Case Study:Demand Forecasting of Rekha Soap

Case Study

Prepared by:Nidhi Maheshwari (8NBSU005)

Swati S (8NBSU042)

Dhaval Modi (8NBSU012)

Shreyash Doshi (8NBSU004)

Vatsal Pastagiya (8NBSU039)

Soap Company is interested in increasing its sales in all its territories.

CompetitionsFuture Expansion Plans

Bala and Sons AgencyCross Section Analysis in 30 territoriesFive important variables

Why the agency chooses to use cross section analysis ?

Cross Sectional means dividing total target population into various segments and data is collected using a sampling method which is based on cross tabulation

Agency choose this analysis b’coz they want to know how much percentage of population uses this soap.

Can you suggest how the marketing agency got the figures for market potential of the territory?

They surveyed the market

Followed the sales figures of last 5 years

Can there be any other means through which the company can predict the sales?

Multivariate analysis It is defined as all statistical techniques which simultaneously analyze more than two variables on a sample of observations

Trend analysis surveys consisting of a series of cross sectional surveys at two or more points in time with a new sample on each occasion.

In lakhs

In lakhs In hundred

In hundred

In number In thousand

Sl. No. Sales Market potential in the territory

No. of shops

No. of dealers

No. of the popular brands

Populations

1 10 16 8 7 12 712 8 12 6 6 13 593 45 28 19 36 6 1354 58 43 19 49 2 1495 10 14 6 12 13 706 5 7 4 3 11 457 12 16 9 17 13 588 56 35 18 45 2 1489 25 19 15 28 9 10310 29 24 13 29 9 11511 52 31 16 40 3 14512 48 27 18 38 4 13913 51 32 17 42 3 14614 9 16 8 8 16 6815 11 15 7 14 13 73

Excel

In lakhs

In lakhs In hundred

In hundred

In number In thousand

Sl. No. Sales Market potential in the territory

No. of shops

No. of dealers

No. of the popular brands

Populations

16 21 16 10 20 11 8517 4 6 2 2 14 5618 18 18 7 18 14 6819 9 15 9 9 14 6720 8 15 7 4 14 6221 19 19 8 19 13 7022 24 15 16 21 16 10023 30 25 15 30 9 12324 26 15 14 26 13 10225 42 26 18 31 6 13326 6 9 5 5 12 5827 20 17 11 19 12 8028 28 19 10 27 8 11429 50 30 15 39 4 14030 46 29 17 35 5 134

LuxHamamDoveFlamaFair GlowCintholDynaDettolSavlonLifebuoy

Facing the cut throat competitionIncreasing plant capacity for more productionProduct Differentiation through packaging

and advertisementProduct line extensionCustomer satisfactionIntroducing in various Size TQM

Conclusion