Case study mocking jay

The Mocking Jay

Web 2.0

Traditional marketing

• Cinema poster’s and bus posters are still used

• But fans will also recreate or make their own posters as well- as can be seen from the poster on the top right.

Review sites

• Fans can review on sites like IMBD and interact with the site in a web 2.0 sort of way.

Website• There is a website that has

been designed to look as though the world of the books and films is real and can be looked at, not particularly interactive though.

• There are also fan made sites that allow more interactivity with share and like options, more like a social network.

• Has an official Hunger Games YouTube channel that they post trailers and clips on. Using it much like a TV platform.

• Audience’s have made covers of the song “hanging tree”- marketing the film in a more 2.0 sort of way. https://www.youtube.com/watch?v=rBkgxn8z8M0

• Audience’s have made video’s commentating on trailers https://www.youtube.com/watch?v=ZTwRp9SiZWo

Twitter

• Top tweet pages have become popular to showcase “positive” (generally) tweets about the film.

• They also have an official twitter page with regular tweets and links to trailers and pictures.

• Also hashtags to talk about the film are another form of marketing.