Stage 1 The Prelimin ary Round Team Name: $!NN3Rs Name of first member: Ashutosh Singh College Name: IIM Calcutta Name of second member: Ajay Kumar College Name: IIM Calcutta
Nov 28, 2014
Stage 1The
PreliminaryRound
Team Name: $!NN3Rs
Name of first member: Ashutosh SinghCollege Name: IIM Calcutta
Name of second member: Ajay KumarCollege Name: IIM Calcutta
What is Social Media?
Social Media
Publish
Share
Discuss
Social Network
sMicro Blogging
MMO
Live Stream
Social Gaming
Livecast
Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information.
YouTube, Flickr
Skype, Gtalk, Yahoo
FB, Orkut, Google+
Twitter, PlurkConan, Warcraft
Friendfeed, Socialthing
Doof, Pogo, Kongregate
Justin.tv, kyte
Digg, wordpress
Social media
WEB S ITE BL O GS SO C IAL MARKET I NG INTER A CTIVE GLOBA L CO M
PUTER INT E RNET ME D IACOMMUN I CATION VIR A L
Ingredients & Evolution of Social Media?
Getting users to engage with your business through social media is a great way to build community and encourage brand evangelism.
Before V/S After
FAMILY TREE
FATHER
SON MOTHER
DAUGHTER
STAY CONNECT
ED
Social Media is a great way for an individual to keep track of the lives of people who are important to them
A Day of Life in Social Media
What can happen in a Day? If you’re talking Social Media, Answer is ….. A LOT
In the next 24 hours 7,00,000 more people will join Facebook
Bringing its user base in US to 127,000,000
They will TAG, POST, VIEW, SHARE.
FARMVILLE will sell more than $1 Million in Digital Farming Equipment
In the next 24 hours
65 million users access FB through their smartphone
90,000 iPhones & 160,000 Android devices will be sold
In the next 24 hours Putting socializing in our hands
300,000 people will join TWITTER today
Sending more than 44,500 tweets per min.
Most popular Twitter user has more followers than the US president
And will reach more people with a single tweet than most Print media combined
YouTube is the 4th most visited site in the world
2nd largest search engine 24 hours of video uploaded every minute
So what does this mean?
If You’re not taking Social media seriously
Give it 24 hours to change your mind.
Embrace Social Media?
Facebook the dominant social network
78% access it via mobile
TWITTER INSTAGRAM
LINKEDIN VK
PINTEREST FLICKR
GOOGLE PLUS+ VINE
TUMBLR MEETUP
Other Prominent Include
Despite the fact that Social is still a YOUNG marketing channel
It is here to STAYPeople spend more time on Social Media than Watching TV
Reason is Simple ….. Unlike BROADCASTING
Social Media is a two way conversation
But only 65% queries get answered
And only 58% questions of all …..
Are answered by 1/10th of companies present on Social
What’s the solution?Embrace Social MediaAnd your
customers will LOVE YOU
Consumers usually see paid advertisement tweets as Intrusive while celebrity endorsed tweets are taken as advices and favors word-of-mouth publicity.
Paid Advertisement Tweet v/s celebrity Endorsed tweet
Unoriginal
Clearly visible it is paid
More credibleDoes not break the clutter
More likely to get notice
Increased recallNo credibility
Targeted audience
Breaks clutter
credibilityLoyal
Followers
Better Recall &
increased sales
Word of Mouth publicity
More attention to posts
PAID ADVERTISEMENT TWEETS CELEBRITY ENDORSED TWEETS
RESULT
Social
Media
Platform
s
Faceboo
k
YouTub
e
Blogs
Intrusive for customerCELE
BR
ITY
+ S
OCI
AL
MED
IACELEBRITY + SOCIAL MEDIA = BRAND ENHANCEMENT
• One sure fire tool to gain notice and stand away from competition is celebrity social media partnership
• Catches attention of relevant audience and gains attention through differentiation and relevance
• Engage the customers and adds credibility on social media platform
AN Example : LEVERAGING CELEBRITY’S PRESENCE ON SOCIAL MEDIA
Pros & Cons/Famous Stories
Cons Pros
Egyptian Uprising
Announcement of the Royal
weddingNewt Gingrich running for US
President
Osama Bin Laden Raid &
Death
Hudson River Plane Crash
Protesters killed in Bahrain
Alok Nath Being Sanskaari
Whitney Houston's Death
THANK YOU