Case study fhb

MERCHANTFascinating HalongbayWebsite: www.fascinatinghalongbay.com

PROFILE

MARKETS SERVED US, Australia

CHALLENGEFascinating Halong Bay is a product of Viet Sail travel Co., Ltd, that provides a collection of more than 20 best-service junk cruises in Halong bay.

The impressive recent development of Viet Sail Travel Company as well as an increasing demand from tourists for higher quality and extended service cruises in Halong gave Viet Sail the initiative to find an international outlet for their product.

The Challenge Viet Sail, despite its establishment in 2008 and the tough market of

travel agents, has had an impressive growth, which stems from a

non-ceasing effort and a dynamic staff. Furthermore, there has

been an increase in the demand from travelers, especially foreign,

to explore Halong bay with more luxurious and higher serviced

cruises. Therefore, Viet Sail needed a channel through which to

promote the beautiful Halong Bay and their high-end tours and to

meet the demand of, especially, the foreign tourists. Since target-

ing at high class customers and high serviced tours, Viet Sail

needed a deluxe and powerful solution which can provide a

luxurious and impressive design, smooth performance, excellent

usability and wonderful shopping experiences.

"...Viet Sail needed a deluxe and powerful solution..."

Unit 401, CFM Building, 23 Lang Ha Street, Hanoi, Tel: (84-4) 3514 988Email: [email protected], Web: http//www.smartosc.com

The Solution Customized SolutionAs a full-service E-commerce company, SmartOSC provided the

complete service from Consultancy over E-design and IT develop-

ment to E-marketing.

• Step 1: Analyzed the current requirements, urgent needs and

set the priorities. In discussion with client, SmartOSC convinced

them to choose the feature-rich and flexible platform – Magento –

for Fascinating Halong bay.

• Step 2: Customized to give the e-store a more stylish and

professional look as well as adding user friendly features.

• Step 3: Developed features, optimized the performance and

usability

• Step 4: Once launched, created various marketing activities,

arranging the social media promotions as well as gradually

adjusted SEO tools.

CASE STUDY

About FascinatingHalongbayFascinating Halong Bay is a product of Viet Sail Travel company and developed quickly since being founded in 2010. Today it has a valuable collection of 20 best-service junk cruises classified into 4 classes, each of which caters todifferent cruise styles.

About SmartOSCSmartOSC is a leading E-commerce services provider. We provide full packages from consultancy, web design to IT development and e-marketing services. SmartOSC is dedicated to delivering quality and driving growth for online business.Our mission is to offer world-class e-commerce services to our customers in the quickest and most affordable way.

The client notes that:

“The FHB team has done an excellent job with the establishment of a very professional website. The design as well as the functionality of the website is really great. I can be sure that everyone will be truly impressed when visiting our website”

Dong Phuong – Viet Sail CEO

Customized MagentoTo keep the site running smoothly, SmartOSC has customized the

well-known Magento platform and added more features important

for the travel industry:

- The online booking feature allowing the owner to offer a flexible

booking system to meet customers’ needs

- The smart navigation system helping the customers book tour

on any pages

- Different comparison tools to simplify visitors’ choice

- Disqus global comment system to improve discussion on

websites and connect conversations across the web.

- The large banner on home page to create the mood effects

and impression

- A content management system (CMS) providing a collection of

procedures used to manage uploaded content

- Facebook and Twitter integration to increase the interaction

with the visitors

- The blog integration to provide the visitors useful tips and

information on travelling in Halong.

Once the site was launched, marketing activities including campaigns,

newsletters, SEO, etc. have been operated to attract traffic to site.

After the targeted customers and targeted market are thoroughly

analyzed, our marketing experts collected the suitable mail list, then

created and sent periodical newsletters. Social media channels such

as Facebook, Google Plus, forums also have been made use of to

promote Fascinating Halong Bay brand name. Together with email

marketing and media campaign, SEO white hat activities such as key

word audit, link building, link exchange, directory submission, etc

were carried out to increase site’s traffic and revenue.

Thanks to the E-Commerce platform and the continuously added

features, the site has been running smoothly since launch. Together

with marketing efforts such as Search Engine optimization, social

media promotion, and email campaigns, the numbers of visitors have

steadily grown. More and more travelers all over the world use the

website to gain insight of Halong bay, and a good number of them

hire their cruise through the Fascinating Halong Bay website.

Unit 401, CFM Building, 23 Lang Ha Street, Hanoi, Tel: (84-4) 3514 988Email: [email protected], Web: http//www.smartosc.com

CASE STUDY