Case study

SAMSUNG PHONESLee, Yeji

PUBLISH A53

About SAMSUNG • Samsung is South Korean multinational conglomerate

company headquartered in Samsung town, Seoul.

• Found by Lee, Byeong-chul in 1938

• Products: Apparel, Chemicals, Consumer electronics,

electronic components, medical equipment, precision

instruments, semiconductors, ships, telecommunications

equipment

• Services: Advertising, construction, entertainment,

financial services, hospitality, information and

communications technology services, medical services,

retail

Background of SAMSUNG phones

Samsung phones

nowadays

• Samsung is one of the top mobile brand in Korea

• Samsung advertises a lot in many ways

- TV advertisement

- Online advertisement

- Poster advertisement

- Radio advertisement

- -Magazine advertisement

•Objectives:

To let people trust the

product by seeing the

famous people using it

in the Media

Advertising strategies

Samsung has many ways to advertise their own product.

They make TV advertisement, poster , online

advertisements

One of the effective advertisement of the Samsung is that

they let the actors and the actresses to use their product in

the show or program

• Being sponsor in the popular drama is very effective way

to attract the audience

• This advertisement strategies made many people buy the

product

• People trust what they see in the media.

Samsung note 3 smart

phone was showed in

the Drama “ My love

from star” and this

phone was sold

rapidly and a lot.

This phone even

named as the name of

the actress Jun ji-hyun

and the name of her in

the drama which is

Chun song hi. So

people know note 3 as

Chun song hi Phone.

• Other than this, there are a lot more product that showed

in the drama or famous program and become a successful

product. People trust the product that is shown in the

Media and they get easily affected with the product used

by famous actor or actresses.

• Samsung mostly be the sponsor of the famous actor and

actresses to advertise their product and this actually made

their product successful and well sold.

• Samsung also make their product being sponsor to the

actor and actress to be limited so that people will be more

eager to buy the product like the one Chun song hi phone,

color fast.

•Insight

- The Media controls people’s

superego which eventually leads

people to trust the product

without having second thoughts.

Sources• http://infographicjournal.com/a-brief-history-of-samsung-

mobile-phones/

• www.samsung.com

• http://www.pcmag.com/slideshow/story/309047/samsung

-s-smartphone-history-from-zero-to-galaxy-s4

• www.naver.com/image/samsung