Top Banner
8
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Case Presentation
Page 2: Case Presentation
Page 3: Case Presentation
Page 4: Case Presentation

1. What global attitude do you think characterized SAP prior to 2002? How do you know?What global attitude do you think most characterizes it now? Explain.

Page 5: Case Presentation

2. Do some culture research on Germany, the United States, and India? Compare the culture characteristics of Germany and United States. What similarities and differences exist? How about with Germany and India? How might these culture differences be affecting the Situation at SAP?

Page 6: Case Presentation

3. What could SAP managers do to support, promote, and encourage cultural awareness among the various global locations? Explain.

Page 7: Case Presentation

4.What might other managers learn from SAPs experiences in going global?

Page 8: Case Presentation