Cars

A

‘RESEARCH PROJECT REPORT’

ON

“CONSUMERS PREFERENCE ON MIDDLE SEGMENT

CARS”

SPECIAL REFERANCE

(HYUNDAI SANTRO & MARUTI WAGON R)

(Submitted for the partial fulfillment of Master of Business Administration)

Under the Guidance & Supervision of

Prof.Lovleen Kaur

(Faculty)

(Management Studies)

Mata GUJRI COLLEGE,FGS

Submitted

by:

Roll

no…………..

Submitted to:U. P. Technical University, Lucknow

Through SRM Institute of Management And Technology,

Modinagar (Ghaziabad).

STUDENT DECLARATION

I MANOJ KUMAR here by declare that the research project report work in title “to analysis the market of middle segment cars” is under taken by me to fulfill the requirement of MBA sessionn2003-2005 under U.P. Tech University, Lucknow.

This work is original and whatever information furnished by me to the best of my knowledge.

MANOJ KUMARRoll no. 0308070024Enrolment no………

ACKNOWLEDGEMENT

It is my pleasant duty to offer my service acknowledgement to those honorable personalities of the department who have been a constant source of help and encouragement in carrying out this project.

First of all I wish to express my indebt ness to Prof.Lovleen Kaur faculty of for valuable suggestions and guidance throughout the project.

This assignment would not have been completed without efforts of the all the concerned authorities. Also this project enables me to have the know-how of the effectiveness & working of market about the mid- segment cars (Hyundai santro & Maruti Wagon R).

After the completion of this Project I feel myself as a well aware person about the analysis of middle segment cars, the most prospective arising field of today’s market. I am also grateful to all those personalities who have helped me directly or indirectly in bringing up this project report.

Jaininder Sharma M.B.A. (4th Sem)

Roll no. 6421

PREFACE

As a student of M.B.A. (Master of Business Administration), one of the most reputed professional course, I consider its my privilege to thank all the persons involved in the working of this project and their supervision and guidance I have been able to complete this project.

The attractive feature of the M.B.A. course is that along with theory we also get to have the exposure of the practical environment. The entire journey from the very idea of this project report to reality would not have been possible without guidance and support of many people.

The Project Report is based on Systematic and Scientific search for pertinent information on Specific Topic.

The topic for my project report is:“to analysis the market of middle segment of cars”

The Project Report revolves around the market of middle segment cars (Hyundai santro & Maruti zen) to explore the various aspects of middle segment cars. The certain objectives were predefined and the task was to accomplish them.

The study was confined geographically to ( NOIDA). A set of questionnaire was prepared & scrutinized before going for market analysis.

CONTENT

INTRODUCTION OF SEGMENT CARS EXECUTIVE SUMMARYINTRODUCTION OF MIDDLE SEGMENT CARS

1- MARUTI WAGON R2- HYUNDAI SANTRO

COMPARISON OF SOME FUNCTION BETWEEN MARUTI WAGON R HYUNDAI SANTRO

1-COMPARISION OF SAFETY B/W MARUTI WAGON R & HYUNDAI SANTRO2-COMPARISION OF TECHNOLOGY B/W MARUTI WAGON R & HYUNDAI SANTRO3-COMPARISION OF COLORS B/W MARUTI WAGON R & HYUNDAI SANTRO4-COMPARISION OF PRICES B/W MARUTI WAGON R & HYUNDAI SANTRO5-COMPARISION OF FEATURES B/W MARUTI WAGON R & HYUNDAI SANTRO6-COMPARISION OF VARIANT B/W MARUTI WAGON R & HYUNDAI SANTRO7-COMPARISION OF QUALITY B/W MARUTI WAGON R & HYUNDAI SANTRO8-COMPARISION OF PARTNERS B/W MARUTI WAGON R & HYUNDAI SANTRO9-COMPARISION OF INTERNATIONAL STYLE B/W MARUTI WAGON R & HYUNDAI SANTRO

RESEARCH METHODOLOGY

RESEARCH OBJECTIVESIGNIFICANCE OF RESEARCHRESEARCH DESIGNSAMPLINGSAMPLE SIZESAMPLE AREASAMPLE UNITPILOT STUDYCOLLECTION OF DATATOOL ANALYSISSWOT ANALYSISFINDINGCONCLUSIONLIMITATIONRECOMMENDATION & SUGGESTIONBIBLIOGRAPHYQUESTIONNAIRE

INTRODUCTION OF SEGMENT CARS

INTRODUCTION OF SEGMENT CARS

BETWEEN 1998-99 and 2002-03, new passenger vehicle registrations grew an average of 15 per cent plus, due largely to the flood of new products in the small car segment. The car market is set for further expansion on the lines of what happened between 1999 and 2001.

Again, as in the previous case, the expansion this time around too is likely to be due to the launch of a number of new cars and utility vehicles in almost all segments of the industry.

Entry level: The dream car for many a two-wheeler owner in the country, the Maruti 800, continues to offer the most value for the average Indian looking for a comfortable and affordable entry-level vehicle. The A segment, monopolised by Maruti Udyog Ltd (MUL), is a clear indicator of the aspirations of the value-conscious Indian. The M-800 notched up a 63 per cent increase in sales volumes during the first quarter of this fiscal on the back of the price cuts effected after the excise duty reduction.

So, for the first-time car-buyer, who has budget constraints and is looking for comfortable transport on four wheels, the M-800 is still the best option. In fact, the car is even more comfortable to drive, thanks to new features such as radial tyres and a five-speed gear-box.

Further, given the good resale potential, an M-800 is still the better choice when compared to more unreliable options in the second-hand car market.

