Case Study: Using Smart TVs to Further Engage Viewers Wendell Wenjen, Director of Smart TV Advertising & Interactive TV Platforms, LG David Preisman, VP, Interactive Television, Showtime Networks Claudio Marcus, EVP Marketing & Research, Visible World
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Case Study: "How Leading TV Networks are Using Smart TVs to Further Engage Viewers"
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Case Study: Using Smart TVs to Further Engage Viewers
Wendell Wenjen, Director of Smart TV Advertising & Interactive TV Platforms, LG David Preisman, VP, Interactive Television, Showtime NetworksClaudio Marcus, EVP Marketing & Research, Visible World
&TV Sync App
Creative interaction
Active fan engagement
TV Program Remind App
Viewing insights
Program promo effectiveness
Case Study: Using Smart TVs to Further Engage Viewers
LivePlus Adds Interactivity to Linear TV
Smart TVs: Growing Scale & Connections
Usage of Smart TV Services
Smart TVs enable Synchronized Content Delivery
• LivePlus default “on” – Recognizes video content • Matches & identifies show, episode, media time, or AdID • Initiates overlay interactive content from content owner
Applications Using LivePlus
• Synchronous in-show Interactivity• Enhanced advertising• Tune-in reminders• Programmer specific recommendations• Program related VOD• Program related T-Commerce• Show related social media• Analytics and measurement
TV Sync App
Creative interaction
Active fan engagement
Case Study: Using Smart TVs to Further Engage Viewers
Video: SHO Sync Overview
• The first in-program interactive experience for Smart TVs
• Available on 2012 and 2013 LG Smart TVs
• Also available for iPad as a second screen “companion” app
• Engages fans with interactivity for the series they love
• Appeals to a key demographic
• Creates a social experience around television (live voting, social sharing from TV)
• Integrated gamification and rewards can grow loyalty, ratings and subscriber retention
• Nominated for 2013 Primetime Emmy®
Outstanding Interactive Program: The Homeland SHO Sync Experience
Video: Smart TV Examples
• Easy to use• No apps to install• Branded to take on the look
and voice of each program• Rolling out for:- Homeland- Dexter- Ray Donovan- Shameless- Californication- New Series: Masters of Sex
TV Program Remind App
Viewing insights
Program promo effectiveness
Case Study: Using Smart TVs to Further Engage Viewers
TV Program Remind App• Simple consumer value• Drives viewership and