a method that first and foremost supports innovators of any kind to ‘design’ the vision – the raison d’etre – underlying their design. This vision is firmly rooted in a delib erately constructed future world. Since the vision defines the goal and not the means, the method can be applied in innovation processes of any kind. Hence its current title: Vision in Design.

Vision in DesignA Guidebookfor Innovators

Paul HekkertMatthijs van Dijk

Paul HekkertMatthijs van Dijk

Matthijs van Dijk is CEO of KVD design consultancy and Professor of Applied Design at TU Delft.

Paul Hekkert is Professor of Form Theory at the faculty of Industrial Design Engineering at TU Delft

University in Holland.

12 New > Meta Products: Building the Internet of Things

The last few years the web has be-come the standard for communication, advertising, socializing, financing and so on. A world consisting of bits and bytes. However, we are living in a world of atoms, filled with things created either by nature or by ourselves. Some of these creations, especially consumer products, are becoming more outdated and obsolete every day. It seems the digital world is of more use to us nowadays. Some even say the internet replaced ‘stuff’. Yet, we are still living in the atom world. Our body and senses have to interact with real things. Therefore, in the next few years it will become more and more useful to get physical products connected to the web. At web design studio Booreiland they call these kinds of products Meta Products, and they are taking on the adventure of designing them. This book will be interesting for trend-watchers, product design agencies, advertising agencies, R&D depart-ments, people in education or anyone interested in web and product design.

The first book on the exciting topic of connect-ing physical products to the internet

With many cases of pioneer projects and expert interviews

Useful for design and internet professionals and design education

Authors: Wimer Hazenberg & Menno Huisman | Design: Booreiland | English | 160 pages |

Paperback | 23 x 19 cm | € 29,90 | ISBN 978 90 6369 251 3 | Fall 2011

METAPRODUCTSbuilding the internet of things

META PRODUCTS

Wimer Hazenberg & Menno Huisman —founders of design studio Booreiland

Wim

er Hazenberg &

Menno H

uisman

A briefing on the rise of the internet of things, covering expert interviews & many illustrated cases.

The last few years the web has become the standard for communication, advertising, socializing, financing and so on. A world consisting of bits and bytes. However, we are living in a world of atoms, filled with things created either by nature or by ourselves. Some of these creations, especially consumer products, are becoming more outdated and obsolete every day. It seems the digital world is of more use to us nowadays. Some even say the internet replaced ‘stuff ’.

Yet, we are still living in the atom world. Our body and senses have to interact with real things. Therefore, in the next few years it will become more and more useful to get physical products connected to the web.

At Booreiland we call these kinds of products Meta Products, and we are taking on the adventure of designing them. Back in 2003 however, we started as a graphic design studio, and fluently grew into a mature web design studio the last few years. In 2008, it was time for something different, yet relying on our experience in web and print. This was to become the realm of the physical web and its Meta Products.

This book might be interesting for trendwatchers, product design agencies, advertising agencies, R&D departments, people in education or anyone interested in web and product design.

Meta Products – Building the internet of things.

Including exclusive interviews with Alexandra Deschamps-Sonsino (Tinker), Jeroen Van Geel (Fabrique), Marc Fonteijn (31 volts), Maddy Janse (Philips), Harald Dunnink & Sebastian Kersten (Momkai) and Jenny de Boer (TNO).Covering cases of eco:Drive (Fiat), Nabaztag (Violet), Nike+ (Nike & Apple), Olinda (Berg London), Poken, Fitbit, SenseAware (FedEx), Switch2Health and Siftables (Sifteo).

building theinternet of things

14 New > Inspiration: Contemporary Design Method in Architecture

Authors and Designers: Prof. Mark Mückenheim and Dipl. Ing. Juliane Demel | English | Hardcover |

23,5 x 29,5 cm | € 45 | ISBN 978 90 6369 267 4 | September 2011

InspirationMark Mückenheim | Juliane Demel

Contemporary Design Method in Architecture

Related:Soft Shells, p. 16

Performative Geometries, p. 70

Mark Mückenheim is co-founder of the award-winning architectural firm FRAMA Architects BDA

in Dusseldorf Germany and a visiting professor and acting chair for architectural design at the Technical University of Munich. Juliane Demel is an assistant

professor and research assistant at the Architecture Department of the same university.

Sophia Vyzoviti

Sophia Vyzoviti

Soft Shells

Soft Shells

Porous and Deployable Architectural Screens

Design methodology in architecture and design has changed significantly over the last ten years, taking on major significance. More than ever, graphic attributes are used in contemporary architecture. A number of these new design methods and applications emerged through the use of digital media, leading to a paradigm shift in the way we design. BIS Publishers has already showcased these new design methods in a series of small books on form experiments in architecture and design, such as Folding Architecture and Supersurfaces (Vyzoviti) and Modular Structures (Agkatidis), but no comprehensive book on the topic had been published until now. Inspiration is doing just that, aiming to achieve a full overview of these exciting new topics from an authentic theoretical and prac-tical background. By presenting high-quality design works, new work methods, underlying ideas and comprehensive theories, the publication bridges a gap between long-cherished classic design techniques (proportions, grids, spatial elements, etc.) and new schools of thought. The publication contains examples of outstanding architecture, as well as many illustrations, models, sketches and renderings on the topic.

New design methods for architecture

A visual feast with hundreds of beautiful form studies

Includes practical as well as academic background analyses

16 New > Soft Shells: Porous And Deployable Architectural Screens

Sophia Vyzoviti

Sophia Vyzoviti

Soft Shells

Soft Shells

Porous and Deployable Architectural Screens

Author: Sophia Vyzoviti | Design: Pieterjan Grandry | English | 224 pages | Paperback | 15 x 10,5 cm |

€ 12 | ISBN 978 90 6369 269 8 | June 2011

Related:Architecture and Design Experiments series, p. 60

Soft Shells is a follow-up title to Sophia Vyzoviti’s bestselling books, Folding Architecture and Supersurfaces. Where Folding Architecture explored folding as a design method in archi-tecture, and Supersurfaces showed experiments in a fusion design field between product design, fashion and architecture, the new Soft Shells investigates textile as a retro-novel architectural device which is porous and deployable. The book is lavishly illustrated with form experiments and has three essays that provide the reader with a state-of-the-art context for the architectural discourse on form-generative surface.

New book by the best-selling author of Folding Architecture (13 printings)

Over 200 pages with inspiring projects for only € 12,-

Cross disciplinary expe-riments combining textile and architecture

18 New > 1 To 1: The Essence Of Retail Branding And Design

MASSMEDIACOMMUNICATION

VISUALMERCHANDISING

ASSORTMENT

PRICE LOCATION/FORMATS

SERVICES

STORE

EXPERIENCE

STAFF

INSTORECOMMUNICATION

CHANNELS

ONLINE ACTIVITIES

TRIBES

CHANGING WORLD

CONSUMERS

HOME

PRODUCT BRANDS

SUB

DEPA

RTEM

ENTS

DEPARTEMENT SHOPS

EXTERIORBRAND

Author Michel van Tongeren | Design SVT Branding + Design Group | English | 160 pages

Hardcover | 20 x 25 cm | € 39 | ISBN 978 90 6369 264 3 | Fall 2011

In 2003, Michel van Tongeren wrote Retail Branding, which was reprinted several times. In this book, he intro-duced the Platform Development Model, a method explaining a holistic approach to developing retail brands and formulas. His approach was holistic in the sense that the customer expe-riences the whole retail operation in a single visit. Now, eight years later, Michel and his company, SVT Branding + Design Group, have expanded his model by exploring the whole customer journey. They found that not everything starts with the brand; the outside world is as important as the brand attitude.In his new book, 1 to 1 The Essence of retail branding in the ever changing world, Michel connects the inside with the outside approach, following the customer’s journey from the couch at home to buying the physical product and covering all the steps in between, offline and online. The book is prac-tical and inspirational. As a manual for retail brand and formula development, it offers many practical examples and cases and is easy to use. It is also inspirational because it speaks about our lives, our changing attitudes and about our favourite pastime: shopping!

New book by author of Retail Branding

With extended Platform Development Model

Retail Branding form inside out en outside in

Michel van Tongeren

Related:Retail Branding, p. 68

Branding a Store, p. 68

20 New > Reading Letters: Designing For Legibility

Figure 8.8. Which is most legible? Test material applied in a legibility investigation for Heathrow Airport signage7. The fonts compared were as shown (from top) BAA Sign, Frutiger Bold, Fruti-ger Roman, Vialog, and Stemple Garamond Italic, with BAA Sign showing in outline. The study found the narrow Vialog to deliver an inferior performance compared to BAA Sign and the two Frutiger fonts.

Figure 8.7. The weight of Cheltenham Old Style. In a comparison of Cheltenham Old Style (Regular), Bold and Bold Condensed, Roethlein found Cheltenham Bold to be legible at a larger distance than both the Regular and Bold Con-densed fonts, a finding that not only suggests that wider fonts are more legible at a distance than narrow fonts but also indicates that bold weights on non-reflective material have superior distance performance compared with regular weights.

OrdinaryBoldBold CondensedWide Italic

111

Few of us will appreciate whether the typeface we read is legible, but we quickly notice if it is not. Creating type for optimal legibility is therefore an un-grateful task, since readers only register your failures. For instance, typefaces presented under difficult reading condi-tions, such as small font sizes in low-quality newspaper print, or street and building signs viewed from afar, need to be created in specific ways to function optimally. This book will not only help type designers create high-legibility type-faces, but also help graphic designers determine the optimal typeface for a given project. To understand the topic in depth, two very different areas of expertise have been consulted. One area is that of punch cutters and design-ers whose professional experience confers upon them useful knowledge that can help us better understand the various as-pects of the matter; the other is that of academic reading research, a field in which a significant amount of relevant scientific studies have been carried out over the years. Reading Letters is a serious and en-gaging compilation of knowledge from the design and scientific communities, supplemented by visual examples of legibility. A must-have for type designers and graphic designers.

A massive overview of knowledge from scientists and designers on legibility

Beautifully illustrated with explanative examples

A must-have for type and graphic designers

Author and Design: Sofie Beier | English | 208 pages | 278 pages | Hardcover | 21,5 x 25 cm | € 39 |

ISBN 978 90 6369 271 1 | Fall 2011

READINGLETTERSdesigning for legibility

Sofie Beier

Related:Creative Characters, p. 69

Shaping Text, p. 24

Sofie Beier is a research assistant professor employed at The Danish Design School. She has a

PhD from the Royal College of Art in London in typeface familiarity and its relation to legibility.

22 New > Know Your Onions - Graphic Design: How To Think Like A Creative, Act Like A Businessman And Design Like A God

6 7

This book is a practical guide to graphic design and being a graphic designer. It is full of tips and tricks to make you design better, help you work smarter and give you a deeper understanding of the finer points of graphic design.

My privileged positionWhen I was at College, there was one computer. It looked like a machine from a 1970s Russian Submarine and nobody knew ow to work it. You had to book it a week in advance and a technician would sit with you and point at the screen and say things like ‘try holding down caps lock’.

Our tutors taught us to hand-render type with markers and paintbrushes, layout a magazine spread or design something ‘off the wall’. They didn’t teach us to be creative. We all taught each other how to be creative. Meanwhile the tutors were in the ‘computer silo’ experimenting with holding down ‘caps lock’ and ‘control’ at the same time.

Anyway, that’s why you went to College/University, to be in a creative environment, see what other would be designers were doing and drink lager.

As I went along my career path, the graphic design industry changed massively. Along came computers that didn’t require their own silo. Designers acquired more and more responsibilities, responsibilities that used to belong entirely different careers. Designers now have to be well versed in re-touching, artwork, reprographics and a stack of other skills.

Today’s designers don’t even contemplate how many roles they now have to play, it’s all taken care of in the ‘default settings’. Design, good design, is like life – not about default settings.

After a 25-year career in graphic design, I’ve picked up a few things and turned them into ‘custom settings’. Read this book and save yourself 25 years.

INTRODUCTIONINTRODUCTION

64

Fonts and TypefacesIn the olden days, Font and Typeface meant different things. A Font was a set of letters in hot metal that a foundry would sell to a printer or compositor. In his box he would get lots of Es and As and a few Zs. A typeface is what you select for style, readability etc. It’s not a biggie, and you will bore most people at dinner parties if you talk to them about it.

Serif and Sans serifThere is a system for type classification which uses terms like Transitional, Geometric, Egyptian, Humanist, Evangelist, Extremist and Soprano. Using it won’t make you a btter designer.The overarching classification for typefaces are Sans serif and Serif.

SerifSerifs were invented by the Romans, who didn’t speak a lot of French, but they did invent our alphabet. They chiselled away writing notes to themselves and the style of the text had little ‘decorations’ at the end. Probably something to do with the chisel. Serifs also perform a task (as do Sheriffs). When we read, particularly large amounts of text, we do not read each letter. Our brain has become accustomed to the shapes that letters make to form words – we read the shapes. Serifs help join the groups of letters together, therefore, theoretically, serif text is easier to read.

Newspapers, books and large documents are set using serif typefaces. Nothing worse than a daunting slab of text set in Futura.

THE PRINCIPLES OF TYPOGRAPHY

SerifBembo 36pt

These bits make a typeface a serif. Not to be confused with Sheriffs.

