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SUBJECT: Hospitality ManagementTOTAL : 80 MARKS10 MARKS EACH1. What is the importance of indoor leisure in hospitality?2. Write a note on bar-attached restaurants.3. What are the functions of rooms department? ,4. Outline a typical food service system and its subsystems.5. What are the problems of food preparation?6.Define the terms" Hotel" and" Hotel chains".7. Discuss how a front office in a luxury hotel is administered.

Subject:- HOTEL MANAGEMENTQ1) What are the minor operating departments of a hotel? Explain each.Q2) What are the basic principles in requisitioning guest and cleaning supplies?Q3) Write short notes on the following (Any 2)a) Role of the housekeeping control desk.b) Lost and found procedurec) Responsibilities of the Public area supervisor.Q4) How can we reduce physical stress?Q5) What are the types of notices in a house keeping operation?

CASE 1:The Waitress with a Nose Ring

Objectives

At the completion of this case study, students should be able to :

1. Balance humanitarian causes with good business and sanitation principles.2. Identify some sanitation hazards and take effective steps to eliminate them. 3. Recognize that consumers are concerned about sanitation.

Case Study Narrative

Helen was taking a Saturday afternoon trip to the mall with her young daughter, Isabella, and it was taking longer than expected to get everything done. Her daughter needed to eat soon to prevent a meltdown, so they headed to the food court. This would be fun, a meal alone with her little girl.

They scanned the options. Isabella loves baked potatoes, so they headed over that vendor. As they approached, Helen was drawn closer and closer in disbelief.

By the time they got to the counter, Isabella had decided on the cheese with broccoli potato; however, Helen already knew that they weren’t eating there. You see, as they had been approaching, the employee behind the counter was combing her long black hair with her fingers. She saw Helen and Isabella and approached the counter. As she did this, she adjusted her nose ring.

“Are you ready?” she asked.

“Yes, do you have a comment card?” is all that Helen could manage to say.

“Right there,” said the employee as she turned and walked away.

“Mommy, did you order?” asked Isabella.

Now Helen’s first problem was to deal with her daughter’s hunger and disappointment. She didn’t want her to fall apart, so she explained as best she could and talked her into eating somewhere else.

While she was eating, Helen filled out the comment card, which was addressed to corporate headquarters. She wondered whether she needed to go that far; maybe contacting the local manager would be enough. She decided that using the card must be the proper route to take since they were provided. She mailed it in later that day.

About a month later, Helen received a call from the owner of the local franchise. He was genuinely concerned. He revealed to Helen that this particular employee is a troubled teen who had been trying to give an extra chance. She has since been fired for lack of improvement.

Questions

1. What other ways could have been used by the business owner to give this employee an extra chance?

2. Is the nose ring truly a problem? If so, why?3. Could you legally deny employment to a person with a nose ring?

HUMAN RESOURCE MANAGEMENTCOURSE : Total Marks : 80Time : 2 & ½ HoursN.B. : 1) There are four questions in paper.2) All Questions are compulsoryA) List down the role of a Line manager and an HR manager in: (20 Marks)1. Recruitment & Selection2. Appraisals

3. TrainingB) Draw up a Sample Performance Appraisal form. Clearly define the rating scale that youchoose (10 Marks)C) Explain the various components of compensation with examples of each. (10 Marks)D) Please mention the generic role of HR department in any organization? (20 Marks)E) Explain the functional & behavioral competencies. List down 5 functional & 5 behavioralcompetencies for evaluation of a management trainee. (20 Marks

Case 1Fun at HitechHitech Corporation (Hitech) is a well known IT company based in Hyderabad , India. Hitech providesnetworking solutions to many Fortune 500 companies. Started in 1990 by two technology experts, Hitechcurrently has almost $40 million in annual revenue. When the founders started the company, theyestablished as one basic value that working at Hitech should be enjoyable as well as profitable. That beliefhas helped create a company culture today that gives Hitech competitive advantages when recruiting andretaining talented workforce in the challenging labor market of IT.Because recruitment of talented employees to handle growth at Hitech is so crucial, , the HR unit has anaggressive employee referral program which pays employees up to $5,000 for referring new hires whostay with the firm.The HR unit prides itself on prompt feedback to potential employees. Other "fun"programs include-· Football, pool tables, volleyball courts, assorted video games, pianos, ping pong tables, and gymsthat offer yoga and dance classes.· Grassroots employee groups for all interests, like meditation, gourmet cooking and salsa dancing..· Healthy lunches and dinners for all staff at a variety of caf?· Theme parties organised each month. Last month Hitech had its executives wearing animalcostumes as part of a "jungle" party .These fun initiatives have a more important business purpose-to demonstrate that people are important atHitech. Is all this fun profitable? Hitech's answer is an unqualified yes. Over 40% of all Hitech ?s newemployees come from the employee referral program. The firm?s cost to hire each new employee is about$5,000 less than the industry average. Even more important, those hired stay longer as indicated by itsretention rate of 42 months compared to the industry average of 20 months. Also, employee turnover isabout 6% annually? significantly below the industry average. It is obvious that Hitech's approach to HRmanagement is paying off, both in an enjoyable company culture and in contributing to organizationalsuccess.Question:1. Employee referral is the best approach to recruitment .What is your view?2. Why has "fun at work" been profitable at Hitech?

Human Resource Management

(i) There are three Sections A and B and C.(ii) Attempt any three questions each from Section A and B. All questions carry 10 marks each.(iii) Section C is compulsory for all and carries 40 marks.

SECTION A

1. Define and differentiate between Job Analysis, Job Description and Job Evaluation. Select an appropriate job evaluation method and create a plan for evaluating jobs of scientists in different grades.

2. Discuss the role of indoctrination in organizations. How can Performance Appraisal, and Training and Development be made an integral part of Human Resource Planning? Discuss.

3. Discuss the scope of Human Resource Audit. While auditing Reward systems for employees in a manufacturing organization, which factors should be taken into account and why? Explain with suitable examples.

4. Define and discuss the need for Human Resource Planning in an organization. Briefly discuss various approaches to HRP

5. Write short notes on any three of the following: (a) Training methods (b) Value determinants of HRP(c) Human Resource accounting (d) Labour Market Behavior(e) Promotion and Reward Policies

SECTION B

1. Define and discuss the objectives of Human Resource Planning at organizational level. How does it help in determining and evaluating future organizational capabilities, needs and anticipated problems? Explain with suitable examples.

2. Define and describe Job Analysis. Briefly discuss several methods in which information about a job is collected and evaluated.

3. What is the purpose and process of recruitment function? Discuss various methods of sourcing manpower.

4. How is monetary value assigned to different dimensions of Human Resources costs, investments, and worth of the employees? Briefly explain Cost and Economic value approaches of measurement.

Case – 1 he Office Equipment CompanyOffice Equipment Company (OEC) must identify a manager to help set up and run a new manufacturingfacility located in the Palestinian-controlled Gaza Strip. The position will have a minimum duration of threeyears. OEC manufactures office equipment such as photo copying machines, recording machines, mailscales, and paper shredders in eight different countries. OEC’s products are distributed and soldworldwide.Currently, OEC has no manufacturing facility in the Middle East but has been selling and servicing productsin Israel since the early 1 970s. OEC sells its products in Israel through independent importers, but is nowconvinced that it needs to have a local manufacturing facility in order to take full advantage of the new,more peaceful situation in the region. Despite occasional turmoil that interrupts new moves towardspeace, OEC’s sales in Israel have been improving, with increase in profitability. OEC has recently beencontacted by distributors in

Leon Smith At 30, he is assistant to the managing director at the Athens manufacturing facility, aposition he assumed when he joined OEC after completing his under-graduate studies in the US sevenyears ago. He is considered competent, especially in production operations, but lacks in managerialexperience. He was successful in increasing QEC’s production output in Athens during his tenure inAthens. Leon travelled extensively in the Middle East. He went to the college with a number of studentsfrom Saudi Arabia, Jordan, and Egypt. These individuals came from prominent political and businessfamilies in their countries, and Leon has visited them during his travels. He thus has the advantage ofbeing reasonably well-connected with influential families in the region. He is not married.Questions:-1. Whom should the committee choose for the assignment and why?2. What problems might each individual encounter in the position?3. How might QEC go about minimizing the problems that the chosen person would have in managing theGaza Strip operations?

Human Resource Development & TrainingSection A: Objective Type (30 marks) This section consists of Multiple Choice and Short answer type questions. Answer all the questions. Part one questions carry 1 mark each & Part Two questions carry 5 marks each.Part One:Multiple choices:1. HRD is the process of helping people to acquirea. Competitionb. Completenessc. Competenciesd. None of the above2. Techniques of human resource development are also calleda. HRD methodsb. HRD instrumentsc. HRD mechanism

d. All of the above3. In India HRD began only ina. 1970sb. 1980sc. 1910sd. 1990s4. BARS stands fora. Behaviourally Anchored Rating Scaleb. Behaviourally Anchoring Rating Scalec. Behaviourally Appraisal Rating Scaled. None of the above5. Levels of evaluations of training programmes

Case let 1Introduction to the organization:XYZ Company was established 20 years ago, to manufacture gearbox components for dieselengines. It employs around 250 people, having a head office, which employs a wide range ofpersonnel who are generally well educated and enthusiastic about their work, and a factory, whichemploys semi-skilled local people who are generally disinterested in the products of the companyand who have an instrumental attitude to work, seeing salary as the only reward.Brief Description of the Problem:The performance of the Company has not been good and the records revealed the following facts: Wastage within the factory was costing the Company approximately Rs. 100,000 a month. There was wide spread differences in individual work standards Processes were non-standardized resulting in repeated problems Management made all decisions and cascaded the result down to employees The top management became concerned about the performance of the factory and they hired Mr.Tanmoy Deb, an OD consultant to study the problem and suggest specific changes torelationships and tasks with the following objectives: To review and improve communication systems. To restructure the organization and to review teamwork and quality practices. To review leadership issues across all levels.Mr.Tanmoy Deb carried out discussions, interviews and surveys and made the followingobservations: There’ and ‘us’ attitude was widely prevalent between head office and factory personnel Production personnel lacked technical skills Factory employees felt alienated from sharing the Company’s success Production systems were adhoc and defective because of frequent variations in standards set Many times raw material was found to be of inferior quality Rigidly defined job descriptionsQuestions:1. What in your view are the central human resources issues involved in this case?2. What strategy should Mr. Tanmoy Deb develop and implement for improving thepresent system?

1. How Does An Employer Prove "Job-Relatedness?"

2. What Is the Role of Temporary Employment?

3. What are the yield ratios for each step in the recruitment and selection process? What are the

implications of these ratios for future hiring?

4. Recommend at least three HR planning/recruitment/selection strategies designed to do any of the

following: (1) improve customer satisfaction, (2) increase the efficiency of the customer service

function, (3) increase the tenure of the customer service reps. (or decrease the need for them).

5. Think of a work situation in which your organization uses performance appraisal as a basis for any

type of personnel decision (e.g., promotions, reductions-in-force, transfer, lay-off, pay, discharge).

