Case: KNVB - FC Baard

storytelling

knvb

challenge

Due to several tragical events of violence, the image of Dutch amateur soccer was damaged badly. KNVB - besides taking effective measure against violence - wanted to show it’s beauty in it’s purest form. But how do you do that, whilst remaining authentic and modest?

ideaTell the story of Ardahanspor 2. A Turkish amateur soccer club, with one team that can be used as a showcase for respect an multiculturalism. The team bolsters diversity, with people with a wide variety of nationalities. But what they all have in common is a beard. FC Beard was born.

impactThe series reached close to 100.000 views within the target group thusfar, and is scheduled to begin again this spring/summer. Subscribe to KNVB’s social channels to get notified when a new episode aires!

Credits

strategy & conceptBinding

youtube tacticssocial1nfluencers

video productionbruut.tv