CaseIT 2015 - Event Program

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Message from the Prime Minister of Canada

Message from the Premier of British Columbia

Overview of CaseIT

Keynote Speakers at the SAP Welcome Dinner

Map of CaseIT Venues

Message from the CIO Association of Canada

Judging Panel Discussion Panel

TA B L E O FCONTENTS

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16Presentation Schedule

CaseIT 2015 Supporters

Message from the Dean of Beedie School of Business

Events Schedule

Keynote Speaker at the CIOVAN Awards Banquet

CaseIT 2015 Organizing Committee

Message from the Chairs of CaseIT

Description of Events

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I am pleased to offer my warmest greetings to the students taking part in CaseIT 2015, organized by Simon Fraser University.      Canada is at the forefront of the information and communications technology industry and will continue to rely on a highly educated workforce to sustain its growth and competitiveness in the world economy. CaseIT 2015 gives international undergraduate students an opportunity to put their problem‐solving and critical thinking skills to the test in a 24‐hour business case competition with a Management Information Systems focus.      In earning a place on the team, you have demonstrated that you possess the dedication and resourcefulness necessary to compete against your peers at the highest level in strategic IT case analysis. I am sure that, in the years to come, you will look back on this invaluable learning experience with pride in your accomplishments.      Please accept my best wishes for every happiness and success in the future. 

                     The Rt. Hon. Stephen Harper, P.C., M.P.  OTTAWA 2014

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P R E M I E R O F B R I T I S H C O L U M B I A

M E S S A G EF R O M T H E

PO Box 9041 Stn Prov Gov Victoria BC V8W 9E1

Province of British Columbia Office of the Premier www.gov.bc.ca

A Message from the Premier

As Premier of the Province of British Columbia, I am pleased to welcome everyone attending the CaseIT 2015 International MIS Case Competition. Since its inception in 2004, CaseIT has grown into the largest annual international undergraduate IT strategy business case competition in North America. This annual four-day event promises to gather the brightest minds from top universities around the world. It will provide an excellent opportunity for networking and discussion related to the ever-changing IT world. I know a lot of preparation goes into organizing an experience of this magnitude. I would like to take this opportunity to commend each and every student who has dedicated their time and efforts into making this event such a success. Once again, please accept my best wishes for an exciting and educational Competition. Sincerely,

Christy Clark Premier

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C I O A S S O I C AT I O N O F C A N A D A

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As President of the CIO Association of Canada, Vancouver chapter, and

on behalf of our board and members, I would like to extend to all of you a warm welcome to the International CaseIT competition. We consider our sponsorship of CaseIT a win-win partnership and solid investment to help students think about their path to be the next generation of senior IT leaders and CIOs; and that’s why the CIO Association of Canada, as a founding sponsor has supported this competition for eleven consecutive years. We provide economic support, but also senior IT leaders and CIOs that understand that the business they are part of rely heavily on them to drive business transformation, so are perfect to lead discussion panels and as judges. This year’s theme “The Internet of Things” (IoT) highlights how quickly our economies are changing, the opportunities that leveraging new technologies can bring and the risk of ignoring them. The race is on for commercialization of the next best idea, which can come from all types of companies: like Kolibree, creating their digital business case with an offer to improve your health by monitoring, through sensors, a simple everyday activity and then implementing a solution leveraging IoT. Other more traditional companies like GE that have transformed themselves once again by providing smart industrial machines loaded with digital sensors leveraging cloud and IoT, creating their Predictivity brand and GEs common software platform “Predix”, then becoming a digital solutions company which generated incremental revenues of $800M US in 2013 and $1B estimated for 2014. All the way to companies like Google with their long-term project to create a self-driving car, requiring 1.1M kms. of road tests, which are now capable of detecting and reacting to hundreds of objects simultaneously by using not only GPS, but radars, cameras, 64 beam lasers and inertia sensors to navigate in the real world, thus having the potential for transforming an industry with more than $1.4 trillion US$ in revenue for FY 2013. Computer Science and MIS University graduates are key in this new economy where they can immerse themselves in new startup companies, technology companies or even traditional ones where they can contribute or lead in the creation of business cases for ideas that leverage mobile, cloud and IoT. We look forward to CaseIT 2015, and to many more years of affiliation.