Select a situation with which you are very familiar or ask an acquaintance to answer the questions.

Respond to each of the items below in this context.

6. Workers’ compensation programs and the FMLA have proven to be problematic laws for employers.

Research these laws to determine the recent controversies and proposed solutions.

7. Should public employees be allowed to strike?

8. Drug testing should be conducted for all individuals filling sensitive positions and randomly for the

entire organization.

Case 1 :-

Meeting the Challenge of Sexual Harassment

At an office of Goldman, Sachs and Company in Boston, some male employees allegedly pasted photos of bare-breasted women on company newsletters, next to biographies of new female employees (suggesting that the photos were pictures of the new staff members). Copies of the newsletters were circulated around the office. Sexist literature such as “The Smart Man’s Creed or Why Beer Is Better Than Women” (“After you’ve had a beer, the bottle is still worth a dime”) was allegedly also distributed. Kristine Utley, a former Goldman sales associate, has made these allegations in a suit charging that the environment at Goldman, Sachs constitutes sexual harassment. Fired for refusing a transfer to a New York office, she is suing to gain reinstatement and damages and to eliminate the harassment.

Questions

1. Assumes that you are an HR executive for a company that manufactures and sells agricultural products (for example, fertilizers and grain feeds). The company’s workforce of 1,200 employees is 70 percent male and 30 percent female. Drawing from this case and the chapter content, develop an anti harassment policy and program. What are the major challenges you see in implementing the program?

Subject: HUMAN RESOURCE MANAGEMENT (Specialization)___________________________________________________________________________________1. Do you think that it is easier to tie human resources to the strategic management process inlarge or in small organizations? Why?2. Three popular interventions for enhancing worker satisfaction are job enrichment, job rotation,and role analysis. What are the critical differences between these interventions, and under whatconditions might one be preferable to the others?3. Explain Collective Bargaining and Labor relation?4. How might the ADA’s reasonable accommodation requirement affect workers such as law

enforcement officers and fire fighters?5. The reasonable woman standard recognizes that women have different ideas of what constitutesappropriate behavior than men have. What are the implications of this distinction? Do you think itis a good or bad idea to make this distinction?6. Why have the roles and activities of the HR function changed over the past 20 to 30years? What has been driving this change? How effectively do you think HR has responded?7. Some argue that outsourcing an activity is bad because the activity is no longer a means ofdistinguishing the firm from competitors. (All competitors can buy the same service from thesame provider, so it cannot be a source of competitive advantage.) Is this true? If so, whywould a firm outsource any activity?

1. “HR are functions are interelated to eachother” do you agree or disagree. Explain the reason foryour answer.2. 2. being an HR manager what suggestions you would give to the organization for making betterimage in the market.3. 4.what do you know job security and why job security is important in the organization?4. Shabaz was continuously on leave few days ago, when he ask to explain the reason of leave hesaid that he was on leave because of illness but when he ask for a prove he fail to presentthe medical report. What do you think his application for leave should be approved or not? Justifyyour answer?5. Do you agree that employees who pass the socialization are more beneficial and productive thenwho didn’t know it?6. Discuss the role of tactical operational & Strategic managers with the help of hierarchical diagram?7. How would you differentiate between extinction and punishment?8. Have you ever observed; organizations try to get employees from the competing firms who havecomplete knowledge about the procedures and operations, with an intention to beat thecompetitor? Quote one real life example. In your opinion, is it ethically right to do so or not?9. Mention any three reasons of failure of international assignments and also give its remedies10. Do you agree “Rules and policies are to protect the rights of employees only? Discuss

Section I

CASE STUDY:

No Minor Offence

Census data reveals high level of Under – age marriages

Census statics are generally full of surprises. But this one is startling : 6.4 million Indians under the age of 18 are already married. That’s not all. As many as 1.3 lakh girls under 18 are widowed and another 56,000 are divorced or separated. The legal marriageable age for women is 18, for men 21. A century and a half after Ishwarchandra Vidyasagar’s crusade against child marriage, the practice persists. Obviously, the Child Marriage Restraint Act, 1929, exists only on paper and has not been able to deter parents from marrying off under –aged sons and daughters. The incidence is understandably higher in rural areas, but not low as expected in the cities. It’s more common in the BIMARU states, with Rajasthan leading the way Ironically, the Act renders all under-age marriages illegal but not void, which means that an illegally married couple can stay married . It is, therefore, violated with impunity and hardly anyone is ever hauled up. Despite the fact that child marriage is a criminal offence, action is rarely taken by the police. Even civil society remains a passive spectator. There’s not enough penalty-a fine of Rs.1,000 and imprisonment up to three shows that the state does not view the crime seriously.

Questions

1. Discuss ethically the drawbacks you find in the under-age marriages?

2. How does the increasing empowerment of women help eliminate problems if this type?

NO. 1

COOKING LPG LTD

DETERMINATION OF WORKING CAPTIAL

Introduction

Cooking LPG Ltd, Gurgaon, is a private sector firm dealing in the bottling and

supply of domestic LPG for household consumption since 1995. The firm has a

network of distributors in the districts of Gurgaon and Faridabad. The bottling

plant of the firm is located on National Highway – 8 (New Delhi – Jaipur),

approx. 12 kms from Gurgaon. The firm has been consistently performing we.”

and plans to expand its market to include the whole National Capital Region.

Suppose you are Mr.Keen Kumar, the new manager. What steps will you take

for the growth of Cooking LPG Ltd.?

CASE 1: Spirituality in the workplace

Traditionally, the workplace and spirituality did not mix in America. But things are changing. Andre Delbecq, a Professor in Santa Clara University, a Jesuit institution, said: “There were two things I thought I’d never see in my life, the fall of the Russian empire and God being spoken about in a business school.” Now management books and conferences (including the annual meeting of the Academy of Management) deal with the various aspects of how God can be brought into the organizational environment. To be sure, people who want to integrate spiritual dimensions into the workplace are still considered rebels. But ServiceMaster, a Fortune 500 company with some 75,000 employees, created a

spiritual organization culture many years ago. Indeed, Peter Drucker, one of the most prolific writers on management, had high regards for the company tha

Question:

1. What is spirituality?

2. Is this topic appropriate for businesses?

3. What are the arguments for and against its inclusion in business?

CASE – 1 The 2004 Athens Olympics Network: Faster, Stronger—and Redundant

Claude Philipps, program director of major events at Atos Origin, the lead IT contractor for the Olympic Games, likes to be prepared. “We were ready before August, but we were still testing, because we wanted to be sure that every stupid thing that can happen was planned for,” Philipps said. “In a normal IT project, we could have delivered the application to the customer almost eight months earlier.”

But the Olympic Games was far from a normal IT project. The deadline was nonnegotiable, and there were no second chances: Everything must work, from the opening ceremony on August 13 right to the end, said Philipps, whose previous experience includes developing the control system for the world’s first computerized nuclear power plant.

With all that pressure, Philipps’s team was doing its utmost to ensure that the network would not fail. They were building multiple layers of security and redundancy, using reliable technology, and then testing it rigorously.

Questions

1. Could the 2004 Athens Olympics have been a success without all of the networks and backup technologies?

2. The 2004 Olympics is a global business. Can a business today succeed without information technology? Why or why not?

3. Claude Philipps said dealing with “crazy scenarios of what might happen in every area: a network problem, staff stopped in traffic jam, security attack…everything that might happen,” was the reason for so much testing. Can you think of other business that would require “crazy scenario” testing? Explain.

CASE – 1 Power for All: Myth or Reality?

The power sector in India is undergoing rapid changes especially for the last few years. The Government has promised “Power for All” by 2012. The growth of power sector in India has been consistent. From a humble beginning of 1,700 MW in 1950-51 to 1,18,400 MW in 2004-05, the development of power sector has traveled a long way. There has been quantum rise in thermal power generation in 1970-71, 1980-81 and 1990-91 and greater rise in hydro electric power production since 2000-01. The government is promoting clean source of energy, i.e. hydro electric power. The sectoral outlay for power in successive five year plans has consistently been increasing. However, it has increased at a faster rate from sixth five year plan, i.e., 1980-85 onwards.

The following table gives the pattern of consumption of electricity on the basis of consumer segments.

Questions

1. What are the factors responsible for this excess demand for electricity?

2. The demand supply gap is reformed by the government intervention. Explain this phenomenon by a demand supply model.

3. What do you think will happen to the price of electricity?

CASE: 1 Absolut Vodka: creating advertising history

The Absolut advertising campaign was often regarded by advertising experts as one of the most brilliant, innovative, successful and long-running campaigns ever. The several prestigious awards that the campaign has won since its first ad was launched stand as testimony to this fact (See Table) for details of some of the awards).

Table: A brief list of awards won by Absolut advertisements

Year Award(s)

1989 The Kelly Grand Prize for the ad 'Absolutla'

1990 Grand EFFIE Award for Absolut advertising campaign

1991 The Kelly Grand Prize for the ad 'Absolut Glasnost'

1992 Award of Excellence' for animation on the Internet by the communication Arts magazine

1993Absolut Advertising Campaign introduced in the 'Hall of Fame' by the American Marketing Association

2000

Four Cresta Awards for international Advertising for the ads 'Absolut Accessory', 'Absolut Auckland', 'Absolut Voyeur' and 'Absolut Space' from Creative Standards International and the International Advertising Association

2002 Insight Award for Best online advertising

2003 EFFIE Gold Award for sustained success of the Absolut advertising campaign

Questions:

1. Discuss the role advertising plays in increasing brand awareness and brand loyalty among consumers, especially for products that have very subtle differentiable attributes. In the above context, examine the impact Absolut advertisements had on its target audience. Do you think the advertisements fulfilled their purpose?

2. ‘The Absolut advertising campaign is successful because it is contemporary.’ How did TBWA maintain the ‘freshness’ of the Absolut campaign? Discuss with respect to the brand’s association with different media: art, fashion, technology and music.

3. Even though Absolut ads have been depicted in different media, the central theme of the campaign has remained unchanged (the bottle and the two-word slogan) over the years. In light of the above statement, do you think that the campaign will manage to hold sway or lose in impact in the near future? Give reasons to support your arguments.

PROJECT MANAGEMENT

Case 1 Disaster Recovery at Marshall Field’s (Another Chicago River Story)

Early in the morning on April 13, 1992, basements in Chicago’s downtown central business district began to flood. A hole the size of an automobile had developed between the river and an adjacent abandoned tunnel. The tunnel, built in the early 1900s for transporting coal, runs throughout the downtown area. When the tunnel flooded, so did the basements connected to it, some 272 in all, including that of major retailer Marshall Field’s.

