CASE TRACKMAN Improving Skills in Professional and Amateur Sports TrackMan is the choice for swing and ball flight analysis by golf’s leading authorities—The PGA Tour and the Royal and Ancient—as well as touring professionals, equipment manufacturers, coaches, retailers, club fitters and broadcast media Challenge: • Trackman delivers one of the most innovative products in sports • When TrackMan created TrackMan University, they needed an innovative education solution to train users in the theory and use of the product • The solution had to adapt to a diverse audience including amateurs and professional players Solution: • Area9 worked with Trackman to tightly integrate our industry-leading adaptive engine with Trackman’s custom website • Developed highly interactive training that adapts to every student Outcomes: • Highly engaging learning experience • 70,000 Trackman customers trained “No-one has done anything like this. It has been received extremely positively by everyone. We are looking to expand the use of Area9’s adaptive engine to train our customers on both the theory and the product itself, not only in golf but as we move into other areas like baseball and soccer.” Klaus Eldrup-Jørgensen CEO and Co-Founder, Trackman TRACKMANGOLF.COM
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CASE
TRACKMAN
Improving Skills in Professional and Amateur Sports
TrackMan is the choice for swing and ball flight analysis by golf’s leading authorities—The PGA Tour and the
Royal and Ancient—as well as touring professionals, equipment manufacturers, coaches, retailers, club fitters
and broadcast media
Challenge:
• Trackman delivers one of the most innovative products in sports
• When TrackMan created TrackMan University, they needed an innovative education solution to train
users in the theory and use of the product
• The solution had to adapt to a diverse audience including amateurs and professional players
Solution:
• Area9 worked with Trackman to tightly integrate our industry-leading adaptive engine with Trackman’s
custom website
• Developed highly interactive training that adapts to every student
Outcomes:
• Highly engaging learning experience
• 70,000 Trackman customers trained
“No-one has done anything like this. It has been received extremely positively by everyone. We are looking to
expand the use of Area9’s adaptive engine to train our customers on both the theory and the product itself,
not only in golf but as we move into other areas like baseball and soccer.”
Klaus Eldrup-Jørgensen
CEO and Co-Founder, Trackman
TRACKMANGOLF.COM
TRACKMANGOLF.COM
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