casa s tile n.13 february 2011 e-mag Living trends 2 3 9 11 13 16 FARMHOUSE Villeroy & Boch, Arti della Tavola via S. Sandri 2, 20121 Milano, tel. 02 655 849.1, www.villeroy-boch.com Magazine 14. Houseware holds swteady _ New technologies by DuPont _ Ancàp, customised services _ The Yankee Candle world _ 15. Iittala celebrates double anniversary _ From Hong Kong to Italy _ Moneta at Sicilia Fashion Village _ When you find this symbol you find an active link Front page Fashion&houseware: the optimism of colour Showcase Interpreting trends Interview Retro style and contemporary lightness What’s hot “Hot” signals from the whole world Trend store New distribution concepts Exhibitions The next appointments
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casastilen.13 february 2011 e-mag Living
trends
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FARMHOUSE
Villeroy & Boch, Arti della Tavolavia S. Sandri 2, 20121 Milano, tel. 02 655 849.1, www.villeroy-boch.com
Magazine14. Houseware holds swteady _ New technologies by DuPont _ Ancàp, customised services _ The Yankee Candleworld _ 15. Iittala celebrates double anniversary _ From Hong Kong to Italy _ Moneta at Sicilia Fashion Village _
When you find this symbol you find an active linkFront pageFashion&houseware: the optimism of colour
Front pageThe optimism of colourspans from fashion to houseware
TRENDS• Not just grey and black in the male wardrobe but alsolots of colour
• Next winter's must-havegarment: the coat
• A style? Vintage hintsinterpreted using new techno-fabrics
casastile n.13 - february 2011
e-magLiving Trends
1. Moschino
2. Peuterey
3. Dolce&Gabbana
4. Colmar
5. Sander
6. Ferré
7. Prada
8. Gucci
9. Emporio Armani
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Colour was the main protagonist in men’s catwalks in Milanand Florence, as well as in houseware trade shows in Milan,Paris and Frankfurt. An energizing element in men’s fashion,it draws inspiration from nature: kiwi, celery, wisteria, carrotand mandarin are matched with the softer shades of beige,stone-grey and blue. The daring, however, can go for abso-lute colours such as orange, red, green, blue (Peuterey).Colours are also used to rejuvenate retro style clothes, sothat they can be reintroduced in men’s wardrobes (bombersfrom the 80s, the Montgomery, leather biker jackets from the30s, military-style clothes, parka and Eskimo jackets). The coat is now an absolute must (even in camel colour, asArmani sees it) and symbolizes, together with the smokingjacket and lace-up shoes, a focus on classic style, althoughin a contemporary key.A metropolitan dandy look is reproposed in a mix-and-match logic: old classics are remade in technical fabrics,neat minimalist collections come in surprising textures(Prada); on the contrary, classic fabrics (check, tweed,Prince of Wales) have been used in utterly contemporarycollections (Ferrè, Bottega Veneta), which reminds of themulti-faceted and multi-material interpretations of white inhouseware. Vintage blends with casual and draws inspira-tion from the North with explorer down jackets, Canadian-style shirts, merino wool sweaters, diamond-patterns(Ballantyne), purl stitching, jacquard (Fred Perry) and FarWest style.This is the fashion for elegant and casual men who want tofeel at ease in their clothes, keep an eye on the past but aimat a very personal style. (L.T.) n
The colours of nature rule thecatwalks and the home alike.
Natural colors
1. Raspberry is one of the new colours intableware, and has been used by EmileHenry for his collection in Ceradon ceramic,extremely resistant. The colour mix options of the vast range are countless.
2. Zigo Zago in silicone porcelain is but oneof the funny pieces created by Brandani,which uses colour to enliven objects andaccessories.
3. When Troels Seidenfaden saw the Bird’sNest National Stadium of Beijing, he wasimpressed by its structure, seemingly chaoticand uncontrolled, but stable. That providedinspiration for his Nido, produced by Zak!Designs, available in five colours and twosizes.
4. Ceramic Ok by Aeternum combines theguaranteed quality of thick aluminium and thenice look of its outer lining in silicon paint.The Cream line features cream colour andsoft-touch handles in red-painted bakelite.
5. Cheers Purple by Mikasa: polka dots andstripes create an optical mix in the mostglamorous colour.
6. The Green Bake comprehensive line ofbaking pans and moulds in Hi-Top steel withnon-stick one-layer Xylan by Guardini standsout for its lively colours, but also for its eco-friendliness. Quality is the philosophy of thecompany. Watch the video
Fatevi ispirare con nuove idee e prodotti per far crescere il vostro business durante la Fierae con i piu' importanti retailers di Chicago famosi in tutto il mondo.