The problem was first noted at 5:30 A.M. by a member of the Marshall Field’s trouble desk who saw water pouring into the basement. The manager of maintenance was notified and immediately took charge. His first actions were to contact the Chicago Fire and Water Departments, and Marshall Field’s parent company, Dayton Hudson in Minneapolis. Electricity—and with it all elevator, computer, communication, and security services for the 15-story building—would soon be lost. The building was evacuated and elevators were moved above basement levels. A command post was quickly established and a team formed from various departments such as facilities, security, human resources, public relations, and financial, legal, insurance, and support services. Later that day, members of Dayton Hudson’s risk management group arrived from Minneapolis to take over coordinating the team’s efforts. The team initially met twice a week to evaluate progress as the store recovered. The goal of the team was to ensure the safety of employees and customers, minimize flood damage, and resume normal operations as soon as possible. The team hoped to open the store to customers 1 week after the flood began.

An attempt was made to pump out the water; however, as long as the tunnel hole remained unrepaired, the Chicago River continued to pour into the basements. Thus, the basements remained flooded until the tunnel was sealed and the Army Corps of Engineers could give approval to start pumping. Everything in the second-level basement was a loss, including equipment for security, heating, ventilation, air-conditioning, fire sprinkling, and mechanical services. Most merchandise in the first-level basement stockrooms also was lost.

Electricians worked around the clock to install emergency generators and restore lighting and elevator service. Additional security officers were hired. An emergency pumping system and new piping to the water sprinkling tank were installed so the sprinkler system could be reactivated. Measures were taken to monitor ventilation and air quality and dehumidifiers and fans were installed to improve air quality. Within the week, inspectors from the City of Chicago and OSHA gave approval to reopen the store.

During this time, engineers had repaired the hole in the tunnel. After water was drained from the Marshall Field’s basements, damaged merchandise was removed and sold to a salvager. The second basement had to be gutted to assure removal of contaminants. Salvageable machinery had to be disassembled and sanitized.

The extent of the damage was assessed and insurance claims filed. A construction company was hired to manage restoration of the damaged areas. Throughout the ordeal, the public relations department dealt with the media, being candid yet showing confidence in the recovery effort. Customers had to be assured that the store was safe and employees kept apprised of the recovery effort.

This case illustrates crisis management, an important aspect of which is having a team that moves fast to minimize losses and quickly recover damages. At the beginning of a disaster there is little time to plan, though companies and public agencies often have crisis guidelines for responding to emergency situations. Afterwards they then develop more specific, detailed plans to guide longer-term recovery efforts.

QUESTIONS

1. In what ways are the Marshall Field’s flood disaster recovery effort a project? Why are large-scale disaster response and recovery efforts projects?

2. In what ways do the characteristics of crisis management as described in this case correspond to those of project management?

3. Who was (were) the project manager(s) and what was his or her (their) responsibility? Who was assigned to the project team and why were they on the team?

4. Comment on the appropriateness of using disaster recovery efforts such as this.

5. What form of project management (basic, program, and so on) does this case most closely resemble?

Case I

THE STRATEGIC ASPIRATIONS OF THE RESERVE BANK OF INDIA

The Reserve Bank of India (RBI) is India's central bank or 'the bank of the bankers'. It was

established on April 1, 1935 in accordance with the provisions of the Reserve Bank of India Act, 1934.

The Central Office of the RBI, initially set up at Kolkata, is at Mumbai. The RBI is fully owned by the

Government of India.

The history of the RBI is closely aligned with the economic and financial history of India. Most

central banks around the world were established around the beginning of the twentieth century. The

Bank was established on the basis of the Hilton Young Commission. It began its operations by tak ing

over from the Government the functions so far being performed by the Controller of Currency and from

the Imperial Bank of India, the management of Government accounts and public debt. After inde-

pendence, RBI gradually strengthened its institution-building capabilities and evolved in terms of

functions from central banking to that of development. There have been several attempts at reor-

ganisation, restructuring and creation of specialised institutions to cater to emerging needs.

Questions

1. Consider the vision and mission statements of the Reserve Bank of India.

Comment on the quality of both these statements.

2. Should the RBI go for a systematic and comprehensive strategic plan in place of its

earlier pragmatic approach of responding to environmental events as and when

they occur? Why?

Case I

DABBAWALLAHS OF MUMBAI (A)

Dabba was a generic, colloquial term used explicitly in Mumbai to describe any cylindrical box. In the

context of meal delivery service, a dabba was an aluminum box carried by its handle like a tin of paint.

Each dabba housed three to four interlocking steel containers and was held together by a collapsible

metallic wire handle. Each of these containers accommodated an individual food item found in a

typical midday lunch.

Wallah was a label for a tradesperson in a particular profession. For example, a paperwallah was an

individual who delivered newspapers. Taken together, a dabbawallah was a courier who picked up a

lunch-full dabba from a client's home in the morning, left it outside of the client's workplace for pick-

up, retrieved the empty dabba after the lunch was consumed and returned the empty dabba to the

client's home in the evening.

Questions:

1. Comment on how following issues may be affecting the dabbawallah system:

Competition and resulting shrink in customer base

Lifestyle Changes

Workforce Management

Indian Foreign Trade

Section A: Objective Type (30 Marks)

This section consists of Multiple Choice Questions and Short Questions

Answer all the questions

Part one carry 1 mark each and Part Two questions carry 5 marks each.

Part One:

Multiple choices:

1. Which of the following is NOT an initiative for attracting a higher Quantum of FDI?

a. Further Liberalization of Foreign Trade Policy

b. Rationalization of Labour Policy

c. Development of Infrastructure

d. Increase in Joint ventures

2. ECB stands for ______________________________

3. The textile and garment exports have been affected due to __________________

4. _____ is a popular export inductive scheme.

5. To overcome many of the problems associated with the advance licensing system this scheme was introduced

a. Passbook Scheme

b. EPGC Scheme

c. Post Export Duty Exemption Scheme

d. Duty Drawback Scheme

6. Which of the following is a potential Export product

a. Automobile Products c. Agricultural Products

b. Leather Products d. Engineering Products

7. To give a special trust for export of computer software which of the

Caselet 1 An American World Wide Corporation has decided to expand aggressively in Asia. It plans to source much of its raw materials and subcontracting there and manufacture and market throughout Asia, from Japan in the north to New Zealand in the South. You were appointed to organize and direct this major new effort and one question was where to locate the regional headquarters for the Asian Division (ADR). After considerable study, you selected the island nation of Luau. Luau’s advantages are several. It is about equidistant between New Zealand and Japan. It was a British Colony, so the main language is English. It has a relatively efficient telephone and telegraph system and

Required Q. Give some suggestions to improve the Government and Public Relations?

Foreign Exchange Management Section A: Objective Type (30 Marks) This section consists of Multiple Choice Questions and Short Questions Answer all the questions Part one carry 1 mark each and Part Two questions carry 5 marks each.

Part One: Multiple choices: 1. It is established to help countries in reconstructing their economies in the post World War II?

a. International Monetary Fund b. World Bank c. International Finance Corporation d. International Development Association

2. The exchange rates which is variable between currencies and determined by demand and supply

a. Floating Exchange Rate System c. Fixed Exchange Rate System b. Free Float d. Managed float

3. The branches which do not maintain independent foreign currency accounts but have powers to operate the accounts falls under

a. Category A c. Category B b. Category C d. Category D

4. _____ quote is given by a bank to its retail customers

a. Merchant Quote c. Interbank Quote b. American Quote d. European Quote

5. To take the base rate and add the appropriate margin to it is an

a. Spot TT Buying Rate c. Spot TT Selling Rate b. Forward TT Buying Rate d. Forward TT Selling Rate

6. Which of the following is not an assumption to Law of One Price

a. Movement of Goods c. No Transaction Costs b. No Tariffs d. Relative Form of PPP

7. The approach in which the value of a currency is determined by the relative demand and

Caselet 1 International asset swaps can be used to achieve international diversification without eroding the level of foreign exchange reserves and weakening local market development. These asset swaps demand limited foreign currency flows, which implies that there is a need for only net gains or losses to be exchanged. Asset swaps protect foreign investors from market manipulation and expropriation risk and have much lower transaction costs than outright investments. In spite of all this, asset swaps are constrained by the attractiveness of local markets to foreign investors, and by various regulatory issues covering counter-party risk, collateral considerations, accounting, valuation, and reporting rules.

Asset swaps are clearly a second best option compared to the lifting of exchange controls. Developing countries should consider authorizing their institutional investors to engage in international asset swaps. But they should authorize to use properly designed swap contracts, preferably based on the basket of liquid securities, permit only global investment banks to act as counter-parties, require use of global custodians, properly monitor credit risk, maintain adequate collateral, and adopt market-to-market valuation rules. Questions Q 1. How does the international asset swap mechanism work? Explain. Q2. Discuss the various benefits of international asset swaps.

Note:

Solve BOTH case studies.

Case I

DABBAWALLAHS OF MUMBAI (A)

Dabba was a generic, colloquial term used explicitly in Mumbai to describe any cylindrical box. In the

context of meal delivery service, a dabba was an aluminum box carried by its handle like a tin of paint.

Each dabba housed three to four interlocking steel containers and was held together by a collapsible

metallic wire handle. Each of these containers accommodated an individual food item found in a

typical midday lunch.

Wallah was a label for a tradesperson in a particular profession. For example, a paperwallah was an

individual who delivered newspapers. Taken together, a dabbawallah was a courier who picked up a

lunch-full dabba from a client's home in the morning, left it outside of the client's workplace for pick-

up, retrieved the empty dabba after the lunch was consumed and returned the empty dabba to the

client's home in the evening.

On November 7, 2003, Raghunath Medge, president of the Nutan Mumbai Tiffin Box Suppliers Charity

Trust (The Trust), had just returned to his office in suburban Mumbai after meeting with Britain’s Prince

Charles who was on an official visit to India’s commercial capital.

The Trust was the managing organization of the dabbawallah meal delivery network. The

dabbawallahs' service, often referred to as tiffinwallahs outside of Mumbai, was cited internationally by

management scholars and industry executives as an exemplar of supply chain and service

management. The service had acquired a reputation for its delivery reliability in Mumbai. International

interest in the dabbawallahs was largely due to a 1998 article published in Forbes:

SUBJECT: INDUSTRIAL MANAGEMENT

(Marks 80)

CASE 1 : (30 Marks)

Trade Unions in the TNC Supply Chain and their relationship with the CSR movement

Chinese enterprises are essentially passive players at the sharp end of CSR in China. They are in a position of having to juggle between the different factors governing the development of industrial relations in China, including trade union reform. In this often tense dynamic, CSR is seen as an external factor and trade unions an internal factor. These two factors have an impact on each other. As part of the research for this case study, the research team (RT) ‘shadowed’ a CSR audit. The factory had come under very heavy CSR pressure in 2004. Altogether, the RT carried out two investigations: in March (see earlier printed report) and August 2006

Questions :

1. What is the experience of China about Trade Union in the above mentioned case?

2. How Trade Union resolved the dispute? By confrontation or by negotiations?

3. What is the general impression about the Trade Union movement with reference to this case?

4. Give your comments and opinion

INDUSTRIAL RELATION & LABOUR LAW

1. What are the predominant causes of industrial disputes in India? Give suitable examples in support ofyour answer.2. Outline the method of computation of bonus as given in the Payment of Bonus Act, 1965. Explain withexamples.3. Discuss the rights and liabilities of a registered trade union.4. What are the important provisions of the Minimum Wages Act, 1948.5. Highlight the provision relating to layout and retrenchment as given as in the Industrial Dispute Act,1947.6. Explain salient feature of Payment of Wages Act, 1936.7. Highlight important provisions relating to health and safety of the workers as given in the FactoriesAct, 1948.8. What are the duties and the powers of the Conciliation officers as given in the Industrial Disputes Act,1947?9. Critically examine the role and relevance of trade union in India in the era of Globalization,liberalization and privatization.10. Highlight the benefits of worker’s participation in Management, with suitable illustrations.