Small cars: The B segment of the passenger car industry is the most crowded, with about eight models and some 80 variants. And more competition is waiting in the wings. Car-makers are hoping to replicate the leapfrogging that A-segment buyers did when a number of new options were offered in the B segment. A similar transmigration is now expected into a new cusp segment between B and C.

The products that may be positioned in this new segment are the Corsa Sail from GM India, the Getz from Hyundai (or the Click, as it is called in

Korea), possibly the Suzuki MR Wagon and the much-awaited small car from Toyota.

These may be new car options worth waiting for, especially if the buyer is an entry-level C-segment car aspirant.

For the budget small-car buyer, apart from the existing choice between the Maruti Zen,ZEN-ESTILO,WAGON-R,Tata Indica and the Hyundai Santro, the only addition later this year may be GM Chevrolet Spark.

Mid-size: The C-segment, mid-size car buyer is going to be flush with choice too. After the Tata Indigo, one of the most popular in this segment, Tata Motors (the erstwhile Tata Engineering) is expected to launch an estate version of the original Indica.

The competition in this segment could hot up if new products in the form of the Ford IKON, the Suzuki ESTEEM and the Hyundai ACCENT,Santro XD land on Indian shores. For the entry-level C-segment car buyer, the best options would be the diesel version of the Tata Indigo and the petrol version of the Maruti Esteem.

For the buyer in this segment who has a heavier wallet, the recently introduced Chevrolet Optra may be a good choice.

D and E segments: These two segments, representing premium and super luxury cars such as the Skoda Octavia, Hyundai Sonata, the new Honda Accord, Ford Mondeo and the luxury brand Mercedes Benz's E-class, have had to face competition from the Opel Vectra, Toyota Camry and the Toyota Corolla.

These two segments will be of interest to the well-heeled, and the buyer's choice is usually governed by his brand preference. Other additions were the C- and S-class sedans from Mercedes Benz and the imported BMWs and Volvos.

MUVs and SUVs: Multi-utility and sports utility vehicles have had a bumper year in 2002-03. As consumer preference for these vehicles has been rising, so have the new models across the entire price spectrum.

Starting from the Tata Sumo, Mahindra Bolero and the newer Mahindra Scorpio, to the top end Mitsubishi Pajero, Suzuki Grand Vitara and Chevrolet Captiva, the buyer in this segment too is spoilt for choice. There are more in the pipeline, including the Ford Everest, the Hyundai Terracan.

BETWEEN 1998-99 and 2002-03, new passenger vehicle registrations grew an average of 15 per cent plus, due largely to the flood of new products in the small car segment. The car market is set for further expansion on the lines of what happened between 1999 and 2001.

Again, as in the previous case, the expansion this time around too is likely to be due to the launch of a number of new cars and utility vehicles in almost all segments of the industry.

Entry level: The dream car for many a two-wheeler owner in the country, the Maruti 800, continues to offer the most value for the average Indian looking for a comfortable and affordable entry-level vehicle. The A segment, monopolised by Maruti Udyog Ltd (MUL), is a clear indicator of the aspirations of the value-conscious Indian. The M-800 notched up a 63 per cent increase in sales volumes during the first quarter of this fiscal on the back of the price cuts effected after the excise duty reduction.

So, for the first-time car-buyer, who has budget constraints and is looking for comfortable transport on four wheels, the M-800 is still the best option. In fact, the car is even more comfortable to drive, thanks to new features such as radial tyres and a five-speed gear-box.

Further, given the good resale potential, an M-800 is still the better choice when compared to more unreliable options in the second-hand car market.

Small cars: The B segment of the passenger car industry is the most crowded, with about eight models and some 80 variants. And more competition is waiting in the wings. Car-makers are hoping to replicate the leapfrogging that A-segment buyers did when a number of new options were offered in the B segment. A similar transmigration is now expected into a new cusp segment between B and C.

The products that may be positioned in this new segment are the Corsa Sail from GM India, the Getz from Hyundai (or the Click, as it is called in Korea), possibly the Suzuki Wagon R and the much-awaited small car from Toyota.

These may be new car options worth waiting for, especially if the buyer is an entry-level C-segment car aspirant.

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

The project was undertaken for “to analysis the market of middle segment cars at KHANNA n FGS to find out the current comparison between middle segment cars as Maruti WagonR & Hyundai Santro Xing

The market study and research is done by the questionnaire related to customer

The current comparison between Maruti WagonR and Hyundai Santro at KHANNA n FGS is showing which cars is best between both cars and it has been made for customer satisfaction for their favorites car

New customers are always eager and keen to become the best one car between Maruti WagonR and Hyundai santro.But a critical and extensive survey gives us the knowledge to judge the appropriate car between Maruti WagonR and Hyundai Santro.

The survey shows that the customers are always ready to prefer car’s quality, car’s prices, good looking of cars and cars colors

INTRODUCTION OF MIDDLE SEGMENT CARS

INTRODUCTION OF MARUTI WAGON-R

INTRODUCTION OF MARUTI WAGON-R

As its name suggests, the Zen Classic features the retro look so popular in Japan and elsewhere. Launched on August 23 1999, it is the latest car to roll out from the Maruti bandwagon. It has all the contemporary features of the Zen, with a change in design. The Classic has the retro look with round headlights and a vertical chrome grill. The bumpers too get the retro.

Treatment and have been replaced with slim chrome bumpers. It features revised interiors with classic wood finish louvers on the dashboard and an all new speedometer make. Its power windows and central locking afford comfortable driving. Safety equipments include body reinforcements, side impact beams. It remains to be seen if this model can spark the retro craze in India too

At Maruti, our approach to quality is in keeping with the Japanese practice--"build it into the product". Technicians themselves inspect the quality of work. Supervisors educate and instruct technicians to continually improve productivity and quality. The movement of quality indicators is reviewed in weekly meetings by the top management.