THE PRINCIPLES OF TYPOGRAPHY

Author and Design: Drew de Soto | English | 160 pages | Paperback with flaps | 20 x 12 cm | € 17 |

ISBN 978 90 6369 258 2 | Fall 2011

This book is practical and immediate, without being condescending or over-ly technical. It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. It gives readers the experience and ability that normally comes from years of on-the-job training. All of the essen-tial techniques of graphic design and its digital implementation are covered. Read this book and gain 20 years’ ex-perience in how to think like a creative, act like a businessman and design like a god.This book is designed like a notebook, with all the authors’ tips and knowledge already inside. However, it also includes blank pages that allow the user to personalize this reference book with specific notes that are relevant to his or her studio, suppliers or clients.

Designed like a notebook so you can add your own notes

Read this book and gain 25 years of experience

Written in a light conver-sational manner

By Drew de Soto

GRAPHIC DESIGNGRAPHIC DESIGN

How to think like a creative, act like a businessman and

design like a God.

Related:Shaping Text, p. 24

Handboek voor een leven als grafisch ontwerper, p. 76

24 New > Shaping Text / De Vorm van Tekst

156 157

→ →→

Logos 148

Logos 148

Corporate typeface 150

Type in time

The fourth dimension

Animation for the TED 2009 event by Trollbäck + Company. Created in Maya, it took two designers two weeks to cre-ate the basic design and two CG anima-tors about a month and a half to pro-duce it, resulting in ‘a seamless animation which only had a few cuts.’ The biggest challenge was to ‘get the ribbons to turn and twist in a precise and flexible way.’

Even in videos in which the typography plays a major role, the choice of type and the subtleties of typesetting take a back seat to motion and concept. This is not the case in the video made by desig-ner Jarrett Heather for Jonathan Coulton’s Shop Vac. Each typographic reference is spot-on, each fake logo a perfect parody or pastiche.

One of the earliest examples of dynamic typography: the credits for Justin’s 1968 film Barbarella, starring Jane Fonda.

For decades after the invention of the ‘talkies’, type in film meant a sequence of static titles at the start, and a credit roll at the end of a movie.Designer-illustrator Saul Bass was instrumental in changing that with his cutting edge, graphic film title sequences. Bass’s animations from the mid- to late 1950s are particularly striking, using shifting, simple cut-out images and type to hit their point home. Ten years later, title sequence type was about as sophisticated as it would ever get in the pre-digital era: the opening sequence of 1968’s Barbarella showed Jane Fonda getting undressed with equally gorgeous, free-floating

type emanating from her spacesuit and body. Meanwhile, time-based type had already been

ironised by even hipper players. The opening scene of D. A. Penne baker’s 1965 Dylan documen-tary, Don’t Look Back, showed the singer lip-sync-ing Subterra nean Homesick Blues while holding up cue cards with hand-written words from the lyrics and dropping them one by one.

Each of these works was pioneering in its own right, and each has spawned an entire genre of typographic animations and dramatizations.

Once time-based type turned digital, layering, dimensionality and interactivity brought new possibilities to explore meaning to

In 1988 Amsterdam-based Australian artist Jeffrey Shaw created Legible City, an interactive piece that allowed the viewer to take a bike ride through a virtual city made of type. The installa-tion was warmly received by the happy, media-savvy few. In 2000, French design group H5 made a video for ‘The Child’ by Alex Gopher that tells of a wild taxi ride to a city-center hospital, replacing all buildings, objects and characters by two- and three-dimensional words describing it, him or her. It became one of the most-watched videoclips on YouTube. The installation was warmly received by the happy, media-savvy few. In 2000, French design group H5 made a video for ‘The Child’ by Alex Gopher that tells of a wild taxi ride to a city-center hospital, replacing all buildings, objects and characters by two- and three-dimensional words describing it, him or her. It became one of the most-watched vide-oclips on YouTube.

Design strategies

24 25

Organising information

Reading and seeing

Navigation: guiding the readerPreviously, we saw how book typography attempts to make itself invisible in order to help the reader to sink into the text. For selective reading, the opposite is true: typography makes itself useful by standing out and by helping the reader to skim the text. As the term indicates, selective readers do not read everything. A reader who sets out to make a quick selection from the abundance of information in a textbook, magazine or website will profit from clear navigation. A wealth of resources are available to the designer and the editor to facilitate this. Besides language and type, these include images, lines, colour in different shapes, pictograms – and let’s not forget the ‘white of the page’. A judicious use of empty space is a first step towards clarity.

Contrast and rhythm

Text that was designed for selective reading has a special texture. Contrast, rhythm and hierarchy

are key words. To begin with the latter: a clear hierarchy tells the reader, even before the actual reading begins, where the most important information is located and, more importantly, which means are used for navigating the layout. Without having to search, the reader will find his or her way to titles and headlines, summaries, introductions and captions.

Contrast is an important tool for making this possible – contrast between different typefaces, between bold and lighter text, large and small, calm and busy, empty and full. Colours (includ-ing white, black and shades of grey) are means of establishing contrast.

A talented designer who thoughtfully applies principles of contrast and hierarchy will be rewarded with a page that offers a balanced and natural-looking visual rhythm: a smooth alternation between fragments that call attention to themselves and those that do so less – a unity in diversity.

Wanted: distinctive typography. There are standard solutions which usually work well for newspaper and magazine typography and may also be just right for websites and some types of non-fiction book (including guidebooks). Body copy in a clear, readable typeface, with headlines in a bold sans serif, which ina smaller siize also becomes a secondary font for boxes and introductions; the latter are set in a larger body size. If that all sounds predictable, then try producing a similar result with different means.

Organising information

Typejockeys from Vienna are a three- person collective that do both graphic design and type design. To show off their imaginative style – definitely more playful than much of the stern minimalism favoured by many design companies in the German-speaking world – as well as their type designing capabilities, navigation on their website uses a collection of different fonts.

Chicago Reader: At a glance

The Chicago Reader, a popular alterna-tive weekly for the windy city, had a somewhat incongruous layout before the revamp by Jardí+Utensil (a collabo-ration between the American designer Marcus Villaça and Enric Jardí from Barcelona). Their redesign made the magazine more lucid and uncluttered. The main interventions: a clearer hier-archy and improved navigation thanks to a simple grid and clear typographic contrast.

Contrast, rhythm, and the white of the page

Author and design: Jan Middendorp | English | 160 pages | 26 x 21 cm | Flexicover | € 19,90 |

English edition: ISBN 978 90 6369 223 0 | Dutch edition: ISBN 978 90 6369 133 2 | Fall 2011

Everyone is a typographer. This is the inevitable conclusion when looking at the way in which today’s computer users are forced to make decisions about fonts and layout for their day-to-day communication. Writing, typesetting and printing have become part of almost everyone’s experience. However, many users are clueless about how fonts work, what constitutes a functional layout and how to communicate best with readers. There has even been a decline in basic typographic knowledge among young design professionals. And yet, a thoughtful and purpose-driven shaping of text lies at the basic of effec-tive, powerful graphic communication. Shaping Text takes a practical and broad approach to typography. It is aimed at design students and graphic designers, and also at those who are concerned with content. Showing a wide range of examples from first-rate designers across the world, the book examines why and how typographic designs work well in a given context. It starts by looking at graphic products and examines the constituting elements, including type, image, ornament, layout, and colour.

A primer for typography

Packed with tips and insights on how to work with type

Useful for education and everyone who works with text and layout and wants to know more about how effective design works

Related:Know Your Onions, p. 22

Creative Characters, p. 69Reading Letters, p. 20

READINGLETTERSdesigning for legibility

Sofie BeierBy Drew de Soto

GRAPHIC DESIGNGRAPHIC DESIGN

How to think like a creative, act like a businessman and

design like a God.

Besides being a typographic writer and consultant for leading companies such as

FontShop and MyFonts, Jan Middendorp has worked as a graphic designer and teacher.

26 New > Logo Life: Life Histories of 100 Famous Logos

Apple ad, 1977

Apple iMac ad, 1998

Apple ad from the Think Different campaign, 1996

Apple illuminated sign, Apple Store, Shanghai, China

logolife voor BIS2.indd 12-13 09-05-2011 11:31:33

Founded as the United Fruit Company, the company changed it’s name to Chiquita Brands International in 1990 after it’s famous brand Chiquita, which was introduced in 1944. After a financial restructure in 2002 it was shortened to Chiquita Brands.

Much of Chiquita’s fame must be credited to Miss Chiquita. Originally she was only used in advertising. Cartoonist Dik Browne, best known for ‘Hägar the Horrible, created the trademark logo.

1963 was the beginning of a large branding program. The ad campaign included affixing the trademark blue oval sticker to bananas.

Miss Chiquita became a real miss in the 1986 logo. The cartoony banana was replaced by a more mature and elegant

33 CHIQUITA1899, Boston, USAFounder Minor C. Keith, Boston Fruit Company Company Chiquita Brands HQ Cincinnati, OH, USAwww.chiquita.com

Latina. Together with a restyled logotype and the blue oval outline the logo was ready to survive the next two decades.

In 2010 the logo was given a restyling. Hardly visible, the larger placed Miss Chiquita gained a few pounds, but seemed happier than ever with her bigger smile. The logotype took on almost the shape of a cluster of bananas. Cutting the yellow line it gave the logo a better overall balance.

Also Chiquita involved the public with a Banana Sticker Contest. It gave 18 winners the opportunity to pair up their designs, showing the versatile qualities of the banana, with the original.

The blue oval with yellow line are strong enough to recognize the brand. Unfor-tunately for the US grocery stores only.

1947, Dik Browne

1963

2010

1961

1986


This logo can be found in combination with a number of different explanatory termslike ‘mursten’ or ‘Bausteine’ (both translating to ‘building blocks’) and ‘System’, resulting in the defenite choice for ‘System’ in 1959.

The square was introduced in 1964 giving the brand name more space and a univocal image on all packaging and advertising.

By 1973 Lego was world famous, which made the term ‘System’ redundant. The restyled logo cleverly incorporated the yellow in a way that made the brand name even more unique and stand out better from the red background.

In 1998 the logo got it’s shape as we know it today with slimmer squared lettering and bolder black outlines for better readability.

The current Lego logo (‘leg godt’ means ‘play well’ in Danish) can be traced back to 1953 when the cartoony white lettering was introduced, symbolizing free spiritand connection (the black line connecting two dots). The recently developed interlocking bricks gave children the freedom to build whatever they wanted.

58 LEGO1932, Billund, DenmarkFounder Ole Kirk Christiansen Company Lego Group HQ Billund, Denmarkwww.lego.com

Top left: current Lego block with logos Above: Lego brochure, USA, 1970Right: Lego box, USA, 1961

1934

1936

1959

1973

1936

1953

1964

1998


Authors: Ron van der Vlugt | Design: Ron van der Vlugt | English | 224 pages | Hardcover |

14 x 21 cm | € 24 | ISBN 978 90 6369 260 5 | Fall 2011

Apple’s first logo was a complex picture, a tribute to Isaac Newton sitting under an apple tree, captioned with a phrase from Wordsworth: “Newton... a mind forever voyaging through strange seas of thought...alone”, with a tag line containing the brand name: Apple Computer Co. This is where the short history of the Apple logo begins. The apple shape was introduced not long after, with a bite taken out of it to increase brand recognition, first with rainbow colours and later in monochromatic tones. In Logo Life, you can read the short histories of the Apple logo and 99 other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos, as well as some of their most iconic uses in brand advertising. Logo Life is a great book full of visual details and facts worth knowing about the evolution of many of the world’s greatest logos.

100 logos, 100 brand histories

How the worlds most iconic logos evolved

Loaded with visual eye candy

LIFE HISTORIESOF 1OO FAMOUS LOGOS

RON VAN DER VLUGT

logolife voor BIS2.indd 1 09-05-2011 11:31:14

Related:Brand Memory Game, p. 50

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28 New > BIG Black & Beautiful: Cooper Black book

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In 1922, the Cooper Black typeface entered the world and turned a word into a gesture just by its looks: the undeniable poker face of all typefaces. Cooper Black is a survivor; it outlived World War II, the first step on the moon, the Cold War, hurricanes, Chinese massage salons, cheap sleazy maga-zines and storefronts. This book is a celebration of this fa-mous typeface. It tells its history, but first and foremost it shows how Cooper Black has been used the world over by designers of all sorts. A very funny gift book for Cooper Black lovers and graphic designers in general.

Visual eye candy for type lovers

A well deserved homage to Cooper Black

The perfect gift book for graphic designers

Author and Design: Ward Nicolaas | English | 176 pages Hardcover | 17 x 12 cm | € 15 |

ISBN 978 90 6369 263 6 | Fall 2011

Related:Creative Characters, p. 69

The Quick Brown For Jumps over the Lazy Dog, p. 58

30 New > Eat Love: Extended Edition

Marije Vogelzang has been design-ing eating concepts for 10 years now. Her primary interest is in the verb ‘to eat’. She does not design the food itself, leaving that in the expert hands of nature. What she designs is more the act of eating itself and everything that surrounds that act. This 3rd print-ing of Eat Love is an extended edition, incorporating her latest projects and personal notes on some of her most striking eating projects.Eat Love won the 2010 Gourmand Cookbook Award, not because of the recipes – you will not find those in this book – but in appreciation for the way her design projects inspire readers to view the act of eating from a totally new perspective.