SUBJECT: Industrial Safety Management Total Marks: 80 N.B.: 1) All questions carry equal marks. 2) Attempt any Eight questions.

1. Write a short note on decontamination methods. 2. Discuss about Employee/Management. 3. Write methodology of In-depth Investigation 4. Explain investigation procedures of the door safety swings 5. Why do accidents occur? 6. List out key safety measures for power tools. 7. Explain about job safety analysis. 8. Give overview of the employer’s safety programme. 9. What is assessment of the hazards 10. What is a chemical hazard

. System modification-is it required? Who will modify it ? When ?

2. If an Employee is called upon to perform work that he or she considers hazardous and the employee is not properly protected, what options does the employee have?

3. Write process of Safety and Disaster preparedness ?

4. Write a note on structured Exercises in Safety management in your own words ?

5. Write a note on Safeguarding against common potential hazards ?

6. What is Ergonomics ? What are facets of Ergonomics & affected Industries ?

7. How any one should control environment safety & noise pollution from different industries ?

8. What are flammable & explosive materials ? Explain

9. Write a Explanation on Materials handling and storage of industry ?

INFORMATION TECHNOLOGY

(80 Marks)

NB: 1) There are two major case studies in paper.

2) Each case study is of 40 mark each

3) Solve the questions given below the case study

4) Be analytical in your approach.

Google.Com — The World’s Number One

Internet Search Engine

“A profitable dot.com is a rare thing. For one founded only in late 1998, and - ivorse - a dotcom that

includes advertising as one half of its business plan, Google’s progress is a feat. But then it could be argued

that Google has been flying in the face of conventional wisdom since its launch.”

- Neil McIntosh, ‘Seeking Search Engine Perfection,’ (The Guardian), January 2002.

“Google had not had a single print or television advertisement so far and most people felt that when it was

launched there was not a market for another search engine. But with all other search engines developing

into portals, Google stuck to the basics and now it is better than every other search engine.”

- Matthew Ragas, Consultant, ‘The Cult Runs Deep,’ (The Economic Times), March 2003.

Questions for Discussion:1. In what ways were the services offered by Google different from those offered byother search engines? Discuss with specific reference to technology, corporateclient servicing and customer friendliness.2. Most dotcom companies relied heavily on online advertisements as the primarysource of revenue, and many also spent a lot of money on advertising their brands.However, Google did not do so — and was still rated as the world’s most preferredsearch engine. Critically discuss Google’s business model in the light of the above.Was Google’s decision not to use conventional advertising a wise one or not?3. “Over the last three years, Google has stolen 40% of the search market directly at theexpense of AOL, MSN, and Yahoo.” Do you think Googlcs leadership position isgoing to become a threat to the company’s future growth and survival? Whatmeasures should the company take in order to sustain its position as the leadingInternet search services provider in the future?

Information Technology and ManagementSection A: Objective Type (30 marks)This section consists of multiple choice questions & short notes type questions.Answer all the questions.Part One questions carry 1 mark each & Part two questions carry 5 marks each.Part One:Multiple Choices:1. Computer crime is defined by:a. AITP

b. SWATc. Both (a) & (b)d. None of the above2. Prototyping is sometimes called:a. ASDb. RSDc. RADd. None of the above3. Virtual reality is also called:a. Computer-simulated realityb. Neuronsc. Software robotsd. Telepresence4. A trackball is a stationary device related to the:a. Keyboardb. Joystickc. Moused. All of the above5. Hand-held microcomputer

Caselet 1

It began as a trading site for nerds, the newly jobless, home-bound housewives, and bored retirees to

sell subprime goods: collectibles and attic trash. But eBay quickly grew into a teeming marketplace

of 30 million, with its own laws and norms, such as a feedback system in which buyers and sellers

Questions:1. Why has eBay become such a successful and diverse online marketplace? Visit the eBay websiteto help you answer, and check out their many trading categories, specialty sites, internationalsites, and other features.2. Why do you think eBay has become the largest online/offline seller of used cars, and the largestonline seller of certain other products, like computers and photographic equipment?

Database Management SystemsSection A: Objective Type (30 marks)This section consists of Multiple Choices and Short notes type questions.Answer all the questions.Part one questions carry 2 marks each & Part Two questions carry 4 marks each.Part One:Multiple choices:1. The normal language of database is:a. PHPb. SQLc. C++d. Java2. DDL, a database system language:a. Creates tableb. Manipulates tablec. Cannot work with tabled. None

3. Symbol for one to one relationship is………………………………………………………4. HDBMS stands for:a. Hello DBMSb. Hierarchical DBMSc. Hyper DBMSd. High DBMS5. In Anti joining of R►S means ……………………………………………………………

1. Elaborate the testing of Serializability techniques with example.2. Explain the working of lock manager.3. What is deadlock? How is a deadlock detected? Enumerate the method for recovery from thedeadlock.4. Explain why a transaction execution should be atomic. Explain ACID properties, considering thefollowing transaction.Ti: read (A);A : = A- 50;Write (A);Read (B);B : = B + 50;Write (B)

Information Technology Management (Spz.)_____________________________________________________________________________1. Explain any two input devices with the help of diagram.2. Explain any two secondary storage devices. Draw diagram also.3. Explain various Internet Protocols.4. Difference between PROM and EPROM.5. How the cells can be unlocked ?6. Write short note on :(a) Slide sorter(b) Design template.7. (a) What is a firewall ? What are its benefits ?(b) Explain the security threats posed by an insecure Online Banking Website.8. Discuss the measure to be considered before going for E - Governance. Also site two projectimplemented in India.9. Explain any two types of Information System.10. Explain the perspectives of Human Computer Interface

SUB: INFRASTRUCTURE MANAGEMENTNote : Attempt any 8 QuestionsEach question carries 10 marks1. How to manage the IT with infrastructure management services?2. How data center management different from remote infrastructure management?3. What are the different types of security services involved in infrastructure management?4. What are the features offered by the service providers in the case of infrastructure management?5. What are the benefits given by remote infrastructure management?6. What is the impact of virtual infrastructure?7. What is whole-life cost approach?8. What are the key aspects of asset portfolio strategy?9. What is the use of Information technology infrastructure library?10. What are the frameworks used in infrastructure management system

SUBJECT:- INFRASTRUCTURE MANAGEMENT

MARKS :80

A) Attempt any 10 questions.

B) All questions carry equal marks.

Q.1) Explain in detail about urban Infrastructure.

Q.2) Give a brief account on water & sanitary sector in china.

Q.3) Outline the estimation strategy for residential location choice.

Q.4) Explain the importance of efficient financial & administrative processes.

Q.5) Explain sources of External Assistance.

Q.6) Give a short account of ten steps to urban land reform.

Q.7) Explain private small service providers.

Q.8) Explain finance redevelopment.

Q.9) Give an account on Depletion of ground water.

Q-10) What are the challenger found in Mumbai urban

Insurance Management

Examination Paper MM.100Risk Management and InsuranceSection A: Objective Type (30 marks)

Part One:Multiple Choices:1. HMOs charge employers a monthly fee called:a. A coverage feeb. The pro rata plan feec. The subrogation paymentd. The capitation payment2. Which of the following alternatives is not a typical dividend option?a. Cashb. A lifetime income annuityc. Reduction of the next premiumd. Accumulation of the next premium3. Choose the True statement about industrial life insurance.a. It is less expensive than ordinary life insurance

b. It is more expensive than ordinary life insurancec. It is also called discount life insuranced. It is widely used in estate plans4. Replacement cost at the time of loss less depreciation is the definition of:a. Actual cash valueb. Fair market valuec. The maximum covered lossd. The maximum replacement of loss5. Assets that are readily available to pay claims are called:a. Admitted assetsb. Accepted assetsc. Real assetsd. Standard operating assets6. Stare demises means:a. All things consideredb. Innocent parties prevailc. It is impolite to stared. To stand by decisions7. In most states the insurance commission is:a. Impeached

Caselet 1Vacancy ClauseThe Roberts family owned a house in Alabama. It was insured with a fire insurance policy issued by the Sparkler Mutual Insurance Company. On April 1, the Roberts moved to Tennessee. Their son, Bob, remained in the Alabama home for an additional month. Thereafter, the home was rented to a tenant who lived in the home for the month of May. Mr. Roberts returned to the home irregularly, remaining overnight on July 4 and on a few other occasions. A few pieces of furniture remained in the home until August. On or about August 4, the home and its contents were destroyed by fire.Questions:1. Do you think that Sparkler Mutual should pay for the loss? Explain your reasons.2. Did the family’s absence affect the chance of loss in this case?

Caselet 2Case for DiscussionEd “Bonzo” Jones was a college student. He played outfielder on his fraternity’s softball team. A home run was hit, and the ball went into an area of electrical transformers operated by the local utility, Total Power and Light Company. The electrical transformers were surrounded by a 5-foot wire fence that Jones claimed to retrieve the ball. Warnings signs were posted by the utility indicating the area was dangerous. It was later determined the gate to the area was left unlocked, although Jones did not use it to gain access. In retrieving the ball, Jones made contact with some equipment and was severely burned by

the electrically. He was hospitalized for three months and suffered permanent disfigurement. His medical bills amounted to $300,000.Questions:1. What arguments would you make if you were planning the legal defense of Total Power and Light Company?2. If you were on the jury in this case, would you award a judgment for damages to Jones? Explain your reasons.