La International Home and Housewares Show vanta la presenza di produttori e distributorileader mondiali negli articoli per la casa. Sono esposti prodotti innovativi non ancorapresentati alle fiere Europee ed Asiatiche.
4 • È difficile navigare da soli negliscenari avanzati: è necessariotrovare dei compagni diavventura.
• I progettisti, i designer, gli artisti dovranno partecipareall’elaborazione dei nuoviconcept.
• Bisogna sapersi staccarevelocemente da se stessi einventare in anticipo quel cheancora non è necessario.
• In conclusione: solo se si è pronti a progettare il futurolo si può vedere.
Vademecum by FCL
casastile n.8 - march 2010
e-magLiving Trends
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Antiaderenti di qualitàora più trendy
bbaakkeebbaakkeeLa nuova linea di stampi da forno che abbina al colore verde dell’esterno, un rivestimento antiaderentebeige chiaro all’interno, per una cucina moderna, che stimola la creatività e dà piacere nell’esecuzione.Green Bake rappresenta una generazione di rivestimenti antiaderenti di qualità, che rispettano la salute el’ambiente, da sempre utilizzati sugli stampi da forno Guardini. Eccezionali prestazioni, facilità di sformaturae di pulizia dopo l’uso: queste le caratteristiche che hanno resole superfici antiaderenti famose in tutto il mondo.Ora in versione chiara, in lineacon gli attuali trend di mercato.
w w w. g u a r d i n i . c o m
What’s Hot by FCL
HOT 3. Echo Park, Los Angeles The Cantry - pop-up larder From December 9th till the 19th, a group ofyoung women transformed a coach housein the Echo Park neighborhood of LosAngeles into a larder called ‘The Cantry’, aone-stop trading post for creative DIY pas-sionate. People involved call themselvespantlers, from the name of the servant thatin a large household was in charge of thebread and pantry. Pantlers make andexchange home made goods, like handma-de creams and soaps, canned and pickledvegetable and soups, and even drawingsand magazines, through word of mouth,Facebook posts and the website. n
HOT 4. MilanThe 2nd International Forum on Food & Nutrition The 2nd International Forum on Food &Nutrition has taken place in Milan, at theUniversità Bocconi, on November 30th andDecember 1st 2010, organized by theBarilla Center for Food & Nutrition, a realstanding think tank created by Barilla in2009 and composed of experts with diffe-rent backgrounds in economics, medicine,nutrition, sociology and the environment, inorder to gather and analyse internationalacquaintances, and propose innovativesolutions for the future of food consump-tion and preparation. During this 2ndForum, the International debate was heldon issues such as agri-food resources andenvironmental sustainability, the role of bio-technologies and the future of food, withthe participation of experts the likes JeremyRifkin, Claude Fischler, Raj Patel, KjellAnders Nordström and Carlo Petrini. n
The metal houseware industry performedstable in 2010. Production was unchan-ged with 770,000 Euros, just like in 2009.Exports increased slightly (510,000 Eur-os) as against 2009 (500,000 Euros).Employment dropped by -6%. 2011 should see a +2.6% increase, espe-cially ‘thanks to exports, which are fore-seen to grow by +7.8% and prove to be,once again, the driving force for Italiancompanies’ - President of Fiac VirgilioBugatti said. ‘The period between theend of 2010 and the beginning of 2011has been intense for Fiac, as a new flowof orders triggered significant invest-ments’. (D.R.)
The Yankee Candleworld
Magazine
A leading brand in the home scents industryfor its quality and very broad range, YankeeCandle launched eight new appealing fra-grances for its spring/summer collection. Thefamous American brand has also includednew product categories: car scent sticks inthe most popular flavours, wellness and bodycare scents, with a new fragrance for theAromatherapy Spa line, and a collection offlavoured lip glosses and hand cleansing gels. These trendy, innovative proposals are wrap-ped in appealing packagings to promoteimpulse purchases and customer loyalty. n
www.yankeecandle.co.uk
Ancàp, customisedservicesCustomise porcelain to create unique items,the perfect tableware set, the decoration pat-tern you were looking for. With “You artist” byAncàp, you can choose and create your owndecor: Ancàp will use it on the 100% Madein Italy ceramic of its collections Vienna,Canova, Milano Centrale and many othersavailable on the website ancap.it n
casastile n.13 - february 2011
e-magLiving Trends
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New technologies by DuPont
The Ambiente 2011 trade show hosted aworld preview of Du Pont’s Teflon non-stickcoating in ivory colour. Fifty years after it ente-red the world of cooking, Du Pont renewsitself through more sustainable chemical for-mulations, without giving up the strengths ofits non-stick coatings, which are easy to use,dishwasher-friendly and promote healthycooking with less fats. (D.R.) n
SINGLE-BRAND RETAILMoneta at Sicilia FashionVillage
Moneta’s first single-brand has openedat Sicilia Fashion Village, the brand-newoutlet village in Agira, Sicily. The store isconceived to reflect the values of qualityand transparency: no obstacle is interpo-sed between the collection and thecustomers, so that products can be tou-ched. The furniture is neat and emphasi-ses the typical shapes of Moneta kitchentools. Colour has been given great impor-tance, with red as the key companycolour enlivening the interiors and theproducts.
