Carrie, living with Crohns disease Mobile Devices & The Information Professional – Where Do I fit In? PHTD Spring Meeting, Baltimore March 18 th -20 th.

Carrie, living with Crohn’s disease

Mobile Devices & The Information Professional

– Where Do I fit In?

PHTD Spring Meeting, Baltimore

March 18th-20th 2012

Andrew Clark

Head Information Discovery, UCB

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About me

Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012

Name: Andrew Clark

Title: Head Information Discovery

Company: UCB Pharma S.A, Belgium

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2010 revenue: €3.2 billion• 2011 half-year revenue:

€1 679 million

More than 8 500 employees globally

Operations in more than 40 countries

R&D Spend: 22% of revenue

Listed on Euronext

UCB: A patient-centric biopharma leader

Stephanie, living with rheumatoid arthritis

Focusing on severe diseases inImmunology and the Central Nervous System

Understand the need

Know the landscape

Think about the challenges

Identify the opportunities – where do I fit in?

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Agenda

Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012

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Context

Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012

IDC: More Mobile Internet Users Than Wireline Users in the U.S. by 2015

By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices. As smartphones begin to outsell simpler feature phones, and as

media tablet sales explode, the number of mobile Internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and 2015.

IDC (International Data Corporation) Press release, 12 Sep 2011

http://www.idc.com/getdoc.jsp?containerId=prUS23028711

‘one billion people throughout the world will own

smartphones and tablets’….’many of these people will

take these devices to work’, according to the Forester Research Report: Mobile is the new face of Engagement, February 2012

iPhone sales grow by 142% &

iPad sales 183%

Apple 3rd Quarter results 2011

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1. Understand the need

What is the business requirement?

How can I or my information function be influential in helping to meet this need?

Engage with users, through surveys

Undertake 1:1 Q & A sessions with

key stakeholders

Have relationship meetings with

your IT departments

Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012

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2. Know the landscape

Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012

How do my users consume information?

How is this information provided?

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3. Think about the challenges

Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012

BYOD (bring your own device) policies? Are they restrictive?

Endpoint virtualization to logically separate the user and work environment with only the work environment managed by the business and the user able to switch between the two environments

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4. Identify the opportunities

The need in UCB:

to automatically be able to push information to users

to make it easy for users to understand what information is available from what providers and for what devices

to enable real time access to information

to enable users to easily access and manage their scientific papers in a copyright compliant environment

Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012

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4. Identify the opportunities

The need in UCB:

to seamlessly integrate into internal workflows via ‘the cloud’ so users can work in the office, work offline, work at home ... even on the beach and across all levels of the organization

to leverage knowledge and scientific excellence throughout the business

to connect patients and physicians with information in a copyright compliant workflow

Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012

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4. Identify the opportunities

The Information Discovery team solution in UCB:

Pushing information to users through the use QR codes to enable users to scan for latest reports, news intelligence

Using a push marketing capability of the My Library™ platform from Infotrieve to send a text alert when a new article is available that might be of interest

Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012

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4. Identify the opportunities

The Information Discovery team solution in UCB:

What providers? What devices?

Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012

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4. Identify the opportunities

The Information Discovery team solution in UCB:

Real time alerts, copyright compliance and access to scientific content via ‘the cloud’

Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012

Sync seamlessly with the desktop, check copyrights, manage personal libraries, share thoughts with colleagues, access and manage your own personal scientific documents

**Screen captures from My Library™, Infotrieve

The role of the Information Professional is critical in any mobile device strategy within the organisation

Lead by example and don’t be fearful

Be innovative and creative ..a small idea might have no limits!

Aim for high level strategic success and a function that is value adding and central to all workflows in the organization

Seek to achieve what you first thought might be unachievable

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Conclusion – where do I fit in?

Mobile Devices & the Information Professional – where do I fit in? ¦ Andrew Clark, UCB ¦ PHTD Spring Meeting, Baltimore, 18 th-20th March 2012

Thank you!

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Questions?