Alex Buhler President, CIO Association of Canada, Vancouver Chapter CIO, MEC

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Office of the Dean

8888 University Drive Burnaby, BC V5A 1S6

TEL 778.782.3640 FAX 778.782.5833

[email protected]

Welcome to CaseIT 2015! On behalf of Simon Fraser University’s Beedie School of Business and this year’s organizing committee, I am pleased to welcome you to the 12th annual Management Information Systems Case Competition, February 11th to 14th, 2015. This is an exciting opportunity for you to join with undergraduate students from around the world in presenting your ideas and learning from each other. You will have a busy four days as you prepare and compete with your team mates. In the process, you will gain an experience that will have a lasting impact on your career along with great friendships and memories. It’s important to acknowledge the valuable contributions of our sponsors and judges. Without the support of our many sponsors, plus the time and expertise of the judges this event would not be the success it is. The organizing committee has been very busy planning this event and we have all been anticipating your arrival to our beautiful city. Welcome and best wishes for a successful CaseIT experience.

Dr. Blaize Horner Reich Dean and RBC Professor of Technology and Innovation Beedie School of Business Simon Fraser University

D E A N O F T H EB E E D I E S C H O O L O F B U I N E S S

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C H A I R S O F C A S E I T

M E S S A G EF R O M T H E

Welcome to CaseIT 2015 and we hope you enjoy your stay here in beautiful Vancouver, Canada. After months of hard work, the Organizing Committee is excited to host you throughout the events of the 12th annual CaseIT.

This year, CaseIT has expanded to include 19 schools and InTech, a parallel case competition for students at Simon Fraser University. In addition, we decided to explore a theme that is complementary to our theme topic last year - Big Data. At CaseIT 2015, we will be exploring the challenges and possibilities of the Internet of Things and its effect on our future.

The Internet of Things will give us the opportunity to change the way we live and work, but like many opportunities, it also presents many challenges. Anything we can dream of - from mobile devices, transportation, infrastructure, and much more - will all be connected to the Internet. We are all partaking in the Internet of Things in our daily lives, sometimes without even knowing. In fact, there will be nearly 26 billion devices on the Internet of Things by 2020. The challenges stemming from connecting and supporting all these devices create challenges for all organizations, no matter what size. In addition, by equipping everything to be seamlessly and continuously connected to the Internet, there will be an infinite amount of data collected. Being able to process this big data into information will give us greater efficiency and effectiveness in everything that we do.

Of course, CaseIT 2015 could not have been made possible without the support of our sponsors. We would especially like to extend our gratitude towards our Founding Sponsor, SFU Beedie School of Business as well as our Foundational Sponsors: CIO Association of Canada – Vancouver Chapter and SAP. We would also like to thank our past, present and returning sponsors who deliver their generosity in many ways that have enabled us to reach higher goals year after year.

We would also like to thank the Organizing Comittee for your hard work in preparing for the competition. On behalf of the Organizing Committee, we truly wish you enjoy your time here in Vancouver. Beyond the competition, we hope your experiences here will create enduring memories and develop lifelong friendships that span across the globe.

Our best wishes,

Gwendoline WongCheryl Chan

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OVERVIEW OF

CaseIT is an annual international undergraduate business case competition with a strong Management Information Systems (MIS) focus designed to find the best and brightest in strategic IT case analysis. It is a forum where students from various backgrounds of IT and business can showcase their skills in areas such as teamwork, problem solving, and critical thinking to a panel of industry professionals.

The structure of the competition consists of 19 teams competing against each other in a 24-hour case deliberation. The teams are divided into five divisions with four teams in each division. There are two rounds

CASEIT

of presentations where the top team of each division can advance to the second and final round. The runner up of each division will enter into a wildcard round where the winner will advance to the final round.

CaseIT 2015 is a four-day event that encompasses more than just case analysis and presentation. Participants engage with industry professionals and discuss current IT issues at CaseIT’s Corporate Evening. Moreover, students will be able to network with other future business leaders at events such as the Welcome Dinner and the Awards Banquet.

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Inception, under the directorship of Paul Cyr and Zephaniah Wong, CaseIT began as a competition between undergraduate teams within Simon Fraser University.

In 2006, under the leadership of Andrew Kumar, CaseIT reached a national level through the inclusion of schools from all across Canada.

CaseIT 2014 saw the addition of the Wildcard Round through Jillian-Joy Marlinga.

Steven Chia, with a vision for sustainability, consolidated the reputation of CaseIT as an international undergrad case competition as 16 teams from across the globe converged to Vancouver for a 24-hour case competition.