In 2001, Maruti Udyog Ltd became one of the first automobile companies anywhere in the world to get an ISO 9000:2000 certification. AV Belgium, global auditors for International Organization for Standardisation(ISO), certified Maruti after a four day long audit, covering varied parameters like Customer Focussed organisation, Leadership, Involvement of people, Process approach, System approach to Management, Continual improvement, etc.

In May 1995, Maruti got ISO 9002 certification. The audit for this covered quality assurance in production, installation, marketing and sales as well as after sales services. We were also one of the first companies in the world to pioneer ISO 9000 certification for our dealers.

In October 1993, MUL passed the Conformity Of Production (COP) Audit, which is based on a European Union Directive. This authenticated our quality systems and testing facilities for export to Europe.

Our emphasis on total quality has meant that today we are in a position to guide vendors and dealers in establishing and consolidating their individual quality systems. This commitment to quality has ensured a consistently satisfying product and world-class sales and after-sales services.

A new feather was added recently in Maruti’s cap in the field of quality when the Quality Management System of its Press Shop & associated functions (collectively termed as Press Function) got certification for conformance to the requirements of TS16949:2002 standard.

The need for TS certification of Press Function had its genesis in the prestigious project that Maruti earned for the supply of stamped panels to General Motors India for one of its forthcoming models.

As a part of Quality system requirements, GM requires all its suppliers to be certified to either ISO TS 16949 or QS 9000.

These standards address Quality System requirements, which are particularly specific to the automotive industry and requires an organization to be in compliance with ISO 9000 systems as a basic requirement. However, whereas QS 9000 would become defunct and cease to exist after Dec 2006, TS 16949 is going to be the standard of the future.

The TS 16949 standard, brought out by ISO in the year 1999, is an extension of the ISO 9001:2000 standard that prescribes Quality management system requirements that are specifically applicable to the automotive industry.

TS 16949 has gained high popularity and almost all major automobile players across the globe including GM, Ford, Daimler Chrysler, Nissan, Honda are embracing & promoting it.

Kaizen is based on the concept of making incremental improvements in our products. It incorporates a series of continuous small and simple improvements, which aim at involving employees at all levels.

The Suggestion Scheme is based on the same principle. Under this scheme, employees are encouraged to make suggestions for improvement in any area of our operation. Over 50,000 suggestions are received from employees every year.

Maruti has won the First place in "Excellence in Suggestion Scheme Contest 2003", which is the 6th consecutive award won in as many years. This contest is organized by Indian National Suggestion Schemes Association (INSSAN). Since 1998 Maruti has won this award 10 times.

"Quality Circles" are groups of five to eight members from a particular work area who work as a team to identify priorities and solve work related problems in the area.

We believe that it is this unwavering commitment to quality that will lead to the further growth of the organization as competition increases

Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system.Suzuki Motor Company was chosen from seven prospective partners worldwide. This was due not only to their undisputed leadership in small cars but also to their commitment to actively bring to MUL contemporary technology and Japanese management practices (which had catapulted Japan over USA to the status of the top auto manufacturing country in the world).A licence and a Joint Venture agreement was signed between Govt of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982.

The objectives of MUL then were:

Modernization of the Indian Automobile Industry.

Production of fuel-efficient vehicles to conserve scarce

resources.

Production of large number of motor vehicles which was

necessary for economic growth.

INTRODUCTION OF HYUNDAI SANTRO XING

INTRODUCTION OF HYUNDAI SANTRO XING

On 30th November, I was reading the newspaper and the business section I saw the heading “Hyundai become the debt free company”. This prompt me to write a review on the best automobile company in India so the review is about the company, which in its 8 years of existence has transformed the India automobile scene. It has emerged as the leading export of it product I really admire it president Mr. BVR Subromanium I had the pleasure of meeting him at this year out export in Delhi.

In the 8 years this extentense Hyundai Motor India LTD. has shown tremendous growth and has major player in the Indian automobile market in fact it is given Maruti the largest car manufacture in India a stiff competition

HISTORY

Hyundai Motor India LTD was established in 1996. Hyundai Motor India LTD and is wholly on it subsidiary of Hyundai Motor company S. Korea. It is the 2nd largest and fastest growing car manufacturing in India HMIL presently has over 18 variant of passengers can across four segments.

Hyundai Santro in the B segment

The company recorded combined the sales of 150741 units during calendar year 2003 with Santro emerging leaders in their respective segments.

As a matter of fact HMIL has sold over 700,000 car in the record time adjust 8 years since commencement of commercial production in September 1998 and is all set to emerge as one of the largest exporter of passengers car and component out of India the company export income has been boosted both by an increase hiker realization from the export market mainly Europe and to it all HMIL was recently awarded the benchmark ISO 14001 certification for its sustainable environment management practices.

Recently in fact on Tuesday 30th November 2004 HMIL wiped out it is entire accumulated debt has become a debt free company. It had a peak debt

of around 414 million and wiping it out in a period of 8 years is by no means as well as achievement.

It would have achieve higher sales in 2004 had in not been rusticated due to the less of production revamp of its manufacturing customer to its main rival Maruti during the three months when the revamp was going at manufacturing unit. But as well as know it will soon makes up for this loss.

COMPARISON OF SOME FUNCTION BETWEEN MARUTI

ZEN HYUNDAI SANTRO

COMPARISION OF SAFETY BETWEEN HYUNDAI SANTRO & MARUTI ZEN

HYUNDAI SANTRO XING MARUTI ZEN

The new Santro Xing is the only compact car in India to offer the world class Antilock Braking System (ABS) as an option on all trims. A safety standard across the world, the ABS prevents wheel lock during sudden braking maneuvers, thereby preventing the vehicle from skidding and allows the driver to remain in control of the vehicle, no matter how slippery the surface.

