What is AmazonSmile Charity Lists? AmazonSmile Charity Lists is a new and easy way for customers to donate items directly to charitable organizations. As a charitable organization, you can create one or more lists of items you need. You can add almost any item sold at Amazon.com, select the quantity needed, and specify a different shipping address for each list you create. You also get reporting showing what items have been ordered from your Charity List. Customers feel good knowing that Charity Lists are only created by verified, legitimate charities, and that it’s really easy to donate items that have been requested directly from their favorite charities. How is Purrfect Pals Driving Donations Using AmazonSmile Charity Lists? In Aug 2018 and Jan 2019, Purrfect Pals sent an email to their supporters and posted a request for donations on their Facebook account. They also have a tile promoting their Charity List on their homepage, and a page dedicated to their Charity List in their “Ways to Give” section on their website. For both the Aug and Jan campaigns, within two days of sending the email and posting on Facebook, customers placed over 300 orders worth over $20,000 for Purrfect Pals. Since August 2018, customers have donated over $60,000 worth of products to Purrfect Pals through their AmazonSmile Charity Lists! Who is Purrfect Pals? Purrfect Pals is a cat shelter located in Arlington, WA. They have a shelter with room for up to 225 cats, as well as a veterinary clinic. They have a team of 22 full-time employees and around 400 volunteers. They offer a variety of services including free spaying and neutering of cats, a cat food bank, care of cats from individuals and other shelters that can no longer care for them, and cat adoption services. Purrfect Pals operates on an annual budget of approximately $1.7 million. How Purrfect Pals raised over $20,000 in in-kind donations in two days with AmazonSmile Charity Lists Case Study Page 1