Case Study: Hasbro Monopoly Ultimate Banking Hasbro’s ‘Monopoly Ultimate Banking’ campaign outperforms industry benchmarks in ad recall and purchase intent. The campaign achieves 83% viewability and 72.5 seconds in-view time. The Objective Campaign Results To build and drive awareness of a modern banking version of the Monopoly game - Ultimate Banking. To best showcase the new game feature, an all-in-one Ultimate Banking unit with touch technology, that makes the game fast and fun and allows players buy properties, pay rent and tap their way to fortune, instantly. Rich-media, multi-screen, online display ad format that wraps around entire web pages. 1) Eye-catching creative assets incorporated in the extended header 2) Interactive click-to-play video feature 3) Interactive pulsating product hot spots reveal more product information 4) Hasbro imagery and CTAs in both sidebars scroll the page with the user The Solution PageSkin Plus on Desktop & Tablet Running on desktop and tablet across InSkin’s A-list, certified brand safe websites, including: *In-view time - The length of time an ad has been active and in-view. **In-view rate - Percentage of impressions where at least 50% of an ad was in-view for at least one continuous second and considered viewable. inskinmedia.com | +61 417 684 214 [email protected] Click-through rate Desktop Tablet In-view time* 0.64% 1.66% In-view rate** 85.96% 74.27% 76.07s 61.06s Source: Moat viewability reporting 1 2 3 4 4