Case study: Just a Bite, for Cavalli by KRDS
May 10, 2015
Last September, at the occasion of the release of Just Cavalli’s new fragrance “For Him” & “For Her”, the Italian luxury brand teamed up with KRDS to create a multi device interactive experience on Facebook: “Just a Bite”!
The app (still available on the iTunes store for free) offered a unique and personalised experience to the over 1 million Roberto Cavalli and Just Cavalli Facebook fans: going back in time to try to find the mysterious man/woman whom the user met the previous night at Cavalli’s private party in New York City through the clues scattered throughout the game.
The app (still available on the iTunes store for free) offered a unique and personalised experience to the over 1 million Roberto Cavalli and Just Cavalli Facebook fans: going back in time to try to find the mysterious man/woman whom the user met the previous night at Cavalli’s private party in New York City through the clues scattered throughout the game.
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CASE STUDY – JUST CAVALLIJust a Bite by KRDS
Case Study « Just a Bite »
Context and goals
For the launch of its new Just Cavalli for Her and Just Cavalli for Him fragrances, the Italian luxury brand wanted to offer its over 1 million fans a unique and glamorous experience
The brand wanted to engage the fan while offering her a sensation similar to the one she would feel when using the perfume
Case Study « Just a Bite »
Solution
We created a worldwide multi device immersive app, “Just a Bite”, allowing Cavalli’s fans to go back in time to try to find a mysterious man or woman the user had met the previous night at the brand’s private party in New York.
Case Study « Just a Bite »
The app’s concept
The user awakes at her place, somewhere in the city that never sleeps, with a bite that she shares with the man/woman whom she/he met the previous night. The user can interact with different items and collect clues across different settings.
Case Study « Just a Bite »
Through four major sequences in New York, the Cavalli fan could experience a race against the clock in a fully immersive setting: she would find a personal Cavalli invitation, receive text messages on her mobile in the game but also in real life.
Case Study « Just a Bite »
She was surrounded by pictures of her Facebook friends in her bedroom, and could find books she had mentioned to have read on Facebook in her library.
Case Study « Just a Bite »
Once the user had found the mysterious man/woman, the application offered her to win one of Cavalli’s new fragrances (For Him & For Her) and numerous branded gifts after a draw in participating countries.
Case Study « Just a Bite »
20 000players from
10 different countries and over
365 000 page views
1 100 000 branded social impressions in
friends’ newsfeeds
An average time of
3min spent on the app
per user!
Results
THANKS!
feed.krds.com facebook.com/KRDStwitter.com/KRDSwww.krds.com
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