SUBJECT:- INSURANCE UNDERWRITINGTotal : 80MarksAll questions carry equal marks.(10 marks each)1) What is underwriting. What are the principles of Insurance Interest?2) What is privacy? Describe details the various types of insurance rating3) Describe the add on covers for payment of additional premium for standard fireand spend perils insurance policy?4) Define followingA) Gross profitB) Turnoverc) Indemnity periodD) Standard turnoverE) Adjustment clausef) Standing Charges5)What are the general gui

INTERNATIONAL FINANCIAL MANAGEMENT

Attempt any eight question:-1) ‘‘Centralized cash management is a double – edged sword for international working capitalmanagement’’ – Discuss.2) ‘‘Balance of payments always balances’’ – Comment.3) How does the international Monitory fund raise the resources ? What are special drawing rights? Breiflyexplain the funding facilities provided by IMF to its member countries4) How does international financial system differ from domestic financial system?5) What is infra-corporate transfer of fund? Explain the variable that influence intra corporate transfer offunds.6) Explain purchasing power parity and reason for its deviation. Also discuss its applications.7) Critically examine the impact of developments in the emerging foreign exchange markets.8) Consider the following dataExchange Rate $ Interest Rate £ Interest RateSpot 1 $ 1,5753/ £ - -1 month $ 1, 5623/ £ 3% p.a 8.5% p.a3 months $ 1, 5577/ £ 3.5% p.a 7.5% p.a6 months $ 1.5536/ £ 3.5% p.a 7% p.a

i) Find out the arbitrage possibilities for various periods.ii) Show how interest rate parity will be restored as a result of arbitrage activities.9) You are setting up a project in USA. The estimated NFV is $12 million. Your finance officer started inthe report that he has not accounted for foreign exchange risk. He felt that with such a large NPV, theproject should be accepted since even a risk adjusted NPV would likely be positive. You have the finaldecision as to whether to accept or reject the project. What is you decision? Calculate the following ratesinto outright rates: ii) Indicate their spreads

SUBJECT:- INTELLECTUAL PROPERTY RIGHTSMARKS: 80Q.1} Reflect upon your views in respect of the evolutionary part and prevailing trend ofIntellectual Property Rights? (10 Marks)Q.2} What are the recommendations you would make to control or over use of Intellectual PropertyRights? (10 Marks)Q.3} How would you like to Nature role of Patents in the Pharmaceutical Industry consideringcurrent recent past examples of Chine-Africa Fiasco? (10 Marks)Q.4} Give ‘5 do’s and 5 don’ts (suggestion) for TRIP in order to play effective role in future IPR?(10 Marks)Q.5} Elaborate the ‘How and Why’s’ of following cases (between India and USA):- (15 Marks)a} Basmati Riceb) TurmericQ.6} Compare and Contrast Patent Versus Copy Rights? (10 Marks)Q.7} Compare the current guidelines of India in respect of Co

SUB: Interior Management

Q.1) What are the qualities of a good Timber?

(or)

Explain in detail various products of Timber (6 Marks)

Q.2) a) Explain the process of painting done on new ironwork and steelwork,

As well as old iron work, and also galvanized iron work. (4 Marks)

b) Discuss the following defects of painting:-

Fading, flaking and sagging (4 Marks)

c) What is Cement paint? (4 Marks)

Q.3) a) Discuss the types of Cast Iron. (4 Marks)

b) State any two market forms of steel & sketch wherever necessary. (4 Marks)

c) Give uses and properties of Brass and Bronze

SUB: Interior ManagementQ.1) What are the qualities of a good Timber?(or)Explain in detail various products of Timber (6 Marks)Q.2) a) Explain the process of painting done on new ironwork and steelwork,As well as old iron work, and also galvanized iron work. (4 Marks)b) Discuss the following defects of painting:-Fading, flaking and sagging (4 Marks)c) What is Cement paint? (4 Marks)Q.3) a) Discuss the types of Cast Iron. (4 Marks)b) State any two market forms of steel & sketch wherever necessary. (4 Marks)c) Give uses and properties of Brass and Bronze

INTERNATIONAL BUSINESS

CASE: I ARROW AND THE APPAREL INDUSTRY

Ten years ago, Arvind Clothing Ltd., a subsidiary of Arvind Brands Ltd., a member of the Ahmedabad based Lalbhai Group, signed up with the 150- year old Arrow Company, a division of Cluett Peabody & Co. Inc., US, for licensed manufacture of Arrow shirts in India. What this brought to India was not just another premium dress shirt brand but a new manufacturing philosophy to its garment industry which combined high productivity, stringent in-line quality control, and a conducive factory ambience.

Arrow’s first plant, with a 55,000 sq. ft. area and capacity to make 3,000 to 4,000 shirts a day, was established at Bangalore in 1993 with an investment of Rs 18 crore. The conditions inside—with good lighting on the workbenches, high ceilings, ample elbow room for each worker, and plenty of ventilation, were a decided contrast to the poky, crowded, and confined sweatshops characterising the usual Indian apparel factory in those days. It employed a computer system for translating the designed shirt’s dimensions to automatically mark the master pattern for initial cutting of the fabric layers. This was installed, not to save labour but to ensure cutting accuracy and low wastage of cloth.

Questions

1. Why did Arvind Mills choose globalization as the major route to achieve growth when the domestic market was huge?

2. How does lifting of ‘Country-wise quota regime’ help Arvind Mills?

What lessons can other Indian businesses learn form the experience of Arvind Mills?

International Business Management

Section A: Objective Type (30 marks)

This section consists of multiple choice questions and short answer type questions

Answer all the questions.

Part One carries 1 mark each and Part Two questions carries 5 marks each.

Part One:

Multiple choices:

1. What is the series consideration for strategy implementation?

a. Strategic orientation

b. Location

c. Dimensions

d. Both (a) & (b)

2. The major activity in global marketing is

a. Pricing policies

b. Product lines

c. Market assessment

d. All of the above

3. The third ‘P’ in the international marketing mix is

a. Product

b. Price

c. Promotion

d. Place

4. The European Economic Community was established

a. 1958

b. 1975

c. 1967

d. 1957

5. Environment Protection Act

a. 1986

b. 1967

c. 1990

d. None of the above

Caselet 1 THE EU’S LAGGING COMPETITIVENESS In a report produced for the European Commission, published in November 1998, it was argued that the EU lags behind the USA and Japan on most measures of international competitiveness. Gross domestic product per capita, sometimes used as an indicator of international competitiveness at the country level, was 33 per cent lower in the EU as a whole than in the USA and 13 per cent lower than in Japan. The EU’s poor record in creating employment was singled out for particular criticism. As this appeared to apply across the board in most industrial sectors, it suggested that the EU’s poor performance related to the business environment in general and, in particular, to the inflexibility of Europe’s labour markets for goods and services. A shortage of risk capital for advanced technological development and high cost and inefficiency of Europe’s financial services were also highlighted by the report. For one reason or another, European industries generally lag behind in technology industries. If measured by the number of inventions patented in at least two countries, the USA is well ahead of most European countries, as well as Japan. Despite these shortcomings, the report’s authors focus attention on flexible markets, market liberalisation, and the creation of a competitive business environment rather than on targeted intervention by the EU or national authorities. 1. Is gross domestic product per capita a useful indicator of International competitiveness in the EU?

2. Is it fair to point the blame for the EU’s poor international competitiveness at inflexible labour markets, regulated goods and services markets, and a general lack of competition? What alternative explanations might be suggested?

Global Marketing Management Section A: Objective Type (30 marks) This section consists of Mixed Type questions & Short Answer type questions. Answer all the questions. Part One questions carries 1 mark each & Part Two questions carries 5 marks each.

Part One: Multiple Choices: 1. All the ethnocentric orientations are collectively called…………………………………………………………….

2. Presently number of members countries in OECD are a. 12 b. 20 c. 24 d. 29

3. If the value be ‘a’ , benefit be ‘b’ and the price be ‘c’ then relation between the threes is given by a. a=b/c b. a=c/b c. a=b+c d. none

4. If the confidence limit be ‘t’ standard deviation be ‘b’ and the error limit be ‘c’ then the sample size will be given by a. n=t+b/c

b. n=t*b/c c. n=t*c/b d. none

5. According to Backer spielvogel and Bates’s global scan the segment content of Achiever is a. 26 b. 22 c. 13 d. 18

6. CAT stands for ………………………………………………………………………….…

7. Cave dwellers are…………………………………………………………………………

8. LIFO stands for life in fire option.(T/F)

Caselet 1 Which Company Is Transnational? Four senior executives of companies operating in many countries speaks: COMPANY A We are transnational company. We sell our products in over 80 countries, and we manufacturer in 14 countries. Our overseas subsidiaries manage our business in their respective countries. They have complete responsibility for their country operations including strategy formulation. Most of the key executives in our subsidiaries are host-country nationals, although we still rely on home-country persons for the CEO and often the CFO (chief financial officer) slots. Recently, we have divided the world regions and the United States. Each of the world regions reports to our world trade organization, which is responsible for all of our business outside United States. The overseas companies are responsible for adapting to the unique market preferences that exist in their country or region and are quite autonomous. We are proud of our international reach: We manufacture not only in

1. Which company is transnational?

2. What are the attributes of a transnational company?

3. What is the difference between a domestic, international, multinational, global, and transnational company?

4. At what stage of development is your company and your line of business today? Where should you be?

CASE I

A GLOBAL PLAYER?

This is one game that India has permanently lost to its arch-rival Pakistan -

manufacturing and exporting sports goods. Historically, when India and Pakistan were one

before 1947, Sialkot, now in Pakistan, used to be the world's largest production centre for

badminton, hockey, football, volleyball, basketball, and cricket equipment. After the creation

of Pakistan, Jalandhar became the second centre after Hindus in the trade migrated to India.

Soon Jalandhar overtook Sialkot and till the early 1980s it remained so. However when the

face of the trade began to change in the 1980s and import of quality leather and

manufacturing equipment became a necessity for quality production, Pakistan wrested the

initiative as India clung it its policies of discouraging imports through high duties and

restrictions. As it was, the availability of labor and skills was a common factor in both Sialkot

and Jalandhar, but with Sialkot having the advantage of easier entry, most of the world's top

sports manufactures and procedures developed an association with local industry in Sialkot

that continues even today. Ten years later, in the early 1990s, when Manmohan Singh

liberalised the norms for importing equipment and raw material required for producing

sports goods, it was too late as majority of the global majors had already shifted base to

Sialkot.

Questions

1. What routes of globalization has the Mayor group chosen to go global? What other

routes could it have taken?

2. What impediments are coming in the Mayor group’s way becoming a major and

active player in international business?

3. Why is ‘Made in India’ not liked in foreign markets? What can be done to erase the

perception?

INTERNATIONAL BUSINESS

1. What is international business? How cultural factors do influences international business?2.What are the different dimensions of economic environment?3.What are the role and functions of WTO in international relations?4.Describe the factors which are affecting the growth of International business.5.What are the role and functions of WTO in international relations?6.Discuss in detail the environmental factors that affect a business.7.What are the functions of UNO?8.State the importance of business ethics.

SUBJECT : INTERNATIONAL FINANCE MANAGEMENTCOURSE : Total Marks :CASE STUDY : 1Following are the data for India’s B.O.P.Year 2004-05 Rs (in Mn)1) Merchandise Exports 3,62,6612) Merchandise Imports 5,33,7783) Income on Travel, Transportation MIS 2,27,7624) Payments on Travel, Transportation MIS 1,63,3535) Receipts for Maintenance of Embassies 1,812

6) Payments for Maintenance of Embassies 1,1727) Unrequired Transfer Received 96,3188) Unrequired Transfer Outwards 1,9399) Investment Income Received 21,09810) Investment Income paid to Foreign Residents 39,01411) Foreign Investment (FDI, FPI) Received 2,06,69612) Foreign Investment made by Indian Films 1,53,37713) Other Capital Receipts 2,90,10014) Other Capital Outflows 1,98,016Question :1) Calculate balance of Visiable Trade?2) Calculate balance of Invisiable Trade?3) Calculate balance of Capital Account?4) Calculate change in Reserves?

