Case Study of Digital Media - Workshop for UNDP - Environment & Energy

Digital Media Workshops @UNDP – Environment & Energy

Session 2: Case Studies

July 12, 2010

I. Disaster/ Crisis

Gulf Oil Spill

http://www.esri.com/services/disaster-response/gulf-oil-spill-2010/index.html

Qinghai Earthquake

http://jiuzai.info

II. Policy/ Governing

Government Database

http://www.data.gov/

Open for Questions

http://www.whitehouse.gov/OpenForQuestions/

III. Grassroot NGO

http://www.ngo20.com/

Microfinance

http://yinong.creditease.cn/index_ynd.shtml

IV. Community Mobilizing

http://liveearth.org/zh-hant/run

Online SNS to Offline

http://bai.sohu.com/

Carrot Mob

• Consumer activism

• Network of consumers

• Businesses vs. socially responsibility

http://carrotmob.org/

Location-based/ Mobile

http://groundcrew.us/

V. Education

http://wiki.gsean.org/

SummaryInform

Promote

Interact

Share

Collaborate

Consult

Mobilize

Empower

Homework

• Search for one digital media campaign initiated by UN agencies

• Think about the following questions:– What message is delivered?– Which group of people are targeted?– What platforms are used?– How’s the result?

Reference

• 5个社会媒体上的地球日环保宣传活动• A social map of the Gulf oil spill

• Obama's Web 2.0 experiment draws 92,000 users

• “绿光森林·

我们的贡献”环保公益活动启动• How do Web 2.0 technologies help enviro

nmental education?

About the Speaker

• Ma Jinxin (Yolanda)– A Chinese freelancer based in Hong Kong.– Focusing on new media, digital marketing, and civil society devel

opment in China.

• Website: http://majinxin.com • Profile: LinkedIn• Contact:

– Email: [email protected]– MSN: [email protected] – QQ: 16253322– Sina Weibo: 馬金馨 – Skype: majinxin.cn