CASE Edinburg 2014 Funderful - Small Data, Big Results

to use data to fuel donations at UCL

We help universities fundraise by creating an experience for alumni based on human needs.

itsfunderful

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to be fueled by enthusiasm

2012

itsfunderful

0%

10%

20%

30%

40%

to be fueled by enthusiasm

2013

to be fueled by enthusiasm

https://www.itsfunderful.com/sseriga_case

Spreading the vision

itsfunderful

Nyenrode walkthrough video

itsfunderful

chairs.nyenrode.nl

Campaign

itsfunderful

Mission

CultureProgress

Inspiring about campaign objectives

Evoking sentiment towards the school

Giving a sense of urgency & achievement

itsfunderful

Mission

CultureProgress

Inspiring about campaign objectives

Evoking sentiment towards the school

><Decision is

yours

Preliminary results

Silent phase: 40 chairs sold and € 20,000 raised

Campaign launch: September 2014

itsfunderful

itsfunderful

to meet UCL

and to apply startup thinking to giving.

!

Lean FundraisingWhen small data & big constraints

is all you need

meet

itsfunderful

Insight, insight, insight, insight, insight, Insight, insight, insight, insight, insight, insight,

insight, insight, insight, insight, itsfunderfulinsight, insight

Don’t limit the potential

itsfunderful

1. Giving, a social effect

2. Influence, a giving effect (future campaign)

You 150 friends 10,000 friends of friends

Social ties influence our behaviour

itsfunderful

itsfunderful

itsfunderful

UCL

Focusing on 1853 alumni prospects, we discovered

28494 links of seven different types.

insight, insight, insight

Insight, insight, insight, insight, insight, insight, insight, insight

We had some pitfalls

insight

itsfunderful

Generate better influencer data

Future plans

Spread the giving culture &

itsfunderful

It’s Funderful to kickstart a giving culture at UCL

[email protected]

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