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EQ (EQuinE) StablE:
Mutual PaSSion ConnECtS brand to ConSuMErExEcutivE Summary
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SoCial arChitECturE PrograM/�i�«À�}À>�]�>�ÃiÀ�iÃ��v���ÌiÀÛ�iÜÃ]�Ü�À�Ã��«�ÃiÃ-Ã���Ã]�>�`�«�>����}��iiÌ��}Ã]�ivviVÌ�Ûi�Þ�V��L��i`�VÕÃÌ��iÀ]�LÀ>�`]�>�`�Ã�V�>�����Ü�i`}i���Ì��>�V��i-Ã�Ûi�`iÃ�}��Ì��V���iVÌ�<�iÌ�Ã�LÕÃ��iÃÃ�}�>�Ã�Ì��Ã�-V�>���i`�>°�/�i�Ã�V�>��>ÀV��ÌiVÌÕÀi�«À�}À>��ÀiÃÕ�Ìi`����>�Ã�V�>��âi`�Û�iÜ��v�Ì�i�LÀ>�`]�Ì�i�VÀi>Ì�����v�>�Ã�V�>��VÕ�ÌÕÀ>����`i��>Ã�>�L>Ã�Ã�v�À�VÕÃÌ��iÀ�iÝ«i-À�i�Vi]�>�À�>`�>«�v�À�LÀ>�`�«>ÀÌ�V�«>Ì���]�>�`���Ìi-}À>Ì����>VÀ�ÃÃ�Ì�i��>À�iÌ��}�ëiVÌÀÕ�°�/�i�«�>��Ü>Ã�Ì��VÀi>Ìi�>�«>ÃÃ����`À�Ûi��V���Õ��ÌÞ�L>Ãi`�Õ«����i�LiÀý���Ûi��v���ÀÃiÃ]�>�`�v�VÕÃi`���� ��`�Û�`Õ>���Ü�iÀÃ�>�`�Ì�i��>�`�iÀÉÌÀ>��iÀÃ�Ü���ÜiÀi�>�Ã�����i�Þ�Ì��Li�i�Ì�ÕÃ>ÃÌ�V�«>ÀÌ�V�«>�ÌÃ����Ã�-V�>���i`�>°�-iV��`>ÀÞ�ÃÌÀ>Ìi}�iÃ�ÜiÀi�VÀ>vÌi`�Ì��>«-«À�>V���Ì�iÀ�>Õ`�i�Við
idEntifying thE Cultural ModEl/��`iÛi��«� >� Ã�V�>��VÕ�ÌÕÀ>�� �`i�Ì�ÌÞ� v�À� +-Ì>L�i]�Ì�i�iÝ«iÀ�i�Vi�Ü>Ã����i�i`�Ì��>�«>ÀÌÞ\��v� +-Ì>L�i�ÜiÀi�>�«>ÀÌÞ]�Ü�>Ì�ÌÞ«i��v�«>ÀÌÞ�Ü�Õ�`��Ì�Li¶��Ì�Ü>Ã�`iÌiÀ���i`� Ì�>Ì� Ì�i�}>Ì�iÀ��}�Ü�Õ�`�Li� ��v�À�>�]�V��ÛiÀÃ>Ì���>�]�>�`� v�VÕÃi`���� ��V>��V���Õ��Ì�iÃ]�
ChooSing a PlatforMč�����`i«Ì��ÀiÛ�iÜ��v�Ì�i�Ã�V�>���i`�>�ëiVÌÀÕ��V��Ã�`iÀi`�V�>��i��ÃÌÀi�}Ì�Ã]�Üi>��iÃÃiÃ]�>�`�����Ì>Ì���Ã��v�V��Ìi�Ì�ÌÞ«iÆ��i}>��>�`�Ài}Õ�>Ì�ÀÞ�V��ViÀ�Ã�>�`�����Ì>Ì���ÃÆ�Ì>À}iÌ�>Õ`�i�Vi�«i�iÌÀ>Ì����>�`�>VViÃÃ��iÌ��`ÃÆ�VÕ�ÌÕÀ>��LÀ>�`�wÌÆ�>�`�LÀ>�`�ÀiÃ�ÕÀViÃ�>�`�À�Ã�ð�čÃ�>�ÀiÃÕ�Ì]�Ì�i�w�>��ÀiV���i�`>Ì����Ì��i�}>}i�>Õ`�i�ViÃ�Ü>Ã�>�«À��>ÀÞ�v�VÕÃ�����>ViL���]�>�ÃiV��`>ÀÞ�ivv�ÀÌ����*��ÌiÀiÃÌ]�>�`�>�ÃÕ««�ÀÌ��}�À��i�v�À�9�Õ/ÕLi°
based upon the established cultural model and venue determi-nation, liveWorld developed a comprehensive social content programming plan, launch strategy, and growth plan; followed by launch, ongoing management, content programming, engage-OGPV��OQFGTCVKQP��CPF�UVTCVGIKE�TGƂPGOGPV��IWKFGF�D[�KP�FGRVJ�insights gleaned as the program evolved. The “About” page sets the stage in this mission statement: “Zoetis Equine is driven by our passion for horses and their well-be-
ing, and for the equine industry and those it supports; this is the
force behind our Facebook page. The consequences of disease and
lameness impact not only the animal but the owner as well. We stand
with you to provide you and your veterinarian with the best products