International Finance

Section A: Objective Type (30 marks)

„h This section consists of Multiple choice & Short Answer type questions.

„h Answer all the questions.

„h Part One questions carry 1 mark each & Part Two questions carry 5 marks each.

Part One:

Multiple choices:

1. Maintenance margin money denotes the minimum level to which the margin is allowed to fall in the sequel of loss, if the balance drops below this, one has to deposit,

a. Initial margin amount

b. Variation margin amount

c. Maintenance margin amount

d. Initial as well as variation margin amount.

2. The two kind of swap in the forward market are

a. Forward swap and reverse swap.

b. Reverse swap and option swap.

c. Forward and option less swap.

d. Forward swap and option swap.

3. International Fisher Effect or generalized version of the Fisher effect is a combination of

a. PPP theory and Fisher¡¦s open proposition.

b. Fisher¡¦s open and closed proposition.

c. PPP theory and Fisher¡¦s closed proposition.

d. None of the above.

4. Exchange rates are quoted as ¡¥direct¡¦ and ¡¥indirect¡¦ ,if the direct quote of a country ¡¥X¡¦ (currency unit ¡¥a¡¦) with country ¡¥Y¡¦ (currency unit ¡¥b¡¦), is ¡§ a 50/ b 20¡¨ then the indirect quote will be

a. b 2.5/ a 1

b. b 0.4/ a 1

c. b 10/ a 1

d. Cannot be calculated.

5. If the investors are risk neutral ie forward prices are equal to the expected spot prices at delivery then the covariance of marginal rate of substitution and the exchange rate of contract at delivery is

a. Always unity

b. Zero

c. Infinite

d. Between Zero and unity

Caselet 1 MANAGING EXCHANGE RATE RISK Mahindra International (India) imported spares of an engine from a US manufacturer for $ 5,000 per annum at a price of $ 2.5 per piece. The average exchange rate during 2001-02 was Rs. 47.70/$. The Indian company imported the spares also from a British manufacturer. In fact, it had diversified its import in view of reducing the risk associated with the supply. The import from the USA was competitive in view of the fact the same spares imported from the UK was slightly costlier. The American spares cost Rs. 119.25 per piece, while the British spares cost Rs. 120.00 per piece. In 2002-03, US dollar appreciated to Rs. 48.40 with the result that the cost of American spares turned higher than the British spares. In the sequel of the appreciation of US dollar, the Indian importer cut its demand from 2,000 pieces to 500 pieces. The loss to the US exporter was colossal. But at the same time, the Indian Importer suffered a lot. It had to pay a higher price for the US spares in terms of rupee. And also, it had to divert its import from the USA to the UK insofar as the pound sterling did not appreciate during this period. All this happened in the wake of the exchange rate changes. 1. Mention the loss borne by the US exporter in the sequel of appreciation of dollar.

2. What strategy the Indian importer needs to follow to hedge the exchange rate risk?

Security Analysis and Portfolio Management

Section A: Objective Type (30 marks)

„h This section consists of Multiple choice questions & Short Answer type questions.

„h Answer all the questions.

„h Part One questions carry 0.5 mark each & Part Two questions carry 5 marks each.

Part One:

Multiple choices:

1. Covariance of the returns of security i and market portfolio is 270. Standard deviation of market portfolio is 15. Calculate £] of security i.

a. 1.2

b. 2.4

c. 3.0

d. 3.8

e. 4.2

2. In an economy the level of confidence can be gauged by examining the following factors.

a. The current investment climate

b. The current capacity utilization

c. Overall economic conditions

d. Financial performance of companies

e. All of the above

3. Default free bonds can still have

a. Price change risk

b. Interest rate risk

c. Marketability risk

d. Political risk

e. All of the above

4. The analyst should take into account the following characteristics while evaluating a company for investment purpose.

a. Permanence

b. Labor conditions

c. Government policies and regulations

d. Past earnings performance and future expectations

e. All of the above

Caselet 1 Why do firms grow? It is an important question. Yet economists, management gurus and business-school boffins have so far failed to answer it convincingly. There are three main competing theories. The traditional explanation is that firms grow to reap economies of scale, and to increase their market power. They stop growing once they reach an optimum size, when they run out of profitable investment opportunities or become too big and bureaucratic to manage. Life cycle theories, which became popular in the 1970s and 1980s, identify several stages in the growth of firms, including an entrepreneurial phase, maturity and finally a period of decline. A third view, currently fashionable, attributes firms’ growth to their ‘core competencies’. Admittedly, this is a somewhat nebulous concept. But in essence, it means that a firm’s performance is determined by building on a set of key skills that distinguish it from its rivals. These might include better technology, a trusted

1. Which company do you think in India confirms to the traditional explanation of why firms grow?

2. Which company do you think in India has improved its valuation after focusing on its core competencies.

INTERNATIONAL MARKETINGATTEMPT ALL QUESTIONS1. How does a company decide whether it should enter international marketsor not? Is it always beneficial to enter foreign markets? Can companies shuninternational markets and still survive? (10 Marks)2. What are the most critical factors that determine success in global markets?Explain those taking suitable examples.(10 Marks)3. Take a stand on the following:(20 Marks)A company should serve different country markets with standardofferingsORA company should serve different country markets with customizedofferings Justify your stand.Also advice how the company could take a decision on the above statedissue.

INTERNATIONAL MARKETING

1. How does a company decide whether it should enter international markets or not? Is it always beneficial to enter foreign markets? Can companies shun international markets and still survive?

SUBJECT : International TradeCOURSE : Total Marks : 80CASE 1 (20 Marks)Globalization and Indian IndustryGlobalization has been one of the most hotly debated topics in international economics over the pastfew years.There are three familiar responses to globalization. First, that its novelty is grossly exaggerated.Globalization, the argument runs, has been around for a long time. The current phase is merely anintensification of a well-entrenched process, the basic features of which are much the same as before.The second response is that globalization is not only novel but also extensive, touching everything,transforming everything within its reach. Therefore, it must be treated as the central organizingcategory of contemporary discourse. When evaluated, this response branches into two further subresponses:either globalization (over-optimistically) is a universal remedy for all the problems of theworld, or (over-pessimistically) it is the cause of all its maladies. The concern is that it has increasedinequality and environmental degradation. However, the meaning of globalization is growingintegration of economies and societies around the world, Poor and third word countries considerglobalization as econo

Questions1 Are the Indian companies getting impacted by the globalization? To what an extent internationalpolicies have influenced globalization?

Questions

What were the advantages and disadvantages of GATT ?

SUBJECT : International Trade

Total Marks: 100

1) Attempt all questions

2) All questions carry equal marks. (10 marks)

1. What is international Business? Explain nature of international business.

2. Explain theories of global trade and investments.

3. Explain political and technical environments in Europe and its effects on

Global trade.

4. How does the cultural environment in a country affect on global trade?

Explain with suitable example.

5. Explain the role of international strategic management.

6. Explain the significance of technology transfers in global trade.

7. Write a detailed note on international marketing.

8. Explain the role of international financial management in global trade.

9. What are the different ways of financing foreign trade?

SUBJECT: INTERNATIONAL BUSINESS

N.B: 1} Attempt all the questions2} All Questions Carries Ten Marks

____________________________________________________________________________

1.} Select an MNC and an Indian firm. Compare and contrast the strategies they formulate, they implement and the successes or failures they have come across.

2.} Select one MNC and one domestic firm. Study their organization structures. What similarities and dissimilarities do you notice between the two?

3.] Place yourself as the financial officer of a company based in Delhi. Your company wants to set up operations in Dubai but lacks adequate finance to do so. You have several options before you for raising the necessary finance. List the advantages and disadvantages of each option and suggest which options you finally choose.

4.} Study the export procedure followed in old economy firms and compare the procedure with the one followed in software firms in BPO industry.

5.} If you are asked to go on a foreign assignment and are given options of different countries, which country do you prefer and why?

6.} Study why SAARC countries have not been able to make any progress towards economic integration.

7.} Identity atleast five Indian companies which are supposed to be ethical in their deals. Collect their balance sheets for a period of ten years. Study their profitability over the decade. See whether the statement that “most successful companies are also ethical firms” is true or false.

8.} Select a neighboring country and study what type of political and legal environments exist there. Study also the impact of these environmental factors on business in that country.

SUBJECT: Inventory ManagementNote:- 1) Kindly write case study number question number properly2) Attached question papers with answer sheets____________________________________________________________________________Case 1 (Marks-20)M/s ABC is a car manufacturing company. They have a distribution system for marketing of finishedgoods as follows:-A. Finished goods are sent to Central warehouse near the factory.B. From here, the finished goods (cars) are sent by road to seven Regional warehouses located atimportant centers in the country.C. Besides above two types of warehouses, there were 27 depots from where the cars are sent todifferent stockiest for sale.Due to severe market competition and restrictions on bank credit, the Top Management of M/s ABCappointed an expert committee to streamline the distribution system, The committee found followings :-1. Central warehouse, 7 Regional warehouse and 27 Depots together have finished stock (cars) equal to105 days all India sales.2. The Marketing Manager has no time to check the Finished Goods Stock as he is busy with marketingfunctions.3. There are several cars which are lying for more than 2 years due to availability of new better models.4. There was lack of controlling and supervising norms for monitoring the stock positions and taking

corrective actions. Indents for new cars were sent without checking of stocks.Apart from other things, the committee advised to put the finished Goods warehousing under MaterialsManagement deptt. and advised a finished goods stock (Cars) equal to 48 days all India sales stock asideal stock level in all the warehouses and depots together.M/s ABC Management has appointed you as Materials Manager to complete the above tasks. How willyou proceed? The questions are:-1. Will you review the existing numbers of warehouses and depots for reduction? If so, why?2. How will you find slow moving and non-moving stock of cars? What methodology will you suggest todispose off such cars?

2. What shall be your methods for monitoring and c

IT FOR MANAGEMENT

CASE – 1 E-Commerce Supports Field Employees at

Maybelline.

The Business Problem

Maybelline is a leader in color cosmetics products (eye shadow, mascara, etc.), selling them in more than 70 countries worldwide (maybelline.com). The company uses hundreds of salespeople (field merchandising representatives, or “reps”), who visit drugstores, discount stores, supermarkets, and cosmetics specialty stores, in an attempt to close deals. This method of selling has proved to be fairly effective, and it is used by hundreds of other manufacturers such as Kodak, Nabisco, and Procter & Gamble. Sales managers from any company need to know, as quickly as possible, when a deal is closed or if there is any problem with the customer.

Questions

1. IVR systems are still popular. What advantages do they have over even older systems in which the reps mailed or faxed reports?

2. Summarize the advantages of the new system over the IVR one.

3. Draw the flow of information in the system.

4. The existing technology enables transmission of data any time an employee can access the Internet with a wireline. Technically, the system can be enhanced so that the data can be sent wirelessly from any location as soon as they are entered. Would you recommend a wireless system to Maybelline? Why or why not?

