Email: [email protected]Web: www.doodleblue.com A FACEBOOK BUSINESS Business today is not like those days where you meet people and sit down with them to negotiate prices for your product. Today if someone likes your product/service they will make sure they like it and also share their interests with other people. Social media has a wide reach when it comes to communicating with your customers, and Facebook, well it’s like another planet. Mark Zuckerberg made Facebook; a social networking site where people can communicate with each other and publicize what’s on their mind. Facebook today has over 500million people liking and sharing information every second of the day. A Facebook Business To have a successful sustainable business one needs to have 100% customer satisfaction. Businesses today focus on this aspect to have a competitive edge over their competitors. Now, to get this customer satisfaction they need to promote and advertise their business. Since Facebook is a platform that has ensured a good reach to many businesses it has become something more than just a social networking website. There are over 25 million active small business pages on Facebook (As of 2013) and about 757million daily users on Facebook, a smart business mind can calculate the amount of reach his/her business can get by simply creating a Facebook page or paying of the low cost ads that Facebook provides. SECOND FLOOR CAFE Second floor café is a franchise with many branches in Taiwan; they are famous for creating a home environment at their café, and ensuring a comfortable dining experience for their customers. The café’s goal was to create a set of loyal customers and ensure more walk-ins, thus increasing the sales. Therefore the important task for them is to ensure that their customers have a great time at their café. So Frank Huang, Founder Second Floor café thought of Facebook as a way to let everyone know that they are good at what they do.By targeting the right audience via Facebook ads this café saw positive results. Their image as well as their sales increased. Second Floor café used Facebook as their only marketing tool. They created a Facebook page and had an internal team
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