The crumple zones in the new Santro Xing have been further reinforced to conform to the strictest of globalsafety norms and tested for frontal and offset impact in the most gruelling test track conditions, so that youdrive away with complete peace of mind. Take a look at the Multimedia Animation of our Crash Tests

A pair of ultra-high strength steel members are built into the doors of the Santro Xing for additional

protection against side impact, while a front impact bar and an engine

With the Zen, you can be sure of a lot more beyond the unmatched styling and the great looks. Various thoughtfully designed features transform the Zen into an impregnable fortress of safety, within which the passengers are cocooned with all possible active and passive safety systems.

These include:

Protective monocoque body

Collapsible steering column

Dual side impact beams

Engine sub-frame

Laminated front windscreen

http://www.santroxing.com/

http://www.santroxing.com/

subframe protect you in the event of a frontal impact.

Hyundai vehicles are put through rigorous Crash Tests during developmental stage that conform to the exacting standards set by agencies like NCAP and SINCAP. Every effort is made to exceed the stipulated norms to ensure uncompromising passenger safety.

Child-proof rear door locks

COMPARISION OF TECHNOLOGY BETWEEN HYUNDAI SANTRO & MARUTI ZEN


Dimension weight

Overall length(mm)

Overall width (mm

Wheel base (mm)

Minimum turning

Radius

3565

1525

1590

2380

4.4m

Engine

No. of cylinder

No of value

Engine displacement

4

12

1086

Performance

With a technology and performance package unmatched by any other premium compact car in India, the Zen is a clear leader. Check out these features that make the Zen a technological wonder.

Electronic power steering

Ensures effortless maneuverability, more control and a better grip. Lets you stay in command of the road, making driving a pleasurable affair - no sweat!

16-Bit microprocessor

It delivers that ideal combo of speed, power and fuel efficiency, and gives you instant response

Company safety

Crash-tested as per international standards, the new Zen cocoons you within a protected space with a host of active and passive safety features. Peace of mind. A sense of security.

Smooth driving

Maximum output

Maximum torque kgm@rpm

63@5500

9.1/4000

Tires

Size 155/70R.

The under-floor of the new Zen has been designed to ensure smooth crossing of speed breakers. You'll hardly feel those bumps.

Sources: I collected this information through marutizen.com and hyundaisantro.com at the date 12-04-2005.

mailto:63@5500

COMPARISION OF PARTNER BETWEEN HYUNDAI SANTRO & MARUTI ZEN


ICICI bank

HDFC bank

PNB

Bank of Panjab

Kotak of mahindra

Mahindra & mahindra financial ltd

Citi bank

ICICI BANK

PNB

ABN AMBRO

HDFC BANK

SUZUKI LTD

COMPARISION OF PRICES BETWEEN HYUNDAI SANTRO & MARUTI ZEN

HYUNDAI SANTRO MARUTI ZEN

prices

Xe (metallic)

Xe(solid)

Xp (metallic)

Xp(solid)

Xg (metallic)

Xg (solid)

Xs(metallic)

Xs (metallic)

At (metallic)

At(solid)

343595 Rs.

339638

359617

355656

384638

380680

406655

402699

444526

440560

Price

ZEN LXI bharat 3 (non metalic)ZEN LXI bharat 3 ( metalic)ZEN LXI bharat 2 (non metalic)ZEN LXI bharat 2 ( metalic)ZEN LXI bharat 2 (non metalic)ZEN VXI bharat 2 (non metalic)ZEN VXI bharat 2 ( metalic)ZEN VXI bharat 3 (non metalic)ZEN VXI bharat 3 ( metalic)ZEN LX bharat 3 (non metalic)ZEN LX bharat 3 ( metalic)ZEN LX bharat 2 (non metalic)ZEN LX bharat 2 (metalic)

369773

373396

356773

360396

381660

385283

3816600

385283

394660

398283

343068

346691

330068

Sources: this price list of both cars has been gathered through marutizen.com &santroxing.com at the date 12-04-2005.

COMPARISION OF COLORS BETWEEN HYUNDAI SANTRO & MARUTI ZEN


Setting gray

Forest dew

Husky blue

Noble white

Scarlet sage

Passion red

Bright silver

Ebony black

Bright red

Silky silver

Pearl silver

Beam blue

Superior white

COMPARISION OF INTERNATIONAL STYLE BETWEEN HYUNDAI SANTRO & MARUTI ZEN


A new shining dawn hear comes the sun again

The new Santro Xing sports stunning design changes that include a completely transformed exterior with flowing aerodynamic body lines, large integrated bumpers, stylish new headlamps and large sporty tail lamps. The plush new interiors come with a cushy 3-spoke steering, new instrument clusters, front and rear power windows, luxurious new upholstery and more! FRONT LIGHTnew bigger and clear head lamps for sun shine at the night

Attractive clear headlamps & fog lamps, for greater visibility & safe night driving under all weather conditions

RADITOR GRILLEsmart smiling radiator grille

A sleek, smiling radiator grille with chrome horizontal lines adds to the character of the car.

Take a look at the new Zen. With the latest in European hatchback styling, it's quite an eyeful... and it leaves the competition way behind, just by its sheer presence on the road.

New rear wind screenNew center cousoleRear fog lampsNew multi rellector clear head lampNew dynamic bonetSporty meter clusterNew double grilleNew hatchback door

TAIL LAMPSlapsing new tail lamps

The new look rear combination lamps enhance the Xing's sporty looks and offer better safety while braking.

MODULOR BUMPER WITH FOG LAMPSsleeks modular bumper with integrated fog lamp

The body colored bumpers with waistline moulding accentuate the stylish looks and offer better crash resistance.

