Case Study Airlines: Flying Higher on Social - The Top 40 Airlines Ranked on Social Media

Flying Higher on Social: The Top 40

Airlines Ranked on Social Media

FLYING HIGHER ON SOCIAL: THE TOP 40 AIRLINES RANKED ON SOCIAL MEDIA 1

Table of Contents

FLYING HIGHER ON SOCIAL: THE TOP 40 AIRLINES RANKED ON SOCIAL MEDIA 2

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1 AIRLINES ON TWITTER

1.1. UNITED & AA: THE MOST DISCUSSED FOR THE WRONG

REASONS

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1.2. AIR ASIA: PROACTIVITY BOOSTS VISIBILITY

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1.3. KLM: FIRST RESPONDERS

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1.4. TWITTER HANDLES: MORE IS BETTER FOR RESPONSIVENESS

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1.5. LOW COST CARRIERS HAVE MORE FANS

1.6. THE BIG WINNER: KLM

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2 AIRLINES ON FACEBOOK

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2.1. MID-EAST CARRIERS GET THE MOST FACEBOOK LOVE

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2.2. IT’S TIME FOR A VIDEO

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2.3. ASIAN AIRLINES LEAD THE WAY FOR FACEBOOK FANDOM

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2.4. THE BIG WINNER: QATAR AIRWAYS

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3 A QUICK LOOK AT AIRLINES ON INSTAGRAM

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3.1. EMIRATES AND AMERICAN AIRLINES ARE THE INSTA CHAMPS

3.2. AMERICAN AIRLINES: HASHTAG WIZARDS

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3.3. EMIRATES: AMBASSADORS OF ENGAGEMENT

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3.4. THE BIG WINNER: EMIRATES

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4 AND THE OVERALL SOCIAL MEDIA CHAMPION OF THE AIRLINES IS…

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