The best measure of success is repeat customers, which is why when Telecom Italia (TIM) approached YCD Multimedia for help with their temporary storefront for the Universal Expo 2015 in Milan, Italy. It illustrated once again the powerful positive impact that digital signage solutions can have in the telecommunications industry. TIM, one of Italy’s leading telecommunication operators, had successfully implemented a highly dynamic digital signage solution in their own flagship store in Leonardo da Vinci Airport, located in Fiumicino. Based on the overwhelmingly beneficial results that followed after the install, YCD Multimedia was quickly called when TIM was asked to put together a temporary storefront for the Universal Expo 2015, a major digital technology and social media expo. As the expo was being held in the Samsung-TIM Auditorium, the content, playback engine and digital signage solution would need to be of high-quality and appeal to other experts in digital technology that would be attending the expo. YCD Multimedia collaborated with their partner DOOH.IT to design an effective, dynamic and engaging digital signage solution. After considering their options and designing a plan, YCD Multimedia and their local partner DOOH.IT began their install of a 3x3 video wall array, two 48-inch touchscreen displays and a 55-inch monitor. Using Cnario Suite, YCD’s flagship product, they Following the success of their flagship store in Leonardo Da Vinci Airport, Telecom Italia (TIM) sought to bring digital signage to their temporary installation at the Samsung TIM Expo Center in Milan during the Universal Expo. Together with DOOH.IT, YCD Multimedia helped Telecom Italia receive special recognition for their video wall design and other digital signage that was installed in TIM’s temporary store, built specifically for expo attendees. Organizers of the Universal Expo 2015 were highly impressed with the display’s ability to improve attendees’ experiences while moving through the TIM Temporary store. CASE STUDY DIGITAL SIGNAGE BRINGS EXTRA FLASH TO EXPO ITALIAN TELECOMMUNICATIONS COMPANY, TELECOM ITALIA, USES DIGITAL SIGNAGE TO DRAW CROWDS AT SAMSUNG TIM AUDITORIUM