Furthering the progression of CaseIT, Chair Nima Sarhangpour played an integral role in the incorporation of the CaseIT Foundation. CaseIT 2012 also saw the first University from Australia take part in the event.

Peter Lew celebrated CaseIT’s 10th year since inception and welcomed the first Latin American Team to the Preliminary Round.

Under the guidance of Rey Lim, CaseIT 2008 officially established itself as a global competition by bringing teams from four continents – North America, Europe, Africa, and Asia.

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P R E S E N TAT I O NS C H E D U L E

PRELIMINARY ROUND

FINALROUND

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TEAM (RANDOMIZED) START ROOM

PRESENTATION 1 02:00 PM

SEGAL 1200-1500

PRESENTATION 2 02:30 PM

PRESENTATION 3 03:00 PM

BREAK 03:30 PM

PRESENTATION 4 03:45 PM

PRESENTATION 5 04:15 PM

PRESENTATION 6 04:45 PM

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RULES DEBRIEF AND PRESENTATION

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WEDNESDAY FEBRUARY 11TH

THURSDAY FEBRUARY 12TH

FRIDAY FEBRUARY 13TH

SATURDAY FEBRUARY 14TH

REGISTRATION AT THE FAIRMONT

WATERFRONT HOTEL

WELCOME DINNER PRESENTED BY SAP

AT COAST COAL HARBOUR HOTEL

(BUSINESS CASUAL)

(BUSINESS FORMAL)

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(CASUAL)

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(CASUAL)

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EVENING SOCIAL

DISCOVER VANCOUVER

CORPORATE EVENING AT

THE SHERATON WALL CENTRE

DELIBERATION PERIOD

ROUND 1 PRESENTATIONS

AT THE HARBOUR CENTRE

ROUND 2 PRESENTATIONS AT THE SEGAL

GRADUATE SCHOOL OF BUSINESS

CIOVAN AWARDS BANQUET AT THE

FAIRMONT WATERFRONT HOTEL

EVENING SOCIAL

LUNCHWILDCARD

ANNOUNCEMENT

WILDCARD ROUND

CASUAL ATTIRE: Any outfit you deem comfortable. BUSINESS FORMAL ATTIRE: Suit and tie required. Ladies may wear a skirt. BUSINESS CASUAL ATTIRE: Anything but jeans and a t-shirt. FORMAL ATTIRE: Suits and cocktail dresses.

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EVENTS

SAP WELCOME DINNER

CaseIT 2015 will start off at the Coast Coal Harbour Hotel. At the SAP Welcome Dinner, teams will meet fellow participants as well as members of the organizing committee and representatives from our sponsoring companies; notably, there will be a great presence from SAP, the sponsor of this Grand Event. The Chair of CaseIT 2015, Gwen Wong, will welcome all participants, followed by a keynote from SAP. The competition tiers and pools will also be announced at this kick-off event.

February 11th, 6:00PM – 9:30PMCoast Coal Harbour Hotel

1180 W Hastings St., Vancouver

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CORPORATE FUNCTION

COMPETITION &AWARDS BANQUET

This unique networking event is an evening where participants will be able to converse and make meaningful connections with representatives from CaseIT’s supporters. The night will begin with Cheryl Chan, Vice Chair of CaseIT 2015, welcoming all participants, followed by a discussion panel and an evening of networking between participants, coaches, industry professionals, and faculty members. The theme of the discussion panel this year is Internet of Things: Challenges of the Future.

The 24-hour deliberation begins on Friday, February 13th and presentations will take place on Saturday, February 14th. On presentation day, teams will present Round 1 of their case analysis at SFU Harbour Centre. Round 1 will take place from 9:00AM to 11:15AM. The top teams selected to advance from their respective pools will compete in Round 2 and the runner-ups of each division will enter the Wildcard Rount. Round 2 presentations will be held from 2:00PM to 5:15PM. Winners will be announced at the CIOVAN Awards Banquet later in the evening.

