Cart Abandonment. Taking stock.

Card Abandonment.Taking stock.

Guillaume RigalCMO, Effinity

@guillaumerigal@guillaume

Before we go for a much-deserved drink.

Let’s get youin the mood!

Why?

On site technologies?

Courtesy Email?

Is mighty RTB-basedretargeting backfiring?

Technology?Data?

Are we lazy?Complacent?

Let’s step back.

How can wedifferentiate?

Using product images from Instagram?

Do we wow? seduce?cajole?

Are you usingFacebook / Instagram Dynamic Ads?

Outbrain / Taboola?

Dynamic voucher codes?

What about bots?

Summing up

• Creative

• Technology

• Audience

è True personalized and human experience?

Thank you.Get out of here.Have a drink.You deserve it!

And happy to chat further at the bar.