Case

Presentation on

WI-FI : STARBUCK’S SOLUTIONS TO GO

DOES RFID THREATEN PRIVACY

Farhana Parvin 090313

WI-FI : STARBUCK’S SOLUTIONS TO GO

Value provided by Wi-Fi for Starbucks

• Bringing customers in frequently and keeping them in the stores longer

• Increasing business during nonpeak hours

• Adding profits by enabling more sales per minute

• Reducing time for clearing credit card sales at the cash register

• Generating new sources of revenue such as selling music downloads

Value provided by Wi-Fi for Starbucks

• Delivering interactive training to local stores from a central server

• Improving the internal management of the business

• Ordering inventories through online before running out stocks

• Helping to advertise through online• Enabling to increase the presence of direct

managers by 25% without adding any extra managers

Management issues

Operational reviewCommunication

Organizational issues

Employee trainingLow turnover

Technological issues

Order through onlineOnline advertisingOnline payment process

DOES RFID THREATEN PRIVACY

RFID technology threatens individual privacy

• Hidden placement of tags(embedded into/onto objects and documents without the knowledge of the

individual who obtains those items).• RFID readers(Tags can be read from a distance, not

restricted to line of sight)• Read without permission(it virtually impossible for

a consumer to know when or if he or she was being

scanned)• Individual tracking and profiling (individuals

could be profiled and tracked without their knowledge or consent)

Having a RFID privacy policy

• tags contain personal data which threatens individual’s data privacy and location privacy.

to reduce unauthorized accessretailers should have a RFID privacy policy retailers should have a RFID privacy policy

to keep civil liberties.to keep civil liberties.

Issues should be addressed