Third extended edition, with Marije Vogelzangs latest projects

Includes new personal notes by Marije on her most memorable projects

Winner of the 2010 Gourmand Cookbook Award

Author: Louise Schouwenberg and Marije Vogelzang | Design: Studio Kluif | English | 3rd print |

160 pages | Hardcover | 24 x 18 cm | € 39 | ISBN 978 90 6369 200 1 | September 2011

Related:You Are What You Eat Memory Game, p. 46

32 New > Indie Brands: 30 Independent Brands That Inspire and Tell a Story

Author Anneloes van Gaalen | Design Studio Kluif | English | 224 pages | Hardcover | 21 x 27 cm |

€ 39 | ISBN 978 90 6369 219 3 | Fall 2011

New brands are created every day and everywhere around the globe, but only a few succeed in finding a place in consumers’ minds and hearts. These successful brands often have a story to tell; many are authentic and innovative. IKEA, Apple, Google, Innocent, Tiger beer, Starbucks: all are great brands with great brand stories. But what makes a good independent brand? And what are the independent brands of tomorrow?This book delves into the world of indie brands: brands that are driven by entre-preneurs and creative people who are independent, who have a unique story to tell that is an intricate part of the brand. These cutting-edge indie brand deve-lopers have great brand design, smart marketing and an innovative approach, in the sense that they are genuinely new or are reinventing a familiar product or service in an entirely new way.Besides a short interview with the found-er or creator of the brands, the book also shows the workspace where the brand is created and the things these creative entrepreneurs surround themselves with. The visual manifestations of the brand are naturally also included, such as packaging, communication materials and other visual eye candy.

New book by the author of the bestselling Ridiculous Design Rules series

A must read for young entrepreneurs and brand-ing professionals

Indie Brands tell a unique story, have great design and smart marketing

Related:Inspired, p. 56

34 New > Ridiculous Rules Series > Never Sleep with the Director, Never Photograph People Eating, Never Paint by Numbers

Edited by: Anneloes van Gaalen | Design: BORN’84 | English | 160 pages | Hardcover |

17 x 12 cm | € 15 | Ridiculous Film Rules, ISBN 978 90 6369 276 6, Fall 2011 |

Ridiculous Photography Rules, ISBN 978 90 6369 277 3, Spring 2012 | Ridiculous Art Rules,

ISBN 978 90 6369 280 3, Spring 2012

Anneloes van Gaalen never stops researching ridiculous rules in creative sectors and we are thankful for that, because it produces more of these won-derful and bestselling Ridiculous Design Rules books, which make perfect gifts for creative people and those who love creative work. Five books have been published and reprinted (!) so far, and we are now pleased to announce the next three new titles: Never Sleep with the Director and 50 other Ridiculous Film Rules, Never Photograph People Eating and 50 other Ridiculous Photography Rules and Never Paint by Numbers and 50 other Ridiculous Art Rules. These three fields of creativity will at-tract the interest of the general public, besides of course appealing to the pro-fessionals working in these sectors. For each of the 51 rules covered in each book, Van Gaalen refers to quotes by famous fellow creators, who either think there is something to the rule or have made a personal variation on it.

Three new books in the successful Ridiculous Rules series

Great general interest themes that will sell into general markets

Written with a keen eye and sharp wit on the most prominent do’s and don’ts

Related:Ridiculous Rules series, p. 62

Anneloes van Gaalen is a writer,editor, curator, translator, lecturer, producer

and all-round creative. Her articles have been published in a wide variety of international

publications, including Wired, Dazed & Confused, I.D. Magazine and Surface. More recently she wrote

Loser, a book on failure and design, and has been working on other design-related publications.

Graphic design conversation is awash with clichés. This book goes

some way to poking fun at the ridiculousness of a few of them

including my firm least-favourite “Think Outside The Box”. If you

can handle reading them one more time van Gaalen

makes some funny observations.- It’s Nice That

36 New > Designing Diagrams

Author and design: Jan Gauguin | Foreword: Aaron Marcus | English | 200 pages | Hardcover |

25 x 25 cm | € 39 | ISBN 978 90 6369 228 5 | Available now

Designing Diagrams is a guide to the world of diagrammatic presentation of facts, figures, thoughts, processes and relations. The practice of designing effective diagrams in order to present information graphically, is an essen-tial element in a designer’s skills set. Often the one in which most designers struggle to find the most effective solutions. Diagram design is a very under-represented category in the book market, even though many designers are required to create and present diagrams to clients on a regular basis. The effective design of a diagram is an art form in itself in that the creator must decipher complex information and put it into an easy-to-understand format that is accessible and visually pleasing to the end user. It takes an understanding of the practice to create effective diagrams, and this book presents the information and inspiration that will allow designers to put the art into practice. This book will serve as a visual resource and course manual for design-ers, students and professionals, but should also prove useful to statisticians, economists and teachers.

Comprehensive primer on how to design diagrams

With an inspirational gallery of examples of diagrams from around the world

Useful for education and for information designers when help or inspiration is needed

Jan Gauguin is an experienced practicing designer and has since the late 1980s been

investigating digital means of visual communication. He has taught communication

subjects at Kingston University (Surrey, England), Oslo School of Architecture and Design and

The National College of Arts & Crafts (Oslo, Norway).

38 New > Pro Stress #2

Author: Han Hoogerbrugge | English | 160 pages | Hardcover | 30 x 24 cm | € 19 |

ISBN 978 90 6369 273 5 | Fall 2011

This is the second album of Pro Stress, the hilarious but also some-times uncomfortable daily comic by Han Hoogerbrugge. In the work of draftsman/animator Han Hoogerbrugge,the artist wrestles with humour in everyday life and investigates his obsessions, neuroses and emotions.Stress is one of the emotions with which Hoogerbrugge thrives well on, in contrast to most people. Stress gives him a kick, making him able to do many things at once, achieving a workflow in which many new ideas crop up. Pro Stress #2 collects over 200 new short cartoons in which Hoogerbrugge observes the world, in delightfully humorous fashion. Besides the prota-gonist, who has always been an alter ego of Hoogerbrugge himself, the comics depict such famous figures as Sylvio Berlusconi, Vladimir Putin, Karl Lagerfeld, the Pope and many more, playing their parts alongside to the heroes from the first volume of Pro Stress, like David Lynch and Quentin Tarantino.

The second Pro Stress album by Dutch artist Han Hoogerbrugge

200 new cartoons

Featuring celebs like Silvio Berlusconi, Karl Lagerfeld and The Pope

Related:Modern Living, p. 67Pro Stress #1, p. 67

40 New > Iconic Packaging: The Heinz Ketchup Bottle

marcel verhaaf

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The Heinz octagonal ketchup bottle is a classic

American icon, recognized by families in more than

140 countries. Its key elements have remained the

same since its registration in 1890. Small changes

were made over the years, in line with changing

consumer needs and evolving technologies.

Nonetheless, the iconic design survived the

times and still inspires advertising, artists and

competitors.

Marcel Verhaaf has over 20 years of experience in

packaging design and brand identity as a designer and

creative director. He has always been involved in the

historical and cultural backgrounds of international

packaging. This passion has materialized into a number

of publications, lectures and exhibitions. Similarly,

he has amassed a large collection of contemporary and

historical packaging.

Marcel Verhaaf (1963) graduated with honours and

holds a BA in fine arts and design.

www.bispublishers.nl

www.iconicpackaging.com

Iconic Heinz Hard Cover.indd 1 04-01-2011 22:44:38

In this first publication in our Iconic Packaging series, packaging designer and branding expert Marcel Verhaaf tells the surprising story of the Heinz Ketchup bottle. In 64 full-colour, richly illustrated pages, we learn all there is to know about this iconic packaging, as well as the evolu-tion of ketchup, its ingredients, how the Heinz Corporation evolved and how the packaging and advertising campaigns have changed over the years. Verhaaf has interlaced the story with countless fascinating facts and delightful anec-dotes. For the book, Verhaaf was able to collect original visual materials from the Heinz archives in Pittsburgh. This is a delightful book for anyone who loves Heinz ketchup, as well as design-ers and advertisers who want to know more about how the history of this world-famous packaging came to be.

First book dedicated to one of the world’s most iconic packaging

Heinz ketchup is just the best – read the story behind the brand

Lavishly illustrated

Author: Marcel Verhaaf | Design: Paulien Hassink | English | 64 pages | 2nd print | Hardcover |

21 x 15,8 cm | € 12,00 | ISBN: 978 90 6369 230 8 | Available now

MIND MAPPINGWhen you have a lot of information you can get lost

to see what is important. This tool is useful to see

the associations between things and to make a

mental picture of a situation as a whole, this might

help you to spot out a good idea.

HOW?

1. Start in the center with an image or main sentence of the

topic, using at least 3 colors.

2. Think of key words and write them around the center.

3. Start growing your mind map by adding

associations/branches per key word. Be sure you are concise,

so use one to three words at the most.

4. Remember you can use images, symbols, your own color

codes, and different dimensions to communicate how close or

how important concepts are.

5. The lines should be connected, starting from the central

image. The central lines are thicker, organic and thinner as they

radiate out from the centre.

6. Keep the mind map clear by using radial hierarchy, numerical

order or outlines to embrace your branches.

Hint: To get new ideas using these insights you could go to

the card set Break Free.

GET STARTED LOOK AROUND ASK AROUND

BREAK IT DOWN BREAK FREE EVALUATE & SELECT

EXPRESS DIARYWith the Express Diary you get knowledge from

other people in a fun way. It is useful when you

want to get an idea of what they think about,

something that happens intermittently or for long

periods, and you don’t have the time or cannot be

there all the time.

HOW?1. Take a notebook and color pencils. 2. Make a calendar on each page (eg. Monday, Tuesday,

Wednesday... or September, October...).

3. Write on top of each page “main event of the day, month...”

This depends on who the owner of the diary is (eg. Diary owner:

my neighbor. Main event of the day: “Busy day”).

4. Write down the experiences of every day. You could ask the

owner of the diary to �ll it in for you or you could pretend you are

the diary owner and imagine what he or she experiences every

day. After every calendar page is �lled, take a day or two free

and come back to read it. Get a marker and highlight the most

interesting insights.

Hint: To help you analyze the information you could go to the

card set Break It Down.

GET STARTED LOOK AROUND ASK AROUND

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42 New > Games > 75 Creativity Tools Cards Deck

Authors: Menno Huisman and Wimer Hazenberg | Design: Booreiland | 75 cards in a box | € 19,90 |

ISBN 978 90 6369 275 9 | Fall 2011

Designers use many creative tools: Mind Mapping, Customer Journey, Brainstorming, Reverse Thinking, Six Thinking Hats, Doodling, Talk Streaming, Unfolding and many more.These tools are helpful in different stages of a creative process. It could be a design process, but these tools are also applicable in any situation, guidingany process where new ideas are required. They will structure and encourage creative thinking.This box contains 75 cards, each de-voted to one tool. Each tool is clearly explained and ready to use when you need to solve a problem, regardless of the reader’s profession or background.The creative toolbox will guide the ‘player’ to be creative at the different stages of any process or situation where new ideas are desired. It is also an excellent resource to help you select which creative tools would best suit the specific stage of your project. The 75 tools are organized around six steps in the process: 1. get started 2. look around 3. ask around 4. break it down 5. break free 6. evaluate & select. A wonderful and resourceful box for creative professionals and anyone who wishes to apply creative thinking to solving problems in any profession.

75 creative tools clearly explained

The toolbox guides the user/player to become a more creative thinker

For anyone who wishes to apply creative thinking to solving problems in any profession

Related:Creativity Today, p. 69

44 New > Games > Dice For Change

Concept and Design: Creative Heroes | English | Three dices in a box | € 12 |

ISBN 978 90 6369 278 0 | Fall 2011

Random acts of kindness have been shown to increase everything from self-esteem to happiness level. At the same time, the paradox of choice is known to increase our cognitive load to a degree that makes us frustrated and, ultimate-y, dissatisfied. So how do we reap the benefits of acts of kind-ness without straining our brains at the myriad possibilities?Get your hands on Dice for Change – a wonderful designer set of dice featuring pictograms that help us choose a good deed for the day. The dice come in three varieties: Kindness (with acts like smiling, paying a com-pliment and other ‘do good to others’ options), Wellness (with prompts to take the stairs, have a good laugh, slow down, and more ‘do good to yourself’ assignments), and Eco (tapping into your green conscience with reminders to separate your trash, unplug devices on stand-by, get reusable shopping bags and more ‘do good to nature’ tips).The galactically lucrative world of self-help has always had one major weak-ness: it requires you to read self-help books. For a more enjoyable (and less time-consuming) path to enlighten-ment, look to Dice for Change. Dice for Change is a project by Dutch creative studio Creative Heroes.

Forget about Deepak Chopra, here is Dice for Change

Wonderfully produced and packaged set of Dices

Helps to do a good deed everyday

46 New > Games > You Are What You Eat Memory Game

Concept: Marije Vogelzang Design: Studio Kluif | 2 x 25 cards | € 12 | ISBN 978 90 6369 272 8 |

Fall 2011

Related:Eat Love, p. 30

Visual Power Memory Game, p. 59Fake for Real Memory Game, p. 59

Marije Vogelzang, author of the successful Eat Love book, adds a fantastic new game to the BIS list of creative memory games; and unsur-prisingly, it is all about food. In creating this memory game, Marije Vogelzang selected food that has a specific and consistent effect on our body. In the You Are What You Eat memory game, the task is to find sets of corresponding cards, and correctly matching a food to its effect on our body. Examples include cola and burping, garlic and bad breath, pepper and sneezing, spinach and physical strength and so on.Beautifully photographed and enhanc-ed with funny illustrations by Marije, this game guarantees hours of playing fun around the kitchen table and may inspire players of all ages to experi-ment with experiencing these effects on their own bodies. Be careful with the red hot chilli peppers!