REAR VIEW MIRRORSinterlay adjustable rear view mirrors

EXITING NEW COLORSa fresh new range of colorsThe new look rear combination lamps enhance the Xing's sporty looks and offer better safety while braking.

Flaunt your attitude with the Xing's tangy new range of colours. Choose from Fairy Leaf, Mystic Lavender, Satin Grey and more!!!

COMPARISION OF FEATURES BETWEEN HYUNDAI SANTRO & MARUTI ZEN


SAFETY & SECURITY

(a) dual member sides protection beam

(b)engine sub frame(c) cross bar under dash panel(d)child safety rear door lock(e) dual horn(f) high mounted stop lamp(g)central door locking

EXTERIOR

CLEAR HEAD LAMP (a)Twin clear rear combination lamps

(b) drivers passenger ORVM(c) body colored bumper(d) waisting moulding(e) chrome radiator grille(f) wheel covers

INTERIOR(a) spoke steering wheel(b)A,B&C pillartrim(c) Rear parcel tray(d)Ash tray(e) Room lamp

WARNING

SAFETY(a) body rainforcement (b)engine sub frame(c) liminated fron wind screen (d) rear wind screen wiper and

washer(e) child safety rear door lock (f) new fron fog lamp(g)new rear fog lamp(h)new clear head lamp

COMFORT(a) trasmission (b) front suspension(c) rear suspension(d)CFC-free airconditioner &

heater(e) Front pwer window(f) Tinted glasses

STYLE(a) body color bumper(b)body side mouldings (c) new fabric up holstery(d)moulded door trims(e) moulded roof lining(f) new fuel feel cover

(a) Low fuel warning(b)door and fail gate agar

warning(c) seat belt warning

COMFORT CONVENIENCE(a) heater(b) remote fuel lid operner(c) remote tail gate release(d)clutch foot rest(e) power steering(f) wanity mirror(g) front power window(h)cigar lighter

SEATING(a) anti sub marine front seak(b) rear seat double folding(c) seat under tray driver side

COMPARISION OF VARIANT BETWEEN HYUNDAI SANTRO & MARUTI ZEN


The ZEN VXi is a top-of-the-line variant of the ZEN World Car. It is the only car in India to be equipped with an electronic power steering as opposed to the conventional hydraulic power steering thus improving maneuverability at both low and high speeds. The ZEN VXi comes with multi-point fuel injection (MPFI) which generates a maximum output of 60 bhp for better pickup and power. The ZEN VXi is equipped with stylish body coloured bumpers, power windows, central locking and a rear windshield demister for improved visibility during the monsoons and winters, as also side body moldings for improved aesthetics and prevention of scratches on the sides.

New front fog lamps New rear fog lamps New clear head lamps New clear tail lamps New improved lumber and

thigh support seating New center console with cup

holder New co-driver seat back

pocket

New fabric upholstery New dial colour instrument

cluster New full wheel cover New gear knob with metal

finish New body coloured garnish on backdoor

RESEARCH METHODLOGY

RESEARCH OBJECTIVE

The study was taken as a part of the curriculum of the 2-year find time MBA degree. The objective of the survey was to study the potential of the effect of product visibility and sales.

The method of data collection was both primary sources . The primary data was collected by visiting market and getting the questionnaire filled.

The sample size of my survey was 50 customers of middle segment cars (Maruti Zen & Hyundai Santro). I hope that the suggestion given on the basic of data collection will prove to be useful.

The following objectives of the research are as follows: -

1- To find out the awareness of customers about the Maruti Zen and Hyundai Santro market.

2- To analysis the comparison of quality between Maruti Zen and Hyundai Santro.

3- To evaluate the average of both cars 4- To analysis the customers satisfaction for both cars .5- To findout the value of resell of both cars.6- To findout the effectiveness of media used for Maruti Zen and

Hyundai Santro.7- To findout the effectiveness of colors used for Maruti Zen and

Hyundai Santro.

Scope of the Study

The study comparison between Maruti Zen and Hyundai Santro has been aimed at middle segment cars. I cover the impact of Maruti Zen and Hyundai Santro on customer. This study is also extended to know the consumer awareness about both cars. The study mainly projected to show the comparison between these both cars.

SIGNIFICANCE OF RESEARCH

“All progress is born of inquiry. Is often better than over confidence for it leads to inquire and inquire leads to invention.”

So it show increased scientific and inductive thinking and is promotes the devolvement of logical has it’s of thinking and organization.

Research has its special significance in comparison between Maruti Zen and Hyundai Santro market this research motivate both cars company about the sale.

This research gives the information to both cars company about the customer as which car do the customer most like and customer satisfaction of which car is better.

This market research shows the weakness of cars.

Market research is the investigation of the structure and development of the market for the purpose of formulating efficient policies for purchasing, production and sales

RESEARCH METHODOLOGY

Management is in any organization needs information about potential market and environmental _forces. In order to develop successful strategic marketing plans and to respond to change in the market place. Marketing Research enable an organization to obtain the information, it need to make decision about, its environment, its marketing mix and its present and potential market.

Philip kotler defines marketing researches as “Marketing Research is the systematic design, collection, analysis and reporting of observations and finding relevant to a specific market situation faced buy the company”.

Research methodology include:

Research design

Sampling

Sample size

Sample area

Sample unit

Pilot study

Collection of data

Research Design

The exploratory research design is adopted with special emphasis on to analyze the market of middle segment cars “ Maruti Zen & Hyundai Santro “ , it mainly focus the comparison between maruti Zen & Hyundai Santro among the potential customer. The approach is aimed at identifying the awareness among the prospects of both cars customers. As the study explore the possible cues of both cars, all dimensions of cars has been identified. The study has been designed with some variables such as quality, average, re-sale, satisfaction of customers, outlooks, cover less space.

