Case Study Power Digital Printing Industry-d... · 2020. 2. 27. · Case Study Power Digital Printing Industry Company Background Challenges Locally established in 1989, Power Digital

Case Study Power Digital Printing Industry

C o m p a n y B a c k g r o u n d C h a l l e n g e s

Locally established in 1989, Power Digital

Printing Co Ltd (Power Digital ) has provided

offset printing services for decades. Targeting

the local market, its core services include

desktop publishing, output centre and digital

printing. Nowadays, it adopts up-to-date

technologies and modern management

methods to deliver high quality printed

matters including catalogues, pamphlets,

posters and paper packing for products.

Digital printing has outgrown traditional

offset printing for many reasons. In the case

of offset printing, the techniques have

become obsolete because the lack of young

successors inherit the skills. Owing to the use

of different technologies, the production

lead time, labour hours, and cost of offset

printing are significantly higher than digital

printing.

By acquiring a well-established local printing

company, Power Digital determined to

transform its business from offset printing

to digital printing. The decision was made as

the local printing house wanted to expand

and diversify its services and provide more

options to its clients. To stay competitive in

this fast-paced industry, it is necessary for

Power Digital to respond quickly to meet

client’s increasing expectation. For example,

the production of a digital colour proof

takes only one day but a traditional colour

proof from offset printing may take up to

four days.

“We have to self-change to embrace the

digital printing era.” Ms Long said.

“Fuji Xerox’s Iridesse™ Production Press allows pre-production sample to be ready

within a day, as compared to traditional offset printing which usually takes three to

four days. Acceptance rate of samples by our clients also increases significantly.”

Ms Ice Long, Director, Power Digital Printing Co. Ltd

On-demand printing at

faster speed and lower cost

S o l u t i o n R e s u l t s

Two sets of Fuji Xerox’s Iridesse™ Production

Press have been installed in Power Digital’s

office. Iridesse™ is a perfect replacement for

offset printing. Not just does it broaden the

client base for Power Digital, but also helps

the company to diversity its service portfolios

such as annual reports, certificates, supplementary

exercises for tutorial centres and property

sale brochures.

Increased in efficiency is the biggest advantage

for digital printing. Before, it was not easy for

companies to produce the printed products or

matters within a short timeframe. Thanks to

Iridesse™ Production Press, a sample could be

produced within a few hours. Additional

printing functions in Iridesse™ also save the

company’s hassle to outsource other printing

procedures, enabling the one-stop production

of a perfectly printed sample for clients’

evaluation.

“This greatly increases customers’ trust in our

services and expedite the whole process,”

Ms Cherry Chow, General Manager (Digital

division) said. “Before, we even had to charge

customers an additional cost for colour

proofs. Now we can do it free of charge to

increase our competitiveness.”

Ms Chowadded that Iridesse™ could produce

complicated samples such as boxes and

decoration items efficiently that clients could

have time to improve on the design, identify

the inadequacies and make the adjustments

swiftly.

Printing automation also reduces labour time

and costs and minimise errors. As publication

can be printed without manual operation and

monitoring by the workers, it frees up their

time for more meaningful tasks and gives

them peace of mind. Offset printing often

requires lots of manual work to adjust

printing colours, while digital printing

automates colour adjustment and page

alignment, eliminating the routine work which

in turn helps attract more talent to this field.

“We choose Fuji Xerox’s products for its

excellent technical support, ample choices

and stable performance. It is also the only

printer brand that provides gold and silver

toner options.” Ms Long said.

As a long-term business partner, Ms Long said

Fuji Xerox (Hong Kong) has done an excellent

job in helping promote Power Digital’s

services through videos, open day, referral of

new businesses and even invitation to speak

and exchange ideas at Fuji Xerox (Hong

Kong)’s overseas forums.

The contents described herein are correct as of January, 2020.Xerox, Xerox and Design, as well as Fuji Xerox and Design are registered trademarks or trademarks of Xerox Corporation in Japan and/or other countries.

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