48 New > Games > Back to the Future Memory Game

Concept and photography: Irina Werning | Design BORN’84 | 2 x 30 cards | € 15 |

ISBN 978 90 6369 274 2 | Fall 2011

Related:Play Van Abbe, p. 58

Van Gogh Memory Game, p. 58Twins Memory Game, p. 58

Street Style Memory Game ||, p. 52

Irina Werning was born and lives in Buenos Aires, but studied photojournalism at Westminster

University in London. In addition to winning the Ian Parry Scholarship and the Gordon Foundation Grant,

she was selected for the Joop Swart Master Class (World Press Photo Organization).

As children, we all stood completely naked on our beds holding nothing but an accordion, but would we be willing to replicate that exact pose a couple of decades later? Wouldn’t that be crazy?That’s what photographer Irina Werning is doing in her Back to the Future project. She is taking different people’s favourite old school photos and recre-ating them in the same space, with the same clothes, attributes and with the same person, who is generally at least 20 years older than when the first photo was taken.The results are usually hila-rious and always fascinating. Werning’s remarkable attention to detail makes you look again, again and again.The Back to the Future project has taken the internet by storm, generat-ing many enthusiastic blog posts and articles in mainstream print media. We are very proud that she agreed to allow us to convert her project into a game in the ever-growing line of creative me-mory games from BIS Publishers. For the game, Irina will create new sets of childhood pictures and her recreations of them, using people from London, Amsterdam, Paris and other European cities.

SMILES BACKSMILES BACK

50 New > Games > Brand Memory Game

THE COLONELTHE COLONEL

Concept and design: Hendrik-Jan Grievink | 2 x 30 cards | € 15 | ISBN 978 90 6369 262 9 |

Fall 2011

In addition to the successful BIS me-mory games series, a new game about the knowledge of brands is being re-leased this year. For this game, Hendrik-Jan Grievink has made a selection of 30 internatio-nally well-known brands, showing neither logo nor name on the images of the matching pairs. The challenge is to find matching pairs of a brand, based solely on their characteristic colours and style elements and a short description of the brand. Playing this game is great fun and offers an excellent test of your brand knowledge. Hendrik-Jan Grievink is also one of the creators of the Fake for Real Memory Game, which has already gone into its fifth edition.

Related:The Quick Brown For Jumps over the Lazy Dog, p. 58

Visual Power Memory Game, p. 59Fake for Real Memory Game, p. 59

52 New > Games > Street Style Memory Game II

Concept & Photography: Barbara Iweins | Design BORN’84 | 2 x 25 cards | € 12 |

ISBN 978 90 6369 270 4 | September 2011

Related:Twins Memory Game, p. 58

Back to the Future Memory Game, p. 48Street Style Memory Game, p. 59

This is a completely new version of our bestselling Street Style Memory Game by Barbara Iweins. This updated edition allows you to play with new street styles and iconic people from all corners of the globe, all photographed on the streets of Amsterdam.Street Style Memory Game has sold over 10,000 copies to date and is a-dored by the international fashion and style press. Trend blog The Cool Hunter declared it one of the coolest products of the year, Wired loved it, Cosmopolitan found it great fun and inspiring, Vogue Italy named it an excellent exercise for aspiring Vogueistas, and Nylon just called it brilliant. These glowing recom-mendations are only a few of the many press reviews.Forget the old-school memory games in which you had to match flowers, ani-mals or Disney characters. Street Style Memory Game 2 teaches you to be-come a Vogueista by matching the right styles and fashion details to recreate the international street style heroes who roam the streets of Amsterdam.

54 New > Games > Berlin Memory Game

Photography: Anthony Noel, Jan Middendorp & Eva Czaya | Design: BORN’84 | 2 x 25 cards | € 12 |

ISBN 978-90-6369-261-2 | Available now

Supplementing the Amsterdam and London memory games that BIS pub-lished in the autumn of 2010, the Berlin memory game is out now. Berlin is a city for young people and continues to be very popular with people working in the creative industry. Anthony Noel is a photographer who lives in Berlin, taking brand new, characteristic images of the city for this game. Of course it includes such familiar Berlin icons as Checkpoint Charlie, the famous television tower and Alexanderplatz, but the game also has Berlin Lebkuchen, Currywurst, Urban Beaches, Street Graffiti and the typical Berlin traffic light people. The perfect gift for lovers of Berlin.

Related:Amsterdam Memory Game, p. 74

London Memory Game, p. 74

Sketching

A book on sketching for product design-ers has long been desired. The lack of a good manual led the authors of this book, who both teach design drawing techniques, to take the task into their own hands. The result is an incredibly broad and practical survey of sketching techniques for product designers. This book can be regarded as a standard book on design sketching for product design students.

Authors: Koos Eissen and Roselien Steur | English | 10th print | 256 pages | Hardcover | 27 x 21 cm | € 39 | ISBN 978 90 6369 171 4

TypoMag

Typography in Magazines

TypoMag analyses excellence in the use of typography in more than 30 ma-gazines from around the world and on a variety of topics. Detailed typographic solutions as used in these magazines are clearly explained and shown through numerous illustrations. TypoMag ana-lyses magazines such as Monocle, The New York Times Magazine and Nico. It also includes resources for books and blogs on magazine design.

Authors: Laura Meseguer, foreword: Luis Mendo | English | 2nd print | 144 pages | Paperback with flaps | € 19,90 | ISBN: 978 90 6369 243 8

56 Highlights > Books

I don’t know where I’m going but I want to be there

This book shows the expanding field of graphic design from 1900 right through to 2020. It showcases visual rhymes between the medium-independent visual productions of today with their historical counterparts. Besides these visual rhymes, the book offers text contributions by inter-national authors who sketch a picture of the new fields of creativity that graphic de-signers will explore in the coming decade.

Editors: Sophie Krier, Minke Kampman, Marjolijn Ruyg | 168 pages | 17,5 x 25 cm | Paperback in slipcase | € 24 | ISBN 978-90-6369-257-5

Eat LoveExtended edition

Marije Vogelzang has been design-ing eating concepts for 10 years now. Her primary interest is in the verb ‘to eat’. She does not design the food itself, leaving that in the expert hands of nature. What she designs is more the act of eating itself and everything that surrounds that act. This 3rd print-ing of Eat Love is an extended edition, incorporating her latest projects and personal notes on some of her most striking eating projects.

Author: Louise Schouwenberg and Marije Vogelzang | Design: Studio Kluif | English | 3rd print | 160 pages | Hard-cover | 24 x 18 cm | € 39 | ISBN 978 90 6369 200 1

Inspired

Inspired has returned by popular de-mand. The authors of this book asked themselves the question of where ideas come from. Armed with a tape recorder and a digital camera, they set off around Europe and interviewed some forty creative thinkers from a wide variety of disciplines. The thinkers showed them their sketchbooks, notepads and bottom drawers and allowed the authors to photograph theirs desks and idea walls, and told them what gets their creative juices going. So we all feel inspired.

Authors and design: Kiki Hartmann & Dorte Nielsen | English | 5th print | 256 pages | Hardcover | 22 x 27 cm | € 29,90 | ISBN 978 90 6369 110 3

This Is Service Design ThinkingBasics - Tools - cases

Service Design is a bit of a buzzword these days and has gained a lot of interest from mayor companies as well as from the business press. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred ap-proaches you can read and learn about inside the book.

Editors: Marc Stickdorn and Jakob Schneider | 376 pages | English | 2nd print | 23 x 17,5 cm | Hardcover with insert | € 45 | ISBN 978-90-6369-256-8

58 Highlights > Games

Twins Memory Game

A new variation to this familiar mind teaser. The objective in the Twins Memory Game is to find the most sets of identical twins. But be warned: identical twins are not always comple-tely identical! For the game, Agnes Kappert has produced splendid and very naturalistic photographs of thirty sets of identical twins.

Concept: Maaike Strengholt | Design: Ester Eijkmans | Photography: Agnes Kappert | 4th print | 30 x 2 cards | € 15 | ISBN 978 90 6369 103 5

The Quick Brown Fox Jumps Over The Lazy Dog Typeface Memory Game

This very attractively finished typog-raphic memory game includes 25 varia-tions of the letter ‘A’. Players attempt to find the matching A’s in the same type-face and the one who has most sets wins the game. Typographic information about the letter is included on the card, and a separate folder provides a general history of typography. Designed by design studio ps.2 arquitetura + design.

Published in collaboration with ps.2 arquitetura + design | 2 x 25 cards | € 19,90 | ISBN 978 90 6369 221 6

Van Gogh Memory Game

Van Gogh is one of the world’s most admired painters and the Van Gogh Museum in Amsterdam is definitely a must on every Amsterdam visitor’s list. In collaboration with the museum, BIS Publishers produced this creative Van Gogh Memory Game. Each set of cards consists of two different images from the museum’s collection, together forming a clear theme and telling a little story about Van Gogh’s oeuvre.

Edited by: Van Gogh Museum Amsterdam | Design: BORN’84 | English/Dutch | 2nd print | 2 x 30 cards | € 15 | ISBN 978 90 6369 245 2

Street Style Memory Game

This memory game challenges players to find combinations of faces and legs of young people with special character-istics and street-style clothing. These are beautiful photographs of people from all nationalities, photographed in the streets of Amsterdam during 2009 by Belgian photographer Barbara Iweins. Based on their clothing, their attitudes and backgrounds, players can join the slightly enlarged faces with the rest of the bodies.

Concept and photography: Barbara Iweins | Design: BORN’84 | 2nd print | 2 x 25 cards | € 12 | ISBN 978 90 6369 231 5

Fake for Real Memory Game

The images of Fake For Real - both historical and contemporary - playfully visualize the classic theme of fake and real. The fun isn’t just in playing the memory game, but also in the surpri-sing, slightly dissimilar images. Can you tell what is fake and what is real?

Published in collaboration with All Media | Editors: Arnoud van den Heuvel, Hendrik-Jan Grievink, Mieke Gerritzen, Koert van Mensvoort and Rolf Coppens | Design: Hendrik-Jan Grievink | 5th print | 30 x 2 cards | € 19,90 | ISBN 978 90 6369 177 6

Visual Power Memory Game

The photographs on the playing cards of this game are picture montages sampled from images imprinted on our visual memory as icons of the mass culture in which we live. This surprising and contemporary version of the memory game is great fun to play and good for training people’s power to remember. It guarantees hours of amusement around the kitchen or dining room table.

Design: Arnoud van den Heuvel | 7th print | 30 x 2 cards | € 15 | ISBN 978 90 6369 098 4

60 Highlights > Architecture and Design Experiments series

Digital ManufacturingIn Design and Architecture

This book examines the possibilities emerging for design and architecture by the introduction of novel CAD and digital manufacturing techniques, organ-ized within five production techniques: cross segmentation, accumulation, frameworks, loops and folding.

Author: Asterios Agkathidis | English | 2nd print | 136 pages | Paperback | 15 x 10,5 cm | € 12 |ISBN 978 90 6369 232 2

Soft ShellsPorous And Deployable Architectural Screens

Soft Shells is a follow-up title to Sophia Vyzoviti’s bestselling books, Folding Architecture and Supersurfaces. Where Folding Architecture explored folding as a design method in architecture, and Supersurfaces showed experiments in a fusion design field between product design, fashion and architecture, the new Soft Shells investigates textile as a retro-novel architectural device which is porous and deployable.

Author: Sophia Vyzoviti | Design: Pieterjan Grandry | English | 224 pages | Paperback | 15 x 10,5 cm | € 12 | ISBN 978 90 6369 269 8

Folding ArchitectureSpatial, structural and organizational diagrams

Author: Sophia Vyzoviti | Design: Marielle Tolenaar | English | 12th print | 144 pages | 15 x 10,5 cm | Paperback | $ 17 | ISBN 978 90 6369 059 5

SupersurfacesFolding as a method of gene-rating forms for architecture, products and fashion

Author: Sophia Vyzoviti | English | 6th print | 144 pages | Paperback | 15 x 10,5 cm | € 12 | ISBN 978 90 6369 121 9

Eccentric Structures in Architecture

This book presents studies in architec-tural form focusing on the relationships between force, form and space to deve-lop structure. The design processes of different structures vary from inherently unstable forms to multi-span spaces in buildings to the creation of multi-layered spaces within physical shells.

Author: Joseph Lim | English | 160 pages | Paperback | 15 x 10,5 cm | € 12 | ISBN 978 90 6369 242 1

Bio-structural Analogues In Architecture

This inspirational book seeks to dis-cover the architectural potential of biological structures as can be found in nature, in the world of seashells, corals, plants and animals. The struc-tures that give biological forms strength, movement, firmness and flexibility are studied, illustrated and used as an in-spiration for a huge number of design experiments, of which the thinking, working and final prototyping process is shown in this book. Author: Joseph Lim Ee Man | English | 2nd print | 250 pages | Paperback | 15 x 10,5 cm | € 19 | ISBN 978 90 6369 204 9

Modular Structures In Design and Architecture

This book examens morphogenetic processes based on a combination of digital and analogue modelling and manufacturing techniques. The visual studies shown in this book have been produced in the academic context of the Technische Universitat Darmstad in classes and workshops held by the author.

