Top Banner
Case Study: Brand Product Imagery FlashStock leverages a global network of photographers to source authentic imagery of real people and your brand. February 2015
17
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Case Study: Brand Product Imagery

Case Study: Brand Product Imagery

FlashStock leverages a global network of photographers to source authentic imagery of real people and your brand.

February 2015

Page 2: Case Study: Brand Product Imagery

TASTY, INTERACTIVE IMAGERY

Challenge: Vita Coco wanted a scalable way to showcase the versatility of its beverages by capturing unique, user-generated recipes. Solution: FlashStock activated its photographers in tropical locales across the globe, challenging them to develop delicious and visually stunning creations. Result: Vita Coco received affordable, unique content that allowed it to engage in interactive and meaningful ways with loyal consumers on its social platforms.

1

Page 3: Case Study: Brand Product Imagery

TROPICAL RECIPES

Page 4: Case Study: Brand Product Imagery

TROPICAL RECIPES

Page 5: Case Study: Brand Product Imagery

TROPICAL RECIPES

Page 6: Case Study: Brand Product Imagery

TROPICAL RECIPES

Page 7: Case Study: Brand Product Imagery

LOCALIZED IMAGERY

Challenge: Local ABI marketing teams did not want to re-use national level content for their local marketing initiatives. Solution: FlashStock activated its network across 50 US markets, delivered thousands of locally relevant images each month. Result: Budweiser is able to push relevant content to its local marketing teams, significantly increasing engagement and the authenticity of its interactions.

2

Page 8: Case Study: Brand Product Imagery

LOCAL MARKETING

Page 9: Case Study: Brand Product Imagery

LOCAL MARKETING

Page 10: Case Study: Brand Product Imagery

LOCAL MARKETING

Page 11: Case Study: Brand Product Imagery

LOCAL MARKETING

Page 12: Case Study: Brand Product Imagery

SUBTLE PRODUCT PLACEMENT

Challenge: To convey the subtle, intuitive relationship between people and Samsung’s products. Solution: Samsung leveraged FlashStock to capture the raw, personal moments of everyday life and how Samsung products feature in them. Result: Samsung has a collection of evergreen content relevant across their mobile product portfolio for use in social and print.

3

Page 13: Case Study: Brand Product Imagery

TECH LIFE MANIFESTO

Page 14: Case Study: Brand Product Imagery

TECH LIFE MANIFESTO

Page 15: Case Study: Brand Product Imagery

TECH LIFE MANIFESTO

Page 16: Case Study: Brand Product Imagery

TECH LIFE MANIFESTO

Page 17: Case Study: Brand Product Imagery

FlashStock leverages a global network of photographers to source authentic imagery of real people and your brand.

Jeremy Vo Director of Sales [email protected]

Mindy Loverin Director of Client Partnerships [email protected]

Grant Munro CEO [email protected]

Visit Our Website