Case Study - Logo Design

Research study conducted by:

Case Study -Logo Design

Total Respondents: 213Results Collected from 5.31.11 – 6.1.11

Please indicate your age:

Under 18 years old

18-24 24-35 35-45 46-55 55+0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

0.00%

36.15%30.05%

18.31% 15.49%

0.00%

Please indicate how appealing you find the above logo design:

Logo 1

Not at a

ll appealin

g

Not very appealin

g

Neutral

Appealing

Very appealing

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

7.98%

32.86% 36.62%

21.13%

1.41%

Please indicate how appealing you find the above logo design:

Logo 2

Not at a

ll appealin

g

Not very appealin

g

Neutral

Appealing

Very appealing

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

4.69%

22.07%

34.27% 32.86%

6.10%

Please indicate how appealing you find the above logo design:

Logo 3

Not at a

ll appealin

g

Not very appealin

g

Neutral

Appealing

Very appealing

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

13.15%

26.76% 29.58%

19.72%10.80%

Please select the logo designs you feel fits each statement listed.

Fun Image

Logo 1 Logo 2 Logo 3

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

12.99%

38.19% 37.01%

11.81%

None

Please select the logo designs you feel fits each statement listed.

Collegiate

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

23.48% 26.09%19.13%

31.30%

Logo 1 Logo 2 Logo 3 None

Please select the logo designs you feel fits each statement listed.

Formal

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

45.69%

20.69%

9.91%

23.71%

Logo 1 Logo 2 Logo 3 None

Please select the logo designs you feel fits each statement listed.

Unique

Logo 1 Logo 2 Logo 3 None

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

19.67%

29.92% 29.51%

20.90%

Please select the logo designs you feel fits each statement listed.

Contemporary

Logo 1 Logo 2 Logo 3 None

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

30.42% 28.33%20.83% 20.42%

Please select the logo designs you feel fits each statement listed.

Entertaining

Logo 1 Logo 2 Logo 3 None

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

12.50%

35.08% 34.68%

17.74%

Please select the logo designs you feel fits each statement listed.

Serious

Logo 1 Logo 2 Logo 3 None

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

58.37%

12.45% 12.88%16.31%

Please select the logo designs you feel fits each statement listed.

Clever

Logo 1 Logo 2 Logo 3 None

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

15.61%

25.74%30.80% 27.85%

Please select the logo designs you feel fits each statement listed.

Friendly

Logo 1 Logo 2 Logo 3 None

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

16.34%

40.08%

29.18%

14.40%

Please select the logo designs you feel fits each statement listed.

Innovative

Logo 1 Logo 2 Logo 3 None

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

20.09% 23.08% 23.93%

32.91%

Please select the logo designs you feel fits each statement listed.

Boring

Logo 1 Logo 2 Logo 3 None

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

43.75%

15.83%21.25% 19.17%

Please select the logo designs you feel fits each statement listed.

Uncomplicated

Logo 1 Logo 2 Logo 3 None

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

35.32%

24.54% 21.93%18.22%

Please select the logo designs you feel fits each statement listed.

Believable

Logo 1 Logo 2 Logo 3 None

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

29.96% 31.52%

19.46% 19.07%

Please select the logo designs you feel fits each statement listed.

Stands out from others

Logo 1 Logo 2 Logo 3 None

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

14.85%

34.93% 33.19%

17.03%

Series10%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

31%40%

29%

Based on the above description of [INSTITUTE], which logo do you feel best represents [INSTITUTE]?

Logo 1 Logo 2 Logo 3

Logo A Logo B Logo C0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

26%

44%

31%

40%

22%

37%

Best Worst

Please indicate which design you feel is the most appealing and which design you feel is the least appealing:

Logo 1 Logo 2 Logo 3

What is your gender?

Male Female0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

54.46%

45.54%

What is your current annual household income?

Under $25,000

$25,000 – $49,999

$50,000 - $74,999

$75,000 - $149,000

$150,000 or more

Prefer not to answer

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

23.00%30.52%

17.37%10.80%

3.29%

15.02%

What is your employment status?

Employed Full Tim

e

Employed Part time

Self-employed

Student

Homemaker

Retired

Unemployed for 1

year or m

ore

Unemployed for le

ss than 1 year

Other, please sp

ecify:

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

38.03%

11.27%5.63%

19.25%9.86%

1.41%6.57% 4.23% 3.76%

What is the highest level of education you completed?

Some high school

High school

Associa

te degree

Some colle

ge

Bachelor d

egree

Master’s

degree

Doctoral d

egree

Professi

onal degree (e

.g. JD, M

D)

Other, please sp

ecify:

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

4.23%

29.58%

8.45%

30.99%

15.49%6.57%

1.41% 2.35% 0.94%

Please indicate your marital status:

Single Married Widowed Divorced Separated Living with significant

other

Prefer not to respond

Other, please

specify:

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

48.83%

29.58%

1.88% 3.76% 3.76%7.51%

3.76% 0.94%

Which of the following best describes your ethnic origin? Please select one.

Caucasia

n/White

Africa

n-Americ

an

Hispanic

Native American

Asian

Prefer not to

resp

ond

Other, please sp

ecify:

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

59.62%

10.33% 10.33%3.76%

9.86%4.69% 1.41%

This survey was conducted online via social networks among 213 individuals.

This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be

calculated.

For more in depth survey methodology, please contact Lab42 at [email protected]

A B O U T T H I S S U R V E Y