CAT Number 9 SOMERFIELD HENGROVE WAY BRISTOL … · Report Prepared on :Friday, 19 June, 2009 18089 SOMERFIELD HENGROVE WAY BRISTOL BRISTOL BS4 1UJ ... Car Wash ATM ATM Name Car Sales
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Catalist Site Report : Terminology and Explanation
Catalist Site Report Objective
This report is designed to enable you to objectively assess the retailing strengths of a petrol station in terms of both fuel and shop retailing, in relation to competitors in its trade area.
Catalist data
Catalist has built databases that contains detailed information on every retail petrol station in various countries. Trained Catalist surveyors have visited every site in these countries to complete a comprehensive survey form collecting over 100 items of data per site. Catalist continually validates the information through various means including the re-survey of outlets, to ensure that the data is of the highest quality at all times.
Using this data, a series of robust analytical processes have been developed to identify and quantify a range of value drivers that affect both fuel and shop performance. These value drivers are split into location, facility and operation based factors. Scores are derived for each factor and different ratings are allocated to each site to give an overall view of its performance. Location factors are outside the retailer's control and identify sites for closure, investment or purchase. Facility and operation factors allow retailers to optimise sales potential at each and every outlet in the network. The results of the analysis on the site are summarised in this Site Report.
Report Content
Site Data
Summary of the data available on the site. Some of these data items have been identified as key value drivers affecting the performance of the site and have been used to obtain fuel and shop scores.
Site Trade Area Map
Map of trade area showing subject site and its competition. Subject site is shown in the centre of the map with a red star.
Competitor Site Data
A summary report of trade area competitors ranked in order of distance from the study site. Includes fuel and shop scores and other key data to provide an overview of the strengths and weaknesses of the subject site in relation to the competition.
Catalist Site Report : Terminology and Explanation
Site Photographs
Photographs of the various aspects of the site.
Trade Area Photographs
Photographs of the closest sites in the Trade Area.
Site Quadrant Analysis
This powerful analytical tool graphically demonstrates a site's strengths relative to the competition in terms of location and facility / operations. This type of analysis reveals where competitive threats exist and also assists in identifying a site's strategic options. The Quadrant Analysis table is drawn along two axes, Location score along the y axis, and Facility / Operation Score along the x axis. The screen is divided into four sections as shown below, and the cross hairs represent that national average. Trade area sites are positioned in the grid and displayed as dots. Their position on the chart reflects their performance in relation to their Fuel Location and Facility / Operations ratings. The most competitive sites will be those positioned in the top right of the grid as they have the strongest location and facilities / operations
This Catalist Site Report is supplied subject to the Terms and Conditions of CATALIST'S STANDARD TERMS FOR SITE REPORTS. In particular, your attention is brought to the following clause within the terms: Catalist warrants that it is authorised to license the Data and that it will compile and supply the Data and the Reports using reasonable skill and care. Catalist does not warrant that the Data and the Report content will be error-free and the Customer acknowledges that there are limitations on the accuracy of survey data and accordingly that the Data and the Report content should not be relied upon as the sole source of information in any material business transaction, including without limitation relating to planning or property. Catalist does not warrant that the Data and the Report will be fit for the Customer's particular requirements and all other implied terms, conditions, representations and warranties in respect of the Data and the Report are excluded to the fullest extent permitted by law.