The study tool was to develop and administered to the market segment comprising of customers who posses middle segment car “Maruti Zen & Hyundai Santro”.

Sampling

Stratified sampling procedure is followed in this study. In the commonly used method of stratified sampling , the researcher attempts to ensure that the sampling selected is a representative of the population by selection sampling units on the basis of certain parameters. Here the major parameter considered is the possession of cars is determined by observing the middle segment cars owned by the respondent using the possession of cars respondent the sample are grouped on maruti zen and Hyundai santro and 50 samples in total are selected for the study. The selction of the sample has been done using proportionate stratified sampling comprising 25 samples of Hyundai santro and 25 samples maruti zen.

Sample Size: 50

Sample Area: Noida

Sample Unit: Customers

Pilot Study

Before undertaking the study, a pilot study is made finalized the tool of data collection using 15 various types of questions. The questionnaire prepared to customers to see the response. Responses are related to the both cars. Respondent of customers have understood the questions.

Data Collection Method

The data required for study was collected through different sources.

Primary Source: data required was collected for the first time and it is primary in it usage for reporting. The personal interview method has been strictly adopted through out the study. The primary data was collected by the customer survey with the help of structured questionnaire.

Secondary Source: secondary data include that data which is collected for some earlier research work and are applicable in study the researcher undertaken. It include campaign Internet, print advertisement on magazines.

Profile of sample: The profile of sample includes the aspect like age, gender, occupation and monthly income, awareness of cars. The sample work selected on the basis of possession of middle segment cars owned by them. Mostly respondent comes under the age 20-40.

Justification

I got research project title is “to analysis of middle segment cars (Maruti Zen & Hyundai Santro)”.

I choosed 50 sample size and because time is very less so I can not gather information of customer more 50.

I choosed sample area “Noida” because noida is my living city and I know all the place of Noida so its easy for my cusomer survey.

I choosed sample unit related to customers because we can get more information through customer because customer is main user and they know very well about their car. But we can not get more information about the cars through authorize dealers. And it’s easy to make the questionnaire related to customers.

I used exploratory research because my topic is “to analysis the market of middle segment cars ”. So I have choosed two cars (Maruti Zen & Hyundai Santro) I have to show the comparison between both cars so first I have to gather the information on the problem in both cars and to design the appropriate information collection procedure for the given situation. On which we can comparison between both cars.

I choosed stratified random sampling because I took two group of cars such as Maruti and Hyundai and I took one-one cars from both group such as Zen of Maruti and Santro of Hyundai.

DATA COLLECTION AND ANALYSIS

(1) Percentage of customer liking car.

(2) Percentage of best car on the basis of maintenance

(3) Percentage of best car on the basis of outlooking.

(4) Percentage of best car on the basis of price

(5) Percentage of best car on the basis of average

(6) Percentage of best car on the basis of company services after selling

(7) No. of free services after selling

(8) Percentage best car on the basis of colour

(9) Averagen (km\litre) of car

(10) Percentage of customer satisfaction for company price

(11) Percentage of car information through the below alternatives

(12) Percentage of resale value of car

(13) Percentage of best travel image

(14) Percentage of best car on the basis of cover less space

(1) Percentage of customer liking car.

Alternative Maruti zen Hyundai santro

50 customer 55% 45%

ANALYSIS: according my market survey I collected 50 customers then 55% customer give preference to Maruti Zen and 45% customers give the preference to Hyundai Santro.

Accordin it result has been come that Maruti Zen is better than Hyundai santro.

(2) Percentage of best car on the basis of maintenance


Maintenance of car 60% 40%

ANALYSIS: I found by the market survey 60% customers say that Maruti Zen’s maintenance is very less and 40% customers say that Santro’s maintenance is very less.

So Maruti Zen is better than Hyundai Santro in case of maintenance.

(3) Percentage of best car on the basis of outlooking.

Alternative

Maruti zen Hyundai santro

Outlooking 70% 30%

ANALYSIS: according my customer survey 70% customers say that Maruti Zen has good outlooking and 30% customers says that Hyundai Santro have good outlooking.

So in my survey Maruti Zen is best car comparision Santro in case of outlooking.

(4) Percentage of best car on the basis of price

Alternative


Price 45% 55%

ANALYSIS: I found the information about the price 45% customer are satisfy with Maruti Zen and 55% customers are satisfy with Santro.

So Maruti Zen and Hyundai Santro have almost equal price.

(5) Percentage of best car on the basis of average


Average 80% 75%

ANALYSIS: according my customer servey 80% customers say that maruti Zen give good average and 75% Customers say that Santro give good average.

So according this Maruti Zen is better than Hyundai Santro in case of average.

(6) Percentage of best car on the basis of company services after selling

Alternative

Maruti Zen Hyundai Santro

Service 60% 40%

ANALYSIS: according my customer survey 60% customers say that Maruti Zen give more service than Hyundai Santro.

So Maruti Zen is better than Hyundai Santro in case of free service.

(7) Percentage of best car on the basis of cover less space


Cover less space 75% 25%

ANALYSIS: I found that 75% customers told me that Maruti Zen is suitable for small and big place and 25% Customers told me that Santro can not cover small palace than Zen.

So Zen can be stand any where but Santro can not stand any where.

(8) No. of free services after selling


Free service 60% 40%

ANALYSIS: according my customers survey 60% customers say that Maruti Zen give 6 free service but 40% customers says Santro company give 4 free service.

So in case of free service Maruti Zen is better than Hyundai Santro.

(9) Average (km\liter) of car


Average 16 km\L 15 km\L

ANALYSIS: according my customers survey that customer told me that Maruti Zen give average 16km/l and Hyundai Santro give average 15km/l.

