Case Study: Ruling In Real-Time

........................................................................................................................................................................................................................................................................

RULING IN REAL TIMELORA WINNING SCHAEFFER

VP SOCIAL, RESOURCE

@schaefgrl

........................................................................................................................................................................................................................................................................

C-suite 78%

55%

53%

44%

26%

25%

23%

Customers

Board of Directors

Corporate strategy

Non-executive senior leadership

Key external business partners

Parent company

IBM - The Customer-activated Enterprise, 2014

........................................................................................................................................................................................................................................................................

1 1

2

3 3

Technology factors

Market factors

Macro-economic factors

People skills

2004 2006 2008 2010 2012 2013

IBM - The Customer-activated Enterprise, 2014

........................................................................................................................................................................................................................................................................

THE CONSUMER

LEADS;

TECHNOLOGY

ENABLES

44%of marketers have deployed

or are planning to invest in

real time marketing

eMarketer, 2013

58%of companies leveraging real time

marketing believe that it drives revenue

based on personalized offers

eMarketer, 2014

7

Assessing Deciding Executing

50 30 20% % %

8

Assessing Deciding Executing

20 7010%% %

9

READY FIREAIM

#RTMReal Time Marketing

OR

RIGHT TIME MARKETING

........................................................................................................................................................................................................................................................................

The Right NowWith on-demand expectations at an all time

high, every second matters when delivering the

right experience at the right moment.

........................................................................................................................................................................................................................................................................

“Consumers expect that any

information or service they desire be

available to them on any device, in

context, at their moment of need.”

Rising Expectations

Josh Bernoff

SVP, Idea Development at Forrester Research

........................................................................................................................................................................................................................................................................

........................................................................................................................................................................................................................................................................

........................................................................................................................................................................................................................................................................

........................................................................................................................................................................................................................................................................

CC BY 2.0 by Dinner Series

Content MixologyIn this unprecedented, hyper-competitive environment,

where everyone and everything is vying for the

consumer’s attention, it’s time to think beyond marketing

messages and create content that people want to spend

time with.

........................................................................................................................................................................................................................................................................

“ Embrace the platforms your

audience is using, not the ones

you’re comfortable with.

- Scott Monty, Ford’s Global Head of Social Media

........................................................................................................................................................................................................................................................................

........................................................................................................................................................................................................................................................................

DiGiorno Pizza

Copyright © 2014 wallconvert.com. All Rights Reserved.

Data-BasedWelcome to a transformational time where a

consumer's wants, needs and behaviors are beginning

to flow into a single source of new, actionable insight.

........................................................................................................................................................................................................................................................................

........................................................................................................................................................................................................................................................................

........................................................................................................................................................................................................................................................................

Thank You!LORA WINNING SCHAEFFER

VP SOCIAL, RESOURCE

@schaefgrl

@resource