Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Market segmentation by HUL Demographic
Income Social Class
Affluent
Aspiring
WealthyLess in number
Striving for recognition or advancement Relatively high
purchasing power
Very low incomeHighest in number
CUSTOMER PYRAMID
Personal care – Soaps/personal wash
Personal care – Hair products
Personal care – Skin care
Personal care – Cosmetics
Personal care – Body Spray
Personal care – Oral health
Home care – Detergent
Food & Drink - Coffee
Food & Drink - Tea
TAAZA
Rs. 7/- off“ ab achhi chai saste main”
Red label
Tasty and healthyWithin budget
Taj Mahal
“Wah Taj”
Source and references
ASIAN JOURNAL OF MANAGEMENT RESEARCH ISSN 2229 – 3795 Study of the key market segmentation and
targeting strategies followed by the leading FMCG companies in India. - Amandeep Singh, Assistant Professor, DBS, Bhai Gurads Institute of Engg and Technology, Sangrur (Punjab); Anil Chandhok, Professor, MM Institute of Management, Mullana (Ambala)
www.hul.co.in
Related Documents