Case 1 (Marks 20)

Difficult Transitions

Tony Stark had just finished his first week at Reece Enterprises and decided to drive upstate to a small

lakefront lodge for some fishing and relaxation. Tony had worked for the previous ten years for the

O’Grady Company, but O’Grady had been through some hard times of late and had recently shut down

several of its operating groups, including Tony’s, to cut costs. Fortunately, Tony’s experience and

recommendations had made finding another position fairly easy. As he drove the interstate, he reflected

on the past ten years and the apparent situation at Reece.

At O’Grady, things had been great. Tony had been part of the team from day one. The job had met his

personal goals and expectations perfectly, and Tony believed he had grown greatly as a person. His work

was appreciated and recognized; he had received three promotions and many more pay increases.

Tony had also liked the company itself. The firm was decentralized, allowing its managers considerable

autonomy and freedom. The corporate Culture was easygoing. Communication was open. It seemed that

everyone knew what was going on at all times, and if you didn’t know about something, it was easy to

find out.

The people had been another plus. Tony and three other managers went to lunch often and played golf

every Saturday. They got along well both personally and professionally and truly worked together as a

team. Their boss had been very supportive, giving them the help they needed but also staying out of the

way and letting them work.

When word about the shutdown came down, Tony was devastated. He was sure that nothing could

replace O’Grady. After the final closing was announced, he spent only a few weeks looking around before

he found a comparable position at Reece Enterprises.

As Tony drove, he reflected that "comparable" probably was the wrong word. Indeed, Reece and

O’Grady were about as different as you could get. Top managers at Reece apparently didn’t worry too

much about who did a good job and who didn’t. They seemed to promote and reward people based on

how long they had been there and how well they played the never-ending political games.

Maybe this stemmed from the organization itself, Tony pondered. Reece was a bigger organization than

O’Grady and was structured much more bureaucratically. It seemed that no one was allowed to make

any sort of decision without getting three signatures from higher up. Those signatures, though, were

hard to get. All the top managers usually were too busy to see anyone, and interoffice memos

apparently had very low priority.

Tony also had had some problems fitting in. His peers treated him with polite indifference. He sensed

Case Questions

1. Identify several concepts and characteristics from the field of organizational behavior that this case

illustrates?

2. What advice can you give Tony? How would this advice be supported or tempered by behavioral

concepts and processes?

3. Is it possible to find an "ideal" place to work? Explain.

Culture Shock

Warren Oats was a highly successful executive for American Auto Suppliers, a Chicago-based company

that makes original-equipment specialty parts for Ford, GM, and Chrysler. Rather than retreat before the

onslaught of Japanese automakers, AAS decided to counterattack and use its reputation for quality and

dependability to win over customers in Japan. Oats had started in the company as an engineer and

worked his way up to become one of a handful of senior managers who had a shot at the next open vicepresidential

position. He knew he needed to distinguish himself somehow, so when he was given a chance

to lead the AAS attack on the Japanese market, he jumped at it.

Oats knew he did not have time to learn Japanese, but he had heard that many Japanese executives

speak English, and the company would hire a translator anyway. The toughest part about leaving the

United States was persuading his wife, Carol, to take an eighteen-month leave from her career as an

attorney with a prestigious Chicago law firm. Carol finally persuaded herself that she did not want to miss

an opportunity to learn a new culture. So, armed with all the information they could gather about Japan

from their local library, the Oats headed for Tokyo.

Known as an energetic, aggressive salesperson back home, Warren Oats wasted little time getting started.

As soon as his office had a telephone—and well before all his files had arrived from the States—Oats made

an appointment to meet with executives of one of Japan’s leading automakers. Oats reasoned that if he

was going to overcome the famous Japanese resistance to foreign companies, he should get started as

soon as possible.

1. If you were talking to a non-U.S. business person making a first contact with an American company, what advice would you give?

Subject: Logistic Management (Spz.)___________________________________________________________________________1) Explain the scope of logistic management in India context? What are the basic functions of logisticManagement?2) How right physical distribution of logistics can help minimizing costs and lead time?

3) Explain different kinds of containers used to mobilize logistics.4) What is the role communication plays in logistics management?5) Justify the statement; a customer is satisfied if the consignment is delivered on time”.6) Explain ‘Shortest possible Route’ in the context of solving transportation problems.7) What is meant by physical distribution system? Discuss the major activities involved in physicaldistribution system.8) Explain the main systems of inventory control recommended for a very large manufacturingorganization.9) When would you recommend a centralized logistics system for a company and why? Compare informallogistical system with a formal one.10) Explain material handling system of an organization. What factors should be kept in mind in designingan effective material handling system?

Subject: Logistics ManagementTotal marks 80Case 1 (10 Marks)M/s Britecolor Paints Ltd. (BPL) is a manufacturer of decorative paints for households commercialpremises and industrial application.(a) M/s. BPL had embarked on a policy of satisfying every possible customer in respect of shades,delivery and durability. Thus it went ahead and created twenty-five depots, one almost in every majorcity. The manufacturing base however, was maintained at Pune. The factory received information inconnection with stocks from depots J once in a week and there was no inter-communication betweendepots. Since they were in a competitive market, price was predetermined, i.e. the manufacturer had noliberty to price the product as per one’s own choice.(b) In their effort to satisfy the customer, M/s BPL manufactured every possible shade by combiningvarious primary shades and would await the prospective customer to carry out the purchase. It ensuredthat these shades were available at

QUESTIONS

If you are appointed as the logistics consultant, then advise M/s BPL in respect of ‘(a) How to achieve economy in transportation, by maintaining almost same service level?(b) Demand Forecasting technique to take care of seasonality, reduction in inventory.(c) Information technology to substitute maintenance of high inventory without affecting customerservice level.(d) Connectivity between factory and depots (networking Diagram)

Q.1. Read the following case and answer the questions given at the end.

Passenger Interchange

In most major cities the amount of congestion on the roads is increasing. Some of this is due to commercial vehicles, but by far the majority is due to private cars.There are several ways of controlling the number of vehicles using certain areas. These include prohibition ofcars in pedestrian areas, restricted entry, limits onparking, traffic calming schemes, and so on. A relatively new approach has road-user charging, where cars pay afee to use a particular length of road, with the fee possibly changing with prevailing traffic conditions.

Generally, the most effective approach to reducing traific congestion is to improve public transport. These services must be attractive to people who judge them by a range of factors, such as the comfort of seating, amount of crowding, handling of luggage, availability offood, toilets, safety, facilities in waiting areas. availabilityof escalators and lifts, and so on. However, the dominant considerations are cost, time and reliability.

Buses are often the most flexible form of public transport, with the time for a journey consisting of four parts :

joining time, which is the time needed to get to a bus stop waiting time, until the bus arrives journey time, to acnrallg do the travelling

leaving time, to get from the bus to the final destination

Questions :

(a) Are the problems of moving people significantly different from the problems of moving goods or Services?

(b) What are the benefits of public transport over private transport ? Should public transport be encouraged and, if so, how ?

(c) What are the benefits of iniegrated public transport systems ?

SUB: MAINTENANCE MANAGEMENTN.B. : 1) Please read the cases carefully2) All questions are compulsory3) Figures in the right margin indicate full marks4) Total marks : 80CASE 1 :Somalu Industries in Andhra Pradesh, is facing frequent break down. Itsmanaging director, Mr D V K Soma Reddy is quite perturbed about thesebreakdowns. He was in the United States and worked there in sophisticated

plants and also worked in Gulf countries, but never faced so many breakdowns. From Somalu Industries, internal records, the number ofBreakdowns of Equipments, over the past 2 years are as furnished below :

In this case, you are required to find out i) which maintenance arrangement

is preferable; ii) the current break down maintenance policy or a preventive

service contact; iii) Please give elaborate reasons for your comments on

this case.

SUBJECT : MAINTENANCE MANAGEMENTTotal Marks : 801. Define Maintenance & illustrate its system approach?2. How is work planning & scheduling carried out in a maintenanceorganization?3. Briefly describe how the selection of a maintenance evaluation method canbe made.4. How does condition monitoring influence the maintenance activity function?Explain.5. Discuss the factors that must be considered for switching form PPM systemto a condition-based maintenance system.6. Describe the activities of the maintenance function which fall in the categoryof short-range planning.7. Discuss why it is essential to consider the economic aspects of themaintenance function.8. Explain the importance of workshop location for a maintenanceorganization.

MANAGEMENT CONTROL SYSTEM

Attempt all questions.1. Describe the need for MIS in a business organization focusingon Management Control System. Also explain the importantconsiderations in designing Management Information System (Ml S) for the purpose of Management Control.(10)2. Explain the following ( Any SIX)(30)(a) Management by Objectives (MBO)(b) Concept of Six Sigma(c) Flexible Budgeting(d) Balance Score Card(e) Elements of a Control System(f) R O I Approach(g) Performance Budgetting3. Explain how by designing an appropriate Management Control System , thedifferent types of risks faced by the banks can be tackled.(10)4. What are different functions involved in the control of an Organization.

Management Information System

CASE – 1 The 2004 Athens Olympics Network: Faster, Stronger—and Redundant

Questions

4. Could the 2004 Athens Olympics have been a success without all of the networks and backup technologies?

Management Information SystemsSection A: Objective Type (30 marks)This section consists of Multiple choice questions and Short Note type questions.Answer all the questions.Part one questions carry 1 mark each & Part two questions carry 5 marks each.Part one:Multiple choices:1. Management Information System is mainly dependent upon:

a. Accountingb. Informationc. Both ‘a’ and ‘b’d. None of the above2. The most important attribute of information quality that a manager requires is:a. Presentationb. Relevancec. Timelinessd. None of the above3. Human Resource Information Systems are designed to:a. Produce pay checks and payrolls reportsb. Maintain personnel recordsc. Analyze the use of personnel in business operationsd. Development of employees to their full potential4. Operational Accounting System include:a. Inventory controlb. Cost accounting reportsc. Development of financial budgets and projected financial statementsd. None of the above5. EIS stands for:a. Executive Information Systemb. Excellent Info Systemc. Excessive Information Systemd. None of the abov

Case let 1

Overview of our Client’s Strategy

Our client had an online store. They were spending $15,000 each month on pay per click

advertising. This resulted in about $225,000 per month in sales. They didn’t know which clicks

were leading to sales because they didn’t track the clicks. There rankings in the natural listings was

minimal because they hadn’t done keywords research on what visitors were using to try to find a

site like there’s. They weren’t able to quantity results because their we statistics program only

showed very general traffic information. They were also doing an irregular email newsletter even

though they had more than 32,000 e-mails in their database.

Analysis of the situation

In the natural listings we suspected they were being penalized by the search enines for duplicate

content. The search engines frown on this because they feel this is trying to fool them. Google will

often give a site like this something called “Supplement Results”, which means that the search

engines know the page exists but doesn’t have any content in their database. We also suspected

their email newsletter was being blocked by many spam blockers because the names of the products

they sold were often on used in spam e-mails.

