Case Studies

THE W2O GROUP COMPANIES

OUR CASE STUDIESAstraZeneca – Creating Brand Identity

Merck Serono UK – Digital Gamification

Braun – Mapping Global Influencers

THE W2O GROUP COMPANIES

W2O Group worked in true partnership with the

Global AstraZeneca marketing team, their local

affiliates as well as other agencies employed

by AstraZeneca to develop a unique and powerful

creative campaign to launch a new product in

AstraZeneca oncology franchise for the treatment

of ovarian cancer. W2O Group developed a host

of branded materials and ran multiple global

launch events in order to support the highly

anticipated brand launch.

In turn, AstraZeneca UK engaged W2O Group to capitalise

on the global strategic knowledge and learnings to develop

digital platforms including their iDetail Aid. The digital

sales aid emphasized the current unmet need in ovarian

cancer, the unique MOA of the product and conveyed

the importance of BRCA testing.

Within the short time frame of 3 months, the team

delivered medically accurate and referenceable

content, artwork and a fully built app ready to

support the sales team in the critical time to achieve

maximum uptake of the brand before competitors

enter the market. Building on the digital solutions,

W2O Group have then gone on to become the

strategic consultants for all global marketing

business for that brand.

ASTRA ZENECA | CREATING A BRAND IDENTITY

We can generate the creative visual narrative for your brands across the

full spectrum of marketing activities from branding to promotion to engaging meetings.

OFFICES INVOLVED

IN THIS PROJECT:

LDNNYC ATX

THE W2O GROUP COMPANIES

Growth hormone deficiency is a disorder that can

cause poor growth in children, and treatment, such as

Merck Serono’s, Saizen, requires a daily injection. In

order to promote treatment adherence and educate

patients, W2O Group was tasked by long-time

partners, Merck Serono UK to create a mobile game

to increase awareness by leveraging youths fondness

of apps and games, also called gamification.

The game was completed in December 2014

and supporting materials were developed to

promote and launch the game in early 2015.

A key success factor for the game is the

involvement of the home-visiting nurses

enabling these healthcare providers to

promote game use and reinforce good

treatment behavior with reward cards that

unlock power-ups in the Saizoom game.

Leveraging the use of gamification in health, W2O developed Saizoom, a

mobile game aimed at children and teens affected by growth hormone

disorders. It provides both patients and their parents/caregivers with support

during treatment by providing information in a fun and educational way.

Working closely together with the Merck Serono medical, marketing and legal

teams, W20 Group developed the concept and creative for the app, wrote

content, and developed the endless-runner style game for deployment on Apple

and Android platforms. Additional features include an in-game power-ups,

character personalization and a global leaderboard allowing users to compete

with other children with a similar condition.

MERCK SERONO UK | DIGITAL GAMIFICATION

We understand the challenges of reaching niche patient populations

and will go the extra mile to tailor our solutions accordingly.

OFFICES INVOLVED

IN THIS PROJECT:

LDN

THE W2O GROUP COMPANIES

Challenge

Braun was looking to identify and map regional

online influencers in Brazil, Japan, China, Russia and

Germany to support their global digital strategy

and media engagement.

Approach

Using W2O Group proprietary discovery methodology

we identified up to 50 top influencers in each market.

The influencers aligned with Braun’s core target audience

in the online space of male and female grooming,

fashion and style and provided engagement

recommendations for each of the influencers.

Result

Braun expanded their global marketing campaign

by engaging with the most influential fashion and

grooming authors online that allowed them

to amplify their key messages and broaden their

reach across target audience in the five

researched markets.

BRAUN | MAPPING GLOBAL INFLUENCERS

We can map network of influencers in your core areas of interest and develop engagement strategy

that would allow to reach your audience in more impactful and meaningful way.

OFFICES INVOLVED

IN THIS PROJECT:

LDN