Case study

BACKGROUND DETAILS• First published March 1952• It started as a music newspaper, and gradually moved toward a magazine format

during the 1980s and 90s • In the 1970s it became the best-selling British music newspaper. • An online version of NME, NME.com, was launched in 1996. It is now the world's

biggest standalone music site, with over 7 million users per month. As of 16 August 2012.

NME in march 1995

NME TODAY• Issued weekly.• Costs £2.40 per issue.• Consists of approximately 70 A4 pages,

produced on glossy, full colour paper.• Follows a standard magazine layout,

combining full colour images with bite-size snippets of text on some pages and full colour articles that combine image and text on others.

• NME has it’s own website.

INSIDE NME…

Full image page would be attention grabbing as the image is recognisable to the target audience. The colours reflect those on the right hand page.

The smaller images will make people want to read on inside the magazine and the images include a large amount of iconography. The text is not in large amounts and therefore it is easier to read and looks more appealing to the target audience.

TARGET AUDIENCEMALE 66%FEMALE 34%MEDIAN AGE 23STUDENT 35 %ABC 1 61%CIRCULATION 23, 924READERSHIP 289 000

The typical reader of nme is a male of around 23.

Images

Images

Style • NME features a lot of iconography associated

with indie rock and the scene that surrounds it, e.g. guitars, beer

• The magazine is visual, image-heavy.• The magazine features a lot of uppercase text

in a distressed font.• Red and black feature most strongly, along

with primary colours like yellow and blue, creating at times a vampiric feel and certainly suggesting a male readership.