explore more | newegg.com/sellers CASE STUDY: Who is Seiki? Seiki is an award-winning consumer electronics brand that markets a full range of LED televisions featuring 4K Ultra HD and Full HD resolutions, and an audio product line that includes multi-channel home theater sound solutions and portable Bluetooth speakers. Recently they’ve expanded their product portfolio to include 4K Ultra HD PC monitors operating under the Seiki Pro brand name. Challenges and Partnership One of the main challenges Seiki faced was how to raise their brand awareness effectively and eventually be recognized as one of the key players in the consumer electronics industry. Their value proposition centers on delivering high quality digital entertainment products with all the essentials and without the costly extras. To reach the masses, Seiki inked a partnership with Newegg Marketplace. They looked to leverage Newegg’s expertise and take advantage of their massive following. “Our approach to Newegg Marketplace builds on the philosophy of simplicity. We want to offer a streamlined online shopping experience by making our products more accessible at a great price without all the hidden costs. With over 30 million loyal customers and being renowned as the marketplace for everything tech, they proved to be the most effective outlet among other online marketplaces,” says Sung Choi, Seiki’s Vice President of Sales and Marketing. “They wasted no time getting our products in front of their customer base. Unlike other online marketplaces, their onboarding process was extremely hands on. We had the attention of online selling experts who guided every step of the way ensuring Seiki was setup to sell more effectively. The setup included an official Seiki Store and a promotional and pricing feedback designed to offer us insights so we could better serve the customers. Newegg Marketplace’s marketing team