Online Survey ercentage of investments expend
Cases of Greenwashing
May 24, 2015
This slide shows four separate cases of Greenwashing in the US and UK and how approximately 60 students at George Washington University felt about each case.
The cases are BP for rebranding their image, Kmart for their biodegradable "American Fare" paper plates, Volkswagen for their low emissions claim, and Fiji for their carbon-negative claim.
The final slide shows our group recommendation for how to make the detection, researching, education and enforcement of Greenwashing more streamlined.
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Transcript
Online Survey
Percentage of investments expended
ASA
Fiji
Rebranding
Emissions
Carbon Offset
Biodegradable
SurveySurvey AgencyAgency ActionAction FirmsFirms
Remove Statement
Class Action
Charge Compliance
Protest Boycott
FTC
Consumers
Fiji
ImplementationCrawler
Consumers
CorporationsEnviro Marketing Firms
Consumers
coordinate
coordinate
Educate
Enforce
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