Author: Asterios Agkathidis | 2nd print | 136 pages | Paperback | 15 x 10,5 cm | € 12 | English edition ISBN 978 90 6369 206 3 | German edition ISBN 978 90 6369 208 7

The Medium is the MessageAnd 50 other Ridiculous Advertising Rules

“The book light-heartedly pokes fun atstatements that, either for good or bad, have become clichéd principles of advertising.”- Dezeen

Edited by: Anneloes van Gaalen | Design: BORN’84 | English | 160 pages | Hardcover | 17 x 12 cm | € 12 | ISBN 978 90 6369 215 5

Never Leave the House NakedAnd 50 other Ridiculous Fashion Rules

“The book is neatly designed. Small format, great graphics and plenty of illustrations commissioned to talented young graphic designers.”- We Make Money Not Art

Edited by: Anneloes van Gaalen | Design: BORN’84 | English | 2nd print | 160 pages | Hardcover | 17 x 12 cm | € 12 | ISBN 978 90 6369 214 8

Never Use White Type on a Black BackgroundAnd 50 other Ridiculous Design Rules

“One of the most fun and quirky booksone can read about rules in the world offashion and design.”- Design Indaba Magazine

Edited by: Anneloes van Gaalen | Design: BORN’84 | English | 3rd print | 160 pages | Hardcover | 17 x 12 cm | € 15 | ISBN 978 90 6369 207 0

62 Highlights > Ridiculous Design Rules series

Never Use More Than Two Different TypefacesAnd 50 other Ridiculous Typography Rules

“The book forms a handy designer’s go-to for the rules of typography and other more general pearls of wisdom.”- Design Week


Never Use Pop Up WindowsAnd 50 other Ridiculous Web Rules

“A great gift for every early adaptor you know.” - Dutch Cowgirls

Edited by: Anneloes van Gaalen | Design: BORN’84 | English | 2nd print |160 pages | Hardcover | 17 x 12 cm | € 12 | ISBN 978 90 6369 217 9

64 Special Offers

Inleiding Fotografie

This book provides an inspirational education in photography for art, design and photography students as well as young and new photographers. An accessible, original guide, it explores the subjects and themes that have always obsessed photographers and explains technique in a clear and simple way. Embracing the whole spectrum of photography from traditional to digital, it introduces the work of the masters of the art and young photographers.

Author: John Ingledew | Dutch | 256 pages | Paperback | 25,5 x 21,5 cm | € 35 | ISBN 978 90 6369 140 0

Now € 19

Inleiding Interieur Ontwerp

This book describes the qualities you must possess to become a successful interior designer, investigates different career possibilities and sketches a characteristic picture of the contemporary professional field. With examples from daily practice: customer briefing, prelimi-nary sketches, presenting your proposal to the client, choosing materials and products, together with the planning and completion of an interior design project.

Author: Jenny Gibbs | Dutch | 192 pages | Paperback | 25,5 x 21,5 cm | € 29,90 | ISBN 978 90 6369 108 0

Now € 19

Portfolio Class With Clare :-)

This book shows those embarking on a career in creative advertising how best to put together an effective, professional portfolio. Clare McNally shows how to make great work and present it well. The book reminds students that even though they’re called junior and are in awe of the advertising superstars, these greats a) were once them and b) need them to feel young and inspired again.

Author and design: Clare McNally | English | 160 pages | Paperback | 23,8 x 17 cm | € 24 | ISBN 978 90 6369 198 1

Now € 15

British Design 2010

This is the fourth edition in the series on British Design. It is divided into five sec-tions: graphic design and branding, new media, packaging design, interior, retail and event design and product design. The changes in the design industry in the UK over the last two years are reflected in this latest edition: a lot of new names now present themselves for the first time, along with many established firms.

Introduction: Ben Terrett | Design: Taxi | English | approx. 248 pages | 600 illus-trations | Hardcover | 30 x 24 cm | € 49 | ISBN: 978 90 6369 202 5

Now € 19

Lolli-pop

Lolli-pop is the conceptual still life project by Italian born photographer Massimo Gammacurta. His lollies are edible icons and the brands are as sweet as candy for the palate and the eye. When Massimo distributed images of his lolli-pops on the Internet, interest amongst bloggers and fashionistas exploded. With this book, his lolli-pops of world renowned brands are now available in print.

Author: Massimo Gammacurta | Design: Ultra Primo | English | 80 pages | Hardcover | 20 x 20 cm | € 19,00 | ISBN: 978 90 6369 247 6

Now € 9,90

Innovators shaping our creative future

This is a landmark publication in the Dutch language, celebrating 60 creative makers and thinkers who are defining the way we experience the world around us. This selection covers 12 fields of creativity: interiors and exteriors, street world, built world, green world, graphic design, advertising, new media, fashion, photography, visual arts, applied arts and design.

Dutch | 408 pages | Hardcover with dust jacket | 28 x 25 cm | € 49 | ISBN 978 90 6369 212 4

Now € 29

My Dutch Design 2008 2009 Limited edition

To mark the 10th anniversary edition of the Dutch Design books published in collaboration with the Dutch Design Association BNO, we have produced a special limited edition, which consists of a beautiful durable box in which you’ll find the set of books, a very exclusive Dick Bruna/Dutch Design T-shirt and some buttons. The T-shirts are in two colors - blue and orange - and can only be ordered via www.bispublishers.nl.

Design: Dick Bruna and De Designpolitie | English/Dutch/German | € 100 | ISBN 978-90-6369-194-3

Now € 45

Design enzoColumns

Dutch Design very often has a high opinion of itself. Rubbish, says Joost Overbeek. Joost is Dutch and a designer, so he should know. This book is an anthology of Joost’s written and visual columns previously published in Revu, Vormberichten, Credits, Webber, as Boomerang postcards or recited at the O.P.A. in Arnhem. At last a book about design that makes you laugh out loud, whether you agree with Joost or not.

Author and design: Joost Overbeek | Dutch | 160 pages | Flexi cover | 17 x 12 cm | € 15 | ISBN 978 90 6369 201 8

Now € 5

Understanding Design Revised edition

What does it mean to be a designer and what does it take to be a good designer? This book stimulates design-ers to think about what they do, how they do it and why they aim for a certain effect. Understanding Design is a much used book at various academies and universities worldwide. This edition contains more than 170 essays and is updated with the latest design science for students and practitioners.

Author: Kees Dorst | English | 2nd print | 268 pages | Paperback | 21,5 x 14 cm | € 19 | ISBN 978 90 6369 149 3

Now € 12

Identity 2.0

From the concept of identity, Identity 2.0 looks at current and future issues that influence businesses, institutions and service-oriented organizations. It connects identity as the driving force behind inno-vation and change processes to social and economic topics – illustrated with case studies and opinions of creative and business companies which have an interesting view of the topics.

Author: Hans P Brandt a.o. | Design: Total Identity | 232 pages | Hardcover with dust jacket | 28 x 21,5 cm | € 65 | English edition ISBN 978 90 6369 183 7 | German edition ISBN 978 90 6369 203 2

Now € 29

Blood In Blood Out

Dutch designer Floor Wesseling dived deep into the phenomenon of heraldry, the visual coding system from the 15th century by which families, kingdoms and armies could be identified. Today we can find a lot of similarities on the jerseys of football clubs. This book combines jerseys from different football teams into new combined jerseys and in doing so tells emotional stories about rivalry, social communities and latter-day football battles.

Author: Floor Wesseling | Design: Studio IX OPUS ADA | English | 224 pages | Hardcover | 24 x 18 cm | € 34,00 | ISBN: 978 90 6369 244 5

Now € 19

Dutch Architects 9

The ninth edition of this most compre-hensive overview of Dutch architecture today. Thise book is an excellent way of gaining a first visual impression of the signature style of Dutch architects and what they have to offer, while the website www.archined.nl is a handy tool for selecting offices by objective criteria. Dutch Architecture 9 is published in an English/Dutch and a Chinese-language edition.

Design: Lesley Moore | English/Dutch | Approx. 252 pages | Hardcover | 30 x 25 cm | € 65 | ISBN 978 90 6369 196 7

Now € 29

Never Use Pop Up WindowsAnd 50 other Ridiculous Web Rules

This part in the Ridiculous Design Rules series is about rules in the use of the Web. It is not only about Web design, but also about rules that apply to communicating through the Internet. For each of the 51 rules covered, Van Gaalen refers to quotes by famous de-signers who think there is something to the rule or who have made it their own.

Edited by: Anneloes van Gaalen | Design: BORN’84 | English | 2nd print |160 pages | Hardcover | 17 x 12 cm | € 15 | ISBN 978 90 6369 217 9

Never Use More Than Two Different TypefacesAnd 50 other Ridiculous Typography Rules

This is the fifth book in the Ridiculous Design Rules series. This one is about ridiculous – or not? – rules in typog-raphy, a joy for graphic designers and everyone who has anything to do with designing texts. Like no other, this is a world that is held together by rules, which designers, of course, often take great delight in breaking.


Never Use White Type on a Black BackgroundAnd 50 other Ridiculous Design Rules

The world of design is inundated with a seemingly endless list of rules. They’re familiar sayings that some designers consider to be valuable words of wis-dom, but others think of them as mere restrictions. Whichever side of the fence you are sitting on, you’re bound to find this book a source of inspiration.

Edited by: Anneloes van Gaalen | Design: BORN’84 | English | 4th print | 160 pages | Hardcover | 17 x 12 cm | € 15 | ISBN 978 90 6369 207 0

Never Leave the House NakedAnd 50 other Ridiculous Fashion Rules

The international fashion police is a force to be reckoned with. Armed with an endless list of rules, it acts as both judge and jury in dealing with those guilty of committing a crime against fashion. While some of these rules are nothing short of ridiculous, others serve as words of wisdom that can help prevent committing a fashion faux-pas.

Edited by: Anneloes van Gaalen | Design: BORN’84 | English | 2nd print | 160 pages | Hardcover | 17 x 12 cm | € 15 | ISBN 978 90 6369 214 8

The Medium is the MessageAnd 50 other Ridiculous Advertising Rules

Every single day we’re bombarded with a regular onslaught of advertising. The paper you read, the magazine you buy: they all feature ads. It has been called the greatest art form of the 20th century, as well as the biggest evil. Whether or not you believe in a thing called ARTvertising, you’re sure to find this list of 51 rules enjoyable.


66 Backlist

VormatorThe elements of design

Vormator is the ultimate design chal-lenge and requires each artist to create a one-page visual by using only eight shapes within a set of given rules. The goal of the project is to show the importance of limitations on creativity. The results prove that even with a large number of limitations, a huge variation of quality graphics can be made. The best works were selected from over five hundred submissions from all over the world.

Design: Wimer Hazenberg and Jan Willem Wennekes | English | 192 pages | Hardcover | 30 x 22 cm | € 19 | ISBN 978 90 6369 197 4

Pacifist PunksStudio Kluif

This is the follow-up title to Purists are Boring, showcasing more design projects by Dutch graphic design studio Studio Kluif. This book again shows that Kluif goes straight to the core. They don’t like showboating and pretentious-ness is their favourite target. Their style is called direct, playful and simple, with a sense of humour and relativity. Kluif is all about colours and they show their true ones every day.

Design: Studio Kluif | English | 160 pages | Hardcover in slipcase | 22 x 15,5 cm | € 9,90 | ISBN 978 90 6369 195 0

Purists are boringStudio Kluif

After working for several years as design-ers for Oilily, 1999 saw Paul Roeters and Jeroen Hoedjes set up Studio Kluif in ’s-Hertogenbosch. Their work is often very graphic, expressive and illustrative.This special, first published monograph of Studio Kluif includes a wide range of this bureau’s work, including maga-zines, postcards, children’s cookbooks, displays, clothing prints and packaging.

Introduction: Liam Maher | 160 pages | Hardcover, in cassette | 22 x 15,5 cm | € 19,90 | ISBN 978 90 6369 156 1

Ideas are Immortal Studio Kluif

The very productive Dutch design agency Studio Kluif keeps on bringing home international and national design prizes for their playful design projects ranging from graphic design, illustration, and packaging to design for fashion.This is their third monograph with BIS Publishers following Purists are Boring (2006) and Pacifist Punks (2009). This book, once again, shows that Kluif goes straight to the core.

Design: Studio Kluif | English | 160 pages | Hardcover in slipcase | 22 x 15,5 cm | € 19,90 | ISBN: 978 90 6369 237 7

Good 50 x 70

The communications industry spends most of its time promoting beer and trainers rather than issues that really matter. The creators of the Good 50x70 project decided to create a project to reward creativity in social commu-nication and provide charities with a database of posters they could use for free for their campaigns. Good 50x70 collects the best responses to seven briefs from seven charities addressing seven critical global issues, selected by an international jury of designers.

Concept and design: Pasquale Volpe and Tommaso Minnetti | English | 288 pages | Flexicover | 24,5 x 17,5 cm | € 19 | ISBN 978 90 6369 218 6

Pro Stress

In a follow-up to the overview Modern Living: The Graphic Universe of Han Hoogerbrugge, BIS presents the cartoon album of Pro Stress, the Internet project that occupies Han Hoogerbrugge on a daily basis. In the work of draftsman and animator Han Hoogerbrugge, the artist wrestles with humour for everyday life and investigates his obsessions, neuroses and emotions. In Pro Stress, over 200 short cartoons have been col-lected in which Hoogerbrugge observes the world and observes people like David Lynch, Nick Cave and Dr. Phil.

