Motoring digital migration. Resilience and security provided by TelecityGroup supports incredible growth of Auto Trader’s online and mobile platforms. Case Study About Trader Media Group Auto Trader, Trader Media Group’s flagship brand, has evolved from a print publication into the UK’s number one online marketplace for buying and selling new and used cars. Trader Media Group operates in the UK and Ireland, with a rich heritage in classified advertising stretching back to Thames Valley Trader in 1977. The Challenge Trader Media launched a portfolio of highly successful mobile products in 2010, including the Auto Trader smartphone app. It was essential to ensure these new platforms - and existing online platforms - were supported with the resilience, security and connectivity required to maximise the customer experience and service delivery. “We chose one of TelecityGroup’s Manchester data centres because of the outstanding levels of security and resilience offered at the facility, as well its superb 24/7 customer support that enables us to focus on growing our digital business rather than data centre management. Working with the provider of premium data centres in Manchester means we know we can continue to grow and launch innovative services in the years to come.” Tim Jones Group CIO, Trader Media Case Study Media
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Motoring digital migration. Resilience and security provided by TelecityGroup supports incredible growth of Auto Trader’s online and mobile platforms.
Case Study
About Trader Media GroupAuto Trader, Trader Media Group’s flagship brand, has evolved from a print publication into the UK’s number one online marketplace for buying and selling new and used cars. Trader Media Group operates in the UK and Ireland, with a rich heritage in classified advertising stretching back to Thames Valley Trader in 1977.
The ChallengeTrader Media launched a portfolio of highly successful mobile products in 2010, including the Auto Trader smartphone app. It was essential to ensure these new platforms - and existing online platforms - were supported with the resilience, security and connectivity required to maximise the customer experience and service delivery.
“We chose one of TelecityGroup’s Manchester data centres because of the outstanding levels of security and resilience offered at the facility, as well its superb 24/7 customer support that enables us to focus on growing our digital business rather than data centre management. Working with the provider of premium data centres in Manchester means we know we can continue to grow and launch innovative services in the years to come.”Tim Jones Group CIO, Trader Media
Case Study Media
The ChallengeAs the leading online marketplace for new and used vehicles, it is essential that buyers and sellers can always access and use Trader Media’s online products. In addition to the autotrader.co.uk website, the company unveiled a suite of mobile products in 2010 enabling its users to further engage with its content and services via their smartphone or tablet. As such, security and resilience are crucial for maintaining Trader Media’s market leading position that requires its customers to be able to access their service 24/7 and process payments with upmost security, wherever they are.
Trader Media Group’s business success relies on a continuous innovation to build new or improved products and launch them with confidence in their reliability and scalability. In order to support this, Trader Media needed a resilient and agile IT infrastructure that could meet its evolving requirements.
The SolutionTrader Media decided to relocate its primary hosting infrastructure to one of TelecityGroup’s data centre facilities in Manchester. With the rise of the local digital ecosystem in Manchester and the expansion of MediaCityUK, Manchester has the digital community and skill-set Trader Media needs to further the evolution of its mobile and online platforms. TelecityGroup, being the only provider of premium data centres in Manchester and a financially secure FTSE 250 company, appeared as the logical partner in supporting the company’s relocation.
TelecityGroup’s adherence to the Payment Card Industry Data Security Standard (PCI DSS) – a requirement for any company that stores, processes or transmits cardholder data – also ensures that Trader Media can easily secure payments and customer data.
By making its move Trader Media has ensured the security and resilience required for its online offering, maximising the customer experience for its end users.
TelecityGroup’s 24/7 on-site support enables Trader Media to concentrate on growing its digital business rather than to worry about data centre management.
The ResultTelecityGroup’s resilient infrastructure ensures a smooth experience for the ever-increasing number of users of Trader Media’s online services. The wide connectivity and peering options within TelecityGroup’s data centre result in latency of just milliseconds. These factors are crucial, as autotrader.co.uk is now visited by up to 10 million unique users per month, while mobile visitors have grown from 0.4 million in January 2010 to 2.2 million in January 2012.
TelecityGroup’s solution also provides the flexibility and scalability to support Trader Media’s online growth and innovation in the future, allowing the company to expand its digital and online offerings. This is increasingly important, as digital revenue from the year ending April 2012 was £202.0m – now accounting for almost 79 percent of overall turnover compared with 62 per cent the previous year.
Why Trader Media chose TelecityGroup Resilient TelecityGroup’s infrastructure
supports increasing traffic for Trader Media’s online platforms and provides a seamless and always-available customer experience for its end users.
Reassurance of working with a financially secure FTSE250 company and the only premium data centre provider in Manchester.
Exemplary customer service, with 24/7 on-site technical support, including remote hands service.
Flexibility and scalability of TelecityGroup’s solution allows Trader Media to continue to expand and innovate.
TelecityGroup’s Payment Card Industry Data Security Standard (PCI DSS) certification - a requirement for any company that stores, processes or transmits cardholder data - ensures the security of Trader Media’s customer payments and customer data.
Trader Media &TelecityGroup
Trader Mediawww.tradermediagroup.com
Outstanding data centres. Expertise you can trust.
Europe’s leading provider of premium carrier-neutral data centres.
www.telecitygroup.com
TelecityGroupInternational standards
Case Study Media
TCY_Trader _Media_CS_V1_09/12
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