Implementation of a Solution

For the pay per click advertising we started tracking the clicks down to the individual terms and the

actual results that came from them. We were able to delete terms that were not getting enough sales

and increase the bids on ones that brought sales. For the natural listings we did keywords research

and focused on the main keywords on the content for the home page and in the META tags. We

also found that visitors search on product names rather than manufactures, so in the title tag for the

page we switched and put the product name before the manufacturer. With the newsletter, we used

a good mix of graphics and content to appease the spam blockers, as well as put the product names

in graphics so they wouldn’t be blocked. In order to analyze of the site’s traffic, we implemented a

powerful web statistics program.

Results of our work

Through our tactics, our clients were able to move up to #4 on Google for their main search term,

which got a lot of traffic. With pay per click, they went from $.43. They decrease their budget to

$10,000 per month, yet were able to increase their traffic by 33 percent. Through our optimization

of their pay per click, their cost per conversion to sale decreased by at least 45 percent. The

deliverability of their newsletter increased as well. Within a year, their sales increased to over

$600,000 per month.

Questions:

1. Discuss the client strategy for the success of store.

2. Suppose if you are the client maker what would you suggest for the client.

Subject: Management Information System_______________________________________________________________________________1. Explain various methods of decision making in any large scale industry with example.2. Define MIS. Discuss application of MIS in Indian industries.3. Explain identification and development of INFORMATION SOURCES4. Explain the application of MIS in FINANCIAL and PRODUCTION management.5. Explain artificial intelligence and expert system with suitable example.6. Discuss the relationship between MIS and RDBMS with example.

Subject: Managerial Economics_____________________________________________________________________________Section A (Marks-40)

1. Discuss the fundamentals of Managerial Economics. Explain the scope of Managerial Economies as toolsof management decision making.2.(a) Explain the law of demand.(b) What are the differences between a firm's demand curve and market demand curve? Give illustrations.3. Explain the economic method of estimating cost function. Why is this method more popular than theother methods of cost estimation?4.(a) Distinguish between perfect competition and oligopolistic competition. Give examples.(b) Explain the concept of product differentiation with special reference to monopolistic competition.Section B (Marks-40)5. Define forecasting technique. Discuss the various types of forecasting techniques.6. The production department of a firm reported the following information for the month of May, 2005.Rs.Wage bill 20,000Value of raw material 60,000Interest 6,000Fuel consumption 10,000Rent 4,000Units of output produced 2,000Calculate(i) Average cost(ii) Average variable cost(iii) What would be the total profit of the firm is it sells the entire output at a price of Rs.60 per unit?

SUBJECT: Managerial economics

Note:- 1) Kindly write question number properly

2) Attached question papers with answer sheets

_____________________________________________________________________________

Problems – 1 Marks-16

evaluate the following statements using graphical analysis. Provide a brief narrative explanation of your

graph to support your evaluation. Make sure the awes and curves in your graphs are properly labeled.

A) “When demand for home heating oil increases, a shortage of heating oil will occur.”

B) “A decrease in the supply of random access memory (RAM) chips for personal computers causes a

shortage of RAM chips.”

PROBLEMS – 2 Marks-16

Using optimization theory, analyze the following quotations:

a)“The optimal number of traffic deaths in the United States is zero.”

b)“Any pollution is too much pollution.”

c)“We cannot pull U.S. troops of Afghanistan. We have committed so much already.”

d)“If Congress cuts out the NASA space station, we will have wasted all the resources that we have

already spent on it. Therefore, we must continue funding it.”

e)“Since Jet Green Airways has experienced a 25 percent increase in its insurance premium, the airline

should increase the number passengers it serves next quarter order to spread the increase in premiums

over a larger number of tickets.”

PROBLEMS – 3 Marks-16

Two partners who own progressive Business Solutions, which currently operates out of an office in a small

town near Boston, just discovered a vacancy in an office building in downtown Boston. One of the partners

favors moving downtown because she believes the additional business gained by moving downtown will

exceed the higher rent at the downtown location plus the cost of making the move. The other partner at

PBS opposes moving downtown. He argues, ‘we have already paid for office stationery, business cards,

and a large sign that cannot be moved or sold. We have spent so much on our current office that we can’t

afford to waste this money by moving now.” Evaluate the second partner’s advice not to move downtown.

SUBJECT: Managerial Economics

N.B: 1} Attempt all the questions

____________________________________________________________________________

Case 1: Where is the Fair Play? (Marks-16)

In most countries in Europe, and primarily America, they don’t prefer the leg meat – it is waste matter

for them so they look for nations where they can dump this meat. They did in the Philippines, Sri Lanka

and Russia. They might deny it in the US but everybody knows that they are sitting on stocks for at

least 2-3 years. They have succeeded in doing that because of their good freezing techniques. Now it’s

becoming a major problem for them. They’re not used to eating leg meat and are in a fix. In the US

they actually load the price of the entire chicken on the breast meat, and the rest of the bird is like a

carcass to them. Due to environmental reasons they can’t dump it in the sea so they have to dump it

somewhere. It can be any underdeveloped country, may be India!

It’s wrong notion that supply of this meat to underdeveloped countries will be good for the consumers

there. It is not. Can the Americans guarantee anything – how long will they be able to supply the

chicken? How long will they supply subsidized eggs to such a large country? We could end up destroying

our industry base and that will be very sad. As far as chicken is concerned, they can only supply the

legs – they can never supply the whole bird. The white meat costs US $3 to 3.5 per pound, so it’s out of

range. May be the consumer gets the advantage of subsidized supply of the white meat in the short run

but over time the consumers’ interests are likely to suffer because such a supply will result only in

destroying the chicken and egg industry in India. Once their surplus stock gets exhausted they can

charge you any price – can they guarantee the price? They can’t and they won’t.

The chicken/egg business deals with livestock. It is not possible for people to stop producing for a year

and come back – they will be finished. Once they are out of the cycle they are out of the industry. It

would be very said if that happened to this industry that has grown over the past 25 years.

For many people it provides a day-to-day livelihood. Once the foreign players come in and are allowed

to sell their products at very low rates, the industry could collapse as it has in other countries.

India is a the cheapest egg producer in the world – about Re.1 a piece. But now we are very worried. In

European countries, eggs cost between Rs.3-5 but they are able to deliver the same egg to the Middle

East at Re 1-1.50. This is because in Western countries they have so many subsidies. When it comes to

agriculture, they are very sensitive and protective. If they bring it to the Middle East, then why can’t

they do it here as well? The government knows that the Western countries are not going to remove

subsidies – they know when it comes to agriculture, neither the Europeans nor the Americans are going

to do anything. They are going to protect them forever- so where is the fair play?

Questions:

i. What would you recommend to the government to create a level playing field for the local firms

and the western exporters of meat to India?

ii. Can you cite any other typical product where India’s advantage turns into disadvantages as a

result of WTO agreement?

SUB: MARKETING OF FINANCIAL SERVICESN.B. : All questions are compulsory1) Define the different types of scheme’s floated by mutual fund’s briefly.2) Analyse the trend in different call rates in India.3) Comment on the following statements.a) Public Deposits are short term substitute for Money.b) Public Deposits are addition to savings.c) Direct acceptance of Deposits by companies pose threat to the working of credit policy in theeconomy.d) The entries in the public deposit raises the debt/equity ratio of the companies.4) Write a brief note on discounting service and its importance in money market.5) The good absorptive capacity to government securities market has increased due to thedisproportionate support by the RBI. Justify.6) Give a brief note on different types of options and highlight the various services provided bythem.7) What are the drawbacks of foreign capital inflow.8) What

SUBJECT : MARKETING FINANCE MANAGEMENTTotal Marks : 80N.B. : 1) All questions are compulsory2) All questions carry equal marks.Q-1) Vikram automotive Components Ltd manufactures all components of its final product, ABCLtd has offered to provide one of the main assemblies needed at what appears to be a veryattractive price. However, company is hesitant in buying from ABC because quite a lot of itsown special purpose equipment will become redundant and have to sold at a considerableloss.

The following is the summary of the available information.1) ABC will supply the sub-assembly in any quantity needed at Rs 225 per unit. Theforecasted value of demand is 10,000 units per year for the next 6 years.2) The current manufacturing costs of Vikram automotive Components Ltd to produce10,000 sub-assemblies per year are as follows:Materials 4,50,000Direct Labour 9,00,000Variable Overheads 4,50,000Fixed Overheads 10,00,000___________28,00,000==========It is expected that the material prices will be rise by 25% and labour rates by 10% after 3years. Overhead rates are not expected to increase.AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOLPage 1 Out of 1

3) In case of purchase from outside, all variable manufacturing costs can be avoided of thefixed overheads, Rs 1,00,000 cannot be avoided as it related to the in-house plantadministrative costs that were being allocated to the sub-assemblies. Depreciation charges onthe special purpose equipment used only to manufacture sub-assemblies are Rs 4,00,000. Theequipment has a current book value of Rs 54,00,000 and would be depreciated on a straightline basis. It can currently be sold for Rs 9,00,000. The equipment would have no resalevalue after 6 years.4) The company is subject to 35% tax. The minimum required rate of return for profits ofthis type is considered to be 15%.Use the NPV analysis, determine whether it would be profitable to switch over from makingsub-assemblies to buying the same from outside.Q2) Anubhav Enterprises (having two partners A and B) doing business in partnership havedeveloped a new technique to manufacture a certain product. The cost of factory is estimatedat Rs 1,50,000 and that of plant and machinery at Rs 2,50,000. Anubhav Company Ltd is tobe formed from January 1996 when production will begin. The partners will subscribe Rs3,00,000 towards the share capital of the company.The following is the other relevant information :a) Costs – Price cost is estimated at Rs 20 per unit, being Rs 10 direct material and Rs 10direct labour. Factory and administration overhead cost is estimated for each month to be Rs

10,000. A publicity campaign is to be launched from February. It is to cost Rs 10,000 for themonth and then Rs 2000 for each subsequent month. Selling expenses are expected to amountto Rs 15,000 per month commencing from 1st February.b) Sales – These have been estimated as follows :

MARKETING MANAGEMENT

CASE: I Playing to a new beat: marketing in the music industry

Good old fashioned rock ‘n’ roll could be dead. If a mobile phone ringtone in the shape of the vocalizations of the animated Crazy Frog dominates the billboard charts for months on end, then it could well signal the death knell for the industry, and how it operates. If this ubiquitous amphibian’s aurally annoying song, converted from a mobile phone ringtone, outsold even mainstay acts such as Oasis and Coldplay, why should music companies invest millions in cultivating fresh musical talent, hoping for them to be the next big thing, when their efforts can be beaten by basic synthesizer music? The industry is facing a number of challenges that it has to address, such as strong competition, piracy, changing delivery formats, increasing cost pressures, demanding pri-madonnas and changing customer needs. Gone are the days when music moguls were reliant on sales from albums alone, now the industry trawls for revenue from a variety of sources, such as ringtones, merchandising, concerts, and music DVDs, leveraging extensive back catalogues, and music rights from advertising, movies and TV programming.

Questions:

1. Discuss the micro and macro forces that are affecting the music industry.

2. Based on this analysis, what strategic options would you recommend for both music publishers and music retailers in the current marketing environment?

3. Discuss the advantages and disadvantages associated with online distribution from a music label’s perspective.