Author: Han Hoogerbrugge | English | 160 pages | Hardcover | 30 x 24 cm | € 19,00 | ISBN 978 90 6369 234 6

Modern LivingThe Graphic Universe of Han Hoogerbrugge

This book and full-length DVD show the unparalleled and offbeat work of one of the most original and popular artists/animators currently active on the Web and beyond: Han Hoogerbrugge. Topics include animation and sound design for his groundbreaking flash animation series Hotel, Nails and of course Modern Living/Neurotica.

Editor: Han Hoogerbrugge | Design: Simon Davis and Thomas Dahm | English | 200 pages | Paperback with flaps, includes DVD | 28 x 22 cm | € 39 | ISBN 978 90 6369 1875

Advertising is dead, long live advertising

Twenty years ago, an advertiser could reach 80% of the American population with only three ads on TV. Today 150 are needed. The advertising industry is experiencing difficult times. This is the first book in which they are applied in an integrated approach to communica-tion, allowing Tom Himpe to explain and illustrate the four motives for capturing the consumer’s attention and the eight techniques to deploy these motives.

Author: Tom Himpe | Dutch | 224 pages |Hardcover with dust jacket | 28,5 x 24,5 cm | € 29 | ISBN 978 90 6369 153 0 | Rights: the Netherlands and Belgium only

Retail BrandingFrom stopping power to shopping power

What is the difference between prod-ucts and retail, between branding and marketing, between a product brand and a retail brand? How do retail brands originate, how do they work and gain direction? This book, based on 25 years of experience in retail branding and design, explains openly and directly the complex and holistic nature of retail branding.

Author: Michel van Tongeren | Design: Ron van Roon | English | 2nd print | 160 pages | Hardcover | 25 x 20 cm | € 39 | ISBN 978 90 6369 043 4

Branding a StoreHow to build successful retail brands in a changing market-place

The single most important leisure activity is shopping. Everyone does it, everywhere and almost everyday. However, for the shopkeeper the retail market will change drastically. Whoever wants to stay ahead of the ruthless competition, will be forced to create a strong brand name. Branding a Store reveals how to make your shop a winner. A survival strategy for shops.

Author: Ko Floor | English | 2nd print | 304 pages | Hardcover | 24 x 16,5 cm | € 49 | ISBN 978 90 6369 122 6

Marshall McLuhanUnbound

An essay is for research, a book for clari-fication. That was media guru Marshall McLuhan’s opinion, something confirmedby this cassette: a curious collection of colourful ‘notebooks’ that place the reader in the role of co-researcher. This beautifully finished edition brings toget-her twenty essays that give a unique and extraordinary survey of McLuhan’s interests and thinking.

Author: Marshall McLuhan | Design: Die Gestalten Verlag | English | 412 pages | 20 cahiers in cassette | 22,8 x 15,6 cm | € 35 | ISBN 978 90 6369 131 8 | Rights: the Netherlands and Belgium only

Sketching

A book on sketching for product design-ers has long been desired. The lack of a good manual led the authors of this book, who both teach design drawing techniques, to take the task into their own hands. The result is an incredibly broad and practical survey of sketching techniques for product designers. This book can be regarded as a standard book on design sketching for product design students.

Authors: Koos Eissen and Roselien Steur | English | 10th print | 256 pages | Hardcover | 27 x 21 cm | € 39 | ISBN 978 90 6369 171 4

Inspired

Inspired has returned by popular demand. The authors of this book asked them-selves the question of where ideas come from. Armed with a digital camera and a tape recorder, they set off around Europe and interviewed some forty creative think-ers from a wide variety of disciplines. The creative thinkers showed them their sketchbooks, notepads and bottom draw-ers and allowed the authors to photog-raph theirs desks and idea walls, and told them what gets their creative juices going. So we all feel inspired.

Authors and design: Kiki Hartmann & Dorte Nielsen | English | 5th print | 256 pages | Hardcover | 22 x 27 cm | € 29,90 | ISBN: 978 90 6369 110 3

68 Backlist

Creativity TodayInsight, inspiration and practise for enhancement of your creativity and that of your business

This is the completely revised and up-to-date English edition of the very successful book Creativiteit Hoe? Zo! The strength of this book is that the described techniques for stimulating your own creativity and that of others can be applied immediately and is based on decades of advisory practice.

Authors: Igor Byttebier and Ramon Vullings | English | 2nd print | 220 pages | Paperback | 23,8 x 17 cm | € 29,90 | ISBN 978 90 6369 146 2

Creative Characters

Creative Characters is a collection of in-depth interviews with the most influ-ential type designers in the business as well as up-and-coming young guns about the motives and methods behind the typefaces. The interviews have been published before in the monthly newsletter of MyFonts.com, the world’s largest web shop for digital fonts based in the USA. The book adds great value to the interviews by its gift value and the extra illustrations of type samples.

Author: Jan Middendorp | Design: Nick Sherman | English | 192 pages | Flexicover | 28 x 21,5 cm | € 24 | ISBN 978 90 6369 224 7

TypoMag

Typography in Magazines

TypoMag analyses excellence in the use of typography in more than 30 ma-gazines from around the world and on a variety of topics. Detailed typographic solutions as used in these magazines are clearly explained and shown through numerous illustrations. TypoMag ana-lyses magazines such as Monocle, The New York Times Magazine and Nico. It also includes resources for books and blogs on magazine design.

Authors: Laura Meseguer, foreword: Luis Mendo | English | 2nd print | 144 pages | Paperback with flaps | € 19,90 | ISBN: 978 90 6369 243 8

European Business Design 01Top creative solutions for today’s business challenges

EBD 01 is the reference work for inter-nationally focused clients in search of original and effective design-related solutions for today’s business challenges. It contains over forty business cases, providing an instant impression of the design solutions that some of the major European design agencies have come up with.

Design: Maslow | English | 216 pages | Hardcover | 30 x 25 cm | € 29 | ISBN 978 90 6369 172 1

What Would John Do?Flour power – baking your way to happiness

This little book can change your life. Meeting John has in any case changed the life of the author. In the book, William Georgi introduces the reader to the think-ing of John Altman, a cookie baker from San Francisco. In seven chapters, we learn the seven steps required to bake a cookie, a metaphor for seven simple principles that pave the way to a happier life. And If it does not work, you can still bake a perfect cookie.

Author: William Georgi | Design: Gummo | English | 80 pages | Paperback with flaps | 17,7 x 11,9 cm | € 6,99 | ISBN: 978 90 6369 235 3

No More NakedTen years of Threadless

Threadless is a global t-shirt phenome-non. Established in 2000, it has become one of the Internet’s most creative and vibrant online communities. Threadless works as an ongoing open design com-petition; users submit designs which are scored by members and the highest scoring designs are printed and sold. This book tells the Threadless story and includes numerous super creative t-shirt designs and essays.

Authors: Jake Nickell & Jeffrey Kalmikoff | English | 256 pages | Paperback with flaps | 25 x 19 cm | € 19,90 | ISBN: 978 90 6369 246 9

BETC ParisGlobal Advertising Agency

BETC was founded 12 years ago as a small creative hot shop and is now France’s largest advertising agency with 400 people on its staff. In the past 12 years it has 10 times been designated the most creative agency in France and it has dream clients like Evian, Peugeot, Louis Vuitton, Canal+, Vichy and others. This oversized book gives a splendid picture of BETC’s work and comes with a DVD of the agency’s best ads on film.

Author: Remi Babinet | English/French/Japanese | 288 pages | Hardcover with DVD | 30,3 x 30,3 cm | € 65 | ISBN 978 90 6369 178 3

Past Tense, Future Sense

Celebrating the 80th anniversary of design at Philips, this book is a highly visual book presenting an analysis and history of design at Philips. This objec-tive, authoritative and richly-illustrated book gives an insight into the creation of some of the most iconic products of the past decades. A compelling reflection of the remarkable journey undertaken by design, Philips and society during the most extraordinary period our planet has ever witnessed.

Author: Stefano Marzano | English | 768 pages | Hardcover | 27 x 27 cm | € 59,90 | ISBN 978 90 6369 116 5

Design FactoryOn the Edge of Europe

Design Factory mark 25 years at the forefront of Irish visual communication with a beautifully designed book that is at once a celebration of the company’s achievements and an overview of a quarter of a century of Irish graphic design. Members of Design Factory have been very much in the forefront of Irish graphic design. The story provides a microcosm of the evolution of visual communication in Ireland.

Author: MaryAnne Bolger | Design: Design Factory | English | 27,5 x 22,5 cm | 240 pages | Hardcover | € 49 | ISBN 978 90 6369 185 1

Ulf Moritz

This monograph spotlights one of the world’s most famous industrial textile designers. Ulf Moritz graduated in 1960 as a textile designer from the Textil-ingenieurschule in Krefeld, Germany and immediately moved to The Nether-lands where for years he worked for De Ploeg weaving mills. Moritz repeatedly evoked surprise with his wall coverings and carpets, through the choice of ma-terials and development of new concepts.

Preface: Lidewij Edelkoort | Design: Studio Silvestri | English/German | 160 pages | 27,5 cm x 24,5 cm | Hardcover | € 45 | ISBN 978 90 6369 169 1

Bag and Shoe DesignHester van Eeghen

Hester van Eeghen has been design-ing leather bags, wallets, accessories and shoes for twenty years already. Geometric shapes and prolific colours characterize her works, which often contain a surprise effect or hidden feature. She has been described as one of the most influential Dutch designers of the twentieth century. This is Van Eehen’s first book featuring a beautifully photographed overview of her work.

Editor: Joan Gannij | Design: Loan Oei | English | 160 pages | Hardcover | 26 x 24 cm | € 39 | ISBN 978 90 6369 199 8

70 Backlist

Performative Geometries

Within the scope of the workshop Performative Geometries, students at the Aristotle University of Thessaloniki developed individual spatial design stra-tegies by analyzing textile techniques and their underlying geometrical spatial appearance. The book contains many visuals of the form studies in between fashion, textiles, space and architecture, thus combining and blurring the moving and the static, and essays by leaders in the field.

Edited by: Asterios Agkathidis & Gabi Schillig | English | 160 pages | Paperback with flaps | 23,8 x 17 cm | € 19,90 | ISBN: 978 90 6369 250 6

Bio-structural Analogues In Architecture

This inspirational book seeks to discover the architectural potential of biological structures as can be found in nature, in the world of seashells, corals, plants and animals. The structures that give biological forms strength, movement, firm-ness and flexibility are studied, illustrated and used as an inspiration for a huge number of design experiments, of which the thinking, working and final prototyping process is shown in this book.

Author: Joseph Lim Ee Man | English | 2nd print | 232 pages | Paperback | 15 x 10,5 cm | € 19 | ISBN 978 90 6369 204 9

SupersurfacesFolding as a method of gener-ating forms for architecture, products and fashion

This is the sequel to Folding Architecture. It shows the results of Sophia Vyzoviti’s design method of design through fold-ing. The research in here goes a step further using more durable materials than paper but with similar qualities. The booklet makes clear how the technique of folding can be applied not only in architecture, but also to industrial, prod-uct or textile manufacture.

Author: Sophia Vyzoviti | English | 6th print | 144 pages | Paperback | 15 x 10,5 cm | € 12 | ISBN 978 90 6369 121 9

Folding ArchitectureSpatial, structural and organizational diagrams

Folding is a relatively new trend in ar-chitecture. It’s a very playful way of designing and offers free rein to spon-taneity during the design process. This book gives insight into the possibilities together with results of the research the architectural faculty of the TU in Delft has conducted into this technique since 2001. Vividly illustrated with a survey of much-discussed concepts, projects and buildings.

Author: Sophia Vyzoviti | Design: Marielle Tolenaar | English | 12th print | 144 pages | 15 x 10,5 cm | Paperback | € 12 | ISBN 978 90 6369 059 5

Modular Structures In Design and Architecture

This book examens morphogenetic processes based on a combination of digital and analogue modelling and manufacturing techniques. The module as a pre-architectural unit is not read as a multiplying identical object, but as a variable set of rules, which due to the emerging CAD/CAM technologies is able to adapt, grow and transform into surfaces and complex geometries.

Author: Asterios Agkathidis | English + German edition | 2nd print | 136 pages | Paperback | 15 x 10,5 cm | € 12 | English edition ISBN 978 90 6369 206 3 | German edition ISBN 978 90 6369 208 7

Eccentric Structures in Architecture

This book presents studies in architec-tural form focusing on the relationships between force, form and space to de-velop structure. The design processes of different structures vary from inherent-ly unstable forms to multi-span spaces in buildings to the creation of multi-layered spaces within physical shells. The book is based on studies of the Department of Architecture at the School of Design and Environment of the National University of Singapore.

Author: Joseph Lim | English | 160 pages | Paperback | 15 x 10,5 cm | € 12 | ISBN 978 90 6369 242 1

Digital ManufacturingIn Design and Architecture

This book examines the possibilities emerging for design and architecture by the introduction of novel CAD and digital manufacturing techniques. The insights are presented and organized within five techniques: cross segmen-tation, accumulation, frameworks, loops and folding. The studies were created during the design seminar ‘analogue-digital’ held by Asterios Agkathidis at the Technical University Darmstadt.