Iittala celebrates double anniversary
Magazine
2011 is an important year for Iittala. One hun-dred thirty years ago a small glassworks ope-ned in the little Finnish village of Iittala. Thesame now produces refined creations by topdesigners such as Aino Aalto and Alvar Aalto.The famous collection created by the latter in1935 will turn 75 this year. To celebrate thesesuccesses, Iittala has launched a line of minia-tures dedicated to the vase created by thefamous designer and architect. 2011 is also the hundredth year since the birthof Kaj Franck, father of the company's designphilosophy. The Helsinki Design Museum willhost an exhibition about him next summer. Asstated by Jaakko Autere, President of Fiskars'Home Business Area, of which Iittala has beena member since 2007, 'Iittala was able toenlarge the product range and develop theconcept of retailing. The design that Iittala andits team of designers offer is timeless'. (D.R.) n
casastile n.13 - february 2011
e-magLiving Trends
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From Hong Kong to Italy
The Hong Kong porcelain and housewarebrand Jia, the choice of world top restaurantssuch as Alain Ducasse and Pierre Gagnaire,is now available in Italy. The distributor isMessulam, founded in 1884, which alsooffers historic brands like Royal Copenhagen,Kosta Boda, Orrefors, Royal Doulton,etc.The Chinese word jia means 'home', as homeis the target environment for the company'sfine collections of cutleries, table sets, jugs,bowls, saucepans, steamers, tea and coffesets. Materials and style bring the Chineseand Western culture together: ceramics, clayand bamboo are combined to create striking,original solutions in the natural shades ofearth and wood. (P.L.) n
Over 1900 exhibitors have already signed up for theInternational Home and Housewares Show 2011 (6-8March). More than 400 are new entries and brands that arecoming back after a period of non-attendance.This significant achievement will result in an interesting qua-lified showcase of new products for buyers. In addition, thisyear's show will include a new section, Discover Design,with over 60 exhibitors selected by a committee of retailers,industry experts and staff of the International HousewaresAssociation (the organiser of the show) based on innova-tion, design, quality, brand positioning, focus on exclusivemarkets and sustainability.Apart from displaying their products in a dedicated area, theselected exhibitors will take part in a new section of theGlobal Innovator Award. Not only innovation in retail will beacknowledged, but also in production: each exhibitor willhave the opportunity to submit two products to an expertjury for evaluation; the winner will be announced during theGIA award ceremony together with the winning internatio-nal retailer of the 11th edition.Casastile, a partner of the award in Italy, will attend theevent with Gasparetto store from Rovigo, the nominee thatwill represent Italy in the international contest. n
casastile n.13 - february 2011
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Chicago IHHS to highlight designand award an additional GIA
The fifth Turkish International Housewares, Homestyle & GiftFair will take place from the 24th to the 27th of March. 20 thousand professional visitors, 250 exhibitors from over30 countries and 7 thousand buyers from Asia, Middle Eastand Africa attended the previous edition. Expectations arehigh for this year's show, which will aim at exploring themost innovative trends in the houseware and giftware indu-stries, namely in the following product categories: tablewa-re, decoration, lighting, giftware, small household applian-ces and textiles. (D.R.) n
IstanbulIdeal home
On page 88 of issue number 353 of Casastile–Retail Book, the wrong dateswere given for Sabopiù 2011. Apologies to our readers and to the organisers.Sabopiù, National Exhibition of Innovation and Trends in the Gifts sector willbe held from 24 to 26 September at Arezzo Fiere e Congressi, Arezzo.For more information: www.sabopiu.com
International Home andHousewares Show Chicago, 6-8 marzoOrganizer:IHA - InternationalHousewares Associationwww.housevares.org
Ideal HomeInternational Housewares,Homestyle & Gift FairIstanbul, 24-27 marzoOrganizer:Life Medyawww. idealhomefuari.com
S U B S C R I B E
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year II n.13 february 2011www.living24.it
EDITOR: Antonio GrecoEDITOR-IN-CHIEF: Laura Tarroni ASSISTANT EDITOR: Paola Melis
Registered at the Milan Court with number 394 del 20-10-72ROC number 6557 dated 10 december 2001
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