So according it MarutiZen is better than Hyundai Santro in case of average.

(10) Percentage best car on the basis of colour


Gray 10% 25%

Yellow 60% 55%

White 50% 60%

Black 70% 60%

ANALYSIS: according my customer survey I analyzed colors preference that 10% customers like gray color in Maruti Zen. 60% customer like yellow color in Maruti Zen.500% customer like white color in Maruti Zen.70% customer like black color in Maruti Zen.

25% customers like gray color in Santro.55% customers like yellow color in Santro.60 customers like white color in Santro.60% customers like black color in Santro.

(11) Percentage of customer satisfaction for company price

Alternative


Satisfaction 40% 60%

ANALYSIS: according my customer survey 40% customers satisfy with Zen prices and 60% customer satisfy with Santro.

So Santro is better than Zen in case of customer satisfaction of price.

(12) Percentage of car information through the below alternatives

Alternative


News paper 50% 60%

Automative magazine 40% 30%

T.V. add 80% 85%

Other 20% 30%

ANALYSIS: according my customers survey 50% customer get the information through news paper , 40% customers get the information through automative magazine ,80% customer get the information through T.V. Add. Towards Zen.

60% customers get the information through news paper , 30% customers get the information through automative magazine ,85% customer get the information through T.V. Add. Towards Zen.

So according it Zen has command on T.V. add. And Santro has also command on T.V.add.

(13) Percentage of resale value of car


Resale 70% 30%

ANALYSIS: I found though the customer survey that Maruti Zen give 70% resell and Hyundai Santro give 30% resell .

So Maruti Zen is better than Hyundai Santro in case of resell.

(14) Percentage of best travel image


Brand image 70% 30%

ANALYSIS: according my customer survey 70% customers say that Maruti brand is best comparision to Hyundai. Because it is historical brand.

30% customers say that Hyundai is best brand because of new brand and it is a quality based brand.

So according to result Maruti is best Brand than Hyundai.

SWOT ANALYSIS

SWOT ANALYSIS

For both cars

Strength:

♫ Brand recognition of both cars♫ Capable of surviving in Long-run♫ Good efforts for Research & Development facilities♫ Can compete at global level♫ Financially sound

Weakness:

♫ Little efforts over the Advertising of products.♫ Distribution channel is not accurately categorized.♫ Premium priced products, hence can’t compete in low price segment.♫ No separate strategy for rural market.

Opportunities:

♫ Market increase due to growing population, increase in income.♫ The niche of the market is the rural area and the plenty of

opportunities are lying there.

Threats:

♫ Unawareness towards the price of the Zen.♫ Due to the earlier presence of the low & high priced firms the

competition is proving to be tougher.♫ Aggressive advertising and promotional efforts of competitors are

making a major setback for the company.

FINDING

FINDING

In my topic “To Analyse the market of middle segment cars” I choosed two cars as Maruti zen and Hyundai santro and I have shown the comparison between them.

After study my customer survey I found some comparison between Maruti zen and Hyundai santro by the customer. These are following:-

1. According my customer survey , I found the maintenance information about the Customer car then Maruti Zen’s maintenance is better than Hyundai santro.

2. In the case of average Hyundai Santro is better than Maruti Zens.

3. In the case of price , Maruti zen & Hyundai santro’s price is almost equal.

4. In the case of satisfaction of customers , customers are more satisfy from Maruti zen than Hyundai santro.

5. The customer more like Maruti zen than Hyundai santro.

6. In the case of cover less space. Customer say that Maruti zen cover less space than santro.

7. In case of Brand Maruti zen has historical image than Hyundai santroxing.

8. In case of company free service Maruti zen is better than Hyundai santro.

9. In case of taking information, customer ger more information through T.V. add.

10.In case of resale value , Maruti zen has more resale value than santro.

RECOMANDATION / SUGGESTION

RECOMANDATION / SUGGESTION

RECOMMENDATION/ SUGGESTION FOR MARUTI ZEN

1- Maruti Zen should pay more attention on advertisement on TV because Maruti Zen advertising on TV is veryless comparision t0o Hyundai Santro.

2- Maruti Zen should be concentrate in his Technology to increase average of his car. Maruti Zen will be sold more to if it increase it average.

3- Maruti Zen does price less as Santro done Than the sell of Maruti will be increase tramendously

4- Maruti Zen sould be increase its free service after selling than customer will be more safety & he will tell more people to buy it.

5- If the raw material should be good quality than the maintinance of car will be good .so our suggestion will be maruti zen should be use best raw material for their car tha its maintinance will be less.

6- Maruti Zen should be use more color than other for increasing sell as blue-black, gray-black rainbow color.

7- Maruti Zen should be increase it compaign in metropolition city that customer will aware about maruti Zen.

8- It should do more road show from which consumer will be aware , it sell will be increase.

9- To increase sell of Maruti Zen it should produce sime offers.

10- To maintain Brand it add some estra feature in maruti zen.

RECOMMENDATION / SUGGESTION FOR HYUNDAI SANTRO

1-Santro is new brand in India so to exist in automobile of will take tike so Hyundai Santro should provide good quality in less price as comparision to Zen.

2-Hyundai Santro should use new technology from which it increases average of its Santro comparision to Zen.

3-It should provide more free service after selling to make no.1 in automobile industry.

4-The automobile of santro should be good, as customer want it sould be cover less space in house.

5-It should be open more service center as comaparision to Zen.

6-Hyundai Santro should be provide after selling service.

7-Hyundai Santro should be more attention on advertising.

8-After selling service customer should be satisfied from Hyundai Santro.

9-Hyundai Santro should be adds some good freature in his santro.

10-To maintenance its brand it should be dome some changes & adds some extra freature.

