Case study - Jennifer Clear

‘Social Media is like a first date:..

Awkward at first, but worth the

time’ Hootsuite feb 2015

PERSONAL PROFILE

• Translink Social Media Team

• Ecommerce Business Owner

• Primark

• Local Sports Club Twitter

Team

• Run a bit, read a bit, like

theatre

• All views my own…

#IceBucketChallenge

So many choices - so little time

Don’t understand it #@

• Sceptical (will it last)

• Time constraints

• Financial constraints

• Nervous

#Before

Keyword

Widen Audience

@Before a

Username

Send Message

Followers

Peers

Interesting

Engage

Engage

Relevant

Measurable

To Engage = Personality

• Customer Service

• Marketing/PR/sales

• Give relevant & real-time info

• Manage Reputation/PR

• Increase followers & widen our

audience

• Increase website traffic

SOCIAL MEDIA

NIR/METRO CONTROL

CUSTOMER SERVICES

MARKETINGLOCAL

DEPOTS

FOLLOWERS

To Engage = Personality

• Customer Services

• Marketing/PR/sales

• Give relevant & realtime info

• Manage Reputation/PR

• Increase followers & widen our

audience

• Increase website traffic

• Future

@TranslinkMetro hi can you let me kno a bus from

Belfast to downpatrick that would arrive about

5pm tomorrow? Does it pick up on ormeau rd

@Translink_NI Great service back into the City

Centre from #Crashedice last night Jenny!

Translink_NI: #MET #Diversions to Metro

services 7, 8 & 9 on Mon 23rd Feb-27th Feb 8pm-

6am due to road closure at Great Victoria St

ow.ly/Jnj48

There's no toilet roll, please send help’ @virgintrains

EnterpriseTrain: Avoid the scrum, book your online bus/rail tickets to see Ireland V England March 1st #RBS6Nations ow.ly/GA93G #smartmovers

Translink_NI: Book your direct bus to some of the best concerts of 2015 @Nickiminaj @foofighterstranslink.co.uk/events

#SUMMARY

ENGAGE

RELEVANT

MARKETING + CUSTOMER SERVICE