February 12th, 5:30PM – 9:30PMSheraton Vancouver Wall Centre1088 Burrard St., Vancouver

February 14th, 8:30AM – 5:30PM

SFU Harbour Centre555 W. Hastings St., Vancouver

SFU Segal Building500 Granville St., Vancouver

The Fairmont Waterfront Hotel900 Canada Pl., Vancouver

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CLIENT: SAP GeneralPRODUCT: Ideas - Case It 2015JOB#: P55107SPACE: Pg 4CBLEED: 8.75” x 11.25”TRIM: 8.5” x 11”SAFETY: 8.25” x 10.75”GUTTER: NonePUBS: Case It 2015ISSUE: NoneTRAFFIC: Donna MendietaART BUYER: NoneACCOUNT: Renee HoltRETOUCH: NonePRODUCTION: Michael MusanoART DIRECTOR: NoneCOPYWRITER: None

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Simplicity can be the difference between a mission statement and a mission accomplished. Are you doing everything you can to help your business run simple? Find out more at sap.com/runsimple

COMPLEXITYHAS A MILLION IDEAS IT

CAN’T MAKE HAPPEN.

SIMPLE FINISHES WHAT IT STARTS.

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K E Y N OT E S P E A K E R S

AG N E S G A R A B A J A M E S P H UVancouver HR Site Lead

Senior Human Resources Business PartnerSAP Canada

Senior ManagerAGS Primary Support

SAP Canada

James has worked for SAP for over 11 years, fully dedicating his career to satisfying customers in the technical support industry. James started his career in SAP as a technical engineer and quickly became a highly skilled technical resource, focusing on mentoring new support engineers. Currently, James is a Senior Manager within SAP’s Product Support organization.

James has had the opportunity to manage multiple teams in the Business Analytics space and is currently managing a senior technical team focusing on SAP HANA. James has won multiple awards for his dedication and vision on modernizing technical support. James also immerses himself in leading and participating in Vancouver site wide events such as SAP’s High Potential program and Toastmasters.

James’ true passion now lies on developing others to meet reach their maximum potential. In his spare time, James currently coaches children ages 5-8 in soccer and basketball.

As the Vancouver HR Site Lead, Agnes has been working with the SAP Vancouver Executive Leadership Team to drive business execution and employee engagement at the Vancouver site of about 1,100 employees. Agnes has also been a Human Resources Business Partner at SAP Canada since 2008 supporting a variety of departments including the Sales, Support, Finance, IT and Marketing organizations within SAP. In this capacity, Agnes has become a strategic partner to her business leaders advising them on a variety of HR topics from workforce planning, recruiting, onboarding to advising on compensation strategies, employee development and performance management.

Agnes joined SAP in 2006 and worked as a corporate recruiter before becoming a Human Resources Business Partner.

With over 12 years of progressive Human Resources experience, Agnes has worked in a variety of organizations such as Electronic Arts and Eagle Professional Resources besides SAP.

Agnes holds a Bachelor’s Degree in Business Administration from Europe, she is a Certified HR Professional and also holds the Management Certificate in Human Resources from BCIT.

Agnes lives in North Vancouver with her family. Outside of work, she keeps busy with her two young children and she is also a recreational athlete training for triathlons and trail running races.

S A P W E L C O M E D I N N E RAT T H E

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ALI ADARJI MAT BURKEProject ManagerIT ServicesSAP

Account Executive for the Education sector in BC and AlbertaMicrosoft

Ali has 20 years of experience in software development and IT management. He is currently a project manager in IT Services organization of SAP. In his role, Ali is responsible for full cycle delivery of both internal and customer facing solutions to SAP’s Partner Management business unit. Ali’s expertise lies in managing enterprise-scale software projects and cross-functional teams. Ali holds a bachelor degree in software engineering and is also a PMP-certified professional. Ali strongly believes in team collaboration, communication and trust as the basis for a successful project delivery. He encourages an entrepreneurial approach in dealing with today’s complex, demanding and fast-paced business environment.

Mat Burke’s 15-year career in technology spans startups, public sector, and major multinational organizations. As a technology strategist he has worked with some of the world’s largest mining companies and most recognizable retail brands. Presently Mat works at Microsoft as an industry lead for education, assisting K12 and post-secondary institutions to achieve better educational outcomes leveraging technology. He is a father, musician, marathon runner, and a graduate student at Simon Fraser University.

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CAMELIA CIRJOI PAUL CYR MELANIE GABANNASenior DirectorIT ServicesSAP

Sales ManagerHelm Operations

Business AnalystHarbanero

Camelia has over 20 years of experience in the software development and Information Technology industry. As a Senior Director in Application Services, she is in charge of a global team primarily located in Canada and France, and is responsible for implementing business solutions that enable SAP to manage its growing number of Partners. Camelia joined SAP in January of 2008 as a result of the acquisition of Business Objects, of which she had been a part of since 1998. Passionate about leadership, people development and team building, Camelia promotes a high performance, results-oriented culture in her organization.Camelia drives collaboration and transparency across organizational boundaries to deliver customer value by leveraging diversity, inclusiveness, and partnership within and across SAP.