CONCLUSION

CONCLUSION

I got research project topic is “to analysis the market of middle segment cars(Maruti Zen and Hyundai Santro)”.

After completing my research project on the title of “to analysis the market of middle segment cars(Maruti Zen and Hyundai Santro)”I reached on the conclusion that to observe the customer information regarding my choosing both cars(Maruti Zen &Hyundai Santro).

Maruti Zen is better than Hyundai Santro. Behind it I found so many reasons that why Maruti Zen is better than Santro. The reason are following bellow.

1- Customer Satisfation: I found that the customers are so much satisfies with Maruti Zen in Noida City because Maruti Zen a historical in India and it has so many services center in every city. That is helpful for their customer .if customer has any problem than he call a tollfree number at Maruti service center and very soon he gets solution of those problem. That’s why customers satisfy with Maruti Zen.But in case of Hyundai Santro Hyundai has less service center in comparison to Maruti . it take time to solve the problem of customers due to taking time customers is unhappy to Hyundai.

2- Maintenance: the maintenance of Maruti Zen is very less comparison to Hyundai Santro.60% Customers told that they have less maintenance in Maruti Zen 30% customers said that they have less maintenance in Santro. On the basis of maintenance Zen is better than Santro.

3- Outlooking: on the basis of Outlooking 55% customers give the preference to Maruti Zen and 45% customers give the preference to Santro. So Zen is better than Santro.

4- Price: on the basis of both are almost equal and customers satisfy with their cars.

5- Average: on the basis of average Santro give more average comparison to Maruti Zen. So Santro is better than Maruti Zen.

6- Coverless space: Maruti Zen is better than Santro in case of Coverless space. Customers said that Zen cover less space than Santro. We can stand it anywhere because of smallness. We can parking it anywhere if we have less space.

7- Free service: Maruti Zen give six free service whereas Santro give only four free services that’s why Zen is ahead in case of free service.

8- Brand: in case of brand Maruti Zen has a historical brand due to brand, the customers believe on Maruti Product (Zen) but Hyundai Santro is newly brand in India and it will take time to make image in the mind of customers so in case of Brand Maruti Zen is ahead from Hyundai Santro

LIMITATION

LIMITATION

In research project report tittle “to analysis to market of middle segement cars (Maruti Zen and Hyiundai Santro)” I have no more difficulties but I found some limitation in customers survey.

There are following :

1-Time duration at the study has fourth week.

2-Contain factors could not be standard in detail.

3-Cost constraint it is self financed study.

4-Graphical was limited as a result of the limited cost of time.

BIBLIOGRAPHY

BIBLIOGRAPHY

In this project report, while finalizing and for analyzing quality problem in details the following Books, Magazines/Journals and Web Sites have been referred. The all material detailed below provides effective help and a guiding layout while designing this text report.

Kotler, Philip and Gary Armstrong (1999),Marketing Management (New Delhi: Prentice Hall of India)

Mathur, B. L. (1994),Marketing Management (Jaipur: Arihant Publishing House)

Kothari, C. R.(1999),Research Methodology (Delhi: Global Business Press)

Websites:www.maruti-zen.comwww.santro.comwww.google.com

Magazines:Auto India (1 Jan to 8 Jan. 2004)Info Auto Mobile (8 march to 16 march 2003)Automobile (2 July to 10 July 2004)Auto India page of HT paper (Thursday 1December 2004)Cowards India (26 December to 4 Jan. 2004)India motor India

http://www.google.com/

http://www.santro.com/

http://www.maruti-zen.com/

QUESTIONNAIR RELATED TO CUSTOMER

QUESTIONNAIR RELATED TO CUSTOMER

Personal detail of customersName: -------------------Age: -------------------Gender: ------------------Occupation: ----------------Income: -----------------

Q-1 Which car do you like most between Maruti zen & Hyundai santro? (a) Maruti Zen [ ] (b) Hyundai Santroxing. [ ]

Q-2 Suppose Santro,why do you like? (a) Suitable price [ ] (b) Good maintenance [ ] (c) Good looking [ ] (d) Other. [ ]

Q-3 Suppose Zen, why do you like? (a) Suitable price [ ] (b) Goodmaintenance [ ] (c) Good looking [ ] (d) Other [ ]

Q-4 What is main Quality in your favourite Car ? (a) Less maintenance [ ] (b) High average [ ] (c) Cover less space [ ] (d) Other. [ ]

Q-5 What is the maintenance of your Car? (a) High [ ] (b) Very high [ ] (c) less [ ] (d) average [ ]

Q-6 Are you satisfy with your company free service ? (a) Yes [ ] (b) No [ ] Q-7 How much free service you get by the company ? (a) 5 [ ] (b) 7 [ ] (c) 10 [ ] (d) above [ ]

Q-8 How much average you get from your car? (a) 10 km/l [ ] (b) 15 km/l [ ] (c) 20 km/l [ ] (d) above 20km/l [ ]

Q-9 Which color do you like most in your car? (a) yellow [ ] (b) black [ ] (c) white [ ] (d) gray [ ]

Q-10 Are you satisfy with your car,s price? (a) yes [ ] (b) no [ ]

Q-11 How did you get the information about your car? For purchasing purpose? (a) T.V. add [ ] (b) automotive magazine [ ] (c) Newspaper [ ] (d) Other [ ]

Q-12 If (Hyundai santro & Maruti zen) price become equal then which car would you ,Like to purchase? (a) Maruti zen [ ] (b) Hyundai santroxing [ ]

Q-13 Resale value of which car is good? (a) santroxing [ ] (b) Maruti zen [ ]

Q-14 Which one is historical brand between Maruti zen & Hyundai santroxing ? (a) Hyundai santro [ ] (b) Maruti zen [ ]

Cars

Documents

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number of new cars

dream car