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How Vodafone reduces bias in recruitment with 3 T’s: Tech, Training and Tracking Catalina Schveninger Global Head of Resourcing and Employer Brand
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Catalina Schveninger, Vodafone – Digital HR

Apr 09, 2017

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Recruiting & HR

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Page 1: Catalina Schveninger, Vodafone – Digital HR

How Vodafone reduces

bias in recruitment with 3

T’s: Tech, Training and

Tracking

Catalina Schveninger

Global Head of Resourcing and Employer

Brand

Page 2: Catalina Schveninger, Vodafone – Digital HR

2

Page 3: Catalina Schveninger, Vodafone – Digital HR
Page 4: Catalina Schveninger, Vodafone – Digital HR
Page 5: Catalina Schveninger, Vodafone – Digital HR

3-month pilot results

Jobs with a neutral or feminine tone fill 17% faster than

average

Job posts with 4+ feminine tone phrases are 12x more likely

to be filled by a woman

More women in the applicant pipeline for pilot job posts

results in more women being hired

Page 6: Catalina Schveninger, Vodafone – Digital HR

Anatomy of a job

Before After

Page 7: Catalina Schveninger, Vodafone – Digital HR