Paul is the co-founder of CaseIT (2004) and an SFU Alumnus (BBA MIS ’04). He remains on the CaseIT Board of Directors providing guidance to the Organizing Committee when needed. Currently he oversees the sales and global growth of a vertical market management software system used by maritime companies in 40 countries and 140 ports around the world. He has judged at past Peak and Elite internal SFU competitions, as well as the wildcard round at CaseIT. Paul lives in Vancouver with his wife, son, daughter, two cats, and his buddy Brutus the Bernese Mountain Dog. He enjoys long distance endurance running and competes in an ultra-marathon each year.

Melanie Gabanna is committed to working with Habanero clients to continually enhance their systems and capture long term business value. She works directly with business units to improve processes and provides high level consulting strategies to increase user adoption and the overall value of a solution. Melanie is responsible for maintaining successful relationships and managing delivery teams in addition to eliciting functional and business requirements for solution enhancements. She is also a co-creator and instructor of Portal Management Done Right!, a professional development course that helps organizations envision a purpose for their systems and take steps to realize those goals.

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MATT GORMAN BILL KLUGVice President of Business Technology Vision Critical

ManagerIT Quality and ControlPacific Blue Cross

Instructor, School Of Computing & Academic StudiesBCIT

As Vice President of Business Technology for Vision Critical (visioncritical.com), Diraj Goel champions a people-first ethos. For Mr. Goel, understanding how people use and interact with information systems and technology is more important than the technology itself. While hardware upgrades are often an evolutionary imperative, he believes focusing on ways to improve the user experience is a far more economical and efficient path to unlocking the potential of any business technology platform. To that end, Mr. Goel has been instrumental in Vision Critical’s adoption of an All Cloud Enterprise Strategy (ACE); an initiative created to empower and enable a global community of employees to use any device at their disposal while remaining compliant to Vision Critical’s standards for confidentiality and privacy. The majority of Mr. Goel experience has been focused enterprise-sized transformations of business and technology. However, he has an entrepreneurial spirit that has helped him play a pivotal roll in fostering Vision Critical’s growth from a Vancouver based tech-startup to a global customer intelligence leader with nearly 1000 employees and $150m in annual revenue.

An IT leader with over 15 years of experience ranging from IT Service & Support, infrastructure design and software quality assurance.

Matt Gorman plays a pivotal role in leading continuous improvement of IT operational efficiency at Pacific Blue Cross.

Pacific Blue Cross has been British Columbia’s leading benefits provider for over 70 years. Together with BC Life, Pacific Blue Cross provides health, dental, life, disability and travel coverage for approximately 1.5 million British Columbians.

Matt’s teams are well known for providing Pacific Blue Cross employees, partners & clients with creative and innovative solutions to software quality assurance, security administration, data center management, batch design, licensing & vendor management.

Also known as Akela, Matt and is an active volunteer scout leader with the 12th Coquitlam Cub Scout group. Matt helps plan, budget, fundraise and organize fun and exciting events for kids ages 8-10 in order to contribute to their education.

Bill Klug is currently an instructor at the School of Computing Academic Studies at BCIT. He is a multi-faceted IT professional with fifteen years experience in the credit union industry in the United States, Canada and England. His experience encompasses design, development, integration, installation and training in the software industry. He has five years of experience managing software development teams in medium size companies. He has worked in a diverse range of environments; from contract, start-up and small firms to Fortune 500 corporations. He received an Executive MBA from Simon Fraser University, an MSc in Computer Science from the University of Memphis, and an MSc in Vocational Education from the University of Wisconsin. He is currently conducting research into the strategic use of cloud computing resources in post-secondary institutions.

DIRAJ GOEL

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NELSON LAH LIVIA LAU JOE KUGLERSenior DirectorITSTEMCELL Technologies

PartnerDirectorCGI

Senior ManagerSystems Integration Practice Deloitte

Joe leads the IT team at STEMCELL Technologies, a privately-owned biotechnology company that develops specialty cell culture media, cell separation products and ancillary reagents for life science research. Joe is leading the company’s adoption of mobile and cloud technologies including the recent migration to Google for collaboration and messaging services and implementation of a new Business Intelligence platform using Amazon’s Redshift data warehouse service. Joe has over 28 years experience leading technology transformations with such companies as IBM, Electronic Arts, SAP BusinessObjects, and Coast Capital Savings. Joe holds a Bachelor’s of Science in Physics from Gannon University (Pennsylvania).