Author: Asterios Agkathidis | English | 2nd print | 136 pages | Paperback | 15 x 10,5 cm | € 12,00 | ISBN 978 90 6369 232 2

Sound and Vision

The Netherlands Institute for Sound and Vision is the only institution of its kind, combining national television and radio archives with a ‘Media Experience’. The building that houses this dual func-tion is equally unique. Sound and Vision presents all aspects of the building. Various people from architectural firm Neutelings Riedijk make written contri-butions to the book. The photographs of Daria Scagliola are a splendid comple-ment to this multifaceted analysis.

Author: David Keuning | Photography: Daria Scagliola | English/Dutch | 80 pages | Hardcover | 20,5 cm x 23 cm | € 24 | ISBN 978 90 6369 157 8

Bridging the Dutch landscape Design guide for bridges

The Dutch often live near water. That calls for many bridges. More than 240 bridges in Holland have been designed by ipv Delft, an industrial design bureau that has evolved to become the bridge specialist of The Netherlands. In this design manual for bridges, they share their expertise and present some of the creative solutions they have devised.

Authors: Christa van den Berg and Gerhard Nijenhuis | English | 160 pages | Hardcover | 16,5 x 25 cm | € 29,90 | English edition ISBN 978 90 6369 155 4

The Spontaneous CityUrhahn Urban Design

This book presents the concept of the Spontaneous City as an alternative direction of design thinking and urban planning, as opposed to traditional rigid city planning. The city described in this book is never finished, user-centred, and the result of supply and demand.The book draws on the work and expe-rience of Gert Urhahn, who works as an urban designer and architect in the city of Amsterdam but also includes contri-butions of other writers and architects.

Authors: Urhahn Urban Design | 176 pages | 240 x 300 mm | Paperback | € 29,90 | ISBN 978-90-6369-265-0

Next Nature

Next Nature is a critical and visual take on man’s continuous efforts to imitate and improve nature itself. A child walking through a pineapple grove, telling her father that it smells like her shampoo. Greener grass, you get used to it. A book full of statements, short essays and images from designers and thinkers from around the world, designed by Mieke Gerritzen.

Compilation: Mieke Gerritzen and Koert van Mensvoort | Design: NL. Design | 144 pages | Paperback | 15 x 10,5 cm | € 5 | ISBN 978 90 6369 093 9

72 Backlist

I don’t know where I’m going but I want to be there

This book shows the expanding field of graphic design from 1900 right through to 2020. It showcases visual rhymes between the medium-independent visual productions of today with their historical counterparts. Besides these visual rhymes, the book offers text contributions by inter-national authors who sketch a picture of the new fields of creativity that graphic de-signers will explore in the coming decade.

Editors: Sophie Krier, Minke Kampman, Marjolijn Ruyg | 168 pages | 17,5 x 25 cm | Paperback in slipcase | € 24 | ISBN 978-90-6369-257-5

Everyone is a DesignerIn The Age of Social Media

In 2001 BIS published the first Every-one is a Designer. The editors now re-visit its subject based on the assump-tion that since 2001 the proposal of the democratization of the design world has become reality. This edition looks at the position of design itself in the ever expanding areas it finds itself in. With visuals, quotes and short essays the book presents a new manifest for the design economy of 2010 and beyond.

Editors: Mieke Gerritzen and Geert Lovink | Design: Mieke Gerritzen | English | 144 pages | Paperback | 19 x 13 cm | € 15 | ISBN 978 90 6369 227 8

Graphic 08 Ornate!

Graphic 08 goes to war against functio-nalism. If ‘ornament is a crime’ as Adolf Loos once declared, then most of those featured in this volume shall plead guilty of attempting to transcend functionality. An animated trip through the contempo-rary psycho romantic trend towards the highly ornate, the infinitely rich and the compulsively detailed. Ornate! features work from a variety of contributors.

Editors in Chief: Marc Valli and Richard Brereton | Design: Sebastian Campos, Inca Starzinsky and Samuel Baker | English | 2nd print | 198 pages | Paperback | 28 x 22 cm | € 25 | ISBN 978 90 6369 109 7

Graphic 09The Story

The ninth number of Graphic entitled The Story is about telling stories using images and concepts. The Story shows how illustrators, photographers, publish-ers, filmmakers, artists, advertising designers, architects and designers tell compelling stories in pictures. As always, Graphic offers an eruption of visual contributions that yield an equal number of wonderful stories.

Editors in Chief: Marc Valli and Richard Brereton | Design: Sebastian Campos, Inca Starzinsky and Samuel Baker | English | 198 pages | Paperback | 28 x 22 cm | € 25 | ISBN 978 90 6369 126 4

Graphic 04Hello World

Graphic 04 sets out to explore the idea of the environment. What is around us varies from our eco-system, to a group of friends, the stars (be it in the astro-nomical, astrological or even in the cinematographic sense), heat waves, floods, disaster movies, loud neighbours or the end of print. In this issue’s essay Michael Evamy looks at the relationship between visual arts and environmental issues.

Editor in Chief: Marc Valli | English | 176 pages | 28 x 22 cm | € 25 | ISBN 978 90 6369 083 0

Graphic 12Do Your Own Damn Graphic!

In its 12th issue, Graphic sets out to explore the current craze for customi-zation, allowing readers to draw, rip, glue-back-together, paint, design, spray or whatever they feel like doing to their own covers. Graphic editors asked crea-tives from around the world to come up with toys, t-shirts, CD covers, books, magazines, jeans, plates, notebooks, postcards – you name it – and then customize them.

Editors in Chief: Marc Valli and Richard Brereton | Design: Matt Willey and Zoe Bather (Studio 8) | English | 198 pages | Paperback | 28 x 22 cm | € 25 | ISBN 978 90 6369 179 0 |

Graphic 11Ha Ha

Humour is a powerful tool in visual communication. Graphic 11, or Graphic Ha Ha, explores the various ways in which images and words can be com-bined (or not combined) to make us stop, look, frown, reflect, wince, grin, chuckle, shrink, shrug, smirk and, occa-sionally, laugh out loud. Slap-stick, absurd, dead-pan sarcasm, clever, devious, surreal, hysterical, obscure, twisted, sick, camp, offensive, ridicule...

Editors in Chief: Marc Valli and Richard Brereton | Design: Matt Willey and Zoe Bather (Studio8) | English | 198 pages | Paperback | 28 x 22 cm | € 25 | ISBN 978 90 6369 168 4

Graphic 03Graphic does Graphic

In this issue we run an in-depth portrait of Swiss creative collective Buro Destruct. Also featured: Rem Koolhaas’s talking to Galahad Clarke about United Nude, their new avantgarde shoe design ad-venture. Mairie Duthie interviews Paul Smith, Diesel and Levis about ‘real brands’. Also, a look at Patriotism & Flags and their relationship with brands and logos and an interview with Berlin-based fashion designers Bless.

Editor in Chief: Marc Valli | English | 176 pages | 28 x 22 cm | € 25 | ISBN 978 90 6369 083 0

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London Memory GameFind matching pairs of typical London sights.

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Play Van AbbeMemory by Intuition60 Ar tworks Col lection Van Abbemuseum

Play Van AbbeMemory by Intuition60 Artworks Collection Van Abbemuseum

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STREET STYLE MEMORY GAMESamuél Juan - The Netherlands / Michelle - Denmark / Lara - The Netherlands / Marcin - Poland / Stefka - Belgium / Piersten - France /

Violette - The Netherlands / Olivia - New Zealand / Nora - Croatia / Kris - The Netherlands / Sammy - The Netherlands / Ofri - The Netherlands / Dieuwertje - The Netherlands / Thomas - The Netherlands / Marie Mart - The Netherlands / Sheba - The Netherlands / Klazina - United States of America /

Jae - United States of America / Lotte - The Netherlands / Kareltje - The Netherlands / Qeas - Afghanistan / Dido - The Netherlands / Nadine - The Netherlands / Robbie - The Netherlands / Ayan - United Kingdom /

STREET STYLE MEMORY GAME

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Street Style Memory Game

This memory game challenges players to find combinations of faces and legs of young people with special character-istics and street-style clothing. These are beautiful photographs of people from all nationalities, photographed in the streets of Amsterdam during 2009 by Belgian photographer Barbara Iweins. Based on their clothing, their attitudes and backgrounds, players can join the slightly enlarged faces with the rest of the bodies.

Concept and photography: Barbara Iweins | Design: BORN’84 | 2 x 25 cards | 2nd print | € 12 | ISBN 978 90 6369 231 5

The Quick Brown Fox Jumps Over The Lazy Dog Typeface Memory Game

This very attractively finished typog-raphic memory game includes 25 varia-tions of the letter ‘A’. Players attempt to find the matching A’s in the same type-face and the one who has most sets wins the game. Typographic information about the letter is included on the card, and a separate folder provides a general history of typography. Edited by design studio ps.2 arquitetura + design.

Published in collaboration with ps.2 arquitetura + design | 2 x 25 cards | € 19,90 | ISBN 978 90 6369 221 6

London Memory Game

London Memory Game is made up of 25 pairs of cards about typical London themes: Big Ben, the City of London, shopping in London, London architec-ture, bridges, pubs, outdoor and indoor markets, museums, greasy eating, et cetera. Creatively visualized, it is an extra treat to play a game while learning to know the city better and from a new perspective. A separate folder gives insight into the chosen subjects.

Photography: Patrick Gleeson | Design: BORN’84 | 2 x 25 cards | € 12 | ISBN 978 90 6369 233 9

Play Van Abbe Memory by Intuition

The Van Abbemuseum in Eindhoven is famous for its experimental approach towards art’s role in society. Its collec-tion includes key works by Lissitzky, Picasso, Kokoschka, Chagall, Beuys, Daniels and Kormeling. It is no surprise that the Van Abbemuseum welcomed the idea of creating a memory game based on their collection. The sets have striking similarities in subject, technique or colour, but are not by the same artist.

Edited by: Van Abbemuseum | Design: Met Inhoud | English/Dutch | 2 x 30 cards | € 15 | ISBN 978 90 6369 241 4

Amsterdam Memory Game

Amsterdam is the world’s most cosmo-politan village. As a brand Amsterdam is known all over the world and it’s actually even better known than the Netherlands of which it is of course the capital. Amsterdam is full of iconic people, sites, buildings, objects and brands. This memory game is devoted to images of Amsterdam. Find matching pairs of typical Amsterdam bridges, streets, ladies behind red light windows, houses, architectural details, kitsch Amsterdam souvenirs et cetera.

Various photographers | Design: BORN’84 | 2 x 25 cards | € 12 | ISBN 978 90 6369 226 1

Amsterdam Memory GameFind matching pairs of typical Amsterdam sights.

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Find matching pairs of typical works by Van Gogh

van gogh memory game

Van Gogh Memory Game

Van Gogh is one of the world’s most admired painters and the Van Gogh Museum in Amsterdam is definitely a must on every Amsterdam visitor’s list. In collaboration with the museum, BIS Publishers produced this creative Van Gogh Memory Game. Each set of cards consists of two different images from the museum’s collection, together forming a clear theme and telling a little story about Van Gogh’s oeuvre.

Edited by: Van Gogh Museum | Design: BORN’84 | English/Dutch | 2nd print | 2 x 30 cards | € 15 | ISBN 978 90 6369 245 2

74 Backlist > Games

Visual Power Memory Game

The photographs on the playing cards of this game are picture montages sampled from images imprinted on our visual memory as icons of the mass culture in which we live. This surprising and contemporary version of the memory game is great fun to play and good for training people’s power to remember. It guarantees hours of amusement around the kitchen or dining room table.

Design: Arnoud van den Heuvel | 7th print | 30 x 2 cards | € 15 | ISBN 978 90 6369 098 4

Twins Memory Game

A new variation to this familiar mind teaser. The objective in the Twins Memory Game is to find the most sets of identical twins. But be warned: identical twins are not always com-pletely identical! For the game, Agnes Kappert has produced splendid and very naturalistic photographs of thirty sets of identical twins.

Concept: Maaike Strengholt | Design: Ester Eijkmans | Photography: Agnes Kappert | 4th print | 30 x 2 cards | € 15 | ISBN 978 90 6369 103 5

Fake for Real Memory Game

The images of Fake For Real - both historical and contemporary - playfully visualize the classic theme of fake and real. The fun isn’t just in playing the memory game, but also in the surpri-sing, slightly dissimilar images. Can you tell what is fake and what is real?

Published in collaboration with All Media | Editors: Arnoud van den Heuvel, Mieke Gerritzen, Hendrik-Jan Grievink, Koert van Mensvoort and Rolf Coppens | Design: Hendrik-Jan Grievink | 5th print | 30 x 2 cards | € 19,90 | ISBN 978 90 6369 177 6

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Handboek voor het opzetten van een ontwerppraktijk

Dit is de startersgids voor ontwerpers. Op heldere wijze gaan de auteurs in op alle zakelijke, financiële en juridi-sche zaken die voor een zelfstandig ontwerper van belang zijn. Zij putten uit hun jarenlange ervaring als adviseur bij de Beroepsorganisatie Nederlandse Ontwerpers BNO. Bevat zeer handige handige bijlagen, zoals voorbeelden van offertes en opdrachtbevestigingen.

Auteurs: Kitty de Jong e.a. | Design: The Stone Twins | Nederlands | 5de druk | 152 pagina’s | Softcover | 23,8 x 17 cm | € 29,90 | ISBN 978 90 6369 193 6

Handboek voor het leven als grafisch ontwerper

Grafisch ontwerpers hebben vaak geen idee hoe ze fris van de opleiding de eerste stappen moeten zetten naar een bevredigende loopbaan. Dit boek is precies wat ze nodig hebben. Het staat vol met adviezen over hoe je voor jezelf begint en de leuke projecten die je graag wil doen kan realiseren. Dit is de vertaalde editie van How to be a graphic designer without losing your soul.

