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Case Study What Happens When Mobile, Social & Loyalty Collide?
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Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

May 26, 2015

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Case Study: "What Happens When Mobile, Social & Loyalty Collide?"
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Page 1: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study

What Happens When

Mobile, Social & Loyalty Collide?

Page 2: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

+ +

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Page 3: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Off-line: Restaurant

Page 4: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Page 5: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Page 6: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Page 7: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Page 8: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Off-line: Internal

Page 9: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Page 10: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

On-line: Loyalty

Page 11: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Page 12: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Page 13: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

On-line: Social

Page 14: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Page 15: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Page 16: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Page 17: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

On-line: Mobile

Page 18: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Page 19: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Page 20: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

<<<<play WAFFLE HOUSE video>>>>

Page 21: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Key Takeaways • Leveraging partnership between vendor & customer

• Integrating mobile, social & loyalty to gamify the

Waffle House experience

• Test a loyalty specific mobile application where both

parties mutually benefit

Page 22: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

THANK YOU

Page 23: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Questions

Page 24: Case Study: "What Happens When Mobile, Social & Loyalty Collide?"

Case Study: “What Happens When Mobile, Social & Loyalty Collide?”

Let’s Connect!

Dorothéa Bozicolona-Volpe

Email: [email protected]

LinkedIn: Linked.com/in/socialanddigitalmediamaven

Instagram, Twitter & Vine: @SocialEspionage

Phone : (347) 766-6727

• Shelby White

• Email: [email protected]

• LinkedIn: Linked.com/in/ShelbyNWhite

• Twitter: @Waffle_Rewards

• Phone: (770) 729-5700