Nelson Lah is the Director, Consulting Services at CGI with over 20 years of IT experience. In his current role, Nelson is the Account Executive for several key British Columbia provincial government clients. He is a highly-motivated strategist who leverages the innovative use of technologies for business, with over 25 years of proven delivery, coupled with strong organization developmental skills in leading large transformative change, balanced with strong family values and service to the community. Nelson graduated from The University of Calgary with Double Honors in Computer Science and Applied Mathematics. He worked on supercomputers, optimizing algorithms for mathematical built-in functions and enhancing seismic models for the oil and gas industry. In 1989, he joined the public service with the Ministry of Forests, held various progressive positions and becoming the Chief Information Officer in 2002. Under his strategic leadership, innovative approach and business acumen, the Ministry won numerous awards including multiple GTEC, CIPA and BC Premier’s awards.

As the first Chief Technology Officer for Shared Services BC in 2007, he was a trusted advisor on acquisitions, strategic partnerships and linkages with other government, academia and industry alliances. He has a keen sense of balance between the strategic needs of the enterprise and the immediate business priorities. He chairs the Simon Fraser University’s Business Technology Management (BTM) Advisory Board and is a mentor at both UVic’s Gustavson Mentor Program and SFU Beedie School of Business (Outstanding Mentor award). He contributes to the community continuously and led as Chairpersons for several non-profit organizations within the Greater Victoria region that promotes music, cultures, and community service, such as Victoria Conservatory of Music, Inter Cultural Association, Victoria Chinatown Lions Club, Open Data Society of BC and the Victoria Children’s Choir.

Livia is a Senior Manager in Deloitte’s Technology practice offering 15 years of project experience in advisory, delivery and integration of enterprise systems and business transformations. Livia focuses on the Financial Services and Consumer Business industries but also has experience in a variety of other industries. Livia specializes in providing services in program governance and project management of large-scale implementations, scoping / planning and set-up of programs for delivery. She also has a breath of technical experience, having provided services in architecture, integration, requirements, design, development and testing of custom solutions and package applications. Livia holds a Computer Science degree from the University of Waterloo and holds a PMP certification.

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MICHAEL RADANO TOM LESSINGConsultantQB Projects Ltd.

PresidentOcelle

Principle Technology StrategistMicrosoft

Tom is an inter-dependent entrepreneur who has a developed a passion for addressing the challenges that business require when leveraging technology. He has been involved in technology startup companies, turned around distressed industrial companies, mentored other entrepreneurs in building their business as well as worked with US based ‘A’ players in Consulting, IT and Industrial Electronics. He is a persuasive executive & passionate business leader characterized as a visionary, strategist and tactician supporting internal and external clients in a variety of fast-paced environments. He has directed deals over $100MM in the Oil & Gas, Utilities, Mining, Industrial & Manufacturing Industries by being the trusted advisor and showing the path forward.

Michael Radano is a Entrepreneurial Senior Executive with core strengths in business management, sales & marketing management, project/engineering management, operations/IT management and consulting in private, public and not-for-profit settings. He is a dynamic and driven leader who inspires and supports Board of Directors, management, employees and external stakeholders to create, embrace and operationalize visions, missions and strategies, all within a disciplined governance framework. His proven ability to lead and motivate teams to grow businesses organically are displayed through his successes in diversification, mergers and acquisitions. His expertise is in evaluating and matching external opportunities to internal core competence, and in developing new core competence to support business growth goals.

Brendan McCabe has spent that past 20 years in the technology industry, including leadership roles at TELUS, 360networks, Electronic Arts and Coast Capital Savings. He is currently serving as Principle Technology Strategist for Microsoft focused on the telecommunications and media industry.

BRENDAN MCCABE

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CHRISTOPHER SNOW BILL TANZOLA MANU VARMA Senior ConsultantKPMG

Senior ManagerAccenture

VP of HRPeople Cloud SME Traction on Demand

Christopher Snow is a Senior Consultant in KPMG LLP’s Advisory Services Practice in Vancouver and is a member of the Strategy and Operations group. Since starting with KPMG, Chris has been engaged with a leading proponent in building an LNG facility in Northwest BC where he specializes in Stakeholder Engagement, First Nations Consultation and Project Management support. Chris has also supported a large optometry and optician retailer in a two-day strategy facilitation session to support a significant shift in leadership structure. Prior to joining KPMG, Chris completed his MBA at Ivey Business School following a successful role in expanding the Canadian operations of a large US retailer in both British Columbia and Ontario.

