Catalogs After Dark with Matt Fey

CATALOGS AFTER DARKSEDUCE CUSTOMERS WITH THE SEXY ART OF WORDS AND PICTURES

We do good work that works.

We have for 33+ years.

WHO AM I?

Matt Fey, Catalog Sexpert

WITH THAT SAID…

S

SE

SEX

10Sexual thoughts per day

67% think about sex a few times

per week

19Sexual thoughts per day

54% think about sex a few times

per day

(that’s a lot of sex)

SEX

SELLS!

198315% of magazine ads

featured sexual

imagery

199320% of magazine ads

featured sexual

imagery

200327% of magazine ads

featured sexual

imagery

And yes, even catalogs…

SEE, SEX

SELLS…

…or does it?

Sex sells, when you’re selling

sex.

According to a

University of Wisconsin

study, ads were viewed

10% LESS FAVORABLY

when using sex to sell

products that, well,

aren’t so sexy.

S-E-X

IT’S NOT ABOUT SELLING

(really, it’s not)

DESIRE

IT’S ABOUT CREATING

Customers

want to

want you.

LET’S GET IT ON

What do you do if your catalog doesn’t have that spicy

SEX APPEAL?

?

Uh, I’ll

call you.

Let’s just be

friends.

Sorry, I’m

seeing someone.

Not if you were

the last catalog

on earth.

4 SECRETS

TO SEDUCING

CUSTOMERS

AND CREATING

DESIRE

FOUR

PLAY

HARDCORE PHOTOGRAPHY

10%of what they hear

20%of what they read

80%of what they see

DRAMATICINTIMATETACTILEDETAIL

LET’S GET

PHY-

SICAL(PHY-SICAL)

“ENGAGING GIZMOS”

$0.05additional spend per catalog

1.8x - 2.2xlift in performance

SENSUALHEALING

SCENTS SENSE

Video content increases

recognition and

conversion by up to

85% (Note: no video content

is included in this

presentation because it

was deemed too sexy.)

DIRTY TALK

(inappropriate double entendre here)

4 SECRETS

Hardcore Photography

Let’s Get Physical

Sensual Healing

Dirty Talk

FOUR

PLAY

DESIRE

DESIRE

1 SEXY

⍯SEX

2 TEST

YOUR

LIMITS

3 FIND

YOUR

SEX APPEAL

SO…

WAS IT GOOD FOR

YOU?

THANK YOUEmail [email protected]