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Paull Young Director of Digital @paullyoung @charitywater Thursday, August 4, 2011
18

Case Study: charity: water September Campaign 2010

Aug 20, 2015

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Page 1: Case Study: charity: water September Campaign 2010

Paull Young

Director of Digital

@paullyoung

@charitywater

Thursday, August 4, 2011

Page 2: Case Study: charity: water September Campaign 2010

BOARD OF DIRECTORS

+

SPONSORS

+

PRIVATE DONORS OF PUBLIC DONATIONS

100%

cha r i t y : w a t e r

COST OF COMPREHENSIVE

WATER PROJECTS

OPERATIONAL COSTS OF

CHARITY: WATER

Thursday, August 4, 2011

Page 3: Case Study: charity: water September Campaign 2010

proving it.

Thursday, August 4, 2011

Page 4: Case Study: charity: water September Campaign 2010

it all startedwith a birthday

party.

Thursday, August 4, 2011

Page 5: Case Study: charity: water September Campaign 2010

september.

Thursday, August 4, 2011

Page 6: Case Study: charity: water September Campaign 2010

SEPTEMBERFEATURES.

birthdays & campaigns

a specific issue

a live drill

Thursday, August 4, 2011

Page 7: Case Study: charity: water September Campaign 2010

who the heck are the bayaka?

Thursday, August 4, 2011

Page 8: Case Study: charity: water September Campaign 2010

inspire with content.

Thursday, August 4, 2011

Page 9: Case Study: charity: water September Campaign 2010

wom & partner promotion.

Thursday, August 4, 2011

Page 10: Case Study: charity: water September Campaign 2010

metrics.

Thursday, August 4, 2011

Page 11: Case Study: charity: water September Campaign 2010

lunch.

Thursday, August 4, 2011

Page 12: Case Study: charity: water September Campaign 2010

august 16th: it all begins.

Thursday, August 4, 2011

Page 13: Case Study: charity: water September Campaign 2010

army of 1,000.

Thursday, August 4, 2011

Page 14: Case Study: charity: water September Campaign 2010

$1,093,778

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Page 15: Case Study: charity: water September Campaign 2010

LEARNINGS.

first, inspire.

content, creativity & sharing rules.

focus on your Tarikus.

uncomfortable transparency.

measure & do it wrong quickly.

Thursday, August 4, 2011

Page 16: Case Study: charity: water September Campaign 2010

july 20, 2011

Thursday, August 4, 2011

Page 17: Case Study: charity: water September Campaign 2010

rachel.

Thursday, August 4, 2011

Page 18: Case Study: charity: water September Campaign 2010

@paullyoung

@charitywater

Thursday, August 4, 2011