Bill Tanzola is a Senior Manager with Accenture based in Vancouver. He has eighteen years of experience in the Communications and High Tech Industry. In addition, Bill supports a variety of innovation & entrepreneur programs in Vancouver.

Manu is a vice president level HR professional with over 15 years of experience in high tech, utilities and finance. He has had the good fortune of partnering with all job functions in all his roles ranging from R & D, to Manufacturing, Procurement, Sales, Client and Customer Service, IT, Project Management, Finance, RMA, Quality Assurance, and Marketing.He has crafted a broad base of human resources skills as a generalist and as a specialist predominantly in organizational development around the world in China, India, France, the US and throughout Canada. He is a champion of creating solid people practices with specialties in employee engagement, recruitment, change management, training and leadership development, succession planning while also supporting the transactional side of HR. His two passions are people and bringing technology to the HR realm.He has implemented three HRIS implementations with JD Edwards, PeopleSoft, and V.I.P, as well as architecting the related self-service portals. He has supported the global system migrations for contact centers driving and designing the training and change management for all contact center agents in Canada, the US and India. He has implemented a cloud based automated performance management system (ReviewSnap) and a cloud based enterprise networking system (Brainpark) between Canada, China, France, and the US. Now, at Traction on Demand, he is using Traction’s own cloud based apps with other apps in the Salesforce ecosystem, to revolutionize how companies leverage traditional HR practices with new and innovative tools. HR can really bring value and secure its seat at the table. The “People Cloud” is constantly looking for ways to create “more time for play” for HR professionals, their business partners and employees. Manu really believes in innovative people practices and using technology to make that happen.

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ROBERT ABARBANEL IAN BANKSProduct OwnerSpatial Analytics

Chief Information OfficerMetrie

Robert Abarbanel is the product owner for Spatial Analytics at SAP. This includes managing GeoSpatial offerings and data sources for that data, as well as 3D analytic tools. He started at SAP in 2009 as a solution manager of the Visual Enterprise team. Bob worked at IntelliGenetics, its spin-off Intellicorp, GE Healthcare, and was the CTO at Genset. At Boeing, Bob developed the high performance 3D visualization software, FlyThru, that Boeing uses today on all of its commercial airplanes. He practiced pediatrics for 14 years in San Francisco.

Ian is Chief Information Officer (CIO) at Metrie (formerly Moulding and Millwork / Sauder Industries Ltd.). Established in 1926 as a family owned and operated company, Metrie is North America’s leading manufacturer and distributor of solid wood and MDF finishing products, with 30 distribution centers and 8 manufacturing facilities in the US and Canada.

Ian possesses 20-years diverse business experience in Operations, Finance, Sales, Marketing and Information Technology. Prior to joining the Metrie Team in 2013, Ian worked with Ritchie Bros. Auctioneers (RBA) Executives to develop and launch new solutions that doubled RBA’s total addressable market. Ian was President of an Internet-based startup company based in Vancouver and, from 2006-2010, as Vice President of Global IT at PMC-Sierra (a leading provider of broadband communications and storage semiconductors), Ian led an IT Team responsible for global networks, infrastructure, applications and security in North America, Europe, Israel and Asia.

Ian also led the Western Canadian IT services and software solutions team at an $8B telecommunications company, the BC-based Management Consulting Practice at Fujitsu (formerly DMR) Consulting, and was CIO at a major transportation services Crown Corporation. He also served as Visiting Professor in Simon Fraser University’s Masters in Business Administration Program.

Ian received a Bachelor in Economics degree from University of British Columbia (UBC) in 1992, and a Masters in Business Administration from the University of Western Ontario in 1999. His Board experience includes for-profit and not-for-profit Boards including the BC Safety Authority, PMC-Sierra International SDN BHD (Malaysia), CIO Association of Canada (Vancouver Chapter), UBC’s Sauder School of Business, and the Saint James Community Service Society – a large Vancouver-based charitable organization.

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ANDREW GEMINO INGA SEELEMANNAssociate DeanUndergraduate ProgramsSFU

Technical Sales ProfessionalMicrosoft

Dr. Andrew Gemino is an award-winning teacher who has twice received the Canada Trust Distinguished Teacher award from the Beedie School of Business and also received two teaching awards during his years at the University of British Columbia. Andrewís academic research focuses on information technology project management, business systems analysis and the design of technology-mediated collaborative environments that includes examining how corporate teams can best collaborate using technologies such as instant messaging.