Auteur: Adrian Shaughnessy | Design: Bibliothèque | Nederlands | 176 pagina’s | Softcover + flappen | 23 x 19 cm | € 29,90 | ISBN 978 90 6369 252 0

Marketing en acquisitie voor ontwerpers

Dit in Engeland veel gebruikte in het Nederlands vertaalde boek van Shan Preddy helpt zelfstandige ontwerpers hun marketingtechnieken te verbeteren. Het staat vol toegankelijke, praktische adviezen en informatie en is hiermee een onmisbaar hulpmiddel voor elk ontwerpbureau. Tientallen ontwerpers, waaronder ook veel Nederlandse bu-reaus, vertellen hoe ze hun acquisitie aanpakken en klanten doen hun verhaal over hoe zij het liefst benaderd worden.

Auteur: Shan Preddy | Design: The Stone Twins | Nederlands | 2de druk | 190 pagina’s | Paperback | 23,8 x 17 cm | € 29,90 | ISBN 978 90 6369 105 9

Fashion Makers Fashion Shapers

Waar let Alexandra Shulman, redacteur van British Vogue, op wanneer ze naar nieuw talent op zoek gaat? Op grond waarvan beslist Jane Rapley, hoofd van Central Saint Martins, wie de volgende McQueen zal zijn? Waar krijgt Alexandre de Betak de inspiratie vandaan voor de spectaculaire modeshows die hij voor Hussein Chalayan en Victoria’s Secrets maakt? Dit boek geeft alle antwoorden en dat maakt dit boek voor iedereen uit het modevak een must-have.

Auteur: Anne-Celine Jaeger | Nederlands | 272 pagina’s | Paperback | 23 x 17,7 cm | € 29,90 | ISBN 978 94 9022 800 2

My Wonderful World of FashionEen ontwerp- en tekenboek om bij weg te dromen

Dit is de Nederlandse editie van de internationale besteller van Nina Chakrabarti. Nina’s grote verdienste is dat ze de wereld van mode heel aan-stekelijk bij elkaar gebracht. Sla het boek open en het duizelt je van de illu-straties van tassen, schoenen, simpele naaipatronen, tips en halve tekeningen om zelf af te maken.

Author: Nina Chakrabarti | Design: Wood McGrath | Nederlands | 272 pagina’s | Paperback met flappen | 28,9 x 21 cm | € 15,00 | ISBN 978 90 6369 249 0

COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT 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& CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & 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& COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT &COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT & COPY & CONCEPT

Bert ThobokholtBarry de WaalMartin WestbeekGastschrijver: Jaap Toorenaar

Laser Proof

Copy & Concept is een helder en inspirerend boek over alle fasen van het creatieve proces binnen de marketingcommunicatie. Copy & Concept staat boordevol theorie over alle onderdelen van het creatieve proces, van strategie via reclamewerking en briefing naar creatieve technieken, conceptontwikkeling en copywriting. Aangevuld met de toepassing daar-van in veel, heel veel actuele voorbeelden van een groot aantal topbureaus uit Nederland en België. Een unieke samenwerking tussen bureauwereld en communicatieonderwijs.

Copy & Concept is hét Nederlandse handboek voor iedere professional in de creatieve communicatie. De combinatie van theorie en actuele praktijk maakt het ook nog eens tot een uitstekende aanvulling op de meest gebruikte handboeken voor marketingcommunicatie. Copy & Concept mag dus niet ontbreken op het bureau van welke communicatievakgenoot dan ook!

Onderwerpen:• propositie, positionering, doelgroepen, doelstellingen en consumententrends;• reclamewerking en succesvolle campagnes;• de laatste inzichten over de creative brief, het meest besproken document in

reclameland (i.s.m. SWOCC); • creatieve technieken;• een unieke inspiratielijst voor conceptontwikkeling;• soorten concepten, uitvoeringselementen zoals humor, celebrities en inhakers;• copywriting: aansprekend en beeldend schrijven, structureren, overtuigen en meer; • copy per middel: advertentie, radiocommercial, guerrilla marketing en meer;• de kopregel en de relatie met de visual;• de pay-off in alle soorten en maten (door Jaap Toorenaar, ARA); • merknaamontwikkeling: soorten, criteria en voorbeelden.

Met tientallen voorbeelden van actuele campagnes die heel specifiek de theorievorming ondersteunen. De eerste en tweede druk van Copy & Concept waren binnen anderhalf jaar uitverkocht. In deze geheel herziene derde druk is de theorie aangepast en uitgebreid en zijn vele nieuwe campagnes opgenomen.

‘Wie het na dit boek niet snapt, kan beter een ander vak kiezen.’ MarketingTribune

‘Het boek ‘Copy & Concept. Prikkels voor reclamemakers’ moet een naslagwerk en inspiratiebron worden voor junior creatieven en seniors helpen bij de begeleiding van jong talent.’ Adformatie

Met medewerking van: Achtung!, ARA Advertising, Berg Kleijn Communicatie, Cebuco, Comm’pas, Crossmarks, DDB Amsterdam, Doom & Dickson, Dubois MEETS Fugger, Eigen Fabrikaat, ETCETERA, Euro RSCG, Globrands, KesselsKramer, laMarque, L’eau, Lowe Worldwide, Ogilvy, RadeMakkers, RappCollins, Synergie, TBWA/NEBOKO, Van Wanten ETCETERA en Van Zandbeek communicatie & creatie.

COPY & CONCEPTPrikkels voor reclamemakers

3 eDRUKMet veel nieuw materiaal:

Nieuwe inzichten, cases & modellen

Bert ThobokholtBarry de WaalMartin Westbeek

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Copy & ConceptPrikkels voor reclamemakers

Deze derde en geheel vernieuwde editie bevat vele nieuwe cases, verbe-teringen en aanvullingen. Copy & Concept werd al als een must have door de reclame vakpers geprezen. Het boek volgt het creatieve proces zoals dat in de beroepspraktijk verloopt: van conceptontwikkeling tot copywriting. Dankzij de actuele cases vullen theorie en praktijk elkaar uitstekend aan.

Auteurs: Bert Thobokholt, Barry de Waal & Martin Westbeek | Design: Crossmarks | Nederlands | 3de druk | 256 pagina’s | Hardcover | 28,5 x 21,5 cm | € 45,00 | ISBN 978 90 6369 254 4

76 Backlist > Dutch language

Identity 2.0

Identity 2.0 is het vervolg op het snel uitverkochte en in drie talen gepubli-ceerde boek Total Identity. Daar waar Total Identity zich vooral richtte op het werk van ontwerpbureau Total Identity, pakt Identity 2.0 het breder aan. Vanuit het perspectief van identiteit, worden huidige en toekomstige invloeden op bedrijven, instituten en servicegerichte organisaties besproken. Het boek bevat tevens een audio CD.

Auteur: Hans P Brandt a.o. | Design: Total Identity | Nederlands | 232 pagina’s | Hardcover met stofomslag | 28 x 21,5 cm | € 65 | ISBN 978 90 6369 183 7 |

Grids100 manieren om grids toe te passen

Het eerste volledige naslagwerk over het maken en gebruiken van grids in tal van designprojecten. Grids vormen de basis voor elk designproject. Leren hoe je ermee werkt is essentieel voor elke grafisch ontwerper. Van het werken met één kolom tot meerkoloms schema’s, gebruikmakend van typografie, kleur, beeldmateriaal en meer, leert Grids je hoe je tot een fantastisch ontwerp komt.

Auteur: Beth Tondreau | Design: BTD NYC | Nederlands | 208 pagina’s | Hardcover | 25 x 21,5 cm | € 29,90 | ISBN 978 90 6369 211 7

Universele ontwerpprincipes

Of het een marketingcampagne, een museumtentoonstelling of een videospel betreft, steeds is het ontwerp ervan de culminatie van concepten en prak-tijken uit allerlei disciplines. Universele ontwerpprincipes is het eerste inter-disciplinaire naslagwerk voor ontwer-pers, waarin 125 bekende vormgevings-concepten helder worden beschreven. Dit baanbrekende naslagwerk is het standaardwerk voor ontwerpers, tech-nici, architecten en studenten.

Auteurs: William Lidwell, Kritina Holden & Jill Butler | Nederlands | 2de druk | 272 pagina’s | Flexicover | 25,5 x 21,5 cm | € 39,00 | ISBN: 978 90 6369 229 2

KostNieuwe gezichten op eten

Wie zich in de voedselketen verdiept, valt van de ene verbazing in de andere; obesitas en honger bestaan nog altijd naast elkaar en wereldwijd verspillen we evenveel voedsel als we opeten. Dit boek biedt essays, interviews, (foto-)reportages en artikelen over projecten van ontwerpers, kunstenaars en weten-schappers waarvan het werkt draait om de waarde(n) van voedsel.

Samenstelling: Brigitte van Mechelen & Diana Krabbendam | 124 pagina’s | Nederlands | 200 x 260 mm | Rijk in kleur geillustreerd | Paperback met flappen | € 19,90 | ISBN 978-90-6369-266-7

De Spontane StadUrhahn Urban Design

Het tijdperk van grootschalige steden-bouw is voorbij. Dit manifest is de kick-off voor een andere praktijk. Kleinschalige maakbaarheid in combinatie met Hol-landse ondernemersgeest: dat is het uitgangspunt van Urhahn Urban Design. De auteurs van dit boek pleiten in dit boek voor hun ‘Spontane Stad’. Met dit manifest wordt de discussie aangejaagd over de agenda van de stedenbouw in de eenentwinste eeuw.

Auteurs: Urhahn Urban Design | 176 pagina’s | Nederlands | 240 x 300 mm | Rijk in kleur geïllustreerd | Genaaide paperback | € 29,90 | ISBN 978-90-6369-255-1

The art of being a foreigner in Amsterdam

Paula Kibbelaar is cultureel antropoloog en onderzoeker. Ze heeft in opdracht van de Baak Management Centrum vno-ncw onderzocht hoe het staat met de diversiteit binnen de Amsterdamse creatieve sector. Daarvoor interviewde zij zeventien kleurrijke persoonlijkheden over hun visies en ervaringen ten aanzien van wonen, werken en leven in onze hoofdstad. Dat maakt dit boek informatief en inspirerend.

Auteur: Paula Kibbelaar | Nederlands | 144 pagina’s | Paperback | 21 x 15,5 cm | € 12 | ISBN 978 90 6369 175 2

78 Notes

AustraliaModern JournalT +62 3 9484 8101F +62 3 9484 8180E [email protected]://modernjournal.blogspot.com/

AustriaDistribution/AuslieferungBUGRIM VerlagsauslieferungT +49 30 6068457F +49 30 6063476E [email protected]

Representative:Michael Kleinc/o Vertreterbuero WuerzburgT +49 931 17 405F +49 931 17 410E [email protected]

BelgiumExhibitions InternationalT +32 16 296 900F +32 16 296 129E orders@exhibitionsinternational.bewww.exhibitionsinternational.be

FranceCritique Livres Distribution SAST +33 1 4360 3910F +33 1 4897 3706E [email protected]

GermanyDistribution/AuslieferungBUGRIM VerlagsauslieferungT +49 30 6068457F +49 30 6063476E [email protected]

Representative Northern GermanybuchArt VerlagsvertretungenJastrow + Seifert + Reuter T +49 30 44 73 21 80F +44 30 44 73 21 81E [email protected]

Representative Southern Germany and AustriaMichael Kleinc/o Vertreterbuero WuerzburgT +49 931 17 405F +49 931 17 410E [email protected]

IranKahkeshan Book ShopT +98-511-8433968T +98-915-5125364F +98-511-8433969E [email protected] [email protected]

Italybooks import srlT +39 02 29 400478www.books-import.com

Librimport sasT +39 2 5760 5590F +39 2 5760 6002E [email protected]

LebanonLevant Distributors s.a.r.l.T +961-1-488444F +961-1-510655 E [email protected]

The NetherlandsBIS PublishersT +31 20 515 0230F +31 20 515 0239E [email protected]

Sales representative to bookstoresJan SmitT +31 35 621 9267F +31 35 623 6905

SingaporeBasheer Graphic BooksT +65 336 0810F +65 334 1950

Page One Pte LtdT +65 6742 2088F +65 6744 2088E [email protected]

SpainIndex Book S.L.T +34 93 454 5547F +34 93 454 8438E [email protected]

South AfricaStephan Phillips (Pty) LtdT +27 21 4489839F +27 21 4479879 E [email protected] [email protected]

SwitzerlandDistribution/AuslieferungBUGRIM VerlagsauslieferungT +49 30 6068457F +49 30 6063476E [email protected]

TaiwanLong Sea International Book Co., LtdT +886 2 32336838F +886 2 32336839

TurkeyEvrensel YayincilikT +90 212 356 7276F +90 212 356 7278E [email protected]

United KingdomPublishers Group UKT +44 20 8804 0400F +44 20 8804 0044E [email protected]

USAConsortium Book Sales & DistributionT +1 612 746 2633F +1 612 746 2606

For all other countries please contact:[email protected]

79 Distributors

Catalogue 2011/2012

Documents

best book design category

new titles

exciting new book

shining books

small book series

released books

plus rules books

major design magazines