Andrew holds a National Sciences and Research Council of Canada (NSERC) grant to study the effective communication of information system requirements. He is also the co-founder of a software company that develops commercial software for professional sports teams in the NHL and NBA, as well as automated employee scheduling for sports and entertainment companies. Andrew also provides his expertise to the Surgeon Information System Working Group for the Provincial Surgical Oncology Council which is affiliated with the BC Cancer Agency.

An accomplished bass and piano player, Andrew played for many years in a local rock and roll band, a gig he says was ìmore than funî.

Inga Seelemann is a Technical Sales Professional, focusing in Dynamics CRM. She has over 18 years of experience working with Fortune 500 companies, focusing on customer relationship management – in sales, support and implementation roles. Her unique perspective is formed by her experiences having lived on “both sides of the fence” – having worked in both a vendor and internal (customer) roles.

PAM FERGUSONGM, IoT Solution Sales & Strategic InvestmentsTELUS

Pam Ferguson has more than 15 years of experience in Machine-to-Machine (M2M), wireless applications and business development. At Rogers Communications, she led the M2M Product Management team, M2M Solution Sales team and the business channels team to evolve new channels for Rogers. Pam joined TELUS in November 2014 to lead the IoT Solution Sales & Strategic Investments team. Pam was named a 2014 Woman of M2M by Connected Magazine, and named a 2014 Channel Chief by CRN Magazine for her influence in the channel management space.

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K E Y N OT E S P E A K E R S

C A R M E N P L E S C H O LG A VO L KO F F

Director of ITWhitewater West Industries

Associate DeanFaculty Development & Research

SFU

Olga Volkoff is an Associate Professor of MIS and Associate Dean of Research and Faculty Development. She came to Beedie in 2005 after five years in Massachusetts where she taught at Worcester Polytechnic Institute. Her research focuses broadly on how organizations use large packaged software to integrate operations across functional and organizational boundaries, and on the organizational changes associated with trying to do so. After ten years of looking at large enterprise systems such as SAP, she has turned her attention in recent years to the implementation of electronic health records. She is currently exploring the challenges of implementing such systems and achieving effective use once they are implemented. Along the way she has become a champion of the application of critical realism in IS research, and the use of Affordance Theory for understanding the IT artifact.

Dr. Volkoff teaches Systems Analysis and Design and IS Strategy, where she employs case-based teaching in support of practice-based learning.

Carmen Plesch is the Director of Information Technology at Whitewater West Industries, the largest and most experienced builder of waterparks and aquatic attractions in the world. Prior to WWI, Carmen spent 10 years in the marine services industry, working in Canada, Norway and the UK, holding a variety of positions with Teekay Shipping, including Director of Business Applications. She has extensive experience in IT strategy, operations, resource planning and delivery of global 24x7 IT services, mergers and acquisitions, managing complex projects, business process improvement, business analysis and information systems lifecycle management.

Carmen holds a B.Sc. in Computer Science and Engineering from the Polytechnic University in Bucharest, Romania and the PMP certification. She is the Vice-President of the CIO Association of Canada, Vancouver Chapter, participates in the SFU Beedie Mentors in Business Program and worked as a National Olympic Committee Assistant for the 2010 Vancouver Olympic Games.

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Valid until July 1, 2015, or while supplies last. Student discount not combinable with other promotional pricing. Available in Microsoft retail stores in U.S. (including Puerto Rico) and Canada. Only available to K-12, higher education students, parents purchasing on behalf of students, education institution employees, faculty, staff, school board and PTA/PTO executives for K-12 and higher education institutions. Institutions are not eligible for this offer. Some purchases are only available for higher education students, and may require additional eligibility verifi cation and confi rmation at checkout to complete your order. Offer valid on software, PCs, and accessories. Offer only valid on select products. Limited quantities may be available. In-store and online offers may differ; see http://www.microsoftstore.com/store/msusa/en_US/edu for details about online student offers. Not valid on prior orders or purchases; cannot be transferred or otherwise redeemed for cash or coupon code. Not combinable with other offers. Taxes may apply. Void where prohibited or restricted by law. False representations of eligibility voids this offer, and Microsoft reserves the right to collect the full price of product(s) ordered. Limit of 3